Companies Using Contentsquare

I've spent a decade building web crawlers, and with a tag like Contentsquare's the first job is to say exactly what we're counting. A domain counts here when its pages load a script from contentsquare.net or set up Contentsquare's configuration object. As of our October 2026 crawl that gives 34,664 live domains, of which we matched 19,587 to a company record. Before naming anyone below, we opened the pages in a browser: the tag fired on 43 of the 52 listed pages that loaded, and most of the pages that didn't load sat behind bot walls.

1. Growth trajectory

The chart reads 22,471 in June 2026, 29,761 in July, 31,126 in August, 33,934 in September and 34,664 in October. I wouldn't pitch that to anyone as a growth curve. The domains we crawl turn over every month, with dead sites dropping out and newly found ones added, and the signals we detect Contentsquare with widen over time, so part of the rise is our coverage changing. The churn is easier to read: 9,447 domains have dropped the tag since we started tracking it on 16 March 2026, which is about 27% of today's base. That's a lot of movement under a headline that only goes up.

"A rising line and 9,447 departures can both be true. For a seller, the departures are the more useful number." - David Thomson, CTO at TechnologyChecker.io

Sales Signal: Treat the Contentsquare base as a pool that refills rather than one that compounds. Timing matters more than market growth, so watch for domains that add or drop the tag and work those first.

2. Customer profile

Contentsquare's best-known accounts are enterprises, and the named ones here bear that out: Toyota on toyota.com, Equifax, National Australia Bank, Accor's careers site, Merck KGaA's careers site and NVIDIA's documentation hub all loaded the tag when we checked. Contentsquare's own customer stories feature Bloom & Wild, OLLY and Olaplex, and the tag loads on all three of those sites too. But headcount tells a different story at scale. Of the 18,834 matched companies with a known size, 47.15% have 1 to 10 staff and 27.54% have 11 to 50. Only 2,103 (11.17%) employ more than 200.

Part of the explanation is on Contentsquare's pricing page, which lists a Free plan with 200k monthly sessions, a self-serve Growth plan and two sales-led tiers. A small site with the tag may never have signed a contract. Age points the same way: 75.17% of matched companies with a founding year started in 2000 or later (34.86% in the 2010s, 23.81% in the 2020s, 16.5% in the 2000s), while 711 predate 1960.

Sales Signal: Split the list before you work it. Filter to 201+ employees and you have 2,103 companies that look like Contentsquare's enterprise buyers; the rest are better approached as self-serve users who may outgrow the free tier.

3. Industry and geographic concentration

Software Development leads at 5.48%, Retail follows at 5.28%, and nothing else clears 4.2%. The top ten industries add up to only 33.68% of matched companies. That's a tool bought for a type of website, one with journeys worth measuring, and not for a type of business. Geography is more concentrated. The United States has 6,119 of the 19,587 matched companies (31.24%), the United Kingdom 2,062 and Australia 1,185. France, Contentsquare's home since 2012, is 4th with 812. European countries in our top 15 come to 5,713 companies once the UK is included, close to the US figure.

Sales Signal: Brazil (715 companies, with Vivo's online store among them) and India (575, including Lenskart) are each about a third the size of the UK cohort and big enough to prospect on their own. Localised implementation help is the likely opening there.

4. Migration patterns

This is where I'd be most careful with the numbers. Analytics tags stack, so a site that drops one tool while running another hasn't necessarily switched. We only publish a corridor when most of the domains ever seen with both tools no longer run both. One pair passes: 31 domains dropped Contentsquare and now run Decibel (8 in the last 30 days, 26 in the last 90), and 11 went the other way. Decibel has been part of Medallia since 2021, according to CX Today, so that small corridor is a contest with Medallia's experience analytics.

The big flows fail the test. 1,505 domains that dropped Contentsquare still run Microsoft Clarity, and 559 went the other way, but 8,199 of the 11,718 domains ever seen with both still run both. With Hotjar the overlap is heavier still: 11,491 of 14,814 still run both. Both pairs are stacked tools, and the Hotjar pair sits inside one company's portfolio. Neither is a departure.

"When a third of your sites also run your other product, the overlap tells you how the portfolio is used. It isn't churn." - David Thomson, CTO at TechnologyChecker.io

Sales Signal: For a competing vendor, the Clarity overlap is the opening: 8,199 domains already run a free recorder beside Contentsquare and may be asking whether they need both. For a Contentsquare partner, the Hotjar overlap marks accounts that could be consolidated onto one platform.

5. Technology ecosystem

Across the 35,025 live domains in our stack analysis, Google Tag Manager is on 88.22% and Google Analytics on 86.44%. The tag mostly arrives through a container marketing already owns. Consent tools are well represented: OneTrust 7.02%, CookieYes 5.38%, Cookie Control 4.81%, Cookiebot 4.57%. Session replay records real behaviour, so consent tooling in the same stack is no surprise.

Testing is the gap. Optimizely appears on 3.38%, VWO on 2.36%, Adobe Target on 1.98% and AB Tasty on 0.87%. The vendors Contentsquare integrates with show up less than you'd guess too: Qualtrics runs on 519 Contentsquare domains (1.48%) and Dynatrace on 379 (1.08%), even though Contentsquare's partner pages for Qualtrics XM and Dynatrace describe working integrations with both. Shopify sits on 18.14% of the base, the biggest commerce platform in it.

Sales Signal: Experimentation and feedback tools are the upsell. Contentsquare shows where a journey breaks; on most of these sites nothing in the stack tests the fix or asks the visitor why.

6. G2 review signals

The G2 reviews in the panel above split in two. The pros are about clarity: easy-to-understand insights (40 mentions), intuitive analytics (32) and ease of use (32). The cons are about depth: complex features (11), missing comparison views (11), complexity without training (10) and the learning curve (10). Not one top complaint is about price. Set that against our size data, where 74.69% of matched companies with a known headcount have 50 or fewer staff, and the risk is plain: many of these sites have no analyst to climb that learning curve.

Sales Signal: Lead with time to value. Training, managed analysis and implementation help answer the objection reviewers raise, and they fit the small teams that make up most of this list.

7. Key takeaways

1. Position: 4th of 34 in Heatmaps & Session Recording at 1.98%, behind Microsoft Clarity, Hotjar and Crazy Egg and ahead of FullStory (1.54%) and Lucky Orange (1.51%).
2. Phase: a large, churning base. 9,447 domains dropped the tag since March 2026 even as the total rose.
3. Archetype: two populations, enterprise accounts on careers, docs and regional sites, and a long tail of small sites on lighter plans.
4. Portfolio: Hotjar shares 11,491 domains and Heap 1,358, so the company is bigger in this market than its own row.
5. Vulnerability: Microsoft Clarity, which Microsoft markets as free forever, sits beside it on 8,199 domains.

8. Sales applications

Outreach angle: "Your site runs Contentsquare through Google Tag Manager, but we don't see a testing tool. Contentsquare can show where visitors drop off; without a way to test the fix, the insight stalls." That message fits most of the base: the six testing tools in our stack table (Optimizely, Trident AB, VWO, Adobe Target, AB Tasty and Statsig) add up to 12.1% even if no site ran two of them, so at least 87.9% of Contentsquare domains run none of them.

Targeting strategy: Filter this list to 201+ employees, then to the United Kingdom, France and the Netherlands, where Contentsquare already has 2,062, 812 and 695 matched companies.

Competitive angle: The 8,199 domains running both Contentsquare and Clarity have two recorders on the same site. That's either a consolidation pitch or a retention risk, depending on which side you sell for.

Everything here comes from TechnologyChecker.io's October 2026 crawl: 34,664 live Contentsquare domains and 19,587 matched companies, measured against the full set of technologies we track across the web.