Companies Using Popup Maker

Popup Maker is used by 116,786 companies worldwide, including National Aeronautics and Space Administration, Quest Diagnostics Incorporated, Hinduja Global Solutions Limited, based on our analysis of 29.6M crawled domains at TechnologyChecker.io. It's particularly popular in the Construction industry (3.5% of customers).

Popup Maker has 116,786 active customers detected through our full-sweep crawl of 29.9M live business domains. We enriched 86,589 of these with LinkedIn company data on TechnologyChecker.io to generate detailed insights. An additional 555 sites that previously used Popup Maker are also tracked.

Popup Maker holds 27.32% of the Popups & Lead Capture market, ranking #1 in the category — based on our analysis of 29.6M domains and 40K+ technologies at TechnologyChecker.io.

The top alternatives to Popup Maker include POWR (12.52% market share), Privy (8.85% market share), Mailmunch (8.19% market share), Poptin (6.05% market share) — based on our market share data across 29.6M crawled domains.

United States leads with 25,078 Popup Maker customers, followed by India (6,740), Germany (5,094), United Kingdom (4,781), France (4,132), based on our enriched company data at TechnologyChecker.io.

The most common company size is 1-10 employees, representing 54.18% of Popup Maker customers, based on our analysis of 86,589 enriched companies. This is followed by 11-50 employees (28.31%) and 51-200 employees (11.23%).

The majority of Popup Maker customers were founded in the 2010s (35.63%), followed by the 2000s (19.79%), based on our analysis of 86,589 enriched companies. This suggests Popup Maker is most popular among relatively young companies.

The ideal Popup Maker customer is: Company Size: 1-50 employees, Platform: WordPress, Location: US, India, Germany, or UK, Industry: No dominant vertical, Founded: 2000-2019 — based on our analysis of 86,589 enriched companies at TechnologyChecker.io.

We detect 116,786 active domains running Popup Maker as of our August 2026 crawl, which makes it the most widely deployed tool in the popups and lead-capture category with a 27.32% share. WordPress.org separately reports 700,000 active installations — a larger figure, because it counts every install including staging, intranet and local sites that a public web crawl never reaches, and because Popup Maker only leaves a detectable trace on pages where a popup is configured to appear.

The core plugin is free with no popup, impression or traffic limits, which is the single most common reason reviewers give for choosing it. Advanced targeting, A/B testing, and most third-party integrations are sold as paid extensions or bundles through wppopupmaker.com. That free core is what drives the category lead: it removes the per-site cost that keeps hosted popup tools out of small sites.

Overwhelmingly small ones, and from no particular industry. 82.49% of the companies we matched have fewer than 50 employees and only 1.34% have more than 1,000. There is no dominant vertical — Construction leads at just 3.50%, with Medical Practices and IT Services within a tenth of a point. Larger organisations do appear, including NASA, Quest Diagnostics and Papa John's, but typically on departmental or campaign microsites rather than as an organisation-wide standard.

Yes. Popup Maker is a WordPress plugin and does not run on other platforms. Our stack data reflects that almost perfectly: 99.64% of the domains where we detect Popup Maker also run WordPress. This is the main practical difference between it and its nearest competitors — POWR, Privy, Mailmunch and Poptin are all cross-platform hosted products that also work on Shopify, Wix and Squarespace.

The four largest alternatives we detect are POWR (12.52% category share), Privy (8.85%), Mailmunch (8.19%) and Poptin (6.05%). All four are hosted and cross-platform, so they suit teams that are not committed to WordPress or that run more than one platform. Within WordPress specifically, OptinMonster is the closest paid competitor — and in our tracking window it is also the second-largest source of domains moving to Popup Maker.

Movement runs toward it. Across the fourteen category competitors we track, domains arriving at Popup Maker outnumber those leaving by more than ten to one, led by 45 from Buttonizer and 32 from OptinMonster against 7 and 1 respectively going the other way. One caveat matters: we began tracking Popup Maker on 4 August 2026, so this is a short window and should be read as a direction rather than an established trend.

It holds a 4.9 out of 5 rating from 4,503 reviews on WordPress.org, with 95.0% of those at five stars. The review volume is far higher than the hosted tools in this category collect, because every installation passes through a plugin directory that prompts for a review. Reviewers most often praise the uncapped free tier and the granular targeting conditions; the most common criticisms are that advanced features require paid extensions and that the conditions interface takes time to learn.