Survey & Feedback Tools Market Share & Usage Statistics (2026)
Formidable Form runs on 98,335 live websites, 40.4% of the 243,197 sites we detect using survey & feedback tools. Below, all 64 tools we detect in this category, ranked by live websites, with market share and 30-day adoption momentum.
Data updated Oct 19, 2026
- #1
Formidable Forms
Formidable Forms is a WordPress form builder from Strategy11, launched in 2009.
Live websites98,335Market Share40.43%Top CountryUnited States - #2
Qualtrics
Qualtrics is an experience management (XM) platform used by enterprises to run customer, employee, product, and brand feedback programs, from website intercept surveys to company-wide research.
Live websites32,601Market Share13.41%Top CountryUnited States - #3
Medallia
Medallia is an enterprise experience management platform used by large organizations to capture customer and employee feedback across web, contact center, and in-location touchpoints, and to route what it finds to the teams who can act on it.
Live websites29,033Market Share11.94%Top CountryUnited States 
Tally
Tally is a free-to-start online form builder detected on 11,796 websites.
Live websites14,034Market Share5.77%Top CountryUnited States
Typeform
Companies that use Typeform: our October 2026 crawl finds Typeform embeds on 10,794 live domains, including BP's careers site, Repsol, Ryanair and Worldpay. 6th of 63 tools in Surveys & Feedback.
Live websites10,794Market Share4.44%Top CountryUnited States
Wufoo
Wufoo, SurveyMonkey's form builder, has a form on or linked from 4,087 websites in our crawl, mostly small US organisations.
Live websites (cleaned)4,087Market Share1.68%Top CountryUnited States
Marquiz
Companies that use Marquiz: our October 2026 crawl finds the quiz builder on 3,647 live domains, mostly Russian landing pages, including Evotor, UniSender and the Fitness House gym chain.
Live websites3,647Market Share1.5%Top CountryRussia
Skeepers
Companies that use Skeepers: 3,361 domains in our October 2026 crawl, three in four matched companies French, from PrestaShop stores to insurers such as Generali, Malakoff Humanis and AG2R La Mondiale.
Live websites3,361Market Share1.38%Top CountryFrance
Canny
Companies that use Canny: 1,246 live domains in our October 2026 crawl, including DigitalOcean, Descript and the American Bar Association, after removing 2,600 where another vendor's app carries Canny.
Live websites (cleaned)1,246Market Share0.51%Top CountryUnited States
Feedback Company
Companies that use Feedback Company: 1,218 live domains in our October 2026 crawl, after removing 17,637 Dovendi for-sale pages.
Live websites (cleaned)1,218Market Share0.5%Top CountryNetherlands
Surveys & Feedback Market Data
Adoption and 30-day momentum across 64 surveys & feedback technologies, measured from our live detection crawl.
Biggest Movers
Expert Insight: Survey & Feedback Tools Market Share & Momentum
The leader of this category is the fourth-largest form tool we detect, and the three bigger ones are filed somewhere else.
Formidable Forms holds about 40% of the roughly 243,000 domains here, three times Qualtrics at about 13% and nine times Typeform at about 4%. It is a WordPress plugin, and it ranks first because the plugins that actually outsize it — Contact Form 7 at 2.9 million domains, Gravity Forms at 279,000, WPForms at 267,000 — sit in Form Builders rather than here. Read as a survey market this table is misleading; read as the subset of form and feedback tools that happen to be classified as surveys, it is accurate.
One plugin and four hosted platforms
Formidable Forms about 40%, Qualtrics about 13%, Medallia about 12%, Tally about 6%, Typeform about 4%. Only one of the top five is a WordPress plugin and it is three times the size of anything else. Qualtrics and Medallia are enterprise experience-management programmes bought through procurement; Tally and Typeform are hosted builders bought with a card. The table ranks three different purchase decisions on one axis.
The category omits its own leader's competitors
Formidable Forms competes with Contact Form 7, WPForms, Gravity Forms and Ninja Forms, all of which we track and none of which appears here — they are classified under Form Builders. Contact Form 7 alone runs on nearly 3 million domains, about twelve times the entire Surveys & Feedback category. A reader who takes Formidable's 40% as a statement about its position among form tools would be wrong by an order of magnitude. Its position among the tools filed as surveys is what the number actually says.
Qualtrics and Medallia drop over a quarter of their base a month, and almost none of it is real
Over 30 days Qualtrics dropped about 8,700 domains against about 32,600 live, and Medallia about 8,400 against 29,000, while each added back nearly as many. Both are measurement artifacts. Sampling 4,000 of Qualtrics' last-30-day drops: every domain is still alive, each still carries about 21 other detected technologies, and each dropped an average of 19.8 other technologies in the same window — only 3.5% dropped Qualtrics alone. The control, Formidable Forms' drops over the same window, averages 8.2 co-drops with 23.7% dropping alone. Both products are detected through survey intercept scripts that load conditionally, which compounds a recrawl effect the whole corpus is showing.
Five entries acquired nearly their entire base inside 90 days
Feedback Company's raw row, Marquiz, Maze, Zigpoll and Kampyle each had more than 90% of their live base first detected in the last 90 days. That is the shape of a detection onset, a rule added or widened, not adoption, and none of them should be read as growth. Feedback Company's gain of about 17,500 is a domain trader's for-sale pages, each showing a Feedback Company badge with the trader's own reviews; with those removed it drops out of the top 15. Among the rest, movement is modest: Formidable Forms is down about 4,200 over 30 days and 3,100 over 90, and on 30 days no entry gained more than about 550 domains.
Three different surfaces, ranked together
Formidable Forms is found from an asset path inside its own plugin directory, so every one of its domains runs WordPress by construction. Qualtrics, Typeform, Skeepers and Feedback Company are found from an embedded script. Canny and Wufoo are found from an outbound link to a hosted page — a[href*='.canny.io/'] and a[href*='.wufoo.com/forms/'] — which for those products is genuinely how they are deployed, but is a weaker claim than a script running on the page. Medallia's rule ORs its own CDN with three signals from Kampyle, the product it acquired in 2019. A single share column cannot hold those apart.
Market Share
- Formidable Form40.43%
- Qualtrics13.41%
- Medallia11.94%
- Tally5.77%
- Typeform4.44%
- Wufoo1.68%
- …Others22.3%
Surveys & Feedback
FAQ.
What is Surveys & Feedback software?
Surveys & Feedback covers the tools a site can load or configure to handle this part of its stack. We detect one of the 64 surveys & feedback tools in this category on 243,197 live sites. A detection means we found the technology on the site, which is not the same as a paid account.
What are the most popular surveys & feedback platforms?
Across 243,197 detected sites, the most widely found surveys & feedback tools are: Formidable Form (40.43% share, 98,335 sites), Qualtrics (13.41% share, 32,601 sites), Medallia (11.94% share, 29,033 sites). Others we see regularly include Tally and Typeform.
Which surveys & feedback tool has the largest market share?
Formidable Form is the most widely detected surveys & feedback tool at 40.43% share, on 98,335 sites. The largest share of those sites belongs to Construction companies, and to businesses in the 1-10 employee band.
Which industries use surveys & feedback software the most?
The industries with the most detected sites in this category are Construction, Retail, IT Services and IT Consulting, Business Consulting and Services, Advertising Services. Industry mix follows where these tools get installed, so a category carried by website builders or agency templates will lean toward the verticals those platforms serve rather than the vendor's target buyer.
Which countries have the highest adoption of surveys & feedback tools?
We detect the most surveys & feedback sites in United States, United Kingdom, France, Canada, Netherlands. Country here is the company's registered location in our enriched data rather than where the site is served from, so read it as a ranking of markets rather than a measure of any single one.
How do I choose the right surveys & feedback platform?
Start from your own size, industry and primary use case rather than from share. Formidable Form, Qualtrics and Medallia are the three we detect most often in this category, which tells you what is common, not what fits you. Compare their integrations, pricing tiers and support commitments against the workflow you actually run, and check each vendor's own documentation for current capabilities.
How many companies use surveys & feedback software?
TechnologyChecker.io detects surveys & feedback tools on 243,197 live sites. That is a count of sites carrying the technology, not a count of paying customers, and a site running two tools in this category is counted under each. We crawl 2 billion+ URLs across 29.9M live business domains each sweep.
What is the source of this data?
TechnologyChecker.io's web crawling and technology detection platform. We've logged 2.12 billion total detections over 20+ years, covering 40,000+ technologies across the 29.9M live business domains we successfully crawl each sweep. Detection methods include JavaScript analysis, HTTP headers, HTML patterns, DNS records, and certificate transparency logs.
People Also
Ask.
Common questions about surveys & feedback software, answered with real data.
What is survey and feedback software?
Survey and feedback tools let you collect structured responses from customers, employees, or website visitors — through forms, polls, NPS surveys, or in-app prompts. We track 64 tools in this category, led by Formidable Forms, a WordPress form plugin on about 98,000 domains, then Qualtrics and Medallia, the enterprise experience-management platforms. Hosted builders such as Tally and Typeform follow at a few percent each.
What's the difference between Hotjar and FullStory?
Hotjar focuses on heatmaps, session recordings, and quick feedback widgets (polls, surveys, incoming feedback buttons). It's designed for UX teams and marketers. FullStory emphasizes full session replay with advanced search and frustration detection — finding 'rage clicks' and error moments. Neither sits in this survey ranking; we file both under heatmaps and session recording, where Hotjar is on about 371,000 domains. FullStory targets larger product teams with deeper analytics needs.
How do I improve survey response rates?
Keep surveys under 5 questions — every additional question drops completion rates by 5-10%. Ask at the right moment (after a purchase, after support resolution, after using a feature — not randomly). Make it mobile-friendly. Use progress bars so respondents know how much is left. Offer context on why you're asking. In-app surveys get 10-30% response rates vs. 5-15% for email surveys. Timing and brevity matter more than incentives.
What is NPS and should I use it?
Net Promoter Score asks one question: 'How likely are you to recommend us?' on a 0-10 scale. Respondents are grouped into Promoters (9-10), Passives (7-8), and Detractors (0-6). NPS = % Promoters minus % Detractors. It's useful as a trending metric (is satisfaction going up or down?) but shouldn't be your only feedback mechanism. Pair it with open-ended follow-up questions to understand the 'why' behind the score.
Are session recordings worth using for feedback?
Absolutely. Session recordings show you what users actually do, not just what they say in surveys. Hotjar and FullStory both offer session replay — you can watch real users navigate your site, see where they get stuck, and identify UX problems you'd never catch from survey data alone. The combination of quantitative surveys and qualitative session recordings gives you a complete picture of user experience.
How do heatmaps help with customer feedback?
Heatmaps visualize where users click, scroll, and hover on your pages. They're a form of passive feedback — users 'tell' you what interests them through their behavior. Click heatmaps reveal which elements get attention. Scroll heatmaps show where people stop reading. Combined with survey data, they help you understand not just what users say they want, but what they actually engage with. Microsoft Clarity is the most widely detected heatmap tool in our database, ahead of Hotjar.
Is Hotjar free?
Hotjar has a free Basic plan that includes 35 daily sessions, automatic data capture, and unlimited heatmaps. It's enough for small sites to get started. The Plus plan ($32/month) adds 100 daily sessions and more features. The Business plan ($80+/month) scales to thousands of sessions. For sites with significant traffic, the free plan captures only a fraction of visits, so paid plans become necessary for reliable data.
What are the best practices for in-app feedback widgets?
Place feedback buttons on specific pages where you want input — don't use a global 'feedback' tab that feels generic. Trigger surveys after meaningful actions (completed a task, viewed a pricing page, used a new feature). Keep the initial prompt to 1-2 questions maximum. Use conditional follow-ups based on the response. And close the loop — tell users what changed based on their feedback. Nothing kills response rates faster than feeling ignored.