Companies Using Pinterest

With 10+ years in web crawling and technographic data analysis, I've examined Pinterest's website integration footprint using our detection data covering 50M+ crawled domains and 40K+ tracked technologies. This analysis draws on 317,458 enriched company profiles matched to LinkedIn data, migration patterns across 100,000 sampled domains, and technology co-occurrence data — as of our March 2026 crawl. Pinterest itself reported 619 million monthly active users and $1.32B in Q4 2025 revenue (Statista), so the platform's commercial weight far exceeds its market share ranking. For deeper data exploration, visit Pinterest's full company list on TechnologyChecker.io.

1. Growth Trajectory

Pinterest's website detection footprint tells a growth story that tracks the platform's evolution from social bookmarking curiosity to full-fledged commerce engine. We first detected Pinterest on a single domain in June 2011, about a year after the platform's 2010 launch. Growth was modest through 2015 (32,546 active domains), then something changed.

Between 2018 and 2022, active domains more than quadrupled — from 113,199 to 470,774. This surge coincided with Pinterest's IPO in April 2019, the launch of shoppable Pins, and the pandemic-driven acceleration of e-commerce. By July 2025, we tracked 650,448 active domains, making Pinterest one of the most widely integrated social platforms on the web. Revenue growth matches the integration curve: Pinterest hit $1.15B in Q4 2024 (its first billion-dollar quarter) and $1.32B in Q4 2025, a 14% year-over-year increase (Business of Apps).

The total domain count tells another story: 2,961,887 domains have used Pinterest at some point, but only 883,066 remain active (a 29.8% retention rate). That 70% churn isn't alarming for a widget-based technology — businesses routinely swap social integrations during site redesigns. The important metric is that active domains continue growing year-over-year.

"The quadrupling of Pinterest domains between 2018 and 2022 wasn't random. It maps directly to Pinterest's pivot from a passive bookmarking tool to an active shopping platform. Businesses didn't add Pinterest widgets out of social obligation — they added them because Pinterest started driving measurable purchase intent." — Mehmet Suleyman, CEO at TechnologyChecker.io

Sales Signal: Pinterest's active domain count is still growing, so this is an expanding addressable market. Companies adding Pinterest integrations today are signaling investment in visual commerce and search-driven traffic. Sales teams selling marketing, analytics, or e-commerce tools should treat a fresh Pinterest integration as a buying signal for complementary solutions.

2. Customer Profile

Pinterest's customer base is overwhelmingly small. 80.3% of companies with Pinterest integrations have 1-10 employees, and another 12.3% fall in the 11-50 range. That means 92.6% of Pinterest's website users are businesses with fewer than 50 people. This isn't a platform that enterprises adopt company-wide — it's a tool that small teams and solo entrepreneurs embed to drive visual traffic.

Age-wise, 45.1% of Pinterest customers were founded in the 2010s, with another 19.9% from the 2020s. Two-thirds of the base is digital-native. Companies founded before 2000 account for just 18.5%, and many of those (like Deloitte and Bank of America in our data) use Pinterest on isolated microsites rather than core web properties.

The enterprise detections are instructive. Samsung appears in both our detection data and Pinterest's own success stories, where a video campaign achieved a 25% awareness lift, 23% increase in purchase intent, and a 40.1% average view rate. State Farm, another double-verified detection, uses Pinterest for brand awareness campaigns per Pinterest's published case studies. Ruggable, a DTC rug company, tells the mid-market story: their Pinterest case study reports 145% more site traffic and 2x ROAS, with their CMO calling Pinterest "our number-one traffic driver in both volume and efficiency." These aren't full-stack platform deployments — they're targeted, high-ROI marketing channel investments.

Sales Signal: Pinterest's customer profile points to companies in early growth stages who need affordable traffic acquisition. They're too small for enterprise marketing suites but sophisticated enough to integrate social tools. Products priced at $50-500/month with self-service onboarding align best with this base. The enterprise accounts (Samsung, Nike, Starbucks) buy through agencies, not direct outreach.

3. Industry & Geographic Concentration

Retail commands 10.01% of Pinterest's customer base, with fashion and apparel adding another 3.83%. Combined retail-adjacent verticals (retail + fashion + wholesale) account for roughly 14% of the total. But the distribution drops fast: Real Estate sits at 3.56%, followed by Advertising Services (2.77%) and Construction (2.51%). No single industry exceeds 11%, so Pinterest is a horizontal platform with a retail tilt rather than a retail-specific tool.

Geographically, the United States leads at 31.4%, but Pinterest's global footprint extends well past the English-speaking world. The UK (7.7%), Brazil (5.6%), France (4.9%), and Spain (4.3%) form a strong second tier. English-speaking markets (US + UK + Canada + Australia) combine for about 47% of the total, leaving over half the base distributed across non-English markets. Brazil and Spain's strong showing reflects Pinterest's popularity in visual, lifestyle-oriented cultures. External data confirms the pattern: Sprout Social reports 38.9 million Pinterest consumer users in Brazil and 17.3 million in France, consistent with our business-side detection numbers.

Sales Signal: The geographic diversity creates opportunities for localization services, multilingual marketing tools, and regional ad management platforms. Companies selling to Pinterest users in Brazil, France, or Spain should consider that these markets are growing faster than the saturated US base. Real estate's third-place showing is an underexplored vertical — agents using Pinterest for listing boards likely need CRM and lead management tools.

4. Migration Patterns

Pinterest's migration data shows a platform that gains far more companies than it loses. The largest corridor: 19,070 companies dropped Twitter Platform and adopted Pinterest, while just 3,553 moved the other way — a 5.4:1 gain ratio. Similar patterns hold against Facebook Like Button (10.5:1), AddThis (6.7:1), and ShareThis (6.8:1).

These aren't companies replacing one tool with another in a direct swap. They're reflecting a broader market trend: businesses are moving away from generic social sharing buttons (AddThis, ShareThis) and passive social embeds (Facebook Like, Twitter) toward platforms that drive purchase-ready traffic. Pinterest's shift to shoppable Pins and visual search makes it a commerce tool rather than just a sharing button.

One-year migration trends show the pattern continues: Pinterest gained 1,758 companies from Twitter Platform in the last year alone, compared to 391 lost. The AddThis corridor gained 946 vs. 240 lost. Every single competitor shows a net positive flow toward Pinterest.

"The 5.4:1 gain ratio against Twitter is the most striking migration corridor we've seen for a social platform. Businesses aren't just adding Pinterest — they're replacing passive social widgets with it. That signals a deliberate strategy shift toward visual commerce." — Mehmet Suleyman, CEO at TechnologyChecker.io

Sales Signal: Companies that switched to Pinterest after dropping AddThis or ShareThis are actively rethinking their social strategy. They're warm leads for visual commerce tools, product catalog solutions, and Pinterest-specific ad management platforms. The 8,260 companies that moved from ShareThis alone represent a segment that just voted with their feet for intent-driven marketing over generic sharing.

5. What Else Pinterest Companies Run

Pinterest customers overwhelmingly run Google Analytics (73.74%), making GA the default analytics layer for Pinterest-integrated sites. Klaviyo at 20.52% is the standout finding — one in five Pinterest sites also uses Klaviyo for email marketing, indicating a strong e-commerce base that coordinates visual search on Pinterest with email nurture sequences.

The Shopify POS overlap (8.82%) confirms the commerce connection. Microsoft Clarity (10%) and Hotjar (9.46%) suggest these businesses invest in understanding user behavior beyond basic pageviews. On the CMS side, the distribution is fragmented: Squarespace (1.87%), Duda (1.18%), and Wix (1.13%) all appear in small numbers, reflecting Pinterest's platform-agnostic nature.

The marketing automation stack paints a clear picture: after Klaviyo, HubSpot (3.26%), Privy (1.9%), and Omnisend (1.87%) round out the top tools. These are mid-market and SMB-focused platforms, consistent with Pinterest's 80% micro-business customer profile.

Sales Signal: The 79.48% of Pinterest companies NOT using Klaviyo represent an upsell opportunity for email marketing platforms. The low CMS overlap numbers (under 2% each) mean Pinterest users aren't locked into any single platform — they're reachable through general web marketing channels rather than platform-specific tool suites.

6. G2 Review Signals

G2 reviewers (244 total) praise Pinterest's inspirational atmosphere (7 mentions) and user-friendly interface (6 mentions). The top complaint: excessive advertising (3 mentions), followed by broken links and spam redirects (2 mentions each). This aligns with our migration data — businesses moving TO Pinterest appreciate the browsing experience, while the ad density and content quality issues push some away. On the positive side, a July 2025 LiveRamp study commissioned by Pinterest found that exposed shoppers spent 26% more annually, visited stores 25% more often, and had baskets 6% larger. The study's iROAS was 52% higher than LiveRamp's UK social benchmark.

The G2 sentiment is relatively mild compared to more polarizing tools we've analyzed. Pinterest's 244 reviews (vs. thousands for tools like HubSpot or Mailchimp) suggest the platform's business users are less vocal on review sites, likely because they treat Pinterest as a marketing channel rather than a daily-use SaaS tool. The "content repetition" criticism (2 mentions) echoes broader user frustration with algorithm-driven feeds.

Sales Signal: The broken links and spam complaints create an opening for link management and content quality tools. Companies frustrated by Pinterest's ad experience might be receptive to Pinterest-alternative browsing platforms or ad-free organic strategies. The positive sentiment around analytics suggests businesses value data — position any supplementary tool around measurement and ROI.

7. Key Takeaways

1. Pinterest has 883,066 active website integrations and continues growing, with a detection footprint that quadrupled between 2018 and 2022.

2. This is overwhelmingly a small-business tool. 80.3% of customers have 1-10 employees, and nearly two-thirds were founded after 2010.

3. Retail sits at 10%, but no single industry exceeds 11%. Pinterest is horizontal with a commerce tilt.

4. Every competitor shows net migration toward Pinterest, with the largest corridor being Twitter Platform (5.4:1 gain ratio).

5. The Klaviyo overlap (20.52%) signals a deep e-commerce base that coordinates visual search with email marketing.

6. G2 reviewers appreciate the browsing experience but flag advertising density and content quality — consistent with our churn data showing 2M+ previously active domains.

8. Sales Applications

Outreach Template: "Hi [Name], I noticed [Company] recently integrated Pinterest widgets — congrats on the visual commerce play. Our data at TechnologyChecker.io shows that 20.5% of companies with Pinterest integrations also use Klaviyo for email marketing, but I noticed you're not among them. Would you be open to a quick call about coordinating your Pinterest referral traffic with automated email sequences? (For context: a LiveRamp study found Pinterest campaigns drive 52% higher iROAS than other social platforms.)"

Targeting Strategy: On TechnologyChecker.io, filter for Pinterest + Retail or Fashion industry + 1-50 employees + founded 2010-2024. This yields the core buyer persona: a digital-native small business using Pinterest for product browsing that likely needs email marketing, analytics, and ad management tools. The US (31.4%), UK (7.7%), and Brazil (5.6%) are the highest-density markets.

Competitive Angle: The 19,070 companies that dropped Twitter Platform in favor of Pinterest are actively rethinking their social strategy. They've already proven willingness to switch tools — target them with complementary offerings before they settle into their new stack. Similarly, the 13,964 companies gained from AddThis just replaced a passive sharing tool with an active commerce channel, signaling readiness for deeper marketing investments.

Explore Pinterest's full company database of 883,066 detected domains and 317,458 enriched company profiles on TechnologyChecker.io.