Companies Using Font Awesome

Font Awesome is the hardest kind of technology to write about honestly, because the number that makes it impressive is also the number that makes it hard to sell against. As of our October 2026 crawl it loads on 6,093,539 domains, 2nd of the 24 technologies in Font Services with 29.64% of the category, and we matched 3,607,959 of those domains to a company, a 59.21% match rate. Most of the people behind those domains never chose it.

What a detection means

Font Awesome is free, and it ships inside themes, page builders and hosted platforms. Our stack sample shows the mechanism: WordPress runs on 50.1% of Font Awesome domains and Elementor on 19.86%. Big companies get it the same way. McDonald's and T-Mobile careers sites load Font Awesome from their recruiting vendor's CDN, and IBM's community site gets Font Awesome 7 Pro through its community software. Both are true facts about the website. Neither tells you much about the company's buying decisions.

Sales Signal: Read a Font Awesome detection as a signal about the site's build, not about intent. The one buyer it does point to is whoever maintains the template, which at a large company is usually a web team or an agency, not procurement.

Growth trajectory

The chart reads 4,929,807 domains in June 2026, 5,734,024 in July, 5,822,089 in August, 6,037,357 in September and 6,093,539 in October. I wouldn't read the June to July jump of 804,217 as adoption. The domains we crawl turn over every month, dead ones out and new ones in, and our detection widens over time, so a step that size is mostly us seeing more of the web. Churn runs the other way at the same scale. Since we began tracking Font Awesome on 16 March 2026, we've stopped seeing it on 709,925 domains. For an icon set, that's mostly redesigns, theme swaps and sites going offline.

"A library this embedded doesn't grow or shrink by decision. It moves with the themes, builders and platforms that carry it, which is why the monthly line tells you about the web's plumbing more than about Font Awesome's sales." - Sophie Clarke, Product Marketing Manager at TechnologyChecker.io

Sales Signal: The addressable base is stable in size and huge, but the churn figure says sites rebuild often. Agencies and builder vendors should expect Font Awesome sites to change hands or templates: 709,925 dropped it in under seven months.

The version split

This is the part of the data I find most useful. Our detection reads a version from the file path when the page exposes one, and in a week of scans (4 to 10 October 2026) 191,669 domains showed a readable major version, 21.70% of the 883,122 we checked. Of those, 51.44% run version 4, 32.65% version 6, 12.38% version 5 and only 1.83% the current version 7. Font Awesome's own versions page lists 4.7.0 from October 2016 as the last 4.x release and files version 4 under old and unmaintained. Kits and bundled builds hide the number more often, so the unversioned four in five may lean newer. Even so, a lot of the web is serving an icon release that hasn't been updated since October 2016. Wipro's homepage, Boeing's media portal and Nike's careers site all load 4.7.0; Lowe's corporate site is on 6.6.0 and IBM's community on 7 Pro.

Sales Signal: A visible 4.x path is a decent proxy for an old front end. If you sell redesigns, performance work or accessibility fixes, filter for it. If you sell Font Awesome Pro, the 6.x sites are closer to an upgrade than the 4.x ones.

Customer profile

The base is small and young. 63.17% of matched companies with a known size have 1 to 10 employees and 86.25% have 50 or fewer. 38.43% were founded in the 2010s and 16.7% in the 2020s. The enterprise tail is real in absolute terms, 41,831 companies with more than 1,000 staff, but it's 1.3% of the base, and in our top 50 list 39 detections sit on a subdomain: careers portals, investor sites, newsrooms. Deloitte runs it on its job application site, SAP on its newsroom, Honeywell on its investor site.

Sales Signal: For small companies, Font Awesome marks a template-built site, usually on WordPress. For large ones, it marks a single property, and the person to reach is that property's owner, such as talent acquisition for a careers site or investor relations for an IR site.

Industry and geographic spread

No industry stands out. Construction leads at 4.11%, then Retail (3.93%), IT Services (3.92%) and Real Estate (3.43%), and the top ten industries add up to just 29.53% of matched companies. That's the industry mix of small-business websites, not of a product with a target market. Geography is just as wide. The United States has 845,211 matched companies, 23.43%, then Germany (260,033), the United Kingdom (250,494), India (242,110) and Brazil (208,344). There are only about 3.3 American companies for every German one.

Sales Signal: Don't target Font Awesome by vertical; it has none. Target by build. India and Brazil carry large shares here, which suits anyone selling site rebuilds or hosting into those markets at volume.

Migration patterns

There's no migration table on this page, and there shouldn't be. Icon libraries sit side by side on the same page, so when Font Awesome disappears from a domain it's usually because the site was rebuilt, not because the team switched icon sets. The overlaps make the point. The Google Font API, the category leader, also runs on 63.34% of Font Awesome domains, and the small icon sets often run alongside it: about two in five Bootstrap Icons domains and three in five Ionicons domains also load Font Awesome, by our sampled counts.

"When the main rival in a category shares two thirds of your sites, it isn't a rival. Font Awesome's real competition is the inline SVG a developer writes when they want three icons and not a library." - Sophie Clarke, Product Marketing Manager at TechnologyChecker.io

Sales Signal: There's no displacement play here. The angle is consolidation: sites loading several icon and font libraries at once are candidates for performance work.

Technology ecosystem

From a 10% sample of live domains, jQuery runs on 88.17% of Font Awesome sites, jQuery Migrate on 49.39% and Bootstrap on 41.37%. That's the front-end generation Font Awesome grew up with. Tailwind CSS, the newer way of styling, is on 9.24%. Hosting splits between Apache (26.47%), Nginx (21.77%) and LiteSpeed (12.53%), and delivery between Cloudflare (27.0%), cdnjs (21.49%) and jsDelivr (12.53%).

Sales Signal: jQuery plus Bootstrap plus Font Awesome 4 is a fair description of a site last rebuilt years ago. Pair the stack with the version path and you have a modernisation list.

Pricing and licence signals

Font Awesome Free's licence allows commercial use (icons CC BY 4.0, fonts SIL OFL 1.1, code MIT), so most of these sites pay nothing. Paid plans start at $48 a year for Starter and run to $192 for Team, per the plans page on 10 October 2026. The hosted Free plan stops at 10,000 pageviews a month, which a busy site outgrows; self-hosting the free files has no such cap.

Sales Signal: Kits load from kit.fontawesome.com and Pro kit stylesheets from kit-pro.fontawesome.com, so kit users can be picked out of page source. Capgemini and Stellantis load kits. A kit on the Free plan stops at 10,000 pageviews a month, so a busy site running one is a natural upgrade conversation.

Key takeaways

1. Font Awesome is on 6,093,539 domains, 2nd in Font Services at 29.64%. 2. Most installs are inherited: WordPress is on 50.1% of its domains. 3. Of domains that show a version, 51.44% run unmaintained 4.x and 1.83% run 7.x. 4. The base is 63.17% micro-companies, spread thinly across every industry. 5. It has no real rival in the category; the Google Font API runs alongside it on 63.34% of its domains.

Sales applications

Targeting: On TechnologyChecker.io, filter Font Awesome domains to companies with 11 to 200 staff that also run jQuery and Bootstrap: old builds at businesses big enough to pay for a rebuild. Outreach: lead with something specific you can see, for example "your careers site still loads Font Awesome 4.7.0, released in 2016". Competitive angle: for large companies, go to the owner of the one site that carries it, not the CIO.

The full list of 6,093,539 domains and 3,607,959 enriched companies is on TechnologyChecker.io, filterable by size, industry, country and co-installed technology.