Companies Using JW Player

JW Player is a name most video buyers know, so I expected its list to be publishers and broadcasters. Some of it is. A large part is something else: players that came bundled with a website or were installed years ago. Our October 2026 crawl counts a domain when its pages load JW Player from JWX's hosts, expose the global jwplayer object or request JWX's servers. That gives 21,351 live domains, 11,022 matched to a company. I opened 60 domains at random from outside SportsEngine in a browser: 48 ran JW Player, 7 failed to load and 3 of the other 5 were bot walls.

One site builder, 6,041 domains

SportsEngine, the youth-sports platform that is now part of PlayMetrics, builds websites for clubs and leagues. Its site builder ships JW Player 6.12 from each club's own domain; the five club sites I loaded all had it, whether or not the page showed a video. That covers 6,041 domains, about 28% of the count, and 1,464 of the 1,632 Spectator Sports companies on the industry chart. The clubs bought a website, and JW Player came with it.

Sales signal: remove SportsEngine sites from any JW Player prospect list. For sports-tech sellers, though, those 6,041 domains are a clean list of SportsEngine customers.

A lot of old players

The jwplayer object reports its version, which tells you how old an install is. In my random sample, 42 pages reported one: 14 ran an 8.x build and 28 ran version 5, 6 or 7. The top of the company list looks similar. Every PwC member-firm site I loaded runs 7.2.4, Lenovo Press runs 5.7, and AbbVie's news centre and Huawei's consumer site run 6.6. 8.x builds turn up at BMW Group (8.38), Televisa (8.49) and Wyndham's franchise site (8.51).

Sales signal: a site on version 5 to 7 is a likely replacement prospect. It's probably not on a current JWX plan, and its video setup was never moved to the 8.x player.

Growth trajectory

The chart reads 17,227 domains in June 2026, 20,286 in July, 20,858 in August, 21,172 in September and 21,351 in October. The June to July jump is coverage: the domains we crawl turn over each month, with dead sites out and newly found ones in, and our detection widens over time. From July to October the line added 1,065. Since March 2026, 2,747 domains dropped JW Player on at least one hostname, and 633 of those still run it on another.

"Strip out SportsEngine's clubs and the sites still running version 5 to 7, and the base of JW Player sites that chose a current player is far smaller than 21,351 suggests." - Elif Arslan, CMO & Co-founder at TechnologyChecker.io

Sales signal: the installed base has barely moved since July. For JWX, growth comes from upgrading old installs; for rivals, from those same installs.

Who the customers are

62.13% of matched companies with a known size have 1 to 10 employees. SportsEngine supplies 2,185 of them; outside it, 54.4% (4,029 of 7,406) are that small. 352 companies have more than 1,000 staff. Many run JW Player on one property: BMW Group's press club, AbbVie's news centre, Trend Micro's newsroom, Oman Air's in-flight entertainment site. Only 5.67% were founded in the 2020s.

Sales signal: at large accounts, look for the communications or press team. A newsroom running an old player build is a concrete opener.

Industry and geography

Take SportsEngine out of Spectator Sports and the industry chart is flat. Primary and Secondary Education (233), Broadcast Media (228), Education Administration (213) and Hospitals (198) lead, all under 2.7% each. The United States has 6,048 matched companies, then France (667), the United Kingdom (514), Canada (474) and Germany (458). France's second place has no platform behind it that we could find; 457 of those 667 companies run PHP sites.

Sales signal: France's 667 JW Player companies look like individual choices, not one platform's fleet, which makes them a ready list for a European video vendor.

Overlap with other players

There's no migration table, because no rival passes our switching tests. Overlap tells the story instead. 385 domains run Vimeo and JW Player together today, of 516 ever seen with both. Flowplayer shares 272, Wistia 45, Bitmovin 34 and Brightcove only 11. Brightcove's buyers are also larger: 9.62% of its matched companies have more than 1,000 staff, against 3.52% of JW Player's.

"JW Player and Brightcove share just 11 domains. The buyer's guides pit them against each other, but their customers barely meet." - Elif Arslan, CMO & Co-founder at TechnologyChecker.io

Sales signal: Vimeo next to JW Player can mean two teams with two tools, so ask before you pitch. Either way it's a consolidation conversation.

The ad stack

Prebid runs on 32.45% of JW Player domains, ID5 on 30.88%, comScore on 30.86% and 33Across on 29.69%. It looks like a publisher list, but SportsEngine's club sites carry the same tags and account for 6,019 of the 6,935 Prebid domains. JWX sells advertising as well as playback: its About page lists "80% of comScore US Publishers" among its numbers.

Sales signal: for ad-tech sellers, the 916 non-SportsEngine sites running Prebid with JW Player are the publisher list worth working.

JWX today

JWX was formed in 2024 from JW Player and Connatix, says it serves more than 7,000 customers and is headquartered in New York. Its pricing page lists Express, Publishing and Broadcasting editions without prices, and its billing reference lists a Free edition capped at 5,000 plays a month. The open-source player on GitHub was archived on 18 November 2025.

Sales signal: quote-only pricing and an archived open-source player push small sites toward a decision. Owners of old builds will have to choose between a JWX contract and another player.

Key takeaways

1. 21,351 live domains, 10th of 86 in the category with 0.5%.

2. About 28% are SportsEngine club sites with a bundled JW Player 6.12.

3. In a random sample, 28 of 42 versioned pages ran version 5, 6 or 7.

4. 352 matched companies have more than 1,000 staff, often on a press or news property.

5. Only 11 domains run Brightcove alongside it.

How to use this list

Exclude SportsEngine sites, then sort by player version and company size. For the full list of 21,351 JW Player domains with company, size and stack data, explore TechnologyChecker.io.