Companies Using Instatus

Status-page tools are easy to count badly. A link to "instatus.com" can be a customer's footer, a referral, someone else's outage page or a different company whose web address happens to contain those letters. So for this profile I checked all 1,196 live domains in our October 2026 crawl on 15 October, with a plain fetch, a headless browser and a DNS lookup for each status hostname, and took out the 36 that turned out not to be customers. The headline is 1,160 domains, 783 of them matched to a company, 10th of 49 in Help Desk.

Three ways a domain gets counted

Of the 1,160, 522 (45%) serve an Instatus status page on their own hostname, almost always status.company.com (457), most of them pointed at cname.instatus.com. 534 (46.03%) link to or embed their own Instatus page, most often a name.instatus.com address in the footer. That makes 1,056 domains running their own Instatus page. Of the other 104, 81 loaded without any Instatus link or embed, 17 didn't load and 6 others fell outside these groups. The 36 domains we removed, 3.01% of the 1,196 we checked, weren't customers. 20 link another company's status page: an Oxford IT provider's page on five other companies' sites, a telecom carrier's network status on five other providers' sites, and a form builder's, a hall-pass app's and an MSP billing tool's pages on a few more. 11 match only because a web address contains "instatus.com": joinstatus.com, an influencer-marketing platform, and enjinstatus.com, a status page that runs on Atlassian Statuspage. 5 link Instatus's homepage as a referral.

Sales signal: a footer link to someone else's status page marks a supplier the site depends on, and the supplier is the Instatus buyer. The status. subdomain is the reliable mark of an account.

Paid or free?

Instatus's pricing page puts custom domains on Pro, at $20 a month, and above; the free Starter plan publishes only on an instatus.com address. So on today's price list the 522 pages on customers' own hostnames are paid plans, apart from non-profits and open-source projects, which Instatus says can get Pro free. Instatus publishes its own numbers: its open-stats page, last updated 25 August, reports 1,354 paying customers and 67,522 total users. Our 1,056 domains sit between the two, which makes sense: a crawl only sees public pages, and Instatus also sells private ones.

Sales signal: a status page on status.company.com means the team pays for it. Those 522 domains are the better list for anyone selling incident or monitoring tools.

Growth and churn

The chart has one point, 1,160 domains in October 2026, because this count removes the 36 non-customers and no earlier month exists on the same basis. Our uncleaned monthly totals rose over the summer, but the set of domains we crawl turns over every month, with dead sites dropping out and new ones added, and our detection widened in the same months, so I don't read that as growth. Since we began tracking it in March 2026, 129 domains have dropped Instatus, a figure that includes the removed domains, and 10 of those still run it on another hostname.

"Almost half of Instatus's footprint is a status page on the customer's own domain. On today's prices that's a paid plan, so these teams pay to publish their uptime." - Sophie Clarke, Product Marketing Manager at TechnologyChecker.io

Sales signal: 119 domains left Instatus completely in seven months, about one for every ten domains it has now. The base turns over, so a list pulled today needs refreshing within a quarter.

Young software companies

64.81% of matched companies work in software or IT, led by Software Development at 31.05%. 40.73% were founded in the 2020s and 40.41% in the 2010s. They're small: 48.85% have 1 to 10 employees and 83.38% have 50 or fewer, with only 4 above 1,000 staff. Instatus's customer page names Mollie, ManyChat, Wistia and Wowza among others, and all four serve an Instatus status page in our crawl. The larger organisations on our list include PPL, the Czech parcel carrier (1,001 to 5,000 staff), and Mollie, Cambium Networks and Kartverket (501 to 1,000 each).

Sales signal: the buyer is an engineering lead at a start-up or scale-up. Pitch developer tooling to a ten-person team, and save enterprise-process language for the four companies above 1,000 staff.

Where they are

The United States has 283 matched companies, about 36% of the 783. The United Kingdom has 72, the Netherlands 37 and Canada 28. South Africa's 16 include several internet providers, RSAWEB and Octotel among them, and telecoms is 4.79% of the industry mix overall. For an ISP, a status page is how subscribers find out about an outage.

Sales signal: the Netherlands and South Africa are small but concentrated pockets. Regional hosting and telecom firms there are a reachable segment.

Statuspage and the help desk

Atlassian Statuspage is on 7,212 domains, about 6.2 times Instatus. Only 19 domains run both today, and 26 ever have. Our Statuspage profile counts 6 domains that dropped Statuspage for Instatus since March and 3 that went the other way, too few to call a trend. Better Stack, which runs status pages on most of its 3,352 domains, is the other hosted rival. The more common pairing is with a help desk: 83 Instatus domains also run Zendesk.

"Instatus customers rarely run two status tools. They pair the status page with the help desk, so outage updates and support tickets sit side by side." - Sophie Clarke, Product Marketing Manager at TechnologyChecker.io

Sales signal: help desk vendors can sell into this list with an integration story: an incident on the status page that the support queue already knows about.

The stack around it

Google Analytics runs on 67.07% of the 1,160 domains, Sentry on 26.03% and Datadog on 8.36%. WordPress (20.34%) and Webflow (11.55%) are the main website builders. Intercom (9.91%) and Zendesk (7.16%) handle chat. Next.js and Tailwind CSS appear on most of these hostnames because Instatus builds its status pages with them, per its open-stats page, so they describe Instatus rather than the customer.

Sales signal: a quarter of these teams already pay for error tracking. Observability and on-call vendors will find the buyer has a budget line for reliability.

Key takeaways

1. 1,160 live domains; on 15 October 1,056 of them ran their own Instatus page.

2. 522 serve it on their own hostname, which needs a paid plan on today's price list.

3. 36 domains were removed as non-customers, including 11 that only matched by spelling.

4. Young, small software companies: 40.73% founded in the 2020s, 83.38% with 50 or fewer staff.

5. Atlassian Statuspage is about six times larger, and few teams run both.

How to use this list

Filter on the status. subdomain to find paying accounts, then by country and size. For the full list of 1,160 Instatus domains with company, size and stack data, explore TechnologyChecker.io.