Companies Using Nagich

I've spent more than ten years building crawlers and technographic pipelines, and Nagich is a good lesson in reading the detection table before the vendor comparison. Our August 2026 crawl found Nagich on 11,887 active domains and matched 6,578 of them to enriched company records, a 55.3% match rate. The dataset's first lesson: Nagich isn't an independent rival to EqualWeb. It is EqualWeb, sold under a Hebrew name, and 10,266 of EqualWeb's 10,371 domains also carry Nagich.

Growth trajectory

Our long-run detection history opens on Nagich in January 2016 with one domain and reaches 657 by July 2025. Our crawler then reports 9,708 in June 2026 and 11,887 by August. That step joins two measurement systems at a seam, so it reads as coverage, not a surge.

June to August 2026 is a 1.22x move, while our whole corpus grew 1.18x, from 321.0M to 380.0M active detections. That leaves Nagich at 1.04x relative, which is flat. It's holding its slice of a growing crawl, not taking new ground.

"A 1.22x rise looks like growth until you notice the crawl behind it grew 1.18x. Most of what people call adoption in technographic data is the measuring instrument getting bigger." - Mehmet Suleyman, Founder at TechnologyChecker.io

Sales Signal: Nagich is neither in trouble nor on a tear, so a pitch built on lost customers won't survive the chart. The opening that works is the compliance gap the widget leaves.

Customer profile

The base is small and established. 46.64% of enriched Nagich companies have ten or fewer employees, 26.4% fall between 11 and 50, and 12.79% run 51 to 200. Only 0.7% clear 10,000 staff. On age, 39.61% were founded in the 2010s and 24.7% in the 2000s, so just 13.39% arrived in the 2020s.

That fits a business which bolted a widget onto a site it already had, usually after a letter arrived. Enterprise detections are separate: Lenovo, Motorola Solutions and ADT appear in our set, several on a secondary property like forums.lenovo.com or careers.ohiohealth.com. That's a department fixing one site.

Sales Signal: Two motions live here. The long tail is a price-led, self-serve sale to owner-operated businesses. The enterprise names are subdomain deployments where one team holds budget and nothing is standardised across the estate.

Industry and geographic concentration

Among the ten industries we chart, Medical Practices is the largest vertical at 19.65%, then Retail at 15.66%, Real Estate at 10.89% and Insurance at 9.8%. Add Hospitals and Health Care at 8.66% and healthcare alone passes 28% of that top-ten group, which is a share of the top ten and not of the whole enriched base.

Geography is where Nagich separates from the rest of the category. The United States accounts for 54.15% of enriched companies with a country on file. Israel at 13.82% is the figure that stands out, and it follows from Nagich being the Hebrew brand. Spain adds 8.15% and shows up in the notable detections: El Corte Ingles, Seat, Stradivarius.

Sales Signal: Filter for United States medical practices, insurance agencies and real estate brokerages and you've captured most of the reachable base. In Israel and Spain, Nagich is the incumbent to plan around.

Migration patterns

770 domains have dropped Nagich since 16 March 2026, 6.2% of the 12,493 we have ever recorded running it. Of those, 195 turn up on another accessibility tool, which at 25.3% looks like the healthiest competitive churn in this category. It isn't. 177 of the 195 moved to EqualWeb, the same vendor: our detector read one script under two signatures.

Take those out and Nagich matches every other vendor here. 18 domains out of 770 landed on a genuine rival: 7 on UserWay, 7 on accessiBe, one each on UsableNet, Pojo.me, Allyant and AudioEye. Inbound is just as thin: 11 from accessiBe, 8 from UserWay, 7 from Pojo.me and 3 from Enable. The other 752 removed the widget and installed nothing.

"Fewer than three departures in a hundred land on a competitor. This category doesn't lose bake-offs, it loses the budget line. Buyers here aren't choosing between overlays. They're deciding whether to run one at all." - Mehmet Suleyman, Founder at TechnologyChecker.io

Sales Signal: A displacement pitch aimed at Nagich has an 18-domain addressable market. The 752 that left without a replacement are the real list, still carrying the exposure that made them install something.

Technology ecosystem

Nagich sites are ordinary sites with a script bolted on. 68.27% also run Google Analytics and 38.62% run WordPress. Commerce is a minority: Shopify at 7.34% and WooCommerce at 5.63%. Selling here means selling to a WordPress site with Google Analytics on it.

The consent row is the one I'd act on. OneTrust appears on 6.95% of Nagich domains, CookieYes on 4.4%, Cookiebot on 4.12% and Complianz on 2.74%. Each was signed off by whoever approved the accessibility widget. Our guide to technology detection methods explains how script-level signals get separated, which matters when two belong to one vendor.

Sales Signal: Consent tooling is the strongest qualifier here. A site running Nagich alongside a paid cookie platform has an owner with a compliance budget and a habit of spending it.

What the review sites cannot tell you

There's no G2 score to publish here, and the reason is the same one this whole page is about: G2 lists EqualWeb, not Nagich. One product, one listing, under the international name. That gap matters less than you'd think. Review aggregates here measure how installing a widget felt and how fast support replied, which is useful for onboarding friction and billing complaints. They can't tell you whether the widget made a site usable, whether it survived a plaintiff's lawyer, or whether the customer stayed a year.

The public record covers two of those. The FTC filed a complaint against accessiBe in January 2025 over claims about its AI overlay, with a final order in April 2025 and a $1M payment. AudioEye has sued accessiBe for patent infringement. Courts have rejected overlay widgets as an ADA defence, and 3,117 federal website accessibility lawsuits were filed in 2025. None of it shows up in a star rating.

Our data covers the third. Retention, not satisfaction, separates a working product from a purchased one: 770 domains dropped Nagich inside five months and 752 replaced it with nothing.

Sales Signal: Bring churn data rather than review scores into an accessibility conversation. Prospects have read the reviews already. Almost none have seen what happens to these installs afterwards.

Key takeaways

• Nagich and EqualWeb are one vendor. 99.0% domain overlap, matching stacks, shared customers. Treating them as rivals measures an artifact.
• 11,887 active domains, #5 of 32, a 2.76% share. Growth of 1.22x against a 1.18x corpus baseline is flat.
• Abandonment beats switching. 18 of 770 churned domains reached a competitor; 752 removed accessibility tooling entirely.
• The base is small and established. About 73% under 50 staff, only 13.39% founded in the 2020s.
• Israel at 13.82% is the vendor fingerprint, a direct result of the Hebrew brand.

Sales applications

Outreach angle: lead with the 770. A prospect running Nagich probably doesn't know that most sites dropping this product class replace it with nothing, and never fixed the pages underneath.

Targeting filter: United States medical practices, insurance agencies and real estate firms under 50 employees, running WordPress, with a paid consent platform installed. That screens for compliance spend at the same time.

Competitive angle: don't run a feature bake-off against UserWay or accessiBe. Our churn data says buyers almost never trade one for the other. The real competition is doing nothing.

Every figure above comes from our August 2026 crawl of 29.9M active domains, not from vendor claims. Check the live detection count, company list and churn table for Nagich or any category peer at TechnologyChecker.io.