Companies Using Noibu

Noibu came to us filed under Help Desk, and the first job was to say what it is. Its script watches every session on an online store for JavaScript errors, slow pages and broken checkouts, puts a revenue figure on each, and keeps the session replays. A domain counts here when its pages create Noibu's configuration object or load a script from cdn.noibu.com. Our October 2026 crawl finds 1,775 live domains, 854 of them matched to a company, 7th of 49 in a category it doesn't belong to.

Domains, stores and brands

We found no agency or platform account behind Noibu's count. The script is installed store by store, and on Shopify its address carries the store's own myshopify name. Where we could read it, 442 domains resolve to 226 stores, about two domains each. The extra domains belong to the brands themselves. Camping World has 90 domains showing its storefront title, mostly dealership names it bought and pointed at its own site. A direct-selling brand has 34, partly consultant addresses; a supplements brand 25; a hotel group 22; an agricultural supplier 18 domains for one shop.

Sales signal: dedupe by redirect target before you count accounts. Camping World alone is 4.93% of the 1,824 domains behind the charts, and it's one buyer.

Is it running?

I wanted to know whether the script still does anything, so we opened the 90 largest companies on our list in a headless browser. 66 rendered for us; the rest sat behind bot walls. On 32 of the 66, Noibu's core script loaded, and on 27 of those it went on to fetch its worker, web-vitals or recording modules, which means the collector started. Another 17 carried Noibu in the page without running it during our visit: Shopify app entries that load late, or loaders held behind a OneTrust consent category. 17 showed no trace, possibly recent removals that our next crawl will confirm. That's 49 of 66 reachable sites with Noibu present.

Sales signal: treat roughly three in four rows as live installs. The rest are worth a second look before outreach.

Growth, read carefully

The chart reads 1,023 domains in June 2026, then 1,228, 1,494 and 1,632, and 1,775 in October. Most of that rise is on our side. The domains we crawl turn over every month, with dead sites dropping out and new ones added, and our detection of Noibu widened over the same months. Exits are measurable: 583 domains dropped Noibu since we began tracking it in March 2026, and 89 of the dropped domains still run it on another hostname, so real churn is lower than that headline.

"Noibu isn't a help desk and doesn't sell like one. Its customers are established retailers, many already paying for developer monitoring, who still want a dollar figure on each bug." - Elif Arslan, CMO & Co-founder at TechnologyChecker.io

Sales signal: size the market from the clean count, not the curve. About 1,800 domains, with fewer brands behind them, is the honest pool.

Who the customers are

Size is evenly split. 24.94% of matched companies have 1 to 10 employees, 24.82% have 11 to 50 and 24.94% have 51 to 200; the larger bands hold the last quarter. 9.97% have more than 1,000 staff, against 5.15% on BugHerd's page and 3.21% on Marker.io's. Age tells the same story. Only 4.69% were founded in the 2020s, and 14.44% predate 1960: Hunkemöller (1886), Reebok (1895), Berlin Packaging (1898), Manor (1902), Boscov's (1914). These are merchants with decades of brand and a store that has to keep converting.

Noibu's own customer stories name The Exchange, the Army and Air Force Exchange Service, Browns Shoes, Guess, TOV Furniture and Totally Bamboo. The Exchange and Guess are on our list too, though both block automated browsers, so we didn't name them as checked.

Sales signal: the buyer is the ecommerce director of an established brand, not a developer. Pitch revenue protection and checkout uptime, and expect procurement.

Retail, and mostly in three countries

Retail is 28.59% of matched companies, Retail Apparel and Fashion 8.93% and Retail Luxury Goods and Jewelry 2.07%, so the three retail rows hold 39.59%. Manufacturing (6.34%) is mostly brands selling direct: Reebok, Moen, Berlin Packaging. Geography is narrow. The United States has 545 companies, the United Kingdom 99 and Canada 80, Noibu's home market; together they are 724 of the 826 we could place, 87.65%. Switzerland's Manor and La Prairie and Spain's TOUS show the European edge.

Sales signal: for a vendor selling to Noibu's buyers, this list is a clean set of North American and British retailers with in-house ecommerce teams. Filter by country and size and it's ready to use.

No switching to report

We publish no migration table for Noibu, because no pair passes our tests. The overlaps are about support. 246 Noibu domains run Zendesk today, out of 357 ever seen with both. 14 run Marker.io and 10 Talkdesk. Freshdesk is the only odd one: 11 domains have run both, and only 2 still do, which is too few to call a trend.

"About one Noibu site in six runs Gorgias and one in seven runs Zendesk. Our category table puts them side by side, but one tool tells the team what broke and the other answers the customer." - Elif Arslan, CMO & Co-founder at TechnologyChecker.io

Sales signal: sell Noibu-adjacent tools as complements. The support team and the ecommerce team are different budgets on the same site.

The stack around it

On the 1,824 domains behind the charts, Google Analytics runs on 90.3%. About 38% of the domains we first detected run on Shopify, and CQuotient, Salesforce Commerce Cloud's recommendations script, is on 6.91%. Gorgias (16.45%) and Zendesk (13.38%) handle support. The monitoring tools surprised me: Sentry is on 14.42%, Dynatrace on 9.65%, Datadog on 8.39% and New Relic on 6.69%. Noibu sits beside developer monitoring rather than replacing it. OneTrust (17.27%) is the most common consent tool, which is why many sites only start Noibu after a visitor accepts cookies.

Sales signal: a site with Noibu and Datadog or Dynatrace has two monitoring budgets. Consolidation is a real pitch, in either direction.

What it costs

Noibu publishes no prices. Its website, checked on 15 October 2026, offers a demo and a free checkout or website audit. Its FAQ lists support for Shopify and Shopify Plus, Salesforce Commerce Cloud, Magento/Adobe Commerce, BigCommerce, SAP Hybris and commercetools, and says it captures every session without sampling.

Sales signal: quoted pricing and full-session capture mean renewal is a negotiation about traffic. Peak-season stores are the natural moment to ask.

Key takeaways

1. 1,775 live domains, but fewer brands: Camping World alone is 90 domains.

2. Filed under Help Desk, Noibu is ecommerce monitoring. Its real rivals are FullStory and Contentsquare.

3. Retail-heavy (39.59% across three retail rows) and concentrated in the US, UK and Canada (87.65%).

4. Larger and older than its category neighbours: 9.97% above 1,000 staff, 14.44% founded before 1960.

5. It runs beside Zendesk, Gorgias, Sentry and Datadog rather than replacing them.

How to use this list

Filter to Retail and Retail Apparel in the US, UK and Canada, then dedupe by redirect target. For the full list of 1,775 Noibu domains with company, size and stack data, explore TechnologyChecker.io.