Companies Using Notion

With over a decade in web crawling and technographic data analysis, I've examined Notion's public-facing web footprint across our dataset of 518 enriched companies matched from 873 active Notion-powered domains. This analysis draws from our March 2026 crawl data, LinkedIn company matching, market share calculations across 50M+ domains, and migration patterns within the Page Builders category. Unlike client-side technologies (analytics scripts, chat widgets, e-commerce platforms) that embed detectable JavaScript on every page load, Notion is only identifiable through backend signals: server response headers, embedded iframe markers, and Notion API endpoint patterns. This means our crawlers capture a much smaller sample than Notion's reported 100M+ users, but it's a uniquely valuable one: these are the companies betting on Notion as a public-facing tool, not just an internal wiki.

Growth trajectory

Notion first appeared in our detection data in August 2020 with just 19 active domains. By October 2024, that number reached 392, a 20x increase in four years. The growth wasn't linear. From August 2020 to December 2021, Notion climbed from 19 to 125 domains, roughly doubling every 6 months. The pace then slowed through 2022-2023, adding about 10-15 domains per month. A small acceleration in early 2024 pushed the count above 350 before it plateaued. The July 2025 reading of 450 active domains suggests renewed growth, though one month doesn't confirm a trend.

For context, Notion was founded in 2013 by Ivan Zhao and Simon Last, first released publicly in 2016, and hit its $10 billion valuation in 2021. Our first web detections in 2020 coincide with Notion's launch of its API (beta) and the broader shift to remote-first documentation tools during the pandemic.

"The disconnect between Notion's 100 million users and its 873 detected websites tells you everything about how the platform is used. It's an internal tool that occasionally becomes a public-facing one." - Mehmet Suleyman, CEO at TechnologyChecker.io

Sales Signal: The 20x growth in web detections from 2020 to 2024 signals that more companies are comfortable publishing Notion content publicly. Teams selling website-migration or design services should target companies currently hosting public pages on Notion, as these are likely to outgrow Notion's web-publishing capabilities.

Customer profile

Notion's web-footprint customer base skews heavily toward micro-businesses and early-stage startups. From our enriched data: 67.3% of companies have 1-10 employees, 23.6% have 11-50, and just 3.2% exceed 200. Combined with the age data (49.87% founded in the 2020s, 42.36% in the 2010s), the profile is clear: young, small, tech-forward companies.

The exceptions are instructive. Remote.com (1,001-5,000 employees) uses Notion for its main domain. Oberlin College, founded in 1833, deploys Notion on brand.oberlin.edu. Cybozu Inc., a publicly traded Japanese IT company founded in 1997, runs design.cybozu.co.jp on Notion. These aren't typical Notion-as-website deployments. They're departmental microsites, not company-wide web infrastructure.

From Notion's own customer page, larger brands like Adobe, Reddit, Duolingo, and Vercel endorse the platform, but their use is primarily internal. None of these Fortune-500-level endorsements appear in our web detection data, which confirms that enterprise adoption of Notion is an internal-tools story, not a website story.

Sales Signal: The 67.3% micro-business concentration with a 49.87% 2020s-founded skew means the typical Notion-powered website belongs to a seed-stage or early-stage startup. Companies selling to startups (dev tools, cloud hosting, banking) can filter for Notion-detected domains on TechnologyChecker.io to build highly targeted prospect lists.

Industry and geographic concentration

Tech dominates. Software Development (16.93%), Technology/Internet (15.34%), and IT Services (7.77%) combine for 40% of all Notion websites. Financial Services (3.98%) and Business Consulting (3.78%) are the first non-tech verticals. VC and PE firms (2.19%) are overrepresented relative to their share in most technology categories, reflecting Notion's strong brand in the startup investment community.

Geographically, the United States leads at 28.6%, but France's 11.4% share is disproportionately high. For comparison, France typically accounts for 3-5% of Page Builder users. Station F (Paris), BRICKS Real Estate (Montpellier), and EcoMundo (Issy-les-Moulineaux) all appear in our data. Notion's popularity in the French startup scene, possibly boosted by a strong French-language community, drives this overrepresentation. The UK follows at 7.9%, with South Korea (3.1%) and Japan (2.5%) showing meaningful Asian adoption.

Sales Signal: The French market is underserved relative to Notion's penetration there. Companies selling to French startups and SMBs should include Notion-detected domains in their prospecting. The 40% tech-industry concentration also makes Notion-powered websites a strong signal for selling developer tools, APIs, and cloud infrastructure.

Migration patterns

This is where the data gets sharp. Notion is losing companies to Framer at an 11:1 ratio: 165 enriched companies migrated from Notion to Framer vs. only 15 in the other direction. In the last year alone, 112 companies moved to Framer. The pattern is accelerating.

Elementor shows a similar but smaller imbalance: 106 companies left Notion for Elementor-powered sites vs. 64 coming from Elementor to Notion, a 1.7:1 loss ratio. Combined, Framer and Elementor account for 271 of Notion's 308 total losses (88%).

The gains tell a different story. Notion's 64 gains from Elementor likely represent teams moving away from WordPress complexity toward Notion's simplicity for quick documentation sites. The 15 gains from Framer are minimal.

"When a company builds its first website on Notion, it's not a website decision. It's a 'we don't have time to build a real website yet' decision. The migration to Framer happens when they do." - Mehmet Suleyman, CEO at TechnologyChecker.io

Sales Signal: The Notion-to-Framer migration corridor represents two-sided opportunity. Website design agencies can target Notion-powered domains as warm leads for redesign projects. Framer consultants can use Notion detection as a qualifying signal. On the retention side, companies building Notion integrations or templates should focus on making public Notion sites more professional to slow the Framer exodus.

Technology ecosystem

Notion's tech stack overlap paints a picture of the modern startup toolkit. Hotjar (27.27%) is the most common co-occurring technology, followed by Cloudflare Web Analytics (16.05%) and Microsoft Clarity (10.83%). The analytics stack is notably modern: Hotjar and Clarity both focus on user behavior (heatmaps, session recordings) rather than just pageviews, consistent with product-minded teams.

Intercom (14.89%) leads the live chat category by a wide margin over Brevo (2.9%) and Crisp (2.32%). Intercom's startup-tier pricing and product-led growth model align perfectly with Notion's customer profile. On the JavaScript side, styled-components (8.9%) and Emotion (8.7%) point to React-based development stacks. The CMS overlap is interesting: Squarespace (4.64%) and Wix (4.45%) appear alongside Atlassian Cloud (3.87%), suggesting companies often run Notion alongside another web platform rather than using Notion as their sole web presence.

Sales Signal: The Hotjar + Intercom + Notion combination is a strong signal for B2B SaaS startups in growth mode. Companies selling CRM, email marketing, or product analytics should target this tech stack cluster. The low adoption of traditional analytics tools (Google Analytics Classic at just 2.9%) suggests these teams prefer modern, privacy-conscious alternatives.

Key takeaways

1. Notion's web detection footprint (873 domains) represents less than 0.001% of its 100M+ user base, making it one of the highest internal-to-external usage ratios of any technology we track.

2. The customer profile is hyper-concentrated: 67% micro-businesses, 50% founded in the 2020s, 40% in tech industries. This is one of the youngest, smallest customer bases in our database.

3. France punches above its weight at 11.4% of detected domains, roughly 3x its typical share in similar categories.

4. The Framer migration corridor (11:1 loss ratio) is the defining competitive dynamic. Notion-as-website is a temporary state for most companies.

5. Notion's $11B valuation and $600M+ ARR are driven by internal workspace usage. The web-detection data here captures a niche but growing use case.

Sales applications

Outreach template: "Hi [Name], I noticed [Company] is currently hosting [page type] on Notion (at [detection URL]). Many companies in [industry] start on Notion for speed, then migrate to purpose-built platforms as they scale. We help teams like yours [value prop]. Based on TechnologyChecker.io data, 165 companies made this transition to Framer in the past year alone. Would it make sense to chat about your web presence roadmap?"

Targeting strategy: On TechnologyChecker.io, filter for Notion-detected domains with 11-50 employees in Software Development or Technology industries. These are companies that have likely outgrown Notion-as-website but haven't migrated yet, representing warm leads for web design, Framer migration, or CMS sales.

Competitive angle: The 165 companies that migrated from Notion to Framer in the last year are now in active website-building mode. They're likely evaluating multiple tools and open to conversations about analytics, live chat, and marketing stack decisions that come with a new website platform.

Explore the full dataset of 873 Notion-powered websites with enriched company data, industry breakdowns, and filtering tools at TechnologyChecker.io.