Survey & Feedback Tools Market Share & Usage Statistics (2026)
Formidable Form runs on 93,816 live websites, 46.7% of the 200,707 sites we detect using survey & feedback tools. Below, all 63 tools we detect in this category, ranked by live websites, with market share and 30-day adoption momentum.
Data updated Aug 19, 2026
- #1
Qualtrics
Qualtrics is an experience management (XM) platform used by enterprises to run customer, employee, product, and brand feedback programs, from website intercept surveys to company-wide research.
Live websites21,686Market Share10.8%Top CountryUnited States - #2
Medallia
Medallia is an enterprise experience management platform used by large organizations to capture customer and employee feedback across web, contact center, and in-location touchpoints, and to route what it finds to the teams who can act on it.
Live websites17,765Market Share8.85%Top CountryUnited States - #3
Tally
Tally is a free-to-start online form builder detected on 11,796 websites.
Live websites11,796Market Share5.88%Top CountryUnited States 
Typeform
Typeform is a Barcelona-based SaaS platform specializing in conversational forms and surveys, used by over 34,000 active websites.
Live websites10,433Market Share5.2%Top CountryUnited States
Surveys & Feedback Market Data
Adoption and 30-day momentum across 63 surveys & feedback technologies, measured from our live detection crawl.
Biggest Movers
Market Share
Formidable Form46.74%- Qualtrics10.8%
- Medallia8.85%
Feedback Company6.87%- Tally5.88%
- Typeform5.2%
- …Others15.7%
Surveys & Feedback
FAQ.
What is Surveys & Feedback software?
Surveys & Feedback covers the tools a site can load or configure to handle this part of its stack. We detect one of the 63 surveys & feedback tools in this category on 200,707 live sites. A detection means we found the technology on the site, which is not the same as a paid account.
What are the most popular surveys & feedback platforms?
Across 200,707 detected sites, the most widely found surveys & feedback tools are: Formidable Form (46.74% share, 93,816 sites), Qualtrics (10.8% share, 21,686 sites), Medallia (8.85% share, 17,765 sites). Others we see regularly include Feedback Company and Tally.
Which surveys & feedback tool has the largest market share?
Formidable Form is the most widely detected surveys & feedback tool at 46.74% share, on 93,816 sites. The largest share of those sites belongs to various companies, and to businesses in the 1-10 employee band.
Which industries use surveys & feedback software the most?
The industries with the most detected sites in this category are Software Development, Technology, Information and Internet, IT Services and IT Consulting, Business Consulting and Services, Advertising Services. Industry mix follows where these tools get installed, so a category carried by website builders or agency templates will lean toward the verticals those platforms serve rather than the vendor's target buyer.
Which countries have the highest adoption of surveys & feedback tools?
We detect the most surveys & feedback sites in United States, United Kingdom, France, Germany, Canada. Country here is the company's registered location in our enriched data rather than where the site is served from, so read it as a ranking of markets rather than a measure of any single one.
How do I choose the right surveys & feedback platform?
Start from your own size, industry and primary use case rather than from share. Formidable Form, Qualtrics and Medallia are the three we detect most often in this category, which tells you what is common, not what fits you. Compare their integrations, pricing tiers and support commitments against the workflow you actually run, and check each vendor's own documentation for current capabilities.
How many companies use surveys & feedback software?
TechnologyChecker.io detects surveys & feedback tools on 200,707 live sites. That is a count of sites carrying the technology, not a count of paying customers, and a site running two tools in this category is counted under each. We crawl 2 billion+ URLs across 29.9M live business domains each sweep.
What is the source of this data?
TechnologyChecker.io's web crawling and technology detection platform. We've logged 2.12 billion total detections over 20+ years, covering 40,000+ technologies across the 29.9M live business domains we successfully crawl each sweep. Detection methods include JavaScript analysis, HTTP headers, HTML patterns, DNS records, and certificate transparency logs.
People Also
Ask.
Common questions about surveys & feedback software, answered with real data.
What is survey and feedback software?
Survey and feedback tools let you collect structured responses from customers, employees, or website visitors — through forms, polls, NPS surveys, or in-app prompts. We track 2 platforms in this category: Hotjar (behavior analytics with built-in feedback widgets) and FullStory (session replay with feedback capabilities). Both combine traditional surveys with behavioral data for richer context.
What's the difference between Hotjar and FullStory?
Hotjar focuses on heatmaps, session recordings, and quick feedback widgets (polls, surveys, incoming feedback buttons). It's designed for UX teams and marketers. FullStory emphasizes full session replay with advanced search and frustration detection — finding 'rage clicks' and error moments. Hotjar is the market leader with 10.4% market share and 256,000 active domains. FullStory targets larger product teams with deeper analytics needs.
How do I improve survey response rates?
Keep surveys under 5 questions — every additional question drops completion rates by 5-10%. Ask at the right moment (after a purchase, after support resolution, after using a feature — not randomly). Make it mobile-friendly. Use progress bars so respondents know how much is left. Offer context on why you're asking. In-app surveys get 10-30% response rates vs. 5-15% for email surveys. Timing and brevity matter more than incentives.
What is NPS and should I use it?
Net Promoter Score asks one question: 'How likely are you to recommend us?' on a 0-10 scale. Respondents are grouped into Promoters (9-10), Passives (7-8), and Detractors (0-6). NPS = % Promoters minus % Detractors. It's useful as a trending metric (is satisfaction going up or down?) but shouldn't be your only feedback mechanism. Pair it with open-ended follow-up questions to understand the 'why' behind the score.
Are session recordings worth using for feedback?
Absolutely. Session recordings show you what users actually do, not just what they say in surveys. Hotjar and FullStory both offer session replay — you can watch real users navigate your site, see where they get stuck, and identify UX problems you'd never catch from survey data alone. The combination of quantitative surveys and qualitative session recordings gives you a complete picture of user experience.
How do heatmaps help with customer feedback?
Heatmaps visualize where users click, scroll, and hover on your pages. They're a form of passive feedback — users 'tell' you what interests them through their behavior. Click heatmaps reveal which elements get attention. Scroll heatmaps show where people stop reading. Combined with survey data, they help you understand not just what users say they want, but what they actually engage with. Hotjar is the most popular heatmap tool in our database.
Is Hotjar free?
Hotjar has a free Basic plan that includes 35 daily sessions, automatic data capture, and unlimited heatmaps. It's enough for small sites to get started. The Plus plan ($32/month) adds 100 daily sessions and more features. The Business plan ($80+/month) scales to thousands of sessions. For sites with significant traffic, the free plan captures only a fraction of visits, so paid plans become necessary for reliable data.
What are the best practices for in-app feedback widgets?
Place feedback buttons on specific pages where you want input — don't use a global 'feedback' tab that feels generic. Trigger surveys after meaningful actions (completed a task, viewed a pricing page, used a new feature). Keep the initial prompt to 1-2 questions maximum. Use conditional follow-ups based on the response. And close the loop — tell users what changed based on their feedback. Nothing kills response rates faster than feeling ignored.