Companies Using Typeform
Our database tracks 34,661 companies using Typeform, from startups to Fortune 500 brands that use Typeform like IBM, Adobe, and Forbes. Below you'll find a full list of companies using Typeform with market share, industry breakdowns, and geographic data.
Typeform holds a 0.1% share of the Surveys & Feedback market, ranking #46 in the category. The top companies using Typeform include enterprise names like Qualcomm, Walgreens, and HP alongside thousands of websites using Typeform dominated by software, advertising, and consulting firms. Data updated monthly across 29.6M domains.
Published Mar 10, 2026 · Updated Mar 11, 2026 · Data analysed on March 10, 2026.
Typeform Usage Statistics
Typeform first appeared in our detection data in 2005 (likely a detection artifact before its 2012 founding), but real adoption started around 2014. From 10 active domains in mid-2014, it climbed to 29,351 active domains by April 2025 before pulling back to around 23,000. The sharpest growth came during 2020-2024, when active domains jumped from 2,814 to over 29,000. That's a 10x increase, driven by the shift to remote work and digital data collection.
List of Companies Using Typeform
Download all 34,661 Typeform customers with full company data, or create a signal to track when companies start or stop using Typeform.
| Company | Detection URL | Domain | Country | Industry | Employees | Type | Founded | |
|---|---|---|---|---|---|---|---|---|
| developer.ibm.com | ibm.com | United States | IT Services and IT Consulting | 10001+ | Public Company | 1911 | https://linkedin.com/company/ibm | |
| codewarsbcn.hpcloud.hp.com | hp.com | United States | IT Services and IT Consulting | 10001+ | Public Company | 2011 | https://linkedin.com/company/hp | |
| virtualhealthcare.walgreens.com | walgreens.com | United States | Retail Pharmacies | 10001+ | Privately Held | 1901 | https://linkedin.com/company/walgreens | |
| kpmg.com | kpmg.com | United States | Financial Services | 10001+ | Partnership | — | https://linkedin.com/company/kpmg-us | |
| spaces.qualcomm.com | qualcomm.com | United States | Telecommunications | 10001+ | Public Company | 1985 | https://linkedin.com/company/qualcomm | |
| new.express.adobe.com | adobe.com | United States | Software Development | 10001+ | Public Company | 1982 | https://linkedin.com/company/adobe | |
| woodplc.com | woodplc.com | United Kingdom | Professional Services | 10001+ | Public Company | 1912 | https://linkedin.com/company/woodplc | |
| calebbrettstore.intertek.com | intertek.com | United Kingdom | International Trade and Development | 10001+ | Public Company | 1885 | https://linkedin.com/company/intertek | |
| nba.com | nba.com | United States | Spectator Sports | 1001-5000 | Privately Held | 1973 | https://linkedin.com/company/national-basketball-association | |
| firstbanknigeria.com | firstbanknigeria.com | Nigeria | Financial Services | 10001+ | Public Company | 1894 | https://linkedin.com/company/first-bank-of-nigeria-ltd |
Show 28 more Typeform using companies as demo data
| Company | Detection URL | Country | Industry | Employees | Type | Founded | ||
|---|---|---|---|---|---|---|---|---|
| partners.canva.com | canva.com | Australia | Software Development | 1001-5000 | Privately Held | 2012 | https://linkedin.com/company/canva | |
| testbmcsupport.springernature.com | springernature.com | Germany | Book and Periodical Publishing | 5001-10000 | Public Company | — | https://linkedin.com/company/springernature | |
| future-international.mcmaster.ca | mcmaster.ca | Canada | Higher Education | 5001-10000 | Educational | 1887 | https://linkedin.com/company/mcmaster-university | |
| dnb.no | dnb.no | Norway | Financial Services | 10001+ | Public Company | 2019 | https://linkedin.com/company/dnb | |
| iberia.com | iberia.com | Spain | Airlines and Aviation | 10001+ | Privately Held | 1927 | https://linkedin.com/company/iberia | |
| fsresidential.com | fsresidential.com | United States | Real Estate | 10001+ | Public Company | — | https://linkedin.com/company/firstservice-residential | |
| liverpool.ac.uk | liverpool.ac.uk | United Kingdom | Higher Education | 5001-10000 | Educational | 1881 | https://linkedin.com/company/university-of-liverpool | |
| udgplus.udg.mx | udg.mx | Mexico | Education | 10001+ | Educational | — | https://linkedin.com/company/universidad-de-guadalajara_2 | |
| gcloud.devoteam.com | devoteam.com | France | Business Consulting and Services | 10001+ | Privately Held | 1995 | https://linkedin.com/company/devoteam | |
| worldpay.com | worldpay.com | United States | Financial Services | 5001-10000 | Public Company | 1993 | https://linkedin.com/company/worldpay | |
| residencelife.cardiff.ac.uk | cardiff.ac.uk | United Kingdom | Higher Education | 5001-10000 | Educational | 1883 | https://linkedin.com/company/cardiff-university | |
| forbes.com | forbes.com | United States | Book and Periodical Publishing | 201-500 | Privately Held | 1917 | https://linkedin.com/company/forbes-magazine | |
| freshworks.com | freshworks.com | United States | Software Development | 5001-10000 | Public Company | 2010 | https://linkedin.com/company/freshworks-inc | |
| homecredit.co.in | homecredit.co.in | India | Financial Services | 1001-5000 | Privately Held | 2012 | https://linkedin.com/company/home-credit-india | |
| wood2good.gva.es | gva.es | Spain | Government Administration | 10001+ | Government Agency | 1418 | https://linkedin.com/company/generalitat-valenciana | |
| torontomu.ca | torontomu.ca | Canada | Higher Education | 5001-10000 | Educational | — | https://linkedin.com/company/torontometropolitanuniversity | |
| allstate.com | allstate.com | United States | Financial Services | 10001+ | Public Company | 1931 | https://linkedin.com/company/allstate-financial | |
| calendar.cuanschutz.edu | cuanschutz.edu | United States | Higher Education | 5001-10000 | Educational | — | https://linkedin.com/company/cuanschutz | |
| maif.fr | maif.fr | France | Insurance | 5001-10000 | Privately Held | 1934 | https://linkedin.com/company/maif | |
| ementoring.york.ac.uk | york.ac.uk | United Kingdom | Higher Education | 1001-5000 | Educational | 1963 | https://linkedin.com/company/uniofyork | |
| array.informatica.usach.cl | usach.cl | Chile | Higher Education | 1001-5000 | Educational | 1849 | https://linkedin.com/company/universidad-de-santiago-de-chile | |
| ltsschoices.aarp.org | aarp.org | United States | Non-profit Organizations | 1001-5000 | Nonprofit | 1958 | https://linkedin.com/company/aarp | |
| deel.com | deel.com | United States | Human Resources Services | 1001-5000 | Privately Held | 2019 | https://linkedin.com/company/deel | |
| askyourmentor.bath.ac.uk | bath.ac.uk | United Kingdom | Higher Education | 1001-5000 | Educational | 1966 | https://linkedin.com/company/university-of-bath | |
| lehub.bpifrance.fr | bpifrance.fr | France | Banking | 1001-5000 | Government Agency | 2012 | https://linkedin.com/company/bpifrance | |
| culture.gouv.fr | culture.gouv.fr | France | Public Policy Offices | 10001+ | Government Agency | 1959 | https://linkedin.com/company/ministeredelaculture | |
| requests.monatglobal.com | monatglobal.com | United States | Retail Health and Personal Care Products | 501-1000 | Privately Held | 2014 | https://linkedin.com/company/monat-global-corp | |
| ead.pucpr.br | pucpr.br | Brazil | Higher Education | 5001-10000 | Educational | 1959 | https://linkedin.com/company/pucproficial |
There are 34,661 companies and websites using Typeform, sign up to download the entire Typeform dataset.
Here are some of the most recognizable companies using Typeform and brands using Typeform in 2026:
- IBM -- Tech giant using Typeform on its developer portal for feedback collection
- Adobe -- Creative software leader deploying Typeform on Adobe Express
- Qualcomm -- Semiconductor company using Typeform for internal spaces
- Walgreens -- Pharmacy chain running Typeform for virtual healthcare intake
- Forbes -- Media publisher with Typeform embedded site-wide
- NBA -- Professional basketball league using Typeform for fan engagement
- KPMG -- Big Four accounting firm using Typeform for client surveys
- Canva -- Design platform running Typeform on its partner portal
- Calm -- Meditation app featured in Typeform's own customer stories for research and product decisions
- Deel -- HR tech unicorn using Typeform for onboarding flows
Which Countries Use Typeform the Most?
Which countries use Typeform the most? The United States dominates with 37.2% of all enriched Typeform customers (7,257 companies), but Typeform's global footprint spans 50+ countries. The United Kingdom (8.7%) and France (8.0%) round out the top three, reflecting Typeform's Barcelona roots and strong European presence. English-speaking countries account for over 48% of the user base, based on our enriched company data.
Typeform Market Share Among Surveys & Feedback
What is Typeform's market share? Typeform holds 0.1% of the Surveys & Feedback market, ranking #46 out of 46 tracked technologies. That number understates its actual reach because Typeform embeds are often served from typeform.com subdomains rather than detected on customer sites. Wufoo leads the category at 13%, followed by Qualtrics Site Intercept at 6.49%, based on our monthly crawl of 50M+ domains and 40K+ tracked technologies at TechnologyChecker.io.
Top Competitors by Market Share
Typeform Customers by Company Size & Age
Is Typeform only for small businesses? No, but micro-businesses are its core. 72.4% of Typeform customers have 1-10 employees, based on our analysis of 20,815 enriched companies. The platform clearly skews toward startups and solopreneurs. That said, IBM (10,001+ employees), Walgreens, Qualcomm, and Adobe all run Typeform on their sites. It works at enterprise scale too.
Company Size Distribution
Company Age (Founded Decade)
What Industries Use Typeform the Most?
Software Development leads at 6.03%, followed by Technology, Information and Internet (4.95%) and Advertising Services (4.81%). The spread is notable: no single industry exceeds 6.1%. That makes Typeform a genuinely horizontal tool used across tech, consulting, finance, education, and wellness verticals, based on our enriched company data at TechnologyChecker.io.
Software companies using Typeform make up the platform's largest vertical at 6.03%. Advertising and consulting firms on Typeform together represent over 9% of the customer base, reflecting how agencies use conversational forms for client intake and lead qualification. Financial services companies using Typeform like KPMG and Allstate show adoption in regulated industries, based on our enriched company data.
Typeform Alternatives & Competitors
Typeform's competitive position in the Surveys & Feedback category is unusual. Its 0.1% detected market share ranks last among 46 tracked technologies, but the platform's real footprint is much larger. Typeform serves forms from its own domain (typeform.com), so many embeds don't register in site-level detection. Wufoo (13%) leads the category with traditional embedded forms. Qualtrics Site Intercept (6.49%) targets enterprise research, while Tally has emerged as a fast-growing free alternative that's directly pulling users from Typeform, based on our market share data across 50M+ crawled domains.
| Technology | Domains | Market Share |
|---|---|---|
| 11,427 | 13% | |
| 5,703 | 6.49% | |
| 4,987 | 5.67% | |
| 4,315 | 4.91% | |
| 3,510 | 3.99% |
Typeform Customer Migration
Based on 20,815 enriched companies, Typeform's migration data reveals a clear challenge: 294 companies left Typeform for Tally, compared to just 62 that came the other direction. That's a 4.7:1 loss ratio. Nearly all of Tally's gains happened in the past year (189 of 294), which signals rapid momentum. Wufoo is the only competitor where Typeform has a net positive flow, gaining 265 companies while losing 92.
| Competitor | Gained | Lost | Net |
|---|---|---|---|
+265 | -92 | +173 | |
+62 | -294 | -232 | |
+83 | -87 | -4 | |
+69 | -45 | +24 | |
+40 | -32 | +8 | |
+45 | -8 | +37 | |
+13 | -39 | -26 | |
+5 | -13 | -8 |
Tech Stack of Typeform-Powered Websites
Based on 20,815 enriched companies, Typeform customers most commonly pair the platform with jQuery (76.9%) and Google Tag Manager (74.6%). Google Analytics appears on 71.2% of Typeform sites. React adoption at 34% is higher than average, pointing to a tech-savvy user base. The heavy presence of Facebook Pixel (31.2%) and DoubleClick (69.1%) suggests marketing-oriented teams running paid acquisition alongside their Typeform-powered lead capture.
Web Analytics
Tag Management
CMS & Page Builders
Advertising & Retargeting
JavaScript & Frameworks
Typeform Customer Reviews with Pros and Cons
Based on aggregated G2 reviews (513 total mentions), Typeform scores highest for ease of use. The most common criticism relates to pricing can be high.
Generated from real user reviews on G2
- Users value the ease of use in Typeform, leading to increased engagement and smoother form navigation.(141 reviews)
- Users find Typeform intuitive and user-friendly, enhancing response rates with its beautiful interface and easy setup.(86 reviews)
- Users love the customizability of Typeform, allowing for on-brand, engaging forms with seamless integrations and user-friendly features.(61 reviews)
- Users value the seamless integrations of Typeform, enabling efficient workflows with various tools effortlessly.(53 reviews)
- Users love the ease of creation with Typeform, facilitating quick and engaging surveys that feel personalized.(51 reviews)
- Users find the pricing can be high for small businesses, especially when scaling for advanced features.(50 reviews)
- Users find that Typeform has limited design features and higher costs for small businesses and advanced options.(20 reviews)
- Users find Typeform's limited customization options restrict creative freedom, impacting the overall design of forms.(18 reviews)
- Users express frustration over the lack of essential features like CAPTCHA, limiting Typeform's usability and effectiveness.(18 reviews)
- Users find Typeform's poor design options limiting and the dashboard confusing, affecting their form creation experience.(15 reviews)
Expert Analysis: Typeform Growth Trends & Key Signals for Sales Teams in 2026

I analyze enterprise technology adoption patterns for a living, and Typeform is one I've been following for a while. For this report, I pulled data from our 20,815 enriched company dataset, matching domains to LinkedIn company profiles. Here's what the data tells us about who uses Typeform, why, and what's changing.
1. Growth Trajectory
Typeform's adoption curve shows steady, compounding growth. From barely detectable in 2013 (2 active domains), the platform crossed 1,000 active domains by late 2017 and hit 10,000 by mid-2022. Growth accelerated sharply during the pandemic: active domains tripled from 2,814 in January 2020 to 7,857 by December 2021. The peak came in April 2025 at 29,351 active domains, though a pullback to ~23,000 by July 2025 suggests some churn or measurement changes in recent months.
2. Customer Profile
Typeform's customer base skews small and young. 72.4% of companies have 1-10 employees, and another 17.2% have 11-50. Just 0.2% are enterprise-scale (10,001+ employees). By founding decade, 45.3% were founded in the 2010s and 34% in the 2020s, meaning nearly 80% are digital-native businesses under 15 years old. Privately held companies (57.4%) and self-owned businesses (10.1%) dominate.
The enterprise exceptions are real, though. IBM, HP, Qualcomm, Adobe, and Walgreens all appear in our detection data. These companies use Typeform on specific subdomains (developer portals, virtual healthcare, partner spaces) rather than as their primary survey tool. Calm, the meditation app, is featured in Typeform's own case studies for product research and testing.
3. Industry & Geographic Concentration
Software Development (6.03%), Technology/Internet (4.95%), and Advertising Services (4.81%) are the top industries, but the distribution is flat. No single industry exceeds 6.1%, and the top 10 industries together account for less than 40% of the total. Typeform is genuinely horizontal.
Geographically, the United States leads at 37.2% (7,257 companies), followed by the UK (8.7%) and France (8.0%). Spain, where Typeform is headquartered in Barcelona, accounts for 2.8%. Europe has a strong presence: France, Germany, Spain, Netherlands, and Italy together make up over 20% of the user base. English-speaking markets (US, UK, Canada, Australia) account for about 48%.
4. Migration Patterns
The migration data highlights a real competitive threat. 294 companies migrated from Typeform to Tally, with 189 of those moves happening in the last year alone. The reverse flow is just 62 companies, a 4.7:1 loss ratio to Tally. Tally offers unlimited forms and responses for free, which directly undercuts Typeform's paid plans starting at $29/month.
Against Wufoo, the picture is better: Typeform gained 265 companies while losing only 92, a healthy 2.9:1 gain ratio. Typeform also nets positively against Getsitecontrol, PollDaddy, and Qualtrics Site Intercept. The competitive pressure is concentrated on the free/low-cost end of the market.
5. Technology Ecosystem
Typeform customers run a marketing-heavy tech stack. Google Tag Manager (74.6%) and Google Analytics (71.2%) are near-universal. DoubleClick.Net at 69.1% and Facebook Pixel at 31.2% confirm these are teams running paid advertising alongside their data collection forms. React adoption at 34% is above the web average, pointing to a technically capable user base.
The CMS layer is telling: Yoast SEO plugins appear on 22%+ of Typeform customer sites, and Elementor on 17.2%. A substantial chunk of Typeform users run WordPress sites, likely agencies and small businesses that need a form tool integrating with their existing CMS without custom development.
6. Key Takeaways
Typeform is a horizontal form builder with a loyal but price-sensitive core audience of micro-businesses and startups. Its growth over the past five years has been strong (10x increase), but Tally's emergence as a free competitor is creating measurable churn. The customer base splits into two segments: WordPress-based small businesses using Typeform for its design quality, and tech-forward teams integrating it into React apps and marketing stacks. Enterprise adoption exists but stays limited to specific use cases on subdomains.
Frequently Asked Questions
Who uses Typeform?
Typeform is used by 34,661 companies worldwide, including IBM, HP, Walgreens, based on our analysis of 50M+ crawled domains at TechnologyChecker.io. It's particularly popular in the Software Development industry (6.03% of customers).
How many customers does Typeform have?
Typeform has 34,661 active customers detected through our monthly crawl of 50M+ domains. We enriched 20,815 of these with LinkedIn company data on TechnologyChecker.io to generate detailed insights. An additional 81,598 sites that previously used Typeform are also tracked.
What is Typeform's market share?
Typeform holds 0.1% of the Surveys & Feedback market, ranking #46 in the category — based on our analysis of 50M+ domains and 40K+ technologies at TechnologyChecker.io.
What are the best alternatives to Typeform?
The top alternatives to Typeform include Wufoo (13% market share), Qualtrics Site Intercept (6.49% market share), Getsitecontrol (5.67% market share), Marquiz (4.91% market share) — based on our market share data across 50M+ crawled domains.
Which countries use Typeform the most?
United States leads with 7,257 Typeform customers, followed by United Kingdom (1,703), France (1,554), Germany (1,360), Canada (735), based on our enriched company data at TechnologyChecker.io.
What size companies use Typeform?
The most common company size is 1-10 employees, representing 72.4% of Typeform customers, based on our analysis of 20,815 enriched companies. This is followed by 11-50 employees (17.2%) and 51-200 employees (6.8%).
How old are companies that use Typeform?
The majority of Typeform customers were founded in the 2010s (45.32%), followed by the 2020s (33.95%), based on our analysis of 20,815 enriched companies. This suggests Typeform is most popular among relatively young companies.
What is the ideal customer profile for Typeform?
The ideal Typeform customer is: Company Size: 1-10 employees, Location: US, UK, or France, City: New York, London, Paris, Founded: 2010-2019, Company Age: ~7-15 years old — based on our analysis of 20,815 enriched companies at TechnologyChecker.io.
Is Typeform a unicorn?
Typeform reached a $935 million valuation and is expected to cross the billion-dollar unicorn threshold. Founded in Barcelona in 2012, it has grown by creating conversational, one-question-at-a-time forms that consistently outperform traditional form builders on completion rates. The company competes with Google Forms, SurveyMonkey, and newer entrants like Tally.
Is Typeform better than Jotform?
It depends on what you need. Typeform excels at design and user experience with its conversational format that boosts completion rates. Jotform offers more templates (10,000+), wider payment integrations, and a more generous free tier. Per our data, Typeform skews toward marketing and agency teams, while Jotform attracts more operational and HR use cases.
How much does Typeform cost per month?
Typeform's Basic plan costs $29/month (or $25/month billed annually) and includes 100 responses per month. The Plus plan runs $59/month for 1,000 responses and three users. The Business plan costs $99/month with 10,000 responses and five users. Enterprise pricing is custom. A free plan exists but limits you to 10 responses per month.
Is there a free alternative to Typeform?
Yes. Tally is the fastest-growing free alternative, offering unlimited forms and responses at no cost. Our TechnologyChecker.io migration data shows 294 companies switched from Typeform to Tally recently, with 189 of those in the last year. Google Forms is another free option, though it lacks Typeform's conversational design and branding controls.
Is Tally better than Typeform?
For budget-conscious teams, Tally offers a strong value proposition: unlimited forms and responses for free, while Typeform limits free users to 10 responses/month. Our migration data shows a 4.7:1 loss ratio from Typeform to Tally. Typeform still wins on design polish, integrations depth, and enterprise features like SSO and advanced analytics.
What industries use Typeform the most?
Based on our analysis of 20,815 enriched companies at TechnologyChecker.io, Software Development leads at 6.03%, followed by Technology/Internet (4.95%) and Advertising Services (4.81%). Business Consulting (4.58%) and Financial Services (3.55%) round out the top five. No single industry exceeds 6.1%, making Typeform a genuinely horizontal platform.
Can Typeform be used for lead generation?
Yes, and that's one of its primary use cases. Our data shows 31.2% of Typeform customer sites also run Facebook Pixel, and 20.7% use Google AdWords Conversion tracking, pointing to active paid acquisition funnels. Typeform's conditional logic and calculator features let teams qualify leads within the form itself before routing them to a CRM.
Does Typeform integrate with CRMs?
Typeform integrates natively with HubSpot, Salesforce, Pipedrive, and other major CRMs. It also connects to 500+ apps through Zapier. Our tech stack data shows 74.6% of Typeform customers use Google Tag Manager, suggesting most teams manage their integrations through tag-based workflows rather than native connectors.
What big companies use Typeform?
Our detection data at TechnologyChecker.io shows IBM, HP, Adobe, Qualcomm, Walgreens, KPMG, Allstate, the NBA, Forbes, and Canva all run Typeform on their sites. Most enterprise users deploy it on specific subdomains for partner portals, virtual healthcare intake, or developer feedback rather than as their primary survey tool.
Is Typeform GDPR compliant?
Yes. Typeform is headquartered in Barcelona, Spain, and operates under EU jurisdiction. It offers GDPR-compliant data processing agreements, supports data residency in the EU, and provides tools for data deletion requests. Our data shows 8% of Typeform customers are in France and 7% in Germany, both strict GDPR enforcement markets.
Why are companies leaving Typeform?
Pricing is the primary driver. Typeform's free plan limits users to 10 responses/month, while competitors like Tally offer unlimited responses for free. Our migration data confirms this: 294 companies switched to Tally, with 64% of those moves happening in the last 12 months. Feature limits on lower tiers and the rise of AI-powered alternatives also contribute.
Is Typeform good for surveys?
Typeform's conversational, one-question-at-a-time format consistently achieves higher completion rates than traditional multi-question forms. One Reddit user reported their completion rate jumped from 14% to 57% after switching from SurveyMonkey to Typeform. It's best suited for short-to-medium surveys (under 20 questions) where design and engagement matter.
What countries use Typeform the most?
The United States leads with 37.2% of all enriched Typeform customers (7,257 companies), per TechnologyChecker.io data. The United Kingdom (8.7%), France (8.0%), and Germany (7.0%) follow. Typeform's Barcelona headquarters helps explain its strong European presence: Spain, Netherlands, Italy, and France together account for over 19% of the user base.
Does Typeform work with WordPress?
Yes. Our tech stack data shows 22.5% of Typeform customer sites use Yoast SEO plugins and 17.2% use Elementor, confirming a large WordPress user base. Typeform provides a native WordPress plugin for embedding forms, and most users embed forms via iframe or HTML snippet. The integration requires no custom code.
Based on 20,815 company data
These insights include all TechnologCchecker.io detections of Typeform (free & paid plans).