Social Media Marketing Tools Market Share & Usage Statistics (2026)

Facebook runs on 569,356 live websites, 43.2% of the 1,319,132 sites we detect using social media marketing tools. Below, all 69 tools we detect in this category, ranked by live websites, with market share and 30-day adoption momentum.

Data updated Aug 19, 2026

  • A favicon of Pinterest
    #1

    Pinterest

    Pinterest is a visual search and social media platform with 619 million monthly active users.

    Live websites95,152Market Share7.21%Top CountryUnited States
  • A favicon of LinkedIn
    #2

    LinkedIn

    LinkedIn is a professional networking platform with 1.2 billion members and 69 million company pages.

    Live websites39,436Market Share2.99%Top CountryUnited States
  • A favicon of Instagram
    #3

    Instagram

    This page detects Instagram's embed script: the code a website loads to render an Instagram post, reel or feed widget inside its own pages.

    Customers35,411Top CountryUnited States

Social Media & Content Curation Market Data

Adoption and 30-day momentum across 69 social media & content curation technologies, measured from our live detection crawl.

Biggest Movers

Net domains gained or lost in the last 30 days — 51 of 69 technologies moved. A further 10 tools are left out because we began detecting them inside this window, so we cannot tell growth from a first sighting.
Top gainers
Top losers
Social Media & Content Curation Overview
Active Domains1.3MRunning social media & content curation tech
Technologies69Tracked in this category
Net 30-Day Growth+53,33681,548 adopted · 28,212 dropped
Domain Index29.9MLive business domains crawled

Market Share

Facebook leads with 43.16% of active domains
  • FFacebook43.16%
  • TTwitter13.97%
  • AAddToAny9.82%
  • A favicon of ShareThisShareThis8%
  • A favicon of PinterestPinterest7.21%
  • A favicon of AddThisAddThis5.42%
  • …Others12.4%
Live detection data · as of 2026-08-19

Social Media & Content Curation
FAQ.

What is Social Media & Content Curation software?

Social Media & Content Curation covers the tools a site can load or configure to handle this part of its stack. We detect one of the 69 social media & content curation tools in this category on 1,319,132 live sites. A detection means we found the technology on the site, which is not the same as a paid account.

What are the most popular social media & content curation platforms?

Across 1,319,132 detected sites, the most widely found social media & content curation tools are: Facebook (43.16% share, 569,356 sites), Twitter (13.97% share, 184,315 sites), AddToAny (9.82% share, 129,537 sites). Others we see regularly include ShareThis and Pinterest.

Which social media & content curation tool has the largest market share?

Facebook is the most widely detected social media & content curation tool at 43.16% share, on 569,356 sites. The largest share of those sites belongs to various companies, and to businesses in the 1-10 employee band.

Which industries use social media & content curation software the most?

The industries with the most detected sites in this category are Retail, Advertising Services, Real Estate, Business Consulting and Services, IT Services and IT Consulting. Industry mix follows where these tools get installed, so a category carried by website builders or agency templates will lean toward the verticals those platforms serve rather than the vendor's target buyer.

Which countries have the highest adoption of social media & content curation tools?

We detect the most social media & content curation sites in United States, United Kingdom, France, Brazil, Germany. Country here is the company's registered location in our enriched data rather than where the site is served from, so read it as a ranking of markets rather than a measure of any single one.

How do I choose the right social media & content curation platform?

Start from your own size, industry and primary use case rather than from share. Facebook, Twitter and AddToAny are the three we detect most often in this category, which tells you what is common, not what fits you. Compare their integrations, pricing tiers and support commitments against the workflow you actually run, and check each vendor's own documentation for current capabilities.

How many companies use social media & content curation software?

TechnologyChecker.io detects social media & content curation tools on 1,319,132 live sites. That is a count of sites carrying the technology, not a count of paying customers, and a site running two tools in this category is counted under each. We crawl 2 billion+ URLs across 29.9M live business domains each sweep.

What is the source of this data?

TechnologyChecker.io's web crawling and technology detection platform. We've logged 2.12 billion total detections over 20+ years, covering 40,000+ technologies across the 29.9M live business domains we successfully crawl each sweep. Detection methods include JavaScript analysis, HTTP headers, HTML patterns, DNS records, and certificate transparency logs.