Companies Using Metricool

I've spent more than ten years helping sales and marketing teams use technographic data, and social media tools are among the hardest products to read from a crawl. Metricool shows why. Its main jobs, scheduling posts and reporting on social accounts, happen inside its own app and leave nothing on a customer's website. The piece we can see is its website tracker. Our October 2026 crawl finds that tracker on 54,542 live domains, and we matched 39,786 of them to a company. Metricool's about page says more than 4 million professionals use it. Both numbers can be true, and the gap between them is the first thing a seller should understand.

What our crawl can and can't see

A domain counts here when a page loads a script from tracker.metricool.com, the code that connects a website or blog to a Metricool account so its visits appear next to social stats. People add it by hand or through Metricool's WordPress plugin, which inserts the script for them and which WordPress.org lists at 80,000+ active installations. A brand that only schedules posts never installs it. So the list is a floor: every company on it uses Metricool, and plenty of Metricool users aren't on it.

Sales Signal: a domain with the tracker belongs to an account that wanted website and social data in one report. That's a narrower group than Metricool's sign-ups, and one you can find.

Growth trajectory: three readings

Our crawl began recording the tracker in August 2026, and the series has three points: 39,041 domains in August, 53,568 in September and 54,542 in October. I wouldn't call the August to September step of 14,527 a wave of new customers. The set of domains we crawl turns over every month, with dead sites dropping out and newly found ones added, and our detection signals widen over time, and a series this young is still settling. October added only 974.

"Metricool's tracker shows us the customers who wanted their website traffic in the same report as their Instagram. That's a fraction of its users, but it's the fraction a B2B seller can find." - Elif Arslan, CMO & Co-founder, TechnologyChecker.io

Sales Signal: don't pitch growth from this chart. Three months can't show a trend, and the honest base for prospecting is about 54,500 sites.

Customer profile

The base is small. 57.74% of matched companies with a known size have 1 to 10 employees and 26.97% have 11 to 50, so 84.71% have 50 staff or fewer. That matches the pricing: the free plan covers one brand, and paid plans are sold by the number of brands, from $20 a month for up to five on annual billing. 58.06% of matched companies were founded in 2010 or later. The large-company tail is real but specific. 463 matched companies have more than 1,000 staff, and several of them run the tracker on one site: CSIC on its learning portal aprende.csic.es, Universidad Católica on alumni.uc.cl, The Haskell Company on its annual report. Groupe Casino, IDOM and Banco de la Nación carry it on their main domains.

Sales Signal: at a large organisation the Metricool user is the communications team behind one site. Find that team first.

Spanish first: geography and industry

This is the finding I'd lead with. Spain has 11,896 matched companies, against 6,629 in the United States. Add Mexico (1,842), Colombia (1,627), Argentina (1,231), Chile (922) and Peru (542), and Spanish-speaking markets hold 18,060, nearly three times the US figure. Metricool Software SL is registered in Madrid, per its legal notice, and search demand leans the same way: about 26,000 US searches a month for "metricool" against roughly 277,000 worldwide. France (2,068) and the United Kingdom (1,856) are the biggest markets outside Spain and the Americas.

By industry the base is horizontal. Advertising Services leads at 4.98%, and with Marketing Services (2.76%) agencies make up 7.74%. Construction (3.49%), consulting (3.33%), retail (2.98%) and real estate (2.72%) follow, and the top ten industries add up to only 28.64%. Our company list looks more academic than that, with 17 universities among the 50, but that's because the list favours organisations with large LinkedIn followings.

Sales Signal: a Spanish-language campaign reaches most of this base. Agencies are the multiplier, because one agency running Metricool for ten clients is one decision about ten brands.

What runs next to it

This page has no competitor table, by design. The tools Metricool is usually compared with, such as Hootsuite, Buffer, Later and Sprout Social, don't leave a script on a customer's website that we detect, so we can't count their customers the same way. Buffer prices per channel with a free plan for three, and Hootsuite sells per user from $99 a month. What we can measure is overlap with share-button tools in the same category: AddToAny runs on 1.25% of Metricool domains and ShareThis on 0.56%. None of those pairs passes our switching tests, because most domains we've seen with both still have both. A share button and an analytics tracker do different jobs.

"Metricool's real competitors are invisible to a website crawl. The tracker list tells you who uses Metricool. It can't tell you who's about to switch from Hootsuite or Buffer." - Elif Arslan, CMO & Co-founder, TechnologyChecker.io

Sales Signal: for a rival social tool, this is a list of accounts that already care about website traffic. Lead with reporting, not scheduling.

The stack around it

Across the 55,077 live domains in our stack sample, Google Analytics runs on 79.49%, so Metricool's tracker is nearly always a second analytics tag. WordPress is on 69.85%, Elementor on 34.65% and Divi on 8.74%. WooCommerce (17.18%) is about three times as common as Shopify (5.83%). Email tools are thin, and none reaches 6%: Mailchimp 5.52%, Brevo 3.09%, Klaviyo 2.94%, MailerLite 2.68%. Site Kit (8.4%) and MonsterInsights (5.17%) show how many owners manage analytics from inside WordPress.

Sales Signal: anything sold as a WordPress plugin fits this base, and with no email platform on more than 6% of domains, email marketing is an open conversation.

What Metricool says, and what we see

Metricool's about page dates it to 2014, when its founders built Bloggerespacio to measure a blog. It became Metricool in 2015, passed its first million clients worldwide in 2022 and joined team.blue in 2024. Our 54,542 domains sit far below the 4 million it claims, which is what you'd expect from a product used mostly inside its own app. The pricing page, checked on 12 October 2026, fits the base we see: Free for one brand with 20 scheduled posts a month, Starter from $20 a month and Advanced from $53 a month on annual billing, and quoted Custom plans with white label.

Sales Signal: treat Metricool's 4 million as reach and our 54,542 as addressable websites. Prospect from ours.

Key takeaways

• 54,542 live domains carry Metricool's website tracker in October 2026, a floor for a tool most people use inside its app.
• Spain (11,896) and five Latin American countries (6,164) hold 18,060 matched companies, against 6,629 in the US.
• 84.71% of matched companies have 50 staff or fewer, and agencies are the largest industry cluster at 7.74%.
• 69.85% of domains run WordPress and 79.49% run Google Analytics as well.
• No switching shows up in our data, because Metricool's rivals leave no website footprint we detect.

How to use this list

Outreach template: "Hi [Name], I noticed [domain] sends its website stats to Metricool alongside your social accounts. If the monthly client report is where the hours go, here's how [product] handles it."

Targeting strategy: filter Metricool companies in Spain, Mexico and Colombia with 1 to 50 staff in Advertising Services or Marketing Services. That's the agency core, and each one runs several brands.

Competitive angle: large organisations run the tracker on one microsite. Check which site carries it before you assume a company-wide contract.

The full Metricool list on TechnologyChecker.io covers 54,542 live domains and 39,786 matched companies from our October 2026 crawl, with filters for size, country, industry and stack. Our guide to technology detection methods explains why a script on a page counts some customers and misses others.