Companies Using Delacon

I've spent more than ten years building web crawling and technographic systems, and Delacon is the vendor in this category that most rewards looking past the global ranking. This analysis draws on our July 2026 crawl, which found Delacon on 2,253 active domains and matched 1,658 of them to enriched company records, a 73.6% match rate. It sits seventh worldwide on 1.84% share while running the most internationally distributed and most horizontally sold business in the entire category.

Growth trajectory

Delacon entered our detection history in November 2012 and is the only vendor here whose curve contains a real reversal. It reached 123 domains by January 2018, then fell to 73 by January 2020, losing roughly 40% of its detected base across two years while the rest of the category grew. Recovery followed and overshot the loss substantially: 528 by January 2022, 722 by January 2024, and an archive peak of 877 in March 2025. Whatever went wrong was fixed, and the business is materially larger now than before the dip. The step in our chart between July 2025 and June 2026 is our own coverage widening rather than part of that recovery.

"Delacon is the only vendor in this category that visibly shrank and came back. A 40% contraction followed by a sevenfold recovery is a more interesting signal than smooth growth, because it tells you the business can absorb a shock." - Mehmet Suleyman, CEO & Co-founder at TechnologyChecker

Sales Signal: This is a recovered, expanding base rather than a declining one. The 2018 to 2020 dip is old enough that current accounts largely postdate it, so treat the customer list as recent rather than legacy.

Customer profile

By count this is a small-business platform: 58% have ten or fewer employees, 82.5% under 50. The meaningful difference from its regional rival sits at the top of the range. 2.01% of Delacon's base exceeds 1,000 staff against WildJar's 0.9%, and the names behind that figure are the largest institutions any regional vendor in this category holds: Medibank, Bank of Queensland, Vocus Communications, Flight Centre, SKY Network Television, nib Group, Macmahon Holdings. Insurers, banks, telecoms and travel retailers. These are organisations where a single inbound call can carry thousands of dollars of value and where call recording sits inside a compliance regime, which is a different sale from a homebuilder buying attribution.

Sales Signal: Two distinct motions again. The enterprise slice is roughly 33 companies and reachable by name. The remaining 1,600 are small businesses reached by segment. Delacon's enterprise tier is the part its rival can't currently match.

Industry and geographic concentration

Delacon is the flattest distribution in our Call Tracking data. Construction leads at just 9.6%, retail 6.4%, medical practices 5.36%, and nothing clears 10%. Set that beside Invoca at 44.82% insurance or Patient Prism at 65.86% medical practices and the strategic difference is obvious: Delacon sells across an economy rather than into a vertical. Geographically it's equally unusual. Australia is 53.2%, New Zealand 30.4%, Singapore 7.1%, with Japan and the United States in the tail. Every other vendor in this category concentrates 85% or more in one country. Delacon genuinely operates across borders, which in call tracking means managing number supply and regulation in several jurisdictions at once.

Sales Signal: This is the only vendor base in the category that reaches New Zealand and Singapore at scale from a single filter. For anything sold into APAC mid-market, 615 companies outside Australia is a segment no competitor's customer list provides.

Migration patterns

The contest that matters is domestic and Delacon is behind in it. Since March 2026 our crawler has watched 7 domains move from Delacon to WildJar against 3 returning, with single domains traded each way against Avanser and CallRail. Five gained, nine lost. Against a 2,253 domain base that's a small net outflow, and observed churn overall is only 138 domains, the second lowest in this category. What's absent is again the point: essentially no movement between Delacon and Invoca or CallTrackingMetrics, which together hold a third of the global category. Those vendors do not compete for these customers.

"Delacon's entire competitive reality is one rival in one country. The three biggest vendors in call tracking are not in the conversation, and the market share table gives you no way to see that." - Mehmet Suleyman, CEO & Co-founder at TechnologyChecker

Sales Signal: Low churn plus a narrow competitive set means displacement is slow here but retention risk is concentrated. The 7 domains that left for WildJar are the only genuinely in-play accounts our data can identify.

Technology ecosystem

The Google base is standard, 97.97% on Google Tag Manager and 97.52% on Google Analytics. The enterprise signals underneath are what distinguish this base. Salesforce reaches 3.41%, nearly double CallRail's 1.76% and the highest CRM penetration of any regional vendor in this category, and Adobe Analytics appears on 3.14%. WhatsApp Business Chat at 2.43% is a Singapore and Asia-Pacific signal that doesn't show up on the American vendors at all. This is still a base where roughly 94% run no detectable CRM, but it's the least severe version of that gap in the category.

Sales Signal: The Salesforce overlap identifies Delacon's enterprise slice directly. Filtering for both gives you the accounts with a system of record already in place, which is where integration and reporting products land rather than basic lead capture.

What the public record adds

Delacon carries strong regional review scores, around 4.7 out of 5 across roughly 349 rated entries on Australian software directories, which is higher than the American leaders score globally. Our data explains why that doesn't translate into share: reviews are collected within a market, and Delacon's market is Australia, New Zealand and Singapore. A vendor can be better regarded than CallRail among the people who use it and still hold 1.84% globally, because the two barely compete for the same buyer. The vendor also moved from its original Australian domain to delacon.io, a repositioning toward the regional rather than purely national identity that our country distribution already shows.

Sales Signal: Review scores and market share point in opposite directions here, and buyers notice. In a competitive comparison, lead with the country-level detection counts rather than global rank, because that's the number that reflects the buyer's actual choice set.

Key takeaways

1. Market position: #7 globally at 1.84%, second in Australia, and the strongest vendor in New Zealand and Singapore.
2. Growth phase: recovered and expanding, after the only real contraction in this category between 2018 and 2020.
3. Core customer: an Australian or New Zealand business under 50 people, with a genuine enterprise tier above it.
4. Competitive moat: multi-country number supply and the largest regional enterprise accounts, including Medibank and Bank of Queensland.
5. Key vulnerability: losing the direct Australian contest to WildJar at 7 domains to 3.
6. Distinctive trait: the flattest industry distribution in the category, with no vertical above 10%.

Sales applications

Outreach angle: "You're running Delacon across Australia and New Zealand with Salesforce connected, which puts you in the 3.4% of this vendor's base with a CRM behind the call. How much of the New Zealand call data is reaching the same reporting as the Australian?"

Targeting strategy: on TechnologyChecker.io, filter Delacon detections to New Zealand and Singapore for 615 companies unavailable through any other vendor in this category, or filter above 1,000 employees for the regional enterprise accounts.

Competitive angle: the 7 domains that moved from Delacon to WildJar since March 2026 have changed vendor inside the Australian market. They're the clearest in-play accounts here, and the 3 that moved back suggest the decision isn't always settled.

Every figure above comes from our own crawl: 2,253 detected Delacon domains, 1,658 enriched company profiles, and observed switching across 29.9M active domains. Explore the full company list, filters and migration data at TechnologyChecker.io, or read our related analysis on GA4 migration and the sites that still haven't switched.