Companies Using Instagram

We detect Instagram on 35,411 domains, including CA, Instagram, Penn State. A detection means the technology is present on that domain, which for large organisations is often a single storefront or subdomain rather than a company-wide deployment. Among domains we matched to a company with a resolved industry, the most common is Retail (5.74%).

We detect 35,411 domains running Instagram across our monthly crawl of live business domains. Company data could be matched for 19,145 of them (54.1%), and every company-size, industry and country breakdown on this page describes that matched subset rather than the full detected base. A further 1,097 domains carried a Instagram detection previously and no longer do.

We do not publish a market-share figure for Instagram in the Social Media & Content Curation category, because we could not compute a denominator we trust for it. We detect it on 35,411 domains; treat that as an absolute count rather than a position in the category.

United States leads with 6,612 matched Instagram domains, followed by Brazil (2,190), India (1,166), United Kingdom (825), Germany (714). These are counts within the 19,145 domains we could match to a company record, not the full detected base.

The most common company size is 1-10 employees, representing 63.25% of the Instagram domains we could match to a company record and size — a subset of 19,145 matched companies, not of all 35,411 detected domains. This is followed by 11-50 employees (21.5%) and 51-200 employees (8.28%).

Among the Instagram domains we could match to a company with a known founding date, the largest group was founded in the 2010s (36.64%), followed by the 2020s (19.17%). That matched subset is drawn from 19,145 companies and is not representative of all 35,411 detected domains. This suggests Instagram is most popular among relatively young companies.

The ideal Instagram customer is: Company Size: 1-10 employees, Location: US, Brazil, or India, Industry: Retail, sport, or education, Founded: 2010-2019, Company Age: ~7-16 years old — based on our analysis of 19,145 enriched companies at TechnologyChecker.io.

A site that loads Instagram's embed script to render Instagram content in its own pages, such as a post, a reel or a feed widget. A link to an Instagram profile does not count. That is a change from how this page worked before September 2026, when it matched the profile link rather than the embed.

The detection was re-pointed from an account link to the embed script, and the page moved from digital asset management to social media marketing to match. The count, the company list and the category are all different as a result. The change reflects a different measurement, not growth or decline in how many sites use Instagram.

Our detection dictionary does not assign Instagram to a technology category, so there is no comparable set of products to act as a denominator. Rather than pick a category and publish a percentage that would not mean anything, we show the absolute count of 35,411 domains and leave the share and rank empty.

As of our September 2026 read, 35,411 domains were running Instagram's embed script, with enriched company records for 19,145 of them.

Of 19,145 enriched companies, 63.25% have 1-10 employees and 21.5% have 11-50, so 84.75% are under fifty people. The large exceptions are mostly institutional rather than corporate: universities, school districts and public agencies, usually embedding on a departmental subdomain.

Retail leads at 5.74%, followed by Spectator Sports at 3.33%, Advertising Services at 2.90% and Non-profit Organizations at 2.73%. The spread is very flat, with nothing above 5.8% and wellness, real estate, restaurants and construction all within a point of each other.

The United States leads with 6,612 enriched companies and Brazil is second with 2,190, ahead of India (1,166), the United Kingdom (825) and Germany (714). Thailand, Indonesia and Argentina also appear in the top fifteen.

Mostly website-building technology rather than marketing technology: jQuery on 61.94% of domains, core-js on 45.98%, Cloudflare on 30.88%, WordPress on 29.78%, jQuery Migrate on 28.76% and Swiper on 19.16%. Google Analytics reaches only 53.78%, so barely half of these sites are instrumented at all.

No. There are only two monthly reads for this rule, 25,687 active domains on 1 August and 35,411 on 1 September, and our crawled corpus grew from roughly 201 million to 379 million active domains over the same summer. A larger count partly reflects a larger crawl, so the series is too short and too unsettled to read a trend from.