We detect ip-api on 29,663 domains, fourth in the Visitor Identification category at 10.27%. Like ipapi.co above it, this is an IP geolocation lookup rather than visitor identification: it returns a location for an IP address and nothing about who the visitor is.

The free endpoint requires no account at all, which makes it the lowest-friction option in this category and explains both its reach and the highest churn rate on this page.

Published Sep 9, 2026 · Updated Sep 9, 2026 · Data analysed on September 9, 2026.

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ip-api Usage Statistics

Our current crawl window covers June to August 2026: 22,870 → 28,213 → 29,663. The June to July step is 23.4% and lands in the same window our corpus expanded, so read it as coverage; the July to August step of about 1,450 domains is the honest one. 10,824 domains have dropped ip-api since we began tracking it in March 2026, which is 36% of the current active base and the highest churn on any profile in this category.

List of Companies Using ip-api

The 50 companies below are the largest by LinkedIn headcount among domains where we currently detect ip-api.

Download all 29,663 ip-api customers with full company data, or create a signal to track when companies start or stop using ip-api.

Verified list of companies and domains where we detect ip-api — sorted by company size. Companies matched to domains where we detect ip-api; a detection may be one storefront rather than a company-wide deployment.
CompanyDetection URLDomainCountryIndustryEmployeesTypeFoundedLinkedIn
Sutherland Global logoSutherland Global
www.sutherlandglobal.comsutherlandglobal.comUnited StatesIT Services and IT Consulting10001-10001Privately Held1986https://linkedin.com/company/sutherland-global
General Mills, Inc. logoGeneral Mills, Inc.
investors.generalmills.comgeneralmills.comUnited StatesManufacturing10001+Public Company1928https://linkedin.com/company/general-mills
iQor, Inc. logoiQor, Inc.
www.iqor.comiqor.comUnited StatesOutsourcing and Offshoring Consulting10001+Privately Held1998https://linkedin.com/company/iqor
Rodan & Fields, LLC logoRodan & Fields, LLC
rodanandfields.comrodanandfields.comUnited StatesManufacturing201-500Privately Held2000https://linkedin.com/company/rodan-fields
Zimmer Biomet Inc. logoZimmer Biomet Inc.
careers.zimmerbiomet.comzimmerbiomet.comUnited StatesMedical Equipment Manufacturing10001+Public Company1927https://linkedin.com/company/zimmerbiomet
Agilent Technologies, Inc. logoAgilent Technologies, Inc.
careers.agilent.comagilent.comUnited StatesBiotechnology Research10001+Public Company1999https://linkedin.com/company/agilent-technologies
DIA Corporate logoDIA Corporate
diacorporate.comdiacorporate.comUnited StatesRetail10001-10001Privately Heldhttps://linkedin.com/company/dia-grupo
Straive US Inc logoStraive US Inc
straive.comstraive.comIndiaBusiness Consulting and Services10001-10001Privately Held1980https://linkedin.com/company/straive_
Colsubsidio logoColsubsidio
salud.colsubsidio.comcolsubsidio.comColombiaNon-profit Organizations10001+Nonprofit1957https://linkedin.com/company/colsubsidio
Volvo Trucks logoVolvo Trucks
www.volvotrucks.comvolvotrucks.comSwedenMotor Vehicle Manufacturing10001+Public Company1927https://linkedin.com/company/volvo-trucks
Show 40 more ip-api using companies as demo data
CompanyDetection URLCountryIndustryEmployeesTypeFounded
HDFC ERGO General Insurance Company Limited logoHDFC ERGO General Insurance Company Limited
agent.hdfcergo.comhdfcergo.comIndiaInsurance1001-5000Privately Heldhttps://linkedin.com/company/hdfcergo
at logoat
at.cafeat.cafeUnited StatesSoftware Development11-50Privately Held2020https://linkedin.com/company/get-cafe
Trimble logoTrimble
assetlifecycle.trimble.comtrimble.comUnited StatesSoftware Development10001+Public Company1978https://linkedin.com/company/trimble
Teleflex Inc. logoTeleflex Inc.
investors.teleflex.comteleflex.comUnited StatesMedical Equipment Manufacturing10001+Public Company1943https://linkedin.com/company/teleflex
Narayana Health logoNarayana Health
narayanahealth.orgnarayanahealth.orgIndiaHospitals and Health Care10001+Privately Held2000https://linkedin.com/company/narayanahealth
Save-A-Lot, Ltd. logoSave-A-Lot, Ltd.
savealot.comsavealot.comUnited StatesWholesale Food and Beverage1001-5000Privately Held1977https://linkedin.com/company/save-a-lot
University of Newcastle logoUniversity of Newcastle
newcastle.edu.aunewcastle.edu.auAustraliaHigher Education1001-5000Educational1965https://linkedin.com/company/university-of-newcastle
RingCentral logoRingCentral
www.ringcentral.comringcentral.comUnited StatesSoftware Development5001-10000Public Company2003https://linkedin.com/company/ringcentral
Oman Air logoOman Air
services.omanair.comomanair.comOmanAirlines and Aviation5001-10000Public Company1993https://linkedin.com/company/omanair
Chase Dimond logoChase Dimond
chasedimond.comchasedimond.comUnited StatesBusiness Consulting and Services1-10Privately Held2008https://linkedin.com/company/ceo
Clover Infotech logoClover Infotech
cloverinfotech.comcloverinfotech.comIndiaIT Services and IT Consulting1001-5000Privately Held1994https://linkedin.com/company/clover-infotech
BanBajío logoBanBajío
bb.com.mxbb.com.mxMexicoFinancial Services1001-5000Privately Held1994https://linkedin.com/company/banbajiomx
Uninter logoUninter
uninter.comuninter.comBrazilHigher Education1001-5000Educational1996https://linkedin.com/company/grupo-uninter
Haworth Inc. logoHaworth Inc.
store.haworth.comhaworth.comUnited StatesFurniture5001-10000Privately Held1948https://linkedin.com/company/haworthinc
Aljazeera logoAljazeera
sat.aljazeera.netaljazeera.netQatarBroadcast Media Production and Distribution1001-5000Privately Held1996https://linkedin.com/company/aljazeera
BootBarn Inc. logoBootBarn Inc.
bootbarn.combootbarn.comUnited StatesRetail10001+Public Company1978https://linkedin.com/company/bootbarn
Hendrickhondava logoHendrickhondava
www.hendrickcars.comhendrickcars.comUnited StatesMotor Vehicle Manufacturing10001+Privately Held1976https://linkedin.com/company/hendrick-automotive-group
SiteOne Landscape Supply, Inc. logoSiteOne Landscape Supply, Inc.
www.siteone.comsiteone.comUnited StatesWholesale5001-10000Public Company2001https://linkedin.com/company/siteone-landscape-supply
Ramco logoRamco
ramco.comramco.comIndiaSoftware Development1001-5000Public Company1999https://linkedin.com/company/ramco-systems
Neosofttech logoNeosofttech
neosofttech.comneosofttech.comIndiaIT Services and IT Consulting1001-5000Privately Held1996https://linkedin.com/company/neosoft
In Extenso Group logoIn Extenso Group
www.inextenso.frinextenso.frFranceAccounting5001-10000Self-Owned1991https://linkedin.com/company/in-extenso
Bill.com, LLC. logoBill.com, LLC.
investor.bill.combill.comUnited StatesSoftware Development1001-5000Public Companyhttps://linkedin.com/company/bill
Nasm, Llc. logoNasm, Llc.
auth.nasm.orgnasm.orgUnited StatesWellness and Fitness Services51-200Privately Held1987https://linkedin.com/company/national-academy-of-sports-medicine-nasm-
vi logovi
vi.comvi.comUnited StatesWellness and Fitness Services201-500Privately Held2005https://linkedin.com/company/vishapeshake
Pucsp logoPucsp
matricula.pucsp.brpucsp.brBrazilHigher Education1001-5000Educational1946https://linkedin.com/company/puc-sp
Bancatlan logoBancatlan
app.bancatlan.hnbancatlan.hnHondurasFinancial Services5001-10000Privately Held1913https://linkedin.com/company/bancatlan
Bancopromerica logoBancopromerica
online.bancopromerica.com.gtbancopromerica.com.gtGuatemalaBanking1001-5000Self-Owned1991https://linkedin.com/company/banco-promerica-gt
Dunham's Sports logoDunham's Sports
dunhamssports.comdunhamssports.comUnited StatesRetail1001-5000Privately Held1937https://linkedin.com/company/dunham's-sports
Yext Inc. logoYext Inc.
www.yext.comyext.comUnited StatesSoftware Development1001-5000Public Company2006https://linkedin.com/company/yext
Air Niugini Limited logoAir Niugini Limited
airniugini.com.pgairniugini.com.pgPapua New GuineaAirlines and Aviation1001-5000Government Agency1973https://linkedin.com/company/air-niugini
Addresshotels logoAddresshotels
addresshotels.comaddresshotels.comUnited Arab EmiratesHospitality5001-10000Public Company2008https://linkedin.com/company/address-hotels-and-resorts
American Nurses Association, Inc. logoAmerican Nurses Association, Inc.
nursingworld.orgnursingworld.orgUnited StatesNon-profit Organizations51-200Nonprofithttps://linkedin.com/company/american-nurses-association
Pimkie logoPimkie
www.pimkie.frpimkie.frFranceTextile Manufacturing1001-5000Privately Held1971https://linkedin.com/company/pimkie
Learningmate Solutions Inc. logoLearningmate Solutions Inc.
learningmate.comlearningmate.comUnited StatesE-Learning Providers1001-5000Privately Held2001https://linkedin.com/company/learningmate
BYmyCAR - BMW BMWi MINI MOTORRAD ALPINA logoBYmyCAR - BMW BMWi MINI MOTORRAD ALPINA
bymycar.frbymycar.frFranceRetail Motor Vehicles1001-5000Privately Held2009https://linkedin.com/company/bymycar-officiel
Power Digital Marketing, Inc. logoPower Digital Marketing, Inc.
powerdigitalmarketing.compowerdigitalmarketing.comUnited StatesAdvertising Services501-1000Privately Held2012https://linkedin.com/company/powerdigitalmarketing
Devsinc, LLC logoDevsinc, LLC
devsinc.comdevsinc.comUnited StatesIT Services and IT Consulting1001-5000Privately Heldhttps://linkedin.com/company/developers-inc
Stadium AB logoStadium AB
stadium.sestadium.seSwedenRetail1001-5000Privately Held1987https://linkedin.com/company/stadium
1-800-Got-Junk? Llc logo1-800-Got-Junk? Llc
account.1800gotjunk.com1800gotjunk.comCanadaConsumer Services1001-5000Privately Held1989https://linkedin.com/company/1-800-got-junk
Crescendoai Inc. logoCrescendoai Inc.
crescendo.aicrescendo.aiUnited StatesTechnology, Information and Internet1-10Privately Held2024https://linkedin.com/company/crescendocx

There are 29,663 companies and domains where we detect ip-api, sign up to download the entire ip-api dataset.

Sutherland Global matches on www.sutherlandglobal.com, General Mills on investors.generalmills.com, Zimmer Biomet on careers.zimmerbiomet.com, Rodan & Fields on rodanandfields.com. A free, account-free API turning up on large-company properties is unremarkable: there is nothing to procure, so it arrives with whoever built the page.

Which Countries Use ip-api the Most?

The United States dominates with 9,746 of the companies we can place, more than nine times India in second (1,038), then the United Kingdom (785) and Canada (639). That is a far more US-concentrated profile than ipapi.co's, which has India close behind the US, and it is the clearest difference between two products that otherwise look identical.

🇺🇸United States9,74660.3%
🇮🇳India1,0386.4%
🇬🇧United Kingdom7854.9%
🇨🇦Canada6394.0%
🇦🇺Australia3151.9%
🇫🇷France2071.3%
🏳️United Arab Emirates1631.0%
🇧🇷Brazil1340.8%
🇪🇸Spain1250.8%
🇩🇪Germany1240.8%
🏳️Pakistan1160.7%
🇮🇱Israel1130.7%
🇳🇱Netherlands940.6%
🇮🇹Italy810.5%
🇸🇬Singapore800.5%

Share of the 16,170 ip-api domains we matched to a company record — 54.5% of the 29,663 we detect. Top 15 countries shown, so these do not sum to 100%. Domains with no matching company record are not represented here and skew small and independent.

ip-api Market Share Among Visitor Identification

ip-api is fourth in Visitor Identification at 10.27%. The category name oversells it: this is an IP geolocation lookup, and it sits alongside device fingerprinting and B2B company resolution products that do entirely different jobs. Its actual competitor is ipapi.co (41,649 domains), with MaxMind (4,744) as the paid alternative. Our category listing pages at 50 rows, so we state the rank without a total.

Customers29.7KCompanies using ip-api
Companies Analyzed16.2KWith LinkedIn company data
Market Share10.27%Of the category market
Category Ranking#4In its category

Top Competitors by Market Share

ip-api Customers by Company Size & Age

49.25% of the companies we can size have 10 employees or fewer and 32.2% have 11 to 50. The free endpoint needs no account at all and is capped at 45 requests a minute per IP, which is generous for a small site and unusable for a large one, and the distribution follows that cap.

Company Size Distribution

Company Age (Founded Decade)

41.14% were founded in the 2010s and 31.81% in the 2020s, the youngest profile in this category: nearly three quarters are under 15 years old. A no-signup API is the kind of thing that gets added while a site is being built, so its base skews toward sites that were built recently.

What Industries Use ip-api the Most?

Software Development leads at 12.52%, then Technology and Internet at 6.71%, Advertising Services at 5.77% and Retail at 5.66%. That is a more developer-weighted profile than ipapi.co's, where no industry clears 7%.

Software Development1,864 (12.52%)
Technology, Information and Internet998 (6.71%)
Advertising Services859 (5.77%)
Retail843 (5.66%)
IT Services and IT Consulting776 (5.21%)
Retail Apparel and Fashion577 (3.88%)

The retail share matters more than its rank suggests once you read it next to the stack: Shopify is on 34.96% of ip-api domains, the highest ecommerce concentration in this category. On a storefront a geolocation lookup is almost always doing currency or shipping-region selection, so a large part of this footprint is one specific job rather than visitor analysis of any kind.

ip-api Alternatives & Competitors

ipapi.co at 41,649 domains is the direct substitute and offers the same service on a different free tier. MaxMind (4,744) sells a downloadable database instead, which removes the per-request call entirely. FingerprintJS, Leadfeeder and Zoominfo share the category but not the market.

TechnologyDomainsMarket Share
FingerprintJS
74,53325.81%
ipapi.co
41,64914.42%
Leadfeeder
36,31212.57%
Zoominfo
29,25310.13%
Leadinfo
23,1348.01%

Tech Stack of ip-api-Powered Websites

Cloudflare is on 73.12%, the highest of anything we profiled in this category, with Facebook Pixel on 50.97%, Shopify on 34.96%, AWS on 35.75% and WordPress on 22.76%. The Cloudflare share is worth a note of its own: Cloudflare can pass a visitor country to the origin in a request header (CF-IPCountry, a per-zone setting), so a large share of these sites are making a client-side call for something their CDN could hand them at no cost and with no extra round trip.

Attribution & Conversion Tracking

A favicon of Facebook Pixel
Facebook Pixel
15,524 (50.97%)

Email & Webmail

A favicon of Google Workspace
Google Workspace
9,681 (31.79%)

CMS

A favicon of WordPress
WordPress
6,931 (22.76%)

Ecommerce Platforms

A favicon of Shopify
Shopify
10,647 (34.96%)

CDN

A favicon of Cloudflare
Cloudflare
22,270 (73.12%)
A favicon of cdnjs
cdnjs
6,955 (22.84%)

Expert Analysis: ip-api Growth Trends & Key Signals for Sales Teams in 2026

David Thomson
David ThomsonCTO, TechnologyChecker

I run the crawling infrastructure at TechnologyChecker, after five years on Google's Search team working on crawling and indexing. ip-api is on 29,663 active domains across 16,170 enriched companies as of our August 2026 crawl, fourth in its category at 10.27%. It is also the fastest-churning technology on any page I have written here, and the reason is worth the whole profile.

1. What it is, and what the category claims it is

ip-api returns a location for an IP address. Country, region, city, ISP. It does not identify a visitor. The Visitor Identification category puts it next to FingerprintJS, which identifies a browser, and Leadfeeder, which identifies a company, and those three do not compete with each other. Its only real substitute in the table is ipapi.co.

2. No account, no HTTPS, 45 requests a minute

The free endpoint needs no signup at all, is capped at 45 requests per minute per IP, and is HTTP-only unless you pay. That combination is the single best predictor of everything else on this page.

It produces the reach: 49.25% of the companies we can size have 10 employees or fewer and 32.2% have 11 to 50, because the cap is generous for a small site and unusable for a busy one. It produces the youth: 41.14% founded in the 2010s and 31.81% in the 2020s, nearly three quarters under 15 years old, because an API you can call without an account gets added while a site is being built. And it produces the churn.

3. Thirty-six percent of the base has left, and none of it went to a competitor

10,824 domains have dropped ip-api since March 2026, roughly 36% of the current active base. I ran the base-rate test on every plausible destination, because a raw switcher count proves nothing on its own:

  • Zoominfo: 286 of 9,399 leavers = 3.04%, against a 2.62% rate among domains still running ip-api.
  • Leadfeeder: 244 = 2.60%, against 2.72%.
  • Leadsy: 207 = 2.20%, against 2.31%.
  • ipapi.co: 161 = 1.71%, against 1.46%.

Every one sits within noise of its base rate. A domain that drops ip-api is no more likely to pick up a rival than one that keeps it. The destination is not a competitor, it is the feature being removed. Somebody hits the rate limit or the HTTP-only restriction, and the call comes out.

"Two products can be perfect substitutes and still have no traffic between them. If both directions sit at the base rate, the market is not choosing between them, it is leaving." - David Thomson, CTO at TechnologyChecker.io

4. A third of it is Shopify picking a currency

Shopify is on 34.96% of ip-api domains, the highest ecommerce concentration in this category, with Facebook Pixel on 50.97%. On a storefront an IP lookup is almost always choosing a currency, a shipping region or a language. That is one narrow job, and it means a large part of this footprint is not visitor analysis in any sense.

5. Most of these sites did not need the call

Cloudflare is on 73.12% of ip-api domains, the highest of anything I profiled in this category. Cloudflare can pass a visitor's country to the origin in a CF-IPCountry request header, as a per-zone setting. So a large share of these sites are making a browser round trip, on HTTP, to a rate-limited third party, for information their existing CDN could hand the server for free and without the latency.

That is the most useful thing on this page for anyone reading it as a market. The footprint is real, but a substantial part of it is not demand for a geolocation service. It is a default that nobody revisited, which is also why a third of it disappears in six months.

6. What the US concentration says

The United States is 9,746 of the companies we can place, more than nine times India in second at 1,038. ipapi.co, the direct substitute, has India close behind the US. Two products with the same function and the same price have visibly different geographies, which usually means their distribution differs rather than their merits: documentation reach, Stack Overflow answers, which one a popular tutorial happened to use.

Frequently Asked Questions

Who uses ip-api?

We detect ip-api on 29,663 domains, including Sutherland Global, General Mills, Inc., iQor, Inc.. A detection means the technology is present on that domain, which for large organisations is often a single storefront or subdomain rather than a company-wide deployment. Among domains we matched to a company with a resolved industry, the most common is Software Development (12.52%).

How many customers does ip-api have?

We detect 29,663 domains running ip-api across our monthly crawl of live business domains. Company data could be matched for 16,170 of them (54.5%), and every company-size, industry and country breakdown on this page describes that matched subset rather than the full detected base. A further 10,824 domains carried a ip-api detection previously and no longer do.

What is ip-api's market share?

ip-api holds 10.27% of the Visitor Identification category, ranking #4. This is a share of the domains we detect running a platform in this category — not a share of all websites, and not a share of spending — so it is not directly comparable to figures published on other denominators.

What are the best alternatives to ip-api?

The top alternatives to ip-api include FingerprintJS (25.81% market share), ipapi.co (14.42% market share), Leadfeeder (12.57% market share), Zoominfo (10.13% market share) — measured as a share of the domains we detect running a platform in this category.

Which countries use ip-api the most?

The United States dominates with 9,746 of the companies we can place, more than nine times India in second (1,038), then the United Kingdom (785) and Canada (639). That US concentration is the sharpest difference between ip-api and ipapi.co, which otherwise look like the same product.

What size companies use ip-api?

49.25% have 10 employees or fewer and 32.2% have 11 to 50. The 45-requests-per-minute cap is generous for a small site and unusable for a busy one, and the size distribution follows that cap almost directly.

How old are companies that use ip-api?

41.14% were founded in the 2010s and 31.81% in the 2020s, so nearly three quarters are under 15 years old — the youngest profile in this category. An API you can call without an account tends to get added while a site is being built.

What is the ideal customer profile for ip-api?

The ideal ip-api customer is: Company Size: 1-10 employees, Industry: Software and ecommerce, Location: United States, Founded: 2010s or later, Use case: Currency and language switching — based on our analysis of 16,170 enriched companies at TechnologyChecker.io.

How many websites use ip-api?

We detect ip-api on 29,663 active domains as of our August 2026 crawl, fourth in the Visitor Identification category at 10.27%. We match it on the outbound request the page makes to ip-api.com, so the call has to have fired while our crawler had the page open.

Is ip-api free?

The public endpoint is free with no account at all, capped at 45 requests a minute per IP address and HTTP-only on the free tier, with paid plans for HTTPS and higher limits. No signup is the lowest friction in this category, and it shows in both the reach and the churn.

ip-api vs ipapi.co: what is the difference?

They do the same job on different free tiers: ip-api caps by requests per minute with no account, ipapi.co caps at roughly 1,000 lookups a day. ipapi.co is larger in our data (41,649 domains to 29,663) and more internationally spread, with India close behind the US; ip-api is far more US-concentrated, with 9,746 US companies against 1,038 in India. Despite being direct substitutes, sites essentially never move between them.

Is ip-api the same as visitor identification?

No. It returns a location for an IP address and nothing about who the visitor is. The Visitor Identification category mixes IP geolocation with device fingerprinting (FingerprintJS) and B2B company resolution (Leadfeeder, Zoominfo), which are three different products sold to three different buyers. Compare inside a group.

What do sites use ip-api for?

Currency, language and shipping-region selection, mostly. Shopify is on 34.96% of ip-api domains, the highest ecommerce concentration in this category, and Software Development is the top industry at 12.52%. On a storefront an IP lookup is nearly always picking a currency or a regional variant.

Do sites stop using ip-api?

More than any other technology on these pages. 10,824 domains have dropped it since March 2026, roughly 36% of the current active base. And they do not turn up on a rival: every candidate destination we tested landed within noise of its base rate, including ipapi.co at 1.71% against 1.46%. The free tier is HTTP-only and rate-limited, so sites hit a wall and remove the call rather than migrate.

Is a client-side IP lookup necessary?

Often not. Cloudflare is on 73.12% of ip-api domains, the highest of anything we profiled here, and Cloudflare can pass a visitor's country to the origin in a CF-IPCountry request header as a per-zone setting. A large share of these sites are making a browser round trip for something their CDN could hand the server for free. That is worth knowing before treating this footprint as demand for the service.

ip-api Overview
Customers
29,663
Companies Analyzed
16,170
Market Share
10.27%
Category Rank
#4
Top Country
United States
Top Industry
Software Development
ip-api Customer ICP

Based on 16,170 company data

Company Size
1-10 employees
Industry
Software and ecommerce
Location
United States
Founded
2010s or later
Use case
Currency and language switching
About Our Data

These insights include all TechnologyChecker.io detections of ip-api (free & paid plans).

Total Detections2.08B
Detection History+20 Years
Domains Crawled29.9M
Technologies44K+
Company Match Rate54.5%