Form Builders Market Share & Usage Statistics (2026)
Contact Form 7 runs on 2,956,339 live websites, 80.9% of the 3,655,547 sites we detect using form builders. Below, all 64 tools we detect in this category, ranked by live websites, with market share and 30-day adoption momentum.
Data updated Oct 19, 2026
- #1
Contact Form 7
Companies that use Contact Form 7: our October 2026 crawl finds the free WordPress form plugin on 2,956,339 live domains, including H&M Group, NHS England, Valeo and Toyota's US newsroom.
Live websites2,956,339Market Share80.87%Top CountryUnited States - #2
Gravity Forms
Gravity Forms is a paid WordPress form plugin made by Rocketgenius.
Live websites279,612Market Share7.65%Top CountryUnited States - #3
WPForms
WPForms is a WordPress form plugin from the Awesome Motive family, with a free Lite version and paid Pro plans.
Live websites263,024Market Share7.2%Top CountryUnited States 
Ninja Forms
Companies that use Ninja Forms: our October 2026 crawl finds the WordPress form builder on 43,785 live domains, including Sanmina, Vanderlande and NCH Corporation.
Live websites43,785Market Share1.2%Top CountryUnited States
Quform
Companies that use Quform: 14,924 live domains in our October 2026 crawl, including Hyundai Motor Manufacturing Alabama, Rai Pubblicità and NETS.
Live websites14,924Market Share0.41%Top CountryGermany
Jotform
Jotform is a bootstrapped online form builder and workflow automation platform with 35 million registered users, $144.9M in annual revenue (2024), and over 500,000 paying customers.
Live websites14,543Market Share0.4%Top CountryUnited States
Powerful Form
Companies that use Powerful Form: 10,091 live Shopify domains in our October 2026 crawl, including boAt, the mattress maker Kurlon and Tillamook's online shop. 7th of 64 in Form Builders.
Live websites10,091Market Share0.28%Top CountryUnited States
HulkApps Form Builder
Companies that use HulkApps Form Builder: 9,000 live Shopify domains in our October 2026 crawl, including the Los Angeles Times store, Stanley 1913 and Igloo. 8th of 64 in Form Builders.
Live websites9,000Market Share0.25%Top CountryUnited States
Google Forms
Companies that use Google Forms: 1,487 live sites in our October 2026 crawl post their own HTML form to Google Forms, among them Zalora's advertising site, Appfire's help center and Delhi Technological University.
Live websites (cleaned)1,487Market Share0.04%Top CountryUnited States
Form Builders Market Data
Adoption and 30-day momentum across 64 form builders technologies, measured from our live detection crawl.
Biggest Movers
Expert Insight: Form Builders Market Share & Momentum
Four in five sites here run Contact Form 7, so this table is mostly a census of WordPress.
Contact Form 7 runs on about 2.96M of the 3.66M domains where we detect a form builder, roughly 81%, and Gravity Forms and WPForms add about 15% between them. The five largest entries are all WordPress plugins and hold about 97% of the category, so it rises and falls with WordPress rather than with form software. All five lost domains over both 30 and 90 days, and the rows that grew on both windows are all small, the largest being Web3Forms and Netlify Forms.
Five WordPress plugins, then a hosted tail
Contact Form 7 about 81%, Gravity Forms 7.7%, WPForms 7.2%, Ninja Forms 1.2%, Quform 0.4%. Jotform, the largest hosted builder, is sixth at about 0.4% on roughly 14,500 domains, and three Shopify form apps sit just below it. Contact Form 7 loads its script on every page of a site where the plugin is active, so its count is WordPress sites with the plugin switched on, not pages with a working form. One large WordPress plugin is missing: Formidable Forms, on about 98,000 domains, is filed under surveys and feedback, and counted here it would rank fourth.
Nothing large is adding sites
The biggest 30-day gain is Web3Forms at about 760 domains, then Netlify Forms at under 200; both take submissions from forms a developer writes by hand. The 90-day list looks livelier, with HubSpot on Webflow, Improved Contact Form, Formilla and Cognito Forms each up between about 2,800 and 5,400, but each had most of its live base first detected inside the same 90 days, which is the shape of a detection that has just started, not adoption. Formilla is a live chat product despite the name. Jotform, up about 3,400 over 90 days, is the one gain that doesn't look like a rule switching on, and it was flat over the latest 30.
Turnover is 4.4%, and two Shopify apps run hottest
About 160,000 domains dropped a form builder over 30 days, roughly 4.4% of the base. Contact Form 7 accounts for about 122,000 of them, 4.1% of its own base, and WPForms runs a little hotter at 6.0%. In the top ten the fastest turnover belongs to two Shopify apps, HulkApps Form Builder at about 10% and Globo Form Builder close behind, which looks like storefront attrition rather than merchants changing form tools. Dropped means the tool's files stopped appearing in our crawl, not a confirmed uninstall, and there's no switch data for this category to say where anyone went.
Down with WordPress, and blind to hosted forms
The direction that holds on both windows is down for the WordPress plugins. Contact Form 7 lost about 97,000 net over 30 days against 110,000 over 90, so most of the quarter's loss landed in the latest month, in step with WordPress itself, which lost about 204,000 net over the same 30 days in our CMS data. When the whole top of a table falls together like that, it's WordPress sites leaving the crawl or the platform, not one plugin beating another. The caveat is what this table can't see: a Google Form shared as a link or embedded in an iframe, or a form built into Wix or Squarespace, leaves nothing we count here, and our Google Forms row only catches sites that post their own HTML form to Google.
Market Share
- Contact Form 780.87%
- Gravity Forms7.65%
- WPForms7.2%
- Ninja Forms1.2%
- Quform0.41%
- Jotform0.4%
- …Others2.3%
Form Builders
FAQ.
What is Form Builders software?
Form Builders covers the tools a site can load or configure to handle this part of its stack. We detect one of the 64 form builders tools in this category on 3,655,547 live sites. A detection means we found the technology on the site, which is not the same as a paid account.
What are the most popular form builders platforms?
Across 3,655,547 detected sites, the most widely found form builders tools are: Contact Form 7 (80.87% share, 2,956,339 sites), Gravity Forms (7.65% share, 279,612 sites), WPForms (7.2% share, 263,024 sites). Others we see regularly include Ninja Forms and Quform.
Which form builders tool has the largest market share?
Contact Form 7 is the most widely detected form builders tool at 80.87% share, on 2,956,339 sites. The largest share of those sites belongs to Construction companies, and to businesses in the 1-10 employee band.
Which industries use form builders software the most?
The industries with the most detected sites in this category are Construction, IT Services and IT Consulting, Business Consulting and Services, Advertising Services, Real Estate. Industry mix follows where these tools get installed, so a category carried by website builders or agency templates will lean toward the verticals those platforms serve rather than the vendor's target buyer.
Which countries have the highest adoption of form builders tools?
We detect the most form builders sites in United States, United Kingdom, Germany, India, Spain. Country here is the company's registered location in our enriched data rather than where the site is served from, so read it as a ranking of markets rather than a measure of any single one.
How do I choose the right form builders platform?
Start from your own size, industry and primary use case rather than from share. Contact Form 7, Gravity Forms and WPForms are the three we detect most often in this category, which tells you what is common, not what fits you. Compare their integrations, pricing tiers and support commitments against the workflow you actually run, and check each vendor's own documentation for current capabilities.
How many companies use form builders software?
TechnologyChecker.io detects form builders tools on 3,655,547 live sites. That is a count of sites carrying the technology, not a count of paying customers, and a site running two tools in this category is counted under each. We crawl 2 billion+ URLs across 29.9M live business domains each sweep.
What is the source of this data?
TechnologyChecker.io's web crawling and technology detection platform. We've logged 2.12 billion total detections over 20+ years, covering 40,000+ technologies across the 29.9M live business domains we successfully crawl each sweep. Detection methods include JavaScript analysis, HTTP headers, HTML patterns, DNS records, and certificate transparency logs.
People Also
Ask.
Common questions about form builders software, answered with real data.
What is a form builder?
A form builder lets you add contact forms, quote requests, sign-ups and other web forms to a site without coding each one. Some are plugins inside a CMS, mostly WordPress; others are hosted services you embed or link to. We track 64 form builders on about 3.66 million live domains, and WordPress plugins make up roughly 97% of them, led by Contact Form 7.
Which form builder has the largest market share?
Contact Form 7 leads by a wide margin, on about 2.96 million live domains, roughly 81% of the form builders we detect. Gravity Forms is second at about 7.7% and WPForms third at about 7.2%, then Ninja Forms at about 1.2%. All four are WordPress plugins. Jotform, the largest hosted builder in our data, sits on roughly 14,500 domains, under half a percent.
How many websites use Contact Form 7?
We detect Contact Form 7 on about 2.96 million live domains, roughly four in five sites that run any form builder we track. It's a free WordPress plugin, and by default it loads its script on every page, so the count is WordPress sites with the plugin active, not pages showing a form. It lost about 97,000 net domains over the latest 30 days.
What's the difference between Contact Form 7 and WPForms?
Contact Form 7 is free and minimal: you write each form as markup with tags in a plain text editor, and it doesn't save submissions without an add-on. WPForms has a drag-and-drop builder and a free Lite version, with paid tiers that add integrations and add-ons. In our data Contact Form 7 is on about 2.96 million domains and WPForms on about 263,000.
Gravity Forms vs WPForms: which is more popular?
They're close. We detect Gravity Forms on about 280,000 live domains and WPForms on about 263,000, roughly 7.7% and 7.2% of the form builder category. Gravity Forms has no free version and is sold as a yearly licence, which suits agencies and developers building complex forms. WPForms has a free Lite plugin. Both lost domains over the latest 30 days, WPForms faster.
How much does a form builder cost?
Plenty cost nothing. Contact Form 7 is free, and WPForms and Ninja Forms each have a free core plugin with paid upgrades. Gravity Forms is paid only, on a yearly licence. Hosted builders such as Jotform start with a free plan that caps forms and monthly submissions, then move to subscriptions. On WordPress, a free plugin is what most sites in our data actually run.
What is the best form builder for a small business website?
It depends on the platform. On WordPress the default is Contact Form 7, which is free and runs on about 2.96 million domains in our data; WPForms suits owners who want drag and drop. On Shopify, apps such as Powerful Form, HulkApps Form Builder and Globo Form Builder are the common picks. A site with no CMS can use a hosted builder like Jotform, or a form backend like Web3Forms or Netlify Forms.
Why does Google Forms rank so low in form builder market share?
Because of how it's usually published. A Google Form is normally shared as a link or embedded in an iframe, and neither leaves anything on the site that we count as a form builder. Our Google Forms row only catches sites that post their own HTML form to Google's endpoint, so it badly understates how many sites send visitors to a Google Form.
Is Contact Form 7 losing users?
It's losing domains in our crawl, which isn't the same as confirmed uninstalls. Contact Form 7 dropped off about 122,000 domains over the latest 30 days and was added on about 25,000, a net loss near 97,000. WordPress itself lost about 204,000 net in the same window, and every large WordPress form plugin fell with it, which points to WordPress sites leaving rather than a rival taking share.
What's the difference between a form builder and a survey tool?
A form builder collects a submission, usually a contact or lead form; a survey tool is built for questionnaires, scoring and analysis across many respondents. The line is blurry, and our taxonomy shows it: Typeform, Tally and the WordPress plugin Formidable Forms are filed under surveys and feedback, not here. Formidable alone is on about 98,000 domains, which would make it the fourth-largest form builder in this table.