Companies Using Feedback Company

I expected Feedback Company to be a tidy Dutch review tool with a long list of webshops behind it. The raw count in our October 2026 crawl, 18,859 domains, seemed to confirm it. Then I opened the pages. A domain counts here when it loads a script from www.feedbackcompany.com, Feedback Company's widget, and that test is accurate. The trouble was who was loading it. After the cut described below, Feedback Company runs on 1,218 live domains, 16th of 64 in Surveys & Feedback with 0.55%.

Most of the raw count was one domain seller

17,637 of the 18,859 domains belonged to Dovendi, a Dutch firm that manages, values and sells domain names. Its for-sale page ("mapeau.nl is nu te koop", "dentronic.de ist jetzt zu verkaufen") carries a Feedback Company badge with Dovendi's own reviews. All 18 Dovendi pages I opened loaded the same widget ID, linked to feedbackcompany.com/nl-nl/reviews/dovendi. 15,090 carried the Dovendi name in our crawl records; the rest showed a Dovendi script host or Dovendi's self-hosted Umami analytics, and a DNS check backed that up. Our title filter missed them because each title includes its own domain name, so no two match.

What's left behaves like a customer base. On 18 random pages, 17 loaded the widget under their own ID, with scores such as 9.3 out of 10 from a few hundred reviews.

Sales signal: any Feedback Company list built from raw detection is 93.52% for-sale domains. Use the cleaned list, or every outreach number you plan with is about 15 times too big.

One reading, and the exits

The usage chart has a single point, 1,218 in October, because that's the crawl the cut was made on. Since tracking began on 4 August 2026, 104 domains dropped the widget, and 33 of them still run it on another hostname. Of the 71 that dropped it everywhere, 8 were Dovendi pages, probably domains that sold.

"More than nine in ten of the sites carrying Feedback Company's widget were domains waiting for a buyer. The real customer base is about 1,200 Dutch firms, and it's a good one." - Elif Arslan, CMO & Co-founder at TechnologyChecker.io

Sales signal: treat this as a stable pool of about 1,200 domains. Nothing in our data supports calling it fast-growing.

Who the customers are

We matched 882 of the 1,218 domains to a company. 67.73% of those with a known size have 1 to 10 staff and 27.19% have 11 to 50; only four have more than 200. They aren't new businesses: 42.45% were founded in the 2010s and 29.18% in the 2000s, and only 6.44% since 2020. The named list skews a little larger. HartKliniek, Van den Berk Boomkwekerijen, Jansen Totaal Wonen, Financial Lease and the staffing agency koen. all run the widget on their main sites.

Sales signal: this is an owner-managed buyer that already pays for reputation. Pitch on time saved and conversion, not on enterprise features.

A Dutch product, sold to local services

787 of the 862 companies in our country chart are Dutch, 91.3%, with Belgium at 23 and the United States at 18. By industry, Retail leads at 15.89%, then Construction (4.18%), Hospitals and Health Care (3.23%), and legal services and medical practices at 2.51% each. Physiotherapists, installers, recruiters, accountants and webshops: businesses whose next customer checks reviews first.

Sales signal: anything you sell into this list should come with Dutch support and Dutch invoicing. Belgium is the only second market of any size.

Rivals, and who switches

The competitor table pairs Feedback Company with Qualtrics (32,601 domains), Medallia (29,033) and Typeform (10,794), but those sell surveys and forms to a different buyer. Skeepers (3,361) is the only other review collector in it, and it's French. In the Netherlands Feedback Company competes with Kiyoh, Klantenvertellen and WebwinkelKeur, which our crawl can't size yet, and with Trustpilot, whose profile counts 234,714 domains. Overlap is low: Trustpilot runs on 1.4% of Feedback Company domains and Trusted Shops on 1.48%. Our migration table for Feedback Company is empty, so there are no switching flows to report.

"A Dutch webshop picks one review collector and keeps it. Trustpilot and Trusted Shops each turn up on fewer than one in fifty of these sites." - Elif Arslan, CMO & Co-founder at TechnologyChecker.io

Sales signal: displacement is a contract-renewal sale. Feedback Company's own Overstapweken page offers switching discounts and review imports, so expect the same from rivals.

The stack around it

WordPress runs on 48.85% of Feedback Company domains and WooCommerce on 20.11%, then Magento (8.46%), Shopify (4.93%) and the Dutch platforms CCV Shop (2.71%) and Lightspeed eCom (1.97%). That matches the integrations page, which lists Lightspeed, WooCommerce, WordPress, MyWebStore, Magento, PrestaShop, Shopware and CCV Shop. Google Analytics is on 85.14%, and Cookie Control (29.15%) and Cookiebot (28.65%) split the consent banners.

Sales signal: a WooCommerce or Magento plugin reaches close to three in ten customers. Shopify apps reach few.

What Feedback Company says, and what we see

Its about page says more than 6,000 users and 28 employees. We see 1,218 live domains. Both can be true: a business can send review invitations and show its score on Google without embedding the widget, and we only count the widget. Pricing fits a small-business base. The Dutch rates page starts company reviews at EUR 32.50 a month with 150 invitations, and the English plans page sells a EUR 69 package with 450 invitations and a three-month minimum.

Sales signal: prospect from our list of embedded widgets, and assume a larger invisible group that collects reviews but never shows them on site.

Key takeaways

1. 1,218 live domains after removing 17,637 Dovendi for-sale pages; 16th of 64 in Surveys & Feedback with 0.55%.

2. Counted raw, it would have looked 4th, which is why a raw technographic list of Feedback Company users misleads.

3. The base is Dutch (91.3%), small (67.73% at 1 to 10 staff) and settled (6.44% founded since 2020).

4. Retail is 15.89%, with health care, legal and construction services behind it.

5. WordPress and WooCommerce dominate the stack; Shopify is rare.

How to use this list

Filter by country first: outside the Netherlands and Belgium the list is a handful of firms. For all 1,218 Feedback Company domains with company, size and stack data, explore TechnologyChecker.io. Our guide to technology detection methods explains why a script on a page doesn't always mean a customer.