Companies Using UserWay

I have spent more than ten years building crawlers and technographic systems, and accessibility overlays are the strangest category we track. Our August 2026 crawl finds UserWay on 156,255 active domains and matches 109,788 of them to enriched company records, a 70.3% match rate. Everything below comes from that dataset, churn observed since 16 March 2026, and G2. Our method is written up in how technology detection works.

Growth trajectory

UserWay enters our long-run detection history in October 2016 on a single domain; that system runs through July 2025, and our own crawler picks up in June 2026 at 143,809 domains. The step across that gap is coverage widening, not UserWay doubling. UserWay then peaked at 157,865 domains in July 2026 and fell back to 156,255 in August. Over those same two months our whole crawl grew 1.18x, from 321.0M to 380.0M active detections, so UserWay's 1.09x is 0.92x in relative terms. It is the only top-three vendor whose absolute count has started to fall, and accessiBe, at 1.72x, is the only one clearly taking share.

"UserWay is still number one by a wide margin, and it is also the only top-three vendor in this category losing domains in absolute terms. Both are true in the same month of data." - Mehmet Suleyman, Founder at TechnologyChecker.io

Sales Signal: The category is not shrinking, but the leader's grip on it is loosening. The timing argument is real for the first time in years. Watch the July to August turn, not the headline count, which still reads market leader.

Customer profile

This is a small-business product wearing an enterprise logo wall. 57.7% of enriched UserWay companies employ ten people or fewer and 26.73% fall between 11 and 50, so 84.4% sit under fifty staff. They are not startups either: 37.77% were founded in the 2010s and 25.71% in the 2000s, against 14.26% in the 2020s. The enterprise detections are genuine but narrow. Saudi Aramco, Thermo Fisher Scientific, AMD, AccorHotels and Koç Group all show UserWay, and once you look at where, the pattern repeats: careers.accor.com, investors.davita.com, news.bswhealth.com. A department bought a widget for one property.

Sales Signal: Two buyers hide behind one detection. The solo clinic bought a widget to close a compliance worry; the Fortune 500 marketing team bought one for a careers microsite. Filter on headcount first, because the enterprise names here will never buy what the clinic buys.

Industry and geographic concentration

Medical Practices is the largest vertical at 25.28% of the top ten industries we show, with Real Estate at 13.98% and Hospitals and Health Care at 11.08%. Take the two clinical labels together and healthcare passes a third of that slice. Geography is more lopsided still: the United States is 81.77% of enriched companies with a country on file, the United Kingdom 3.5%, Canada 2.47%. This is a legal product, not a design product. 3,117 federal website accessibility lawsuits were filed in the United States in 2025, and the verticals at the top of our list are the ones that receive the demand letters.

Sales Signal: Outside the United States this category barely exists, and the European Accessibility Act has put the same question on European agendas. Filter our data to non-US UserWay domains for the shortest useful prospect list on this page, and lead with remediation rather than a widget.

Migration patterns

Here is the number that should reframe this page. 16,077 domains have dropped UserWay since 16 March 2026, 9.4% of the 171,285 domains we have ever seen it on. Of those, 185, or 1.2%, went to another accessibility tool. Vendor-to-vendor traffic is trivial by comparison: 105 domains in from accessiBe and 97 from AudioEye, against 92 out to accessiBe and 53 out to AudioEye. Those corridors run both ways at similar volume. The other 15,892 sites took the widget off and put nothing in its place.

"Nearly 99% of the sites that left UserWay did not pick a competitor. They picked nothing. I have not seen another category where abandonment beats switching by that margin." - Mehmet Suleyman, Founder at TechnologyChecker.io

Sales Signal: Do not build a displacement pitch on feature comparison; the churned domains were not comparing features. The play is audit and remediation services sold to the 16,077 domains that gave up on widgets entirely.

Technology ecosystem

UserWay customers run the most ordinary stack we see anywhere. 76.31% also run Google Analytics, 47.81% run WordPress, and Duda takes 8.31%, more than Squarespace (2.48%) and Wix (2.3%) put together. Duda's weight is the tell: whatever channel installs UserWay on these sites is usually building them too, and it is not the site owner. Ecommerce is nearly absent, WooCommerce at 3.83% and Shopify at 2.98%, and consent tooling is thin for a base that supposedly buys on compliance: CookieYes 5.86%, OneTrust 3.62%.

Sales Signal: The gap is remediation, not tooling. Close to half of these domains are WordPress, so the underlying failures are theme and plugin failures no script can reach. That is a qualified list of 74,414 domains whose owners have already paid to prove they care.

Where the reviews and our crawl disagree

The G2 summary above argues with our churn data. Cost is the loudest complaint: 9 mentions on pricing plus 8 on the price point, 17 of a 44-mention con block against 109 mentions of praise. G2 lists Widget Pro at $490 a year for a small site, $1,490 for a medium one. If price were the objection, the 16,077 domains that dropped UserWay would have moved somewhere cheaper. 185 did. The rest replaced it with nothing, a verdict on the category, not the invoice. The same summary puts ease of use top of the pros at 27 mentions, complex usability top of the cons at 14. Both hold. Reviews get written near the purchase, by people still paying. Our crawl watches that domain a year later. Neither dataset sees the other's half.

Sales Signal: Don't argue price. The 17 pricing mentions came from customers who stayed; the 16,077 who left already valued it at zero. Sell audits to the second group.

Key takeaways

1. Market position: 36.29% of Accessibility Tools and rank #1 of 32; add Level Access, which owns UserWay, and one company reaches 158,081 domains, or 36.71%.
2. Growth phase: maturing and slipping, 1.09x from June to August 2026 against a 1.18x corpus baseline, with the count down from a July peak of 157,865.
3. Core customer: a United States service business under fifty people, founded between 2000 and 2019, in healthcare or real estate.
4. Competitive pressure: accessiBe at 1.72x is the only vendor taking real share, and it carries a $1M FTC settlement.
5. Key vulnerability: 16,077 domains dropped the widget and 98.8% replaced it with nothing.
6. Structural risk: 81.77% United States concentration in a product bought for one country's litigation climate.

Sales applications

Outreach angle: "You are running UserWay on WordPress. Our crawl has watched 16,077 domains remove that widget since March, and 98.8% installed no replacement. What did your last audit find in the theme underneath it?"

Targeting strategy: on TechnologyChecker.io, filter UserWay detections to 11 to 50 employees, United States, in Medical Practices or Real Estate, then cross-filter for WordPress. That segment has budget, legal exposure and a fixable codebase.

Competitive angle: the 92 domains that left UserWay for accessiBe and the 53 that left for AudioEye changed vendor within the last few months. They will switch, and they have not yet found what they wanted.

Every crawl figure above is our own: 156,255 detected UserWay domains, 109,788 enriched company profiles, and 16,077 departures observed across 29.9M active domains. Explore the full company list, filters and migration data at TechnologyChecker.io.