Companies Using EqualWeb

I've spent more than ten years building crawlers and technographic pipelines, and EqualWeb needs one correction before its data can be read. Our August 2026 crawl finds it on 9,801 active domains and matches 5,545 of them to enriched company records, a 56.6% match rate. Here's the correction. EqualWeb and Nagich are one vendor: 10,266 of the 10,371 domains we have ever seen EqualWeb on also carry the Nagich signature, a 99.0% overlap, with statistically identical stacks and shared top customers. Nagich is the Hebrew-market brand, sold as Nagich By Click.

Growth trajectory

EqualWeb enters our long-run detection history in March 2020 on one domain, passes 1,000 in mid-2022 and reaches 3,069 by July 2025, where that series ends. Our own crawler then reports 8,323 domains in June 2026, 9,697 in July and 9,801 in August. Don't read the gap between those blocks as growth. Two measurement systems meet there and the newer one sees more of the web, a distinction we set out in our write-up on technology detection methods. The comparable stretch, June to August 2026, works out at 1.18x, and our whole crawl grew 1.18x over the same window, from 321.0M to 380.0M active detections. Normalised, EqualWeb's growth is 1.00x.

"Growing at exactly the rate of the web isn't growth, it's being carried. In this category that still beats most of the field, because the demand driver is legal exposure and that hasn't eased." - Mehmet Suleyman, Founder at TechnologyChecker.io

Sales Signal: A pitch built on EqualWeb declining won't land, because it isn't. The opening is the 625 domains that dropped the widget this year and bought nothing to replace it.

Customer profile

49.06% of enriched EqualWeb customers have ten or fewer employees and another 26.93% sit between 11 and 50, so about 76% of the base we can size is under 50 people. Only 0.67% pass 10,000 staff. They aren't young companies either: 39.57% were founded in the 2010s, 24.09% in the 2000s and 14.57% in the 1990s, so roughly 85% of them predate 2020. That describes a clinic, an agency or a family retailer. The enterprise tail is thin, heavy and usually departmental. El Corte Ingles, Bimbo, Motorola and OhioHealth all appear, several on a careers or regional subdomain.

Sales Signal: Two motions live here. Under 50 staff it's a self-serve subscription with one decision maker. Above 1,000 it's a subdomain deployment the central web team may not know exists.

Industry and geographic concentration

Medical Practices is the largest vertical at 22.18% of the top ten industries we show, with Retail at 13.71% and Insurance at 10.79%. Add Hospitals and Health Care (9.24%) to Medical Practices and health care alone takes 31.42% of that top ten, ahead of Real Estate (9.12%) and Advertising Services (8.05%). That list is a map of who receives accessibility demand letters in the United States. Geography agrees. The US holds 61.08% of enriched companies with a country on file, and Spain is an unusually strong second at 9.41%, 503 companies, with weight behind the names: El Corte Ingles, Seat, Grupo Sese. Israel sits fourth at 2.86%, which fits a vendor whose second brand is Hebrew.

Sales Signal: US medical practices and insurance offices under 50 staff cover most of this base. The 503 Spanish companies are the segment most competitors ignore.

Migration patterns

625 domains have dropped EqualWeb since 16 March 2026, 6.0% of the 10,371 we have ever recorded it on. On the surface, 174 of those (27.8%) show another accessibility tool afterwards, which would make EqualWeb the most replaced vendor in a category where the normal range runs 0.7% to 3.5%. It isn't real. Nearly all of that number is Nagich, and Nagich is EqualWeb, so what we're watching is our own detector alternating between two signatures for one script. Strip the artifact out and the picture matches every other page here. Sixteen domains moved to a genuine competitor: six to accessiBe, six to UserWay, one each to Allyant, UsableNet, Pojo.me and AudioEye. Twenty arrived from rivals. Against 625 removals, both numbers are noise.

"Sixteen domains left EqualWeb for a competing widget. Six hundred and twenty-five left it for nothing at all. That ratio, not the comparison table, is what this category is actually doing." - Mehmet Suleyman, Founder at TechnologyChecker.io

Sales Signal: Sell against removal, not against a rival. Those 625 churned domains are a warm list for anyone selling remediation services, because they've already paid for this problem once.

Technology ecosystem

EqualWeb sits on WordPress sites with a Google measurement stack. WordPress appears on 38.64% of its domains and Google Analytics on 66.04%, with Cloudflare Browser Insights at 10.59%. Ecommerce is secondary: Shopify 6.72%, WooCommerce 5.2%. So this is a lead generation install base more than a storefront one, matching the medical and insurance concentration. The consent block is the most useful part of the stack. OneTrust (5.97%), Cookie Control (4.56%), Cookiebot (4.45%), CookieYes (4.4%) and Complianz (2.96%) reach about 22% between them. The same buyer installs a cookie banner and an accessibility widget for the same reason.

Sales Signal: WordPress plus a consent platform is the highest-yield targeting filter here. Agencies already inside that stack can reach about a fifth of EqualWeb's base.

What the review sites cannot tell you

We'd normally put review aggregates beside our detection data. EqualWeb has a G2 page, but not enough reviews on it for G2 to publish its pros and cons summary, so there's nothing to quote and we don't publish numbers we haven't pulled ourselves. It matters less than you'd expect, given what a star rating measures in this category. It comes from whoever bought and installed the widget, and it records whether the install went smoothly. It does not record whether a screen reader user finished a checkout.

Three other sources say more. The FTC action against accessiBe, settled for $1 million with a final order in April 2025, went to whether an AI overlay does what its marketing says. Courts have rejected overlay widgets as an ADA defence, and 3,117 federal website accessibility lawsuits were filed in 2025. And 625 EqualWeb domains removed the widget without replacing it. A removal is a rating too, just a slower one. EqualWeb's hybrid model, widget plus human remediation, is a different claim from a pure overlay, and it's the half no detection tool can see.

Sales Signal: Ask any vendor here for a remediation report tied to your own pages, not a certificate. That service half is the part no scan, ours included, can verify.

Key takeaways

• EqualWeb and Nagich are one vendor, so any ranking listing both counts one product twice.
• 9,801 active domains, #6 of 32 and 2.28% share, with growth of 1.00x once normalised.
• About 76% of the enriched base is under 50 employees and roughly 85% predates 2020.
• 625 domains dropped it this year and only 16 moved to a rival. Abandonment, not switching.
• The hybrid pitch, widget plus human remediation, is the part detection cannot measure.

Sales applications

Outreach angle. Lead with the removal data, not a feature comparison. A prospect running EqualWeb already accepts accessibility as a spend line, which is most of the sale.

Targeting filter. US medical practices, insurance offices and real estate firms under 50 staff, on WordPress, with a consent platform installed.

Competitive angle. The 625 churned domains are the best list on this page. They bought once, got less than they needed, and stopped. Anyone selling audits or code-level remediation is talking to a pre-qualified buyer.

The full detection set behind this page, including the enriched company records and the churn under every number, is on TechnologyChecker.io. If you're evaluating this category, start with the removal data, not the feature grid.