Companies Using Qualtrics

Qualtrics is used by 8,306 companies worldwide, including Bank of America, Mahindra & Mahindra, Starbucks, based on our analysis of 29.6M crawled domains at TechnologyChecker.io. It's particularly popular in the Insurance industry (6.67% of customers).

Qualtrics has 8,306 active customers detected through our full-sweep crawl of 29.9M live business domains. We enriched 3,581 of these with LinkedIn company data on TechnologyChecker.io to generate detailed insights.

Qualtrics holds 4.14% of the Surveys & Feedback market, ranking #6 in the category — based on our analysis of 29.6M domains and 40K+ technologies at TechnologyChecker.io.

The top alternatives to Qualtrics include Formidable Forms (46.74% market share), Medallia (8.85% market share), Feedback Company (6.87% market share), Tally (5.88% market share) — based on our market share data across 29.6M crawled domains.

United States leads with 1,996 Qualtrics customers, followed by United Kingdom (204), Australia (155), Canada (143), Germany (110), based on our enriched company data at TechnologyChecker.io.

The most common company size is 1-10 employees, representing 29.8% of Qualtrics customers, based on our analysis of 3,581 enriched companies. This is followed by 11-50 employees (16.4%) and 51-200 employees (14.7%).

The majority of Qualtrics customers were founded in the Pre-1960 (25.08%), followed by the 2010s (19.84%), based on our analysis of 3,581 enriched companies. This suggests Qualtrics is most popular among established companies.

The ideal Qualtrics customer is: Company Size: 1,001+ employees, Location: US, UK, or Australia, City: New York, London, Toronto, Founded: Before 1990, Industry: Insurance, finance, hospitality — based on our analysis of 3,581 enriched companies at TechnologyChecker.io.

Qualtrics is an experience management platform. Teams use it to build surveys, intercept website visitors for feedback, measure customer and employee satisfaction, and run product and brand research. The website deployments we detect are its intercept and feedback modules, the code that pops a survey or feedback tab on a live page, tied to each customer's own Qualtrics tenant.

We verify 8,306 companies running Qualtrics code on their public websites as of August 2026, with 3,581 of them enriched with LinkedIn firmographics. Qualtrics itself reports nearly 20,000 customer organizations. The gap is expected: email surveys, research panels, and academic licenses never place code on a public website, so a web census sees only part of the customer base.

Because we only count what we can verify on the web. Each deployment we record carries a customer-specific tenant identifier inside the intercept script, and domains that fail that verification are excluded. Qualtrics' own figure includes email survey programs, panels, and university accounts that never touch a public page. Read our count as the floor of verified website deployments.

Medallia is the closest enterprise rival, selling experience management into the same large, regulated organizations. At the lighter end, Typeform, Tally, and SurveyMonkey compete for self-serve survey work, though SurveyMonkey shows almost no website footprint (284 domains) because its surveys travel by link and email. In our category table Qualtrics ranks 6th by raw domain count, behind mass-install form builders.

Yes. Our crawl detects Qualtrics intercept code on healthaccounts.bankofamerica.com, a live Bank of America property. It is one of several major banks in the verified base, alongside U.S. Bank, which serves Qualtrics inside its online banking journey, plus BMO, PNC, Truist, Desjardins, Rabobank, and ANZ. Banking and financial services together form the largest block of verified Qualtrics customers.

Yes. We detect Qualtrics code on athome.starbucks.com, the brand's consumer products site. Starbucks sits in a wider hospitality and retail cluster in the verified base: Accor runs Qualtrics across its group portal, Circle K, AutoZone, and Abercrombie & Fitch appear on the retail side, and hospitality overall is the third largest vertical with 162 verified deployments.

Yes, and at senior levels. The U.S. Department of State and the National Institutes of Health both run Qualtrics code on their main domains, the UK Civil Service careers site uses it for candidate feedback, and the State of Iowa runs its own tenant. Government administration accounts for 79 verified deployments, a strong showing for a paid feedback platform in the public sector.

Insurance leads with 210 verified deployments, followed by financial services (206), hospitality (162), hospitals and health care (152), and retail (129). Motor vehicle manufacturing, government, banking, and utilities also rank highly. The pattern is consistent: industries where customer experience is a board-level metric and where compliance requirements filter out lighter survey tools.

Both ends, with little middle. 23.6% of verified customers employ more than 1,000 people, an unusually high enterprise share, while 29.8% are teams of ten or fewer, mostly research and consulting shops. A quarter of the base was founded before 1960. Qualtrics sells a self-serve entry point and a heavy direct sales motion, and the deployment data mirrors that split.

Silver Lake, the private equity firm, took Qualtrics private in 2023 in a $12.5 billion buyout alongside CPP Investments. Before that the company had an eventful decade: founded in Provo, Utah in 2002, acquired by SAP for $8 billion in 2018 just before a planned IPO, then listed on Nasdaq in 2021 before going private again.

Our crawler renders each domain in a real browser and records the Qualtrics intercept code a page loads, including the customer-specific tenant identifier in the script URL. We verify deployments against that tenant fingerprint and exclude domains we cannot tie to a real customer tenant, then enrich each verified domain with LinkedIn firmographics. The result is a census of confirmed website deployments, refreshed monthly.

Consent management is near-universal: 33% of verified Qualtrics domains run OneTrust and another 5.9% run TrustArc. Adobe Analytics appears on 20.7%, far above its normal rate, and marketing automation tilts to Marketo, Salesforce Account Engagement, and Oracle Eloqua alongside HubSpot. The stack reads enterprise throughout, which matches the customer list and the size distribution.

Yes, in small verified numbers. Over the last 90 days we observed 10 domains drop GetFeedback and run Qualtrics, part of the wind-down of that product by its owner. Traffic also flows the other way as teams rehome programs during the sunset. Our migration counts are domains observed in current crawl windows, so they are deliberately small and recent.