Companies Using Google Forms

As of our March 2026 crawl, TechnologyChecker.io tracks 11,498 active domains embedding Google Forms, ranking #9 in the Form Builders category with 0.32% detectable market share. I pulled data from our 6,365 enriched company dataset for this analysis. That 0.32% dramatically understates Google Forms' real usage, most forms live on docs.google.com and get shared via links, not embedded on customer websites. The 11,498 domains we detect are organizations that explicitly embed forms on their own sites, a fraction of total users.

Growth Trajectory

Google Forms' detectable footprint grew from a single domain in May 2013 to 11,523 active domains by April 2025. Growth was gradual until 2020, when active domains jumped from 1,093 to 2,117 in twelve months. A direct result of remote work and digital data collection. Between 2022 and 2025, growth accelerated further, with active domains more than tripling from 3,368 to 11,523. The 39,980 previously used count means nearly 40,000 domains have embedded Google Forms at some point and stopped, creating a pool of organizations that know the tool but may have outgrown it.

Sales Signal: The 39,980 lapsed domains represent organizations that tried embedding Google Forms and stopped, likely because they upgraded to purpose-built form tools. These are warm leads for competing form builders.

"39,980 domains have embedded Google Forms and stopped. That's a precise target list of organizations that outgrew a free tool and are ready for something better." - Mehmet Suleyman, CEO at TechnologyChecker.io

Customer Profile

79.06% of Google Forms customers have 1-10 employees. Combined with the 11-50 bracket, 91.94% are small organizations, more micro-business-heavy than most form builders. Age data adds context: 43.92% were founded in the 2010s and 23.60% in the 2020s, so roughly 67.5% are organizations less than 15 years old. But heavyweights like MIT, UNDP, Publicis Groupe, and The Globe & Mail appear too. These large organizations don't use Google Forms because it's their best option, they use it because it's free, integrated with Google Workspace, and requires zero procurement.

Sales Signal: The 79% micro-business concentration means Google Forms users are extremely cost-sensitive. Competing form builders need a generous free tier or very low entry pricing to win this segment. The enterprise users (MIT, UNDP) are better targeted through procurement-friendly messaging and Google Workspace replacement narratives.

Industry and Geographic Concentration

Non-profit Organizations lead at 4.39% (240 companies), followed by IT Services (3.83%) and Software Development (3.18%). Combining Education Administration (2.49%) and Higher Education (2.31%), academic institutions make up roughly 5% of the enriched base. Add Civic and Social Organizations (2.75%), and mission-driven organizations account for nearly 12%. Google's free pricing and Workspace integration make it the default in budget-constrained sectors.

The United States leads at 37.5% (2,261 companies), followed by India at 12.3% (740). India's concentration is notably higher than what we see for WordPress-based form builders, likely because Google Workspace has strong penetration in Indian businesses and educational institutions. Brazil (252), UK (258), and Canada (219) fill out the top five.

Sales Signal: The 12.3% India concentration and 5% education sector overlap create a defined niche: Indian educational institutions using Google Forms for data collection. Jotform and Typeform can target this segment with features Google Forms lacks, payment processing, conditional logic, and branded templates.

Migration Patterns

The migration data shows a consistent directional flow: organizations are moving away from Google Forms toward WordPress-native plugins. WPForms gained 758 companies from Google Forms while losing only 616 back. Gravity Forms gained 460 vs. 158 lost. A 2.9:1 ratio. Jotform shows a 2.2:1 loss ratio (318 gained from Google Forms vs. 145 lost). The direction is consistent: as organizations build WordPress sites, they upgrade from Google Forms to purpose-built form solutions with deeper CMS integration.

Sales Signal: The 758 companies that moved from Google Forms to WPForms represent organizations that grew out of free tools. Target the remaining Google Forms users who also run WordPress (the 21.5% Yoast SEO overlap confirms this segment exists) with migration-focused messaging.

"Google Forms loses to every major WordPress form plugin at ratios between 1.2:1 and 2.9:1. It's an entry point, not a destination." - Mehmet Suleyman, CEO at TechnologyChecker.io

Technology Ecosystem

The tech stack confirms Google Forms users live in the Google ecosystem. Google Tag Manager (61.0%), Google Analytics (56.6%), and Google Apps for Business (41.8%) top the co-occurring list. jQuery (86.7%) and Facebook social integrations (76.0%) are near-universal. The presence of WordPress tools like Elementor (20.9%), Yoast SEO (21.5%), and Contact Form 7 (16.5%) is notable. A sizable portion of Google Forms users already run WordPress sites with other form tools installed. Google Forms is used as a supplement, not a primary solution.

Sales Signal: The 16.5% Contact Form 7 overlap means these organizations already have form infrastructure on WordPress. Google Forms fills a gap, likely surveys or event registrations, that their existing form plugin doesn't handle well. Competing tools can target this specific use case.

G2 Review Signals

G2 and Capterra reviews for Google Forms have no structured mention counts, but consistent themes emerge across review platforms. Users overwhelmingly praise ease of use and free pricing, which explains the 79% micro-business and 12% nonprofit/education adoption our data tracks. The main friction points are limited customization and basic conditional logic. Our migration data confirms these pain points: the 2.9:1 loss ratio to Gravity Forms and 2.2:1 to Jotform align precisely with organizations outgrowing Google Forms' feature set. Users start with Google Forms because it's free and easy, then migrate when they need payment processing, advanced branching, or branded form design.

Sales Signal: Lead with the features Google Forms lacks, payment processing, deep conditional logic, and custom CSS, when targeting this audience. The migration data proves these gaps drive departures.

Key Takeaways

1. 11,498 detected domains dramatically understate real usage. Most Google Forms live on docs.google.com, not embedded on customer sites.

2. 79% micro-business and 12% nonprofit/education concentration. Google Forms wins on cost and convenience in budget-constrained sectors.

3. Consistent net-negative migration to WPForms (1.2:1), Gravity Forms (2.9:1), and Jotform (2.2:1). Google Forms is an entry point, not a destination.

4. India at 12.3% shows outsized adoption driven by Google Workspace penetration in education and SMBs.

Sales Applications

Outreach template: "Hi [Name], I noticed [Company] embeds Google Forms on your site alongside WordPress. Our data shows organizations like yours typically outgrow Google Forms when they need payment processing or branded form design. We helped similar [industry] teams migrate in under a day. Worth exploring?"

Targeting strategy: Filter for Non-profit Organizations (240), Education Administration (136), and Higher Education (126) with 11-50 employees in the US, India, or UK. These organizations have standardized on Google Workspace and need a gentle migration path.

Competitive angle: The 39,980 lapsed domains are organizations that already tried Google Forms and moved on. Target them with messaging around the specific features they were missing, payment integration, conditional logic, and analytics that go beyond Google Sheets exports.

Explore the full dataset of 6,365 enriched Google Forms companies across 11,498 domains at TechnologyChecker.io, filter by industry, size, and geography to build targeted prospect lists.