Surveys & Feedback Technologies & Software
A curated collection of the best surveys & feedback technologies and software.
Surveys & Feedback
FAQ.
What is Surveys & Feedback software?
Surveys & Feedback software helps businesses automate repetitive marketing tasks such as email campaigns, lead nurturing, social media posting, and customer segmentation. These platforms enable companies to deliver personalized communications at scale, track engagement across channels, and measure ROI — ultimately turning leads into customers more efficiently. Our database currently tracks 37,984 active customers across 2 surveys & feedback tools.
What are the most popular surveys & feedback platforms?
Based on our analysis of 37,984 customers, the leading surveys & feedback platforms are: Typeform (0.1% market share, 34,661 customers), Tally (3.78% market share, 3,323 customers). Other notable platforms include .
Which surveys & feedback tool has the largest market share?
Typeform leads the surveys & feedback category with 0.1% market share and 34,661 detected customers. It's particularly popular among Software Development companies and businesses with 1-10 employees.
Which industries use surveys & feedback software the most?
The top industries adopting surveys & feedback tools are Software Development, Technology, Information and Internet, Advertising Services, Business Consulting and Services, IT Services and IT Consulting. These industries rely heavily on automated marketing workflows to manage large customer bases, personalize outreach, and optimize conversion funnels across multiple touchpoints.
Which countries have the highest adoption of surveys & feedback tools?
Surveys & Feedback adoption is strongest in United States, France, United Kingdom, Germany, Canada. The United States leads significantly due to its large SaaS ecosystem and digital marketing maturity. European markets like the UK and Germany follow, driven by growing e-commerce and B2B demand for automated customer engagement.
How do I choose the right surveys & feedback platform?
Consider your business size, industry, and primary use case. Typeform is ideal for all-in-one CRM and marketing needs. Tally excels at e-commerce and SMS marketing. undefined is popular for straightforward email campaigns and small businesses. Evaluate each platform's integrations, pricing tiers, and automation capabilities against your specific workflow requirements.
How many companies use surveys & feedback software?
TechnologyChecker.io tracks 37,984 active customers using surveys & feedback tools, with 23,909 companies enriched with LinkedIn company data. We crawl 2 billion+ URLs across 30 million domains monthly.
What is the source of this data?
TechnologyChecker.io's web crawling and technology detection platform. We've logged 2.08 billion total detections over 20+ years, covering 44,000+ technologies across 29.6 million domains. Detection methods include JavaScript analysis, HTTP headers, HTML patterns, and DNS records.
People Also
Ask.
Common questions about surveys & feedback software, answered with real data.
What is survey and feedback software?
Survey and feedback tools let you collect structured responses from customers, employees, or website visitors — through forms, polls, NPS surveys, or in-app prompts. We track 2 platforms in this category: Hotjar (behavior analytics with built-in feedback widgets) and FullStory (session replay with feedback capabilities). Both combine traditional surveys with behavioral data for richer context.
What's the difference between Hotjar and FullStory?
Hotjar focuses on heatmaps, session recordings, and quick feedback widgets (polls, surveys, incoming feedback buttons). It's designed for UX teams and marketers. FullStory emphasizes full session replay with advanced search and frustration detection — finding 'rage clicks' and error moments. Hotjar is the market leader with 10.4% market share and 256,000 active domains. FullStory targets larger product teams with deeper analytics needs.
How do I improve survey response rates?
Keep surveys under 5 questions — every additional question drops completion rates by 5-10%. Ask at the right moment (after a purchase, after support resolution, after using a feature — not randomly). Make it mobile-friendly. Use progress bars so respondents know how much is left. Offer context on why you're asking. In-app surveys get 10-30% response rates vs. 5-15% for email surveys. Timing and brevity matter more than incentives.
What is NPS and should I use it?
Net Promoter Score asks one question: 'How likely are you to recommend us?' on a 0-10 scale. Respondents are grouped into Promoters (9-10), Passives (7-8), and Detractors (0-6). NPS = % Promoters minus % Detractors. It's useful as a trending metric (is satisfaction going up or down?) but shouldn't be your only feedback mechanism. Pair it with open-ended follow-up questions to understand the 'why' behind the score.
Are session recordings worth using for feedback?
Absolutely. Session recordings show you what users actually do, not just what they say in surveys. Hotjar and FullStory both offer session replay — you can watch real users navigate your site, see where they get stuck, and identify UX problems you'd never catch from survey data alone. The combination of quantitative surveys and qualitative session recordings gives you a complete picture of user experience.
How do heatmaps help with customer feedback?
Heatmaps visualize where users click, scroll, and hover on your pages. They're a form of passive feedback — users 'tell' you what interests them through their behavior. Click heatmaps reveal which elements get attention. Scroll heatmaps show where people stop reading. Combined with survey data, they help you understand not just what users say they want, but what they actually engage with. Hotjar is the most popular heatmap tool in our database.
Is Hotjar free?
Hotjar has a free Basic plan that includes 35 daily sessions, automatic data capture, and unlimited heatmaps. It's enough for small sites to get started. The Plus plan ($32/month) adds 100 daily sessions and more features. The Business plan ($80+/month) scales to thousands of sessions. For sites with significant traffic, the free plan captures only a fraction of visits, so paid plans become necessary for reliable data.
What are the best practices for in-app feedback widgets?
Place feedback buttons on specific pages where you want input — don't use a global 'feedback' tab that feels generic. Trigger surveys after meaningful actions (completed a task, viewed a pricing page, used a new feature). Keep the initial prompt to 1-2 questions maximum. Use conditional follow-ups based on the response. And close the loop — tell users what changed based on their feedback. Nothing kills response rates faster than feeling ignored.