Companies Using Google Forms

Google Forms is used by 11,498 companies worldwide, including Publicis Groupe, UNDP, Toronto District School Board, based on our analysis of 50M+ crawled domains at TechnologyChecker.io. It's particularly popular in the Non-profit Organizations industry (4.39% of customers).

Google Forms has 11,498 active customers detected through our monthly crawl of 50M+ domains. We enriched 6,365 of these with LinkedIn company data on TechnologyChecker.io to generate detailed insights. An additional 39,980 sites that previously used Google Forms are also tracked.

Google Forms holds 0.32% of the Form Builders market, ranking #9 in the category — based on our analysis of 50M+ domains and 40K+ technologies at TechnologyChecker.io.

The top alternatives to Google Forms include WPForms (10.21% market share), Gravity Forms (6.76% market share), Ninja Forms (1.64% market share), Jotform (1.4% market share) — based on our market share data across 50M+ crawled domains.

United States leads with 2,261 Google Forms customers, followed by India (740), United Kingdom (258), Canada (219), Brazil (252), based on our enriched company data at TechnologyChecker.io.

The most common company size is 1-10 employees, representing 79.06% of Google Forms customers, based on our analysis of 6,365 enriched companies. This is followed by 11-50 employees (12.88%) and 51-200 employees (4.91%).

The majority of Google Forms customers were founded in the 2010s (43.92%), followed by the 2020s (23.6%), based on our analysis of 6,365 enriched companies. This suggests Google Forms is most popular among relatively young companies.

The ideal Google Forms customer is: Company Size: 1-10 employees, Location: US, India, or UK, City: New York, London, Toronto, Bangalore, Founded: 2010-2019, Company Age: ~5-15 years old — based on our analysis of 6,365 enriched companies at TechnologyChecker.io.

Google Forms works for basic application collection but falls short for hiring workflows. It can't manage candidate pipelines, schedule interviews, or provide professional branded application pages. Our data shows 3.83% of Google Forms users are in IT Services and 3.18% in Software Development, so tech companies do use it. For serious recruiting, purpose-built ATS tools are a better fit.

For WordPress sites, WPForms (366K+ domains) and Gravity Forms (242K+ domains) offer far more features including conditional logic, payment processing, and CRM integrations. Jotform (50K+ domains) competes directly as a standalone alternative with richer templates. Our migration data shows companies consistently move from Google Forms to these tools as needs grow, based on TechnologyChecker.io detection data.

Google Forms is free for anyone with a Google account. Google Workspace plans (starting at $7/user/month for Starter) include Google Forms alongside Drive, Docs, Sheets, and Meet. The Workspace tiers add storage, admin controls, and compliance features. The tool itself has no per-form or per-response charges, which explains its strong adoption among nonprofits and small businesses in our data.

Pros: completely free, easy to create forms with no technical skills, native Google Sheets integration for responses, and real-time collaboration. Cons: limited design customization, basic analytics without third-party tools, no conditional logic depth, and no built-in payment processing. Our data shows 79.1% of users are micro-businesses with 1-10 employees, the segment most drawn to free and simple tools.

Google Forms has more overall design options and template variety (17 built-in templates), while Microsoft Forms offers faster quick-form creation and tighter Office 365 integration. Google Forms is free with any Google account; Microsoft Forms requires a Microsoft 365 subscription for full features. The choice usually depends on which ecosystem, Google Workspace or Microsoft 365, the organization already uses.

Yes, and many businesses do. Our data shows companies across 40+ industries embed Google Forms on their websites, including IT consulting firms, advertising agencies, and media companies like The Globe & Mail. Google Workspace plans add enterprise features like data regions, compliance controls, and advanced sharing permissions. For basic surveys and registrations, it works. For complex workflows, businesses typically outgrow it.

Based on our analysis of 6,365 enriched companies at TechnologyChecker.io, Non-profit Organizations lead at 4.39%, followed by IT Services (3.83%), Software Development (3.18%), and Business Consulting (3.06%). Education-related verticals (Education Administration plus Higher Education) combine for nearly 5%. The flat distribution across industries, with no vertical exceeding 5%, makes Google Forms one of the most horizontal form tools we track.

Heavily. MIT, University of Warwick, Tel Aviv University, University of New Brunswick, Lehigh University, and UC Merced all appear in our detection data. Higher Education accounts for 2.31% of enriched companies, and Education Administration adds another 2.49%. Universities use Google Forms for course evaluations, research surveys, event registrations, and administrative data collection, taking advantage of their existing Google Workspace for Education licenses.

Google Forms uses HTTPS encryption in transit and data is stored on Google's servers with standard Google Cloud security. However, Google Forms is not HIPAA-compliant out of the box and lacks advanced access controls, audit logging, and data residency options that enterprise form tools provide. For sensitive data collection in healthcare or finance, organizations typically need a more specialized form builder with compliance certifications.

Google Forms does not have built-in payment processing. Organizations needing to collect payments through forms typically use alternatives like Jotform, WPForms, or Gravity Forms, all of which integrate with PayPal and Stripe. Our tech stack data shows 12.05% of Google Forms users also have PayPal on their websites, suggesting some handle payments through separate tools rather than through the form itself.

Based on our market share data, WPForms leads with 366,890 detected domains (10.21% market share), followed by Gravity Forms at 242,843 domains (6.76%). Ninja Forms (58,829 domains) and Forminator (26,033 domains) are also popular. Our migration data shows companies consistently switch from Google Forms to WPForms and Gravity Forms when they build WordPress sites, with WPForms gaining 758 companies from Google Forms.

Three reasons: it's free, it requires zero setup, and it integrates with Google Sheets instantly. Our data shows 79.1% of Google Forms customers are micro-businesses with 1-10 employees, the segment most sensitive to cost. Nonprofits (4.39%) and educational institutions (4.8% combined) choose it because Google Workspace is often already in place. For basic surveys and registrations, the convenience outweighs the feature limitations.

Google Forms is free and minimal. Jotform offers 10,000+ templates, conditional logic, payment integration, PDF generation, and advanced analytics in its free tier with upgrades. Our data shows Jotform at 50,166 domains vs. Google Forms at 11,498. Migration between the two is active: 318 companies moved from Google Forms to Jotform while 145 went the other direction, a 2.2:1 ratio favoring Jotform, per TechnologyChecker.io data.

Google Forms doesn't automatically expire forms, though creators can set manual close dates via add-ons. As for discontinuation, Google updated Forms with granular response controls in January 2026, signaling continued investment. The tool has been part of Google Workspace since 2008 and shows no signs of sunsetting. Our detection data confirms ongoing growth, with active domains increasing 69% between January 2024 and April 2025.