Companies Using Keap

I looked at Keap in our September 2026 crawl. We find its web forms or tracking script on 3,802 websites, and 2,199 of them match a company. Keap puts its own base at more than 200,000 small businesses on its homepage, so this page isn't a census. It's a list of Keap customers who capture leads on their own site with Keap, which is the more useful list if you sell to small service businesses. Our marketing automation report covers the wider category.

What the crawl sees: Infusionsoft's addresses

Infusionsoft renamed itself Keap in January 2019, but the web addresses didn't change. A Keap web form still posts to <appid>.infusionsoft.com/app/form/process, and the tracking script loads from the same account host. Those hosts are what we detect. In a random sample of 24 live domains, 17 of the 19 pages that loaded showed one: 7 a web form and 10 a tracking or form script.

Because the account id sits in the hostname, we can count accounts instead of guessing them. The 2,441 domains where we logged a Keap request belong to 1,856 distinct Keap accounts, about 1.3 domains each. Only 25 accounts run five or more domains, covering 225 sites, and the largest, a franchise with local microsites, runs 34. No account holds more than 1.4% of the observed domains, so no affiliate template is inflating the count.

The limit runs the other way. Newer Keap forms can be served from keap.app, and only 25 of those 2,441 domains load anything from a newer keap.app, keapapis.com or keap.page host. Accounts that publish forms only there, and every customer who uses Keap purely inside the app, are invisible to us, so the count leans toward long-standing Infusionsoft accounts.

"The Infusionsoft name has been gone since 2019, but it's still in the address of thousands of opt-in forms. That means a Keap website tells you exactly which Keap account it belongs to." - Elif Arslan, CMO at TechnologyChecker.io

Sales signal: an account id is a better unit than a domain. Dedupe this list by the id in the form's address, or you'll pitch the same franchise 34 times.

Coaches, consultants and 227 IT providers

IT Services and IT Consulting leads the industry table at 11.7%, and the reason is specific. 227 live Keap domains belong to managed IT service providers whose sites share one MSP-marketing website platform. Each of the 227 is wired to its own Keap account, so they're separate customers, not one company counted many times. Technology Marketing Toolkit, which sells marketing to MSPs, is in the named list itself.

Behind the MSPs, Keap's base sells expertise: Professional Training and Coaching (8.75%), Business Consulting and Advertising Services (5.24% each), Wellness and Fitness (4.93%) and Financial Services (4.73%). The named list reads the same way, with the Institute of Coaching, Brave Thinking Institute, American Writers & Artists and the ManKind Project near the top.

Sales signal: these businesses sell programmes, memberships and appointments, and their funnel starts with a form. Tools for courses, scheduling, payments and webinars fit them better than enterprise sales software.

Small, established and English-speaking

64.99% of matched companies with a known headcount have 1 to 10 employees, 93.33% have 50 or fewer, and only 8 have more than 1,000. Yet this isn't a young base. The 2010s lead at 40.5%, the 2000s follow at 31.76% and the 1990s at 14.19%, and just 4.87% were founded in the 2020s. Watson Ramsbottom (1908), Rosin Eyecare (1930) and C. Cretors and Company (1885) all run Keap on their sites.

The United States holds 1,479 matched companies, then Australia (177), the United Kingdom (172) and Canada (119). With New Zealand and Ireland, the six English-speaking countries in our top 15 account for 1,973. Australia edging out the UK is the one surprise.

Sales signal: think owner-operators with years in business, and English-language copy. Australia deserves its own campaign; here it's as big as the UK.

A flat line, and no clear exit

Thryv Holdings bought Keap for $80 million in cash, announcing the deal on 29 October 2024 and closing it two days later. Our tracking began in March 2026, too late to measure the reaction. What it does show is a steady base: 3,460 domains in June 2026, 3,723 in July, 3,777 in August and 3,802 in September, with only 256 live domains (6.8%) first seen in August or September. The domains we crawl turn over every month and our detection widens, so I'd call it flat.

590 domains have dropped Keap since March 2026. Where did they go? Not visibly to HubSpot: it runs on 5.46% of the sites that dropped Keap and 4.86% of those that kept it. HighLevel is the closer call, on 5.46% of leavers against 2.36% of stayers, but that's 29 domains, and two-thirds of the sites that ever ran both Keap and HighLevel still do. Neither clears our bar for a switching table.

"Keap's leavers don't line up behind one competitor. HighLevel is the name to watch, and it already publishes its own guide to Keap alternatives, but so far the numbers are too small to call." - Elif Arslan, CMO at TechnologyChecker.io

Sales signal: a Keap form that disappears is a weak churn signal on its own. Check whether HighLevel or a new form tool appeared on the same site before you pitch a replacement.

The stack: WordPress, the Meta pixel and a second funnel tool

Across all 3,765 live Keap domains, WordPress runs on 82.58%, with Elementor on 20.80% and Divi on 10.81%. The Facebook Pixel is on 50.23% and the LinkedIn Insight Tag on 12.27%, so paid social feeds a lot of these forms. GoDaddy hosts 33.07% and WP Engine 13.47%.

The marketing-automation row is the telling one. ClickFunnels shows on 4.94% and HubSpot on 4.86%, about one Keap site in twenty each, and those sites pay for a second funnel or marketing tool beside Keap. Wicked Reports, an attribution tool, turns up on 1.97%.

Sales signal: WordPress agencies and Meta-ads specialists are natural partners for this base. For a tool vendor, a Keap site with ClickFunnels or HubSpot beside it is paying for overlap and may want to consolidate.

What G2 reviewers say, set against the crawl

Keap's current G2 listing is small: 3.8 out of 5 from 33 reviews on 26 September 2026. Four of the five most-mentioned pros are about automation, and ease of use has 7 mentions. The cons, 3 mentions each, are price, complexity for new users, limited customisation, the learning curve and rigid invoicing. On price, Keap's pricing page starts at $299 a month billed monthly for two users and 1,500 contacts. That's a real line item for a company of ten people, and 64.99% of our matched companies are that size or smaller.

Sales signal: price is the opening. Cheaper form, email and automation tools have a clear pitch to Keap's smallest customers, and the automation praise tells you what they won't give up.

Key takeaways

1. 3,802 websites and at least 1,856 distinct Keap accounts: a floor against Keap's 200,000+.

2. 93.33% of matched companies have 50 or fewer employees, and only 4.87% were founded in the 2020s.

3. IT services leads at 11.7% because of 227 MSPs on one website platform; coaching and consulting follow.

4. The line is flat, 3,460 to 3,802 domains between June and September 2026.

5. No switching corridor: HubSpot at chance level, HighLevel too small to call.

How to use this list

Dedupe by Keap account id, then split the MSP cluster from the rest, because they buy differently. Filter to 11 to 50 employees if you need a buyer with staff, and run Australia, the UK and Canada as a second English-language campaign. A workable opener: "Your site's opt-in form posts to Keap, so every lead lands in your Keap account. We help businesses like yours [outcome]." The full list of 3,802 Keap websites, with company, size and stack data for 2,199 matched companies, is at TechnologyChecker.io.