Companies Using Gravity Forms

I analysed Gravity Forms against our September 2026 crawl, and the first thing to settle is what the number counts. We detect Gravity Forms from its own front-end output: the gform_wrapper markup around a form and the stylesheets and scripts it loads from /wp-content/plugins/gravityforms/. The plugin prints those only where a form renders, and we read the page we crawl, usually the homepage. So 277,745 websites is a count of sites with a Gravity Forms form on that page, and a floor on installs. Rocketgenius says Gravity Forms powers more than 5 million websites; a site whose only form sits on /contact is invisible to us. Our guide to technology detection methods explains why markup-based detection works this way.

How clean the count is

We loaded 30 random live Gravity Forms hosts in a browser. Two sat behind bot walls and two didn't load. Of the 26 that did, 25 rendered a Gravity Forms form, and all 25 were ordinary business sites: HVAC contractors, law firms, accountants, non-profits. We also grouped 3,000 random hosts by IP address. The shared addresses belong to managed WordPress platforms such as WP Engine and GoDaddy, not to one template copied across thousands of domains. The largest platform group is Dealer Inspire, a website platform for car dealers, on 1,091 domains, 0.39% of the base.

Sales signal: this list needs little cleaning. Each row is a working business site with a live form, which is the point where a lead enters the company.

Growth trajectory

The chart reads 235,150 domains in June 2026 and 277,745 in September. That isn't a growth rate. The June to July step reflects changes on our side, both the domains we cover and the signals we read, and the set of domains we crawl turns over every month, with dead sites dropping out and new ones added. 23,410 live domains were first seen in August or September, more than the 12,891 the line added across those months. Markup that the server prints doesn't flicker between visits the way a lazy-loaded script can, so the detections we have are stable. 25,137 domains dropped Gravity Forms since we began tracking in March 2026, and that count includes sites that simply moved a form off the page we crawl.

"Gravity Forms has no free version and still ranks second of 64 form builders in our crawl. Every one of those 277,745 sites chose a plugin that costs money, which makes this a list of WordPress sites someone invested in." - Emma Davies, Data Analyst at TechnologyChecker.io

Sales signal: quote September as a stable base, not a trend. This is a mature market to sell into, not one to bet on expanding.

Customer profile

56.18% of matched companies with a known size employ 1 to 10 people and 28.9% employ 11 to 50. That is still a small-business base, but a less tiny one than WPForms, where 65.03% have ten staff or fewer. The upper end is about twice as large: 2,050 companies above 1,000 employees against 984 on WPForms. Those detections are usually one site, science.nasa.gov for NASA, www.thekrogerco.com for Kroger, franchise.littlecaesars.com for Little Caesars. The age curve points the same way as size: 34.89% of matched companies with a founding year predate 2000, about double the WPForms share of 17.73%.

Sales signal: expect established businesses with a marketing budget and, judging by their hosting, often a developer or agency looking after the site. Pitch integrations and upkeep, not a first website.

Industry and geography

No industry reaches 7%. Construction leads at 6.52%, then real estate (4.5%), medical practices (3.54%), law (3.25%) and financial services (3.06%). Add hospitals and health care (2.86%) and insurance (2.49%) and the shape is clear: local service firms whose website exists to take an enquiry. Geography is concentrated. 112,253 of the 206,999 matched companies are American, and the US, Australia, the UK, Canada and New Zealand together hold 158,460. The Netherlands, with 11,930, ranks fourth, ahead of Canada. WPForms looks different again: India is its second market with 13,966 companies, against 1,237 here.

Sales signal: English-language outreach covers most of this list. The Netherlands is the exception worth a separate, Dutch-language campaign.

Switching patterns

No switching flow passes our tests, so this page has no migration table. The obvious candidate is WPForms. Since March 2026, 144 domains dropped Gravity Forms and now show WPForms, and 197 went the other way, but 58% of the domains that ever showed both still do. That reads as sites running two plugins, not replacing one. Contact Form 7 fails more clearly, with 79% still showing both. Hosted builders such as Jotform barely register as a destination, and Web3Forms, a hosted form endpoint, took 21 Gravity Forms sites, too few to publish.

"Only 547 domains show Gravity Forms and WPForms on the same page, and the moves between them are small and mostly overlap. We see no sign that either plugin is taking the other's users." - Emma Davies, Data Analyst at TechnologyChecker.io

Sales signal: don't build a displacement campaign on a switching trend that isn't there. The opening is whatever sits next to the plugin a site already runs: CRM sync, payments, e-signature.

Technology ecosystem

We measured the stack across the 280,867 domains our live crawl currently answers for Gravity Forms, a wider set than the September headline. WordPress runs on 99.5%. The hosting rows say the most. WP Engine hosts 17.7% and Kinsta 4.73%, managed WordPress hosts that cost more than shared plans, and WP Engine's 49,709 Gravity Forms domains are more than six times its 7,720 WPForms domains. Hostinger, a budget host, is on 1.96% here against 17.16% of WPForms domains. Elementor is on 19.8%, against 70.23% on WPForms, and Yoast SEO on 59.68%. Microsoft 365 appears on 33.36% and HubSpot on 6.17%.

Sales signal: the WP Engine and Kinsta group is the likeliest place to find sites run by an agency or an in-house web team. Add a CRM filter, HubSpot or Pardot (1.24%), to find sites where form entries already feed a sales process.

What G2 reviewers say

Gravity Forms scores 4.7 out of 5 across 248 G2 reviews. The AI summary praises flexibility and customisation and complains about cost, with features locked in paid add-ons and integrations that disconnect. The mention counts are tiny, three at most, so I wouldn't weight them. The cost complaint does fit who buys it: a base that leans to larger, older firms on premium hosts can absorb a licence plus add-ons more easily than a new one-person business can.

Sales signal: "expensive add-ons" is the objection to answer if you sell a Gravity Forms add-on or a hosted alternative such as Formidable Forms.

Gravity Forms vs WPForms in numbers

Measured the same way, the two plugins are nearly the same size and barely overlap: 277,745 domains against 265,024, with 547 on both. After that they diverge. US companies: 112,253 against 35,343. Companies above 1,000 staff: 2,050 against 984. WP Engine 17.7% against 2.9%, Hostinger 1.96% against 17.16%, Elementor 19.8% against 70.23%. Founded before 2000: 34.89% against 17.73%. On each of these, Gravity Forms leans to established US business sites and WPForms to newer, smaller and more international ones.

Key takeaways

1. 277,745 websites render a Gravity Forms form on the page we crawl; 25 of 26 loaded pages in a random check confirmed it.

2. 2nd of 64 in Form Builders at 7.65%, the highest-ranked plugin in the category without a free version.

3. 112,253 of 206,999 matched companies are in the US.

4. 2,050 companies above 1,000 employees, and 34.89% founded before 2000.

5. WP Engine on 17.7%, Hostinger on 1.96%.

How to use this list

Filter on country first, then company size, then host. For the full list of 277,745 Gravity Forms websites with company, size and stack data, explore TechnologyChecker.io.