Companies Using Pipedrive

I analysed Pipedrive against our September 2026 crawl, and most of what follows depends on one question: what exactly are we counting? We detect Pipedrive on 5,172 domains, and 4,071 of them (78.7%) match a company record. Pipedrive puts its own customer count at 100,000+ companies on its About page. So this page covers about one Pipedrive customer in twenty: the ones that put Pipedrive's tools on their public website. Our write-up on technology detection methods explains how a script on a page becomes a detection.

What the crawl sees, and why the chart isn't a growth curve

Pipelines, deals, email sync and reporting all run inside Pipedrive's app, behind a login. The part a crawler can reach is LeadBooster, the lead-generation add-on: its chatbot and live chat widget, loaded from leadbooster-chat.pipedrive.com, and embedded Web Forms from webforms.pipedrive.com. Our crawl logged the chat loader on 2,581 domains and the Web Forms loader on 1,288. Two things keep most customers out of view. LeadBooster is included only from the Premium plan up and costs extra on Lite and Growth, per Pipedrive's help centre. And a Web Form can be shared as a plain link instead of being embedded.

The usage chart climbs from 3,279 domains in June to 5,172 in September, with the big step in August. That step comes from our side. 1,498 of today's live domains were first seen in August and 459 in September, and the set of domains we crawl turns over every month as dead sites drop out and new ones come in. Treat September as a baseline.

"A Pipedrive widget on a website is a deliberate choice: someone switched on LeadBooster and pasted the code. That makes these 5,172 sites a much smaller list than Pipedrive's customer base, and a more useful one if you sell anything that touches inbound leads." - Sophie Clarke, Product Marketing Manager at TechnologyChecker.io

Sales signal: don't size the Pipedrive market from this page. Use it as a list of Pipedrive customers who invest in capturing leads on their own site. That's the audience for chat, forms, scheduling and enrichment tools.

Small sales teams, mostly founded in the 2010s

Of the 3,994 matched companies with a known headcount, 42.99% employ 1 to 10 people and 41.44% employ 11 to 50, so 84.43% are under 51 staff. Only 18 have more than 1,000 employees, among them Enpal, Levi9, Buses Hualpén and PPC Flex.

The age chart agrees. 45.34% of matched companies with a founding year started in the 2010s, and 83.09% have been founded since 2000. Pipedrive's own case-study library reads the same way. It features firms such as Hanse Mondial, a Hamburg bus company, and Instyle Solar in Queensland, which look a lot like Buses Hualpén and Enpal in our data.

Sales signal: these are founder-led or owner-led sales teams. They buy on price and setup time, and G2 reviewers already complain about add-on costs, so lead with what you save them, not with enterprise features.

Europe outweighs the United States

The United States is the largest single country with 1,090 matched companies, 2.5 times the United Kingdom's 435. But add up the eight European countries in our top 15 (the UK, Germany, France, the Netherlands, Finland, Spain, Poland and Sweden) and you get 1,354, more than the US. Pipedrive was founded in Tallinn in 2010, and its home region shows: Finland, with 113 matched companies, ranks above Spain (100).

Industry is flat: IT Services and IT Consulting leads at 7.99%, Software Development follows at 7.63%, and no other industry reaches 5%.

Sales signal: a Pipedrive list is as European as it is American. Plan for GDPR-compliant outreach and local-language copy; Germany, the Netherlands, Finland and Sweden together (545 companies) outnumber the UK.

HubSpot sits beside Pipedrive, not against it

735 domains have dropped Pipedrive's website tools since we began tracking in March 2026. We found no destination worth a switching table. HubSpot is the obvious suspect: 411 of the 5,187 live Pipedrive domains also run HubSpot. But HubSpot turns up on 7.84% of the sites that dropped Pipedrive and on 7.92% of the sites that kept it. If leavers were moving to HubSpot, the first number would be clearly higher. Salesforce, Microsoft Dynamics 365, Bitrix24 and Agile CRM each share fewer than 30 domains with Pipedrive, too few to read.

CRM switching is common in general, as we covered in why SaaS companies switch CRMs, but a website widget is a poor place to watch it. The likelier exits here are a chat widget switched off or a site rebuilt without it, and neither tells you the company left Pipedrive's CRM.

"Sites that dropped Pipedrive's widget were no more likely to run HubSpot than sites that kept it. In six months of tracking, the Pipedrive-to-HubSpot migration people expect doesn't show up." - Sophie Clarke, Product Marketing Manager at TechnologyChecker.io

Sales signal: for HubSpot sellers, the 411 sites already running both are integration prospects, not displacement targets. For Pipedrive's competitors, a removed widget is a weak churn signal; confirm the CRM changed before you pitch a replacement.

The stack: WordPress, ad pixels and a Leadfeeder-powered add-on

Across the 5,187 domains where Pipedrive is live, WordPress runs on 58.18% and Elementor on 24.79%, with Webflow at 7.6%. The Facebook Pixel is on 33.02% and the LinkedIn Insight Tag on 17.81%, so a good share of these companies buy B2B social ads.

The row to notice is Leadfeeder at 21.11%. Pipedrive's Web Visitors add-on is powered by Leadfeeder, according to Pipedrive's help centre, so part of that overlap is one purchase showing up as two vendors' scripts. We can't separate the two from the script alone. It doesn't run the other way: only 2.9% of the companies that use Leadfeeder also run Pipedrive's widgets.

Sales signal: Microsoft Clarity (15.33%) and Hotjar (10.14%) show these teams already watch visitor behaviour. Email tools are thin on the site itself (Mailchimp 5.82%, Brevo 2.49%), which leaves room for anything that turns a form fill into a nurture sequence.

What G2 reviewers say, set against the crawl

Pipedrive scores 4.3 out of 5 from 5,026 G2 reviews. Ease of use is the top pro with 527 mentions, which fits a base of small teams without a CRM admin. The top complaints are missing features (215 mentions) and limited features (133), and 97 mentions call it expensive once add-ons are counted. LeadBooster is itself one of those extras below the Premium plan, which helps explain why so few Pipedrive customers show up in a crawl.

Sales signal: tools that fill Pipedrive's automation gaps, or do what LeadBooster does for less, have a clear pitch to this base.

Key takeaways

1. 5,172 domains and 4,071 companies, against Pipedrive's own 100,000+: a floor on its customer base.

2. 84.43% of matched companies have 50 or fewer employees, and 18 have more than 1,000.

3. The eight European countries in our top 15 hold 1,354 matched companies, more than the US's 1,090.

4. 411 live Pipedrive domains also run HubSpot, with no sign of switching between the two.

5. Leadfeeder sits on 21.11% of Pipedrive sites, partly because Pipedrive's Web Visitors add-on runs on it.

How to use this list

Filter to 11 to 200 employees if you need a buyer with a sales team rather than a founder. Split by country before you write copy: the UK, Germany and the Netherlands alone hold 816 matched companies. A workable opener: "Your site runs Pipedrive's LeadBooster chat, so your leads land straight in Pipedrive. We help teams like yours [outcome]." For a competitive angle, look for Pipedrive sites that also run HubSpot or Leadfeeder. They already pay for overlapping tools and may want to consolidate.

For the full list of 5,172 Pipedrive domains with company, size and stack data, explore TechnologyChecker.io.