Call Tracking Software Market Share & Usage Statistics (2026)
CallRail runs on 74,460 live websites, 38.3% of the 194,506 sites we detect using call tracking software. Below, all 43 tools we detect in this category, ranked by live websites, with market share and 30-day adoption momentum.
Data updated Oct 19, 2026
- #1
CallRail
Companies that use CallRail: 74,460 live domains in our October 2026 crawl, #1 in call tracking.
Live websites74,460Market Share38.28%Top CountryUnited States - #2
CallTrackingMetrics
Companies that use CallTrackingMetrics (now CTM): 25,011 live domains in our October 2026 crawl, #2 in call tracking.
Live websites25,011Market Share12.86%Top CountryUnited States - #3
Invoca
Invoca is a revenue execution and conversation intelligence platform that tracks inbound phone calls, transcribes them, and scores the outcome against marketing spend.
Live websites24,742Market Share12.72%Top CountryUnited States 
Marchex
Marchex is a conversation intelligence platform that analyses inbound calls and texts for multi-location businesses, with a long-standing focus on automotive dealer groups and retail networks.
Live websites7,043Market Share3.62%Top CountryUnited States
Patient Prism
Patient Prism is a call tracking and coaching platform built for healthcare practices, using AI to review patient calls, flag missed booking opportunities, and alert staff to call back within the hour.
Live websites3,333Market Share1.71%Top CountryUnited States
WildJar
WildJar is an Australian call tracking and call intelligence platform, sold direct and as a white-label product for agencies, that attributes inbound calls to campaigns and analyses what happens on the call.
Live websites2,720Market Share1.4%Top CountryAustralia
Delacon
Delacon is an Australian call tracking, call management and speech analytics platform serving the Asia-Pacific region, with customers across Australia, New Zealand and Singapore.
Live websites2,435Market Share1.25%Top CountryAustralia
Ringostat
Ringostat is a business phone and marketing performance platform combining call tracking, a cloud PBX and CRM telephony integration in a single product.
Live websites1,330Market Share0.68%Top CountryUkraine
CallPage
CallPage is a callback widget that offers website visitors an immediate return call, connecting them to a sales rep within seconds.
Live websites1,322Market Share0.68%Top CountryPoland
Qooqie
Qooqie is a Dutch call tracking platform that also offers real-time company identification, appointment planning and AI call handling, aimed at businesses measuring which marketing produces phone leads.
Live websites1,012Market Share0.52%Top CountryNetherlands
Call Tracking Market Data
Adoption and 30-day momentum across 43 call tracking technologies, measured from our live detection crawl.
Biggest Movers
Expert Insight: Call Tracking Software Market Share & Momentum
CallRail is on three times as many sites as anyone else; the rest is national pockets.
CallRail alone runs on about 38% of the 195K live sites with call tracking, and CallRail, CallTrackingMetrics and Invoca together take about 64%. Below the top three the vendors are regional: WildJar and Delacon in Australia, CallPage in Poland, Ringostat in Ukraine, Qooqie in the Netherlands. The global ranking is really a US ranking with local leaders attached.
A 64% top three
CallRail (~38%), CallTrackingMetrics (~13%) and Invoca (~13%) leave about 36% for the other 40 tools we track. Marchex, the oldest vendor here, is at about 3.6% and drifting down.
Nobody is growing fast
The biggest 30-day gainers are Patient Prism and Calltouch at roughly +100 domains each. Over 90 days CallRail added about 9,700 and CallTrackingMetrics about 5,300, while Invoca lost about 2,200. The other large 90-day gains, Web-2-Tel, WhatsHelp, Calltouch, Binotel and Callibri, each netted most of their current footprint inside the window, which is a tool entering our detection set rather than adoption.
High turnover for a small category
About 7% of the category's active sites dropped out of detection in 30 days, and the three leaders all lost domains net over that window (Invoca about -2,800, CallRail -1,900, CallTrackingMetrics -490). Call tracking tags sit on landing pages and campaign microsites, which appear and disappear faster than a CMS does, so expect this category to run hot on both adoption and drop-off.
Invoca is the one leader falling on both windows
Invoca lost about 2,800 domains net over 30 days and about 2,200 over 90, and roughly 13% of its base dropped in the latest month, twice CallRail's rate. CallRail and CallTrackingMetrics are down on 30 days but up on 90, so their direction isn't settled. One blind spot: a tracking number used only in print, radio or a directory listing never touches a web page, so offline-heavy call tracking doesn't show up here at all.
Market Share
- CallRail38.28%
- CallTrackingMetrics12.86%
- Invoca12.72%
- WWeb-2-Tel5.04%
WhatsHelp3.82%- Marchex3.62%
- …Others23.7%
Call Tracking
FAQ.
What is Call Tracking software?
Call Tracking covers the tools a site can load or configure to handle this part of its stack. We detect one of the 43 call tracking tools in this category on 194,506 live sites. A detection means we found the technology on the site, which is not the same as a paid account.
What are the most popular call tracking platforms?
Across 194,506 detected sites, the most widely found call tracking tools are: CallRail (38.28% share, 74,460 sites), CallTrackingMetrics (12.86% share, 25,011 sites), Invoca (12.72% share, 24,742 sites). Others we see regularly include Web-2-Tel and WhatsHelp.
Which call tracking tool has the largest market share?
CallRail is the most widely detected call tracking tool at 38.28% share, on 74,460 sites. The largest share of those sites belongs to Construction companies, and to businesses in the 1-10 employee band.
Which industries use call tracking software the most?
The industries with the most detected sites in this category are Construction, Medical Practices, Law Practice, Insurance, Retail. Industry mix follows where these tools get installed, so a category carried by website builders or agency templates will lean toward the verticals those platforms serve rather than the vendor's target buyer.
Which countries have the highest adoption of call tracking tools?
We detect the most call tracking sites in United States, Canada, Australia, United Kingdom, Poland. Country here is the company's registered location in our enriched data rather than where the site is served from, so read it as a ranking of markets rather than a measure of any single one.
How do I choose the right call tracking platform?
Start from your own size, industry and primary use case rather than from share. CallRail, CallTrackingMetrics and Invoca are the three we detect most often in this category, which tells you what is common, not what fits you. Compare their integrations, pricing tiers and support commitments against the workflow you actually run, and check each vendor's own documentation for current capabilities.
How many companies use call tracking software?
TechnologyChecker.io detects call tracking tools on 194,506 live sites. That is a count of sites carrying the technology, not a count of paying customers, and a site running two tools in this category is counted under each. We crawl 2 billion+ URLs across 29.9M live business domains each sweep.
What is the source of this data?
TechnologyChecker.io's web crawling and technology detection platform. We've logged 2.12 billion total detections over 20+ years, covering 40,000+ technologies across the 29.9M live business domains we successfully crawl each sweep. Detection methods include JavaScript analysis, HTTP headers, HTML patterns, DNS records, and certificate transparency logs.