Companies Using Typeform

I pulled Typeform out of our October 2026 crawl with one question in mind: is Tally, the form builder ranked one place above it, taking Typeform's customers? On our data, it isn't. Typeform is embedded on 10,794 live domains, 6,858 of them matched to a company, and it ranks 6th of 63 in Surveys & Feedback with 4.44% of the category. A domain counts when a page loads Typeform's embed script from embed.typeform.com, creates its widget or popover, or links a file from a typeform.com host. A form shared only as a typeform.com link loads none of that, so this is an embed count, not a user count. Typeform's about page puts its own figure at over 150,000 businesses.

Flat at about 10,800

The chart reads 9,835 domains in June 2026, 10,361 in July, 10,433 in August, 10,806 in September and 10,794 in October. That's 959 more than in June and nothing added since September. Part of the climb is on our side: the set of domains we crawl turns over every month, as dead sites drop out and new ones are found, and the signals we detect Typeform with widen over time. Underneath the steady total there's real turnover. 2,334 domains dropped Typeform between 16 March 2026, when our tracking of it began, and October, against 10,794 still running it.

"Typeform's total has barely moved since September, yet about 2,300 domains have taken it off since March. That's turnover inside a stable pool." - Sophie Clarke, Product Marketing Manager at TechnologyChecker.io

Sales Signal: treat a Typeform list as about 10,800 domains that change month to month. Refresh it before every campaign, because a site that embedded a form for one project may have removed it by the next quarter.

Who the customers are

61.14% of matched companies with a known size have 1 to 10 employees and 26.22% have 11 to 50. Only 69 companies have more than 1,000 staff. By founding year, 44.63% date from the 2010s and 27.61% from the 2020s. Typeform was founded in 2012, so most of its customers are about its age or younger. The large accounts usually run it on one property. BP embeds it on careers.bp.com, Ryanair on its private-transfers booking page, MYOB on its training academy and Vivantes, the Berlin hospital group, on its appointment-booking site. Repsol and Worldpay load it on their main sites. Each of these loaded a Typeform embed when we checked it in October 2026.

Sales Signal: for the 87.36% of accounts with 50 or fewer staff, the buyer is the founder or whoever runs the website. At the 69 large companies, find the team that owns the page with the form: recruiting, admissions, training or bookings.

Agencies, and a European tilt

Advertising Services is the largest industry at 5.45% (347 companies), followed by Software Development (4.57%) and Financial Services (4.29%). Add Marketing Services (2.89%) and marketing firms make up 8.34%. Past that the spread is wide, and the top ten industries add up to only 36.53% of matched companies.

Geography is where Typeform looks different. The US leads with 2,231 companies, the UK has 631 and France 530, ahead of Germany (387). The nine European countries in our top 15 sum to 2,397, more than the US. Spain has 226 and the Netherlands 272. Le Monde and DIE ZEIT both use it on reader-facing pages, a workshops shop and a daily quiz.

Sales Signal: a Typeform list doubles as a European agency list. Filter to Advertising Services and Marketing Services in the UK, France and the Netherlands to find small firms that already run a hosted form builder on their own sites.

The Tally question

Tally ranks one place above Typeform in our October category table, on 14,034 domains to Typeform's 10,794. That gap is real. What the switching data doesn't show is Tally winning Typeform's customers. Since March, 19 domains dropped Typeform and now run Tally. In the other direction, 141 domains dropped Tally and now run Typeform, but 140 of those moved inside the last 30 days, a burst too sudden to read as a trend. Neither direction passes our switching tests, so this page has no migration table. 242 domains have run both at some point, and 48 still do.

Look wider and the picture holds. Of the 2,334 domains that dropped Typeform, 30 picked up a form tool we track: 19 Tally, 7 Jotform and 4 Formidable Forms. The other 2,304 show no move to a rival at all. That fits how Typeform gets used. A form embedded for a hiring round, an event or a campaign can come off the page when the job is done.

"Tally has more embeds than Typeform, but it isn't getting them from Typeform. Of the 2,334 sites that dropped Typeform since March, 19 run Tally now." - Sophie Clarke, Product Marketing Manager at TechnologyChecker.io

Sales Signal: don't build outreach around companies leaving Typeform for Tally, because that list barely exists. Compete on price instead, with the small accounts where G2 reviewers say Typeform gets expensive.

What the sites run

Across the 10,806 live Typeform domains in our stack analysis, Google Tag Manager runs on 72.53% and Google Analytics on 71.34%. WordPress builds 42.37% of them, Elementor 17.39% and Webflow 11.17%, and Cloudflare Browser Insights shows up on 10.51%. HubSpot is on 10.24%, Mailchimp on 5.59%, ActiveCampaign on 5.04% and Klaviyo on 4.24%. HighLevel (2.27%) and ClickFunnels (1.37%) mark a smaller group of funnel-builder sites. Typeform's help center lists HubSpot, Pipedrive, Mailchimp and Zapier among the integrations even on the Free plan, so wiring a form into a CRM is easy. On 89.76% of Typeform domains, though, there's no HubSpot to wire it to.

Sales Signal: the Typeform domains without HubSpot are an opening for any CRM or email tool that can take form submissions. Lead with the connection, since Typeform already supports it.

G2 review signals

On G2, ease of use (141 mentions) is the most-cited strength, and 86 more reviewers call Typeform intuitive and user-friendly. The top complaint is that pricing can be high (50 mentions) for small businesses, with limited design features (20) and missing features such as CAPTCHA (18) behind it. Our size data explains why price comes up first: 61.14% of the companies we matched have 10 or fewer staff. The current Free plan includes 10 responses a month, and the Basic plan's 100 responses cost $39 a month, or $28 a month billed annually, on Typeform's pricing page. For a micro-business collecting leads, that step from free to paid comes early.

Sales Signal: pricing is the complaint that matches our data. A competitor working Typeform accounts should start with companies of 1 to 10 people and lead with response limits.

Key takeaways

1. Typeform is on 10,794 live domains in October 2026, 6th in Surveys & Feedback with 4.44%, and flat since September.

2. It's a small-company tool: 87.36% of matched companies have 50 or fewer staff, and only 69 have more than 1,000.

3. Agencies are the top industry, and the European countries in our top 15 outnumber the US, 2,397 companies to 2,231.

4. Tally has 3,240 more domains, but only 19 domains moved from Typeform to Tally since March.

5. Of 2,334 domains that dropped Typeform, 2,304 show no move to a tracked form tool.

Sales applications

Outreach: "I saw you collect [applications / leads] with a Typeform embed on [page]. Every Typeform plan caps responses per month. If you're close to yours, here's how we handle [volume] without per-response pricing."

Targeting: on TechnologyChecker.io, filter Typeform users to 1 to 50 employees in Advertising Services, Marketing Services or Software Development, in the US, UK or France.

Competitive angle: against Jotform or Google Forms, remember that Typeform users picked a design-led tool. Open with what they'd keep before you get to what they'd save.

The full list of 10,794 Typeform domains and 6,858 matched companies, with size, industry, country and stack, is on TechnologyChecker.io.