Companies Using Tally

We detect Tally on 11,796 domains, including Lopes Consultoria de Imóveis, Railway Corp.. A detection means the technology is present on that domain, which for large organisations is often a single storefront or subdomain rather than a company-wide deployment. Among domains we matched to a company with a resolved industry, the most common is Technology, Information and Internet (7.46%).

We detect 11,796 domains running Tally across our monthly crawl of live business domains. Company data could be matched for 8,630 of them (73.2%), and every company-size, industry and country breakdown on this page describes that matched subset rather than the full detected base. A further 2,103 domains carried a Tally detection previously and no longer do.

Tally holds 5.88% of the Surveys & Feedback category, ranking #5. This is a share of the domains we detect running a platform in this category — not a share of all websites, and not a share of spending — so it is not directly comparable to figures published on other denominators.

The top alternatives to Tally include Formidable Form (46.74% market share), Qualtrics (10.8% market share), Medallia (8.85% market share), Feedback Company (6.87% market share) — measured as a share of the domains we detect running a platform in this category.

United States leads with 1,807 matched Tally domains, followed by France (1,107), United Kingdom (531), India (418), Germany (349). These are counts within the 8,630 domains we could match to a company record, not the full detected base.

Based on 8,630 enriched companies, 75.91% have 1-10 employees and 17.33% have 11-50, so 93.2% sit under 50 people. Only 0.13% exceed 10,000 employees. A free tier with unlimited submissions removes every barrier for a small team, and larger named users such as Datadog, Postman and Meltwater are likely running a specific form rather than adopting Tally company-wide.

Among the Tally domains we could match to a company with a known founding date, most were founded in the 2020s (50.87%), followed by the 2010s (34.55%). That matched subset is drawn from 8,630 companies and is not representative of all 11,796 detected domains. This suggests Tally is most popular among relatively young companies.

The ideal Tally customer is: Company Size: 1-10 employees, Location: US, France, or UK, City: Paris, San Francisco, New York, Founded: 2020-2029, Company Age: Under 5 years old — based on our analysis of 8,630 enriched companies at TechnologyChecker.io.

Yes, tally's free plan includes unlimited forms and unlimited submissions with no credit card required. The Pro plan at $29/month adds features like removing Tally branding, custom domains, and team collaboration. The Business plan at $89/month adds data retention controls and email verification, per Tally's published pricing page as of March 2026.

On footprint Tally has now passed it: our August 2026 crawl detects Tally on 11,796 domains against Typeform's 10,433. The deciding difference is pricing — Tally offers unlimited submissions free, while Typeform meters responses, so a successful form creates a bill. Notably, our data shows no migration between them: Typeform appears on 1.53% of domains that kept Tally against 0.10% of those that dropped it, meaning Tally grew by being chosen first by new companies rather than by winning converts.

Tally's main advantages over Google Forms are its modern UI, conditional logic on the free plan, and native Notion-style editing experience. Google Forms offers tighter integration with Google Workspace and Sheets. For teams wanting a polished form without paying, Tally fills a gap that Google Forms' basic interface doesn't address.

Technology, Information and Internet leads at 7.46% of the 8,630 matched companies, with Software Development at 7.02% — together 14.5%, the most technology-weighted profile in our recent refresh work. Business Consulting (5.92%), Advertising Services (3.94%), IT Services (3.94%) and Professional Training and Coaching (3.59%) follow. Notably absent are the construction, medical and real-estate verticals that dominate older form builders.

Yes, tally integrates with Stripe to collect one-time and recurring payments directly through forms. This feature is available on the free plan for basic payment collection. The Pro plan adds options like partial submissions and advanced logic for multi-step checkout flows.

Wufoo is a long-established form builder now part of SurveyMonkey, with paid plans metered by form and submission count; Tally is free with unlimited submissions. The customer bases show the generational gap plainly: 50.87% of the companies running Tally were founded in the 2020s, and our crawl detects Tally on 11,796 domains against Wufoo's presence too small to register meaningfully in the category. Wufoo retains an edge in report building and long-standing integrations.

Yes. Tally is a Belgian company founded in Ghent in 2020 by Marie Martens and Filip Minev, bootstrapped to $5M ARR with a team of 11. Our August 2026 crawl detects it on 11,796 active domains, ranking fifth in the Surveys & Feedback category, with named users including Datadog, Meltwater, Postman and Make. It is GDPR-aligned as an EU-based provider, which is part of why its base skews European — France is its second-largest market at 1,107 companies.

Tally offers a native Notion integration that sends form responses directly to Notion databases. The form editor itself is inspired by Notion's block-based interface. Tally also integrates with Zapier, Make, and webhooks for connecting to other tools, making it a popular choice among teams already using Notion for their workspace.

They target different buyers. Zoho Forms is one module in a large business suite and makes sense if you already run Zoho CRM, Books or Desk; Tally is a standalone free tool optimised for speed of creation. Our data shows Tally's base is overwhelmingly small and technical — 93.2% of its 8,630 matched companies have fewer than 50 employees, and technology and software account for 14.5% — which is not the profile of a company standardising on an integrated business suite.

For most small-team use cases, yes — Tally handles surveys, quizzes and conditional logic with unlimited free submissions. The distinction is at the research end: dedicated survey platforms and enterprise experience-management tools like Qualtrics (21,686 domains) and Medallia (17,765) offer panel management, advanced statistics and longitudinal analysis that Tally does not attempt. Tally's base reflects that split, with 93.2% of matched companies under 50 employees.

The United States leads with 1,807 matched companies, but France is a strong second at 1,107 — more than double the United Kingdom's 531. Tally was founded in Ghent, Belgium, and the francophone weighting through France and Belgium (187) reflects that origin. India (418), Germany (349), Canada (289) and Spain (256) follow. With no sales team, this distribution maps word-of-mouth rather than go-to-market.

Yes, via embed or link, though WordPress is comparatively rare among Tally users: it appears on just 25.66% of Tally domains, the lowest in our recent refresh work, where 50-60% is typical. Tally's base skews to modern hosted builders — Webflow (8.84%), Framer Sites (5.09%) and Squarespace (4.24%) — reflecting a customer group that mostly did not build on WordPress in the first place.

Tally Pro costs $29/month and adds custom branding removal, custom domains, partial submission tracking, file upload increases, and team collaboration features. For solo creators, the free plan is often enough. Pro becomes worthwhile when you need white-labeled forms, team access, or partial response data for lead qualification.