Companies Using Negate

I expected a firewall when Negate turned up in our WAF & DDoS Protection table. It isn't one. A domain counts here when its pages load a script from sapi.negate.io. Our October 2026 crawl first found 3,094 domains like that, all Shopify stores. After the check described below, 1,847 live domains remain, 681 of them matched to a company, 7th of 18 in the category. Before writing about who buys Negate, I wanted to know what the script does, whose account it runs under and whether it still works.

The product behind the script

Negate LLC of Scottsdale, Arizona, launched its Shopify app in October 2020. The listing describes the job plainly: Negate blocks events such as page views and sessions from firing when it detects a bot, so the store's Google and Meta pixels optimise for real people. Plans run from $19 a month for 50,000 API requests to $299 for unlimited, with a 7-day trial. Shopify files it under Fraud. Our catalog's WAF label is a misfit: the script runs in the shopper's browser, and nothing stands between the store's server and an attacker.

Sales signal: a Negate store is a store that worries about ad spend and analytics quality. Sell it attribution, server-side tracking or click-fraud tools.

Whose account is it?

Negate's script address carries a key and the store's myshopify name, so I could group domains by account. The 2,885 domains with a readable key resolved to 1,700 stores on 1,696 keys. I half expected agencies to show up, since an agency often runs the ad accounts for a dozen brands. They don't: every store holds its own key, so each row traces back to a merchant who installed the app. The gap between domains and stores is aliasing. Brands point country and spare domains at one shop; one store alone sits on 59 domains.

Sales signal: dedupe a Negate list by store before you count accounts. The 1,847 domains on this page come to roughly 900 stores among those we could test.

Does the script still answer?

This is the check that changed the count. On 15 October 2026 I requested every one of those 1,700 keys from Negate's script server. 787 stores got the working script, on 1,395 domains. 109 got a one-line reply logging "Monthly API Request Limit Reached", so their filter was paused for the month. And 804 stores, 1,247 domains, got 403 Forbidden. I loaded two of those in a real browser and saw the same refusal, and in a sample of 20 refused stores, 17 still carried the identical tag on their live homepage. Those stores show Negate to a crawler and run nothing, so we removed them. The paused stores and 209 domains we couldn't test stay in.

"Fewer than half the domains carrying Negate's tag got a script that works. A detection count tells you who installed it at some point; the vendor's own endpoint tells you who is still a customer." - Mehmet Suleyman, CEO & Co-founder at TechnologyChecker.io

Sales signal: the 804 refused stores look like lapsed Negate users who kept the tag. They aren't in this count, but for a competing app they're the warmest prospects: they wanted the job done, and their Negate key no longer works.

What the chart counts

Because we rebuilt the count in October 2026, the chart starts there, at 1,847. Future months will move for two reasons at once: the domains we crawl turn over monthly, and our detection signals widen. Since March 2026, 634 domains dropped the tag, and 52 of those still carry it on another hostname.

Sales signal: size Negate's market from live stores, not tags. On 15 October that was 787 stores with a working filter and 109 paused at their limit.

Who buys it

54.89% of matched companies with a known size have 1 to 10 employees and 30.58% have 11 to 50. They're young: 43.69% were founded in the 2010s and 14.14% in the 2020s. Retail (19.5%) and Retail Apparel and Fashion (12.77%) lead the industries, and the United States has 454 of the 681 matched companies. English-speaking markets add up to 590, or 86.6%. Stores with a working script include Heal's, Joseph Joseph, Chemical Guys, FAO Schwarz, Zinus, SVS and Melitta's US shop.

Sales signal: this is a direct-to-consumer brand list. The buyer is the founder or the growth lead who owns the ad accounts.

The stack

Shopify is on every domain and Cloudflare on 99.95%, because Shopify stores answer through Cloudflare. Google Analytics runs on 64.75%, the kind of tag Negate protects. Elevar's server-side tracking is on 5.04%, and page builders are rare: Shogun 3.95%, Instant 2.11%, Zipify Pages 1.68%.

Sales signal: stores paying to clean their pixel data are natural prospects for server-side tracking. The 5.04% already on Elevar shows the gap is wide.

Where the rivals sit

We publish no switching rows for Negate. Its rivals sit in our Fraud Prevention category: Blocky, an IP and country blocker, on 2,506 domains, and Fraud Blocker, a click-fraud tool, on 5,113. They block visitors or ad clicks; Negate only decides which events fire.

"Negate competes with ad-fraud and blocker apps on Shopify, not with Sucuri or Imperva. The WAF share on this page is a filing accident." - Mehmet Suleyman, CEO & Co-founder at TechnologyChecker.io

Sales signal: lapsed Negate stores still have the problem. A click-fraud or bot-blocking app can offer them the job Negate stopped doing.

Key takeaways

1. 1,847 live domains, 7th of 18 in WAF & DDoS Protection, but Negate isn't a firewall.

2. We removed 1,247 domains whose key Negate's server refuses; 109 stores paused at their limit stay in.

3. Every store holds its own key, and the domains we could test come to 896 stores.

4. Small, young, American consumer brands, about a third of them in retail and fashion.

How to use this list

Dedupe by store, then separate the stores paused at their limit before you reach out. For the full list of 1,847 Negate domains with company, size and stack data, explore TechnologyChecker.io.