Companies Using Wufoo

I'm Sophie Clarke, Product Marketing Manager at TechnologyChecker.io. I've written up Typeform and Tally for this site, and Wufoo is a different animal: an older form builder with an older customer base. Our September 2026 crawl finds a Wufoo form on or linked from 4,087 websites, and 2,902 of them match a company record. Wufoo's homepage says it's trusted by more than 3 million users. A form shared only by email or social media never reaches a website we crawl, so the two numbers measure different things. Our guide to technology detection methods explains how a link or a script becomes a detection.

What the count is

Two kinds of site count here. 50.2% of the sites we could load embed a Wufoo form. 38.7% link to their own form hosted at an address like thielcollege.wufoo.com, and we count those because the hosted form is the product in use. The link rule does catch some forms that belong to someone else. On 778 of the 1,548 link-only domains the Wufoo account is named after the site, and most of the rest are the site's agency or parent body. A hand check puts forms that belong to another organisation at about 6% of the total.

Growth trajectory

There isn't one to report. The chart nearly doubles between July (1,810) and August (3,487) because on August 4, 2026 we began detecting Wufoo's embed script as well as its links. The set of domains we crawl also turns over every month, with dead sites dropping out and new ones found. So 58.24% of today's Wufoo domains being first seen in August or September is our coverage, not a revival. Since March 2026, 426 domains dropped Wufoo.

"The August line looks like a comeback. It's us learning to see Wufoo's embeds. The customers underneath didn't change." - Sophie Clarke, Product Marketing Manager at TechnologyChecker.io

Sales Signal: Treat 4,087 as the baseline for a settled installed base. Give the new detection a few months before calling any movement growth or decline.

Customer profile

Of matched companies with a size on record, 62.74% have 1 to 10 employees and 87.31% have 50 or fewer. The age table stands out. 11.56% were founded before 1960 and 42.11% before 2000, while only 5.86% started in the 2020s. On Tally's profile, half the matched companies (50.87%) were founded in the 2020s.

The named users show what Wufoo does for them. Thiel College takes tuition deposits through it, the Free Methodist Church USA takes ordination applications, Windermere Real Estate collects consumer feedback, and Patagonia's dealer site links to a form run by Patagonia Provisions. Each is one specific form, not a site's whole data collection.

Sales Signal: These are colleges, churches, associations and small firms that chose a tool once and rarely revisit it. A pitch has to beat inertia, so show how the old entries come across and how long the move takes.

Industry and geographic concentration

The United States accounts for 2,239 matched companies, more than 15 times the UK (145), and English-speaking countries make up 2,584 of the 2,902 we matched. Industry is spread thin: Construction leads at 6.05%, then Real Estate (3.34%), Non-profit Organizations (3.30%), Insurance (3.17%) and Religious Institutions (3.09%). Domains aren't accounts, though. Where we can read the account, 2,044 domains resolve to 1,027 Wufoo accounts, and the largest, a merchant-services agent network, covers 70.

Sales Signal: US non-profits, churches and colleges are the reachable core. Real estate and insurance come in clusters, where one agency or network account covers dozens of sites, so sell to the account holder rather than each site.

Why there is no migration table

Hardly anyone visibly switches. The largest pair we saw since March 2026 is Contact Form 7, with 19 domains, and 86.2% of those still run both. Gravity Forms (6) and Survicate (4) are smaller. Nothing comes near the 50-domain floor we set before publishing a flow. Wufoo also rarely shares a site with the tools it's compared against: of 4,159 live Wufoo domains, fewer than three load Jotform, 6 load Google Forms and 12 load Typeform.

"Wufoo comparisons online keep setting it against Jotform. In our crawl the two almost never meet on a website, while Contact Form 7 shares a site with Wufoo more than a hundred times as often." - Sophie Clarke, Product Marketing Manager at TechnologyChecker.io

Sales Signal: With no churn wave to ride, a rival wins Wufoo accounts at renewal or when a site is rebuilt. A redesign is the moment the form gets reconsidered.

Technology ecosystem

WordPress runs on 49.24% of Wufoo domains, with Elementor (10.46%), Divi (8.22%), Wix (5.96%) and Squarespace (3.99%) behind it. Contact Form 7 is on 7.38%, 307 sites, with Gravity Forms on 1.39% and WPForms on 0.91%. On the sites that run both, my read is that Wufoo handles the form the plugin wasn't set up for, a payment or an application, while the plugin runs the contact page. Google Analytics is on 68.84% and Mailchimp on 4.04%.

Sales Signal: For agencies, about half of Wufoo's sites run WordPress. Moving the Wufoo form into the site's own form plugin is a small, concrete project to offer.

Review signals

Wufoo rates 4.2 out of 5 from 296 G2 reviews (September 29, 2026), with 53% five stars and 32% four stars, and G2 lists it under SurveyMonkey. Development looks slower from the outside: Wufoo's public release notes stop at July 22, 2019. It's still sold, with four paid plans from $16.25 a month billed yearly, a free plan and weekday email support, but the visible development record is old.

Sales Signal: A buyer who searches "is Wufoo still supported?" is already doubting it. A competitor can answer with a migration path; SurveyMonkey's answer is that the plans, help centre and status page are all live.

Key takeaways

1. 4,087 websites have a Wufoo form on or linked from them: half embed one, 38.7% link to their own hosted form.
2. The August doubling is our detection, not a comeback.
3. An old, American base: 2,239 US companies of 2,902 matched, 11.56% founded before 1960.
4. Wufoo rarely meets Jotform, Google Forms or Typeform on a site; 307 Wufoo sites run Contact Form 7 too.
5. Still sold and supported by SurveyMonkey, with public release notes last dated July 22, 2019.

Sales applications

Outreach template: "I saw [organisation] takes [applications / deposits / registrations] through a Wufoo form on [site]. Teams your size usually want [payments and entries in one place / a form that matches the site] without a rebuild. Worth 15 minutes?" Targeting strategy: on TechnologyChecker.io, filter Wufoo to the US and to Religious Institutions or Non-profit Organizations, then add WordPress. Competitive angle: the 307 Wufoo sites that also run Contact Form 7 already maintain two form tools.

Every figure above comes from our own crawl and enrichment: 4,087 Wufoo websites and 2,902 matched companies. Filter the list by country, industry and company size on TechnologyChecker.io.