Companies Using Smartsheet

I analyse detection data at TechnologyChecker.io and turn it into prospect lists that sales teams can work. This covers Smartsheet as of our October 2026 crawl, which finds its domain-validation record on 14,803 domains and matches 12,933 of them to a company profile, an 87.37% match rate. That rate is high for us, for the same reason this page reads differently from most: what we detect.

What the number counts

We identify Smartsheet from one DNS record, smartsheet-site-validation, and from nothing on a public web page. A System Admin on a Business or Enterprise plan adds it to validate the company domain, then sets policies for everyone on that domain (Smartsheet, Manage domains). Every detection is a deliberate admin step, which is why so many match a real company. It also makes 14,803 a floor, because teams on seats without a validated domain are invisible to us. And the record outlives use, so read a detection as "set Smartsheet up at the account level at some point", not as a live subscription. I explain how detection signals differ in technology detection methods.

Growth trajectory

The chart reads 11,617 domains in June 2026, 13,503 in July, 13,744 in August, 14,507 in September and 14,803 in October. I wouldn't call that growth. The domains we crawl turn over every month, dead ones out and new ones in, and our detection widens over time, so part of every monthly step is us seeing more of the web. What I can say is that the record barely decays. Since our crawl began covering Smartsheet on 17 March 2026, 178 domains have removed it, against 14,803 that carry it now. Our records go back to May 2013, but that earlier history isn't on the chart.

"A validation record does nothing once the domain is verified, and nobody gets a reminder to delete it. That's why only 178 domains have dropped Smartsheet's since March, and why I'd never read that figure as a retention rate." - Emma Davies, Data Analyst at TechnologyChecker.io

Sales Signal: Treat a detection as proof that Smartsheet was bought centrally at some point, then check it's current before you pitch around it. Domain validation sits on Business and Enterprise plans, so a hit usually means an admin and a procurement record exist somewhere in that account. Ownership changed recently too: Blackstone and Vista Equity Partners completed their take-private of Smartsheet on 22 January 2025 (Vista's announcement). The record on a prospect's domain may predate that change by years.

Customer profile

The size curve doesn't look like a typical SaaS tool's. The biggest single band is 51 to 200 employees at 23.67%, yet 36.40% of matched companies with a known size have more than 500 staff and 25.83% have more than 1,000. Only 9.7% have ten or fewer. Miro, which we also detect from a verification record, has 24.01% above 1,000 staff on its profile, close to Smartsheet. Atlassian's profile shows 10.16% and Notion's 6.02%. Age splits two ways. The 2010s lead at 19.96%, but companies founded before 1960 are close behind at 19.03%, and 42.21% predate 1990. Just 6.18% were founded in the 2020s. Accenture, IBM, Boeing, Ford, Siemens and Kaiser Permanente all carry the record on their main domain.

Sales Signal: These are organisations with a PMO and an IT security review. A grid that looks like a spreadsheet is an easy sell to planners who already work in one, so anything you sell into this base should plug into that grid rather than ask people to change how they plan.

Industry and geographic concentration

No industry reaches 7%, so Smartsheet is horizontal in the strict sense. The order isn't a software buyer's, though. Hospitals and Health Care leads at 6.95%, then Construction (4.74%), Software Development (4.43%), Financial Services and IT Services (4.16% each), Insurance (3.65%) and Biotechnology Research (3.64%). Put biotech with hospitals and health care and you get 10.59%; financial services plus insurance make 7.81%. On Miro's profile, Software Development leads at 10.98%.

Geography is far more concentrated. 9,654 of the 12,933 matched companies are American, and English-speaking countries hold 11,430 of them, or 88.38%. Germany has 166 and France 97. That works out at about 58 US companies for every German one, where Miro's profile shows about 2.3 and Atlassian's about 3.6.

Sales Signal: In the US, work the healthcare, construction and life-science clusters, where Smartsheet is densest. Continental Europe is the gap. The seven continental countries in our top 15 hold 577 matched companies between them, fewer than the UK's 678, so a German or French Smartsheet account is rare enough to research one by one.

Migration patterns

There's no migration table on this page, on purpose. Switching shows up in our data when one tool's signal disappears from a domain and a rival's appears. A validation record doesn't behave that way. It stays in DNS after a company stops using Smartsheet, and a new vendor's record gets added next to it instead of replacing it, so any "switched to" count built from these records would mostly measure DNS housekeeping. Overlap is easier to read: 35.91% of live Smartsheet domains also carry Atlassian's verification record and 11.85% carry Miro's.

"When more than a third of the domains carrying Smartsheet's record also carry Atlassian's, the story inside an account is coexistence. Displacement is the exception, and DNS can't show it." - Emma Davies, Data Analyst at TechnologyChecker.io

Sales Signal: Don't build a Smartsheet displacement campaign on churn signals; this base isn't visibly moving. Sell alongside it instead: reporting and integration tools that attach to Smartsheet are easier to place than a replacement.

Technology ecosystem

Email routing gives the clearest split. Microsoft 365 handles mail for 47.55% of live Smartsheet domains and Google Workspace for 7.0%, nearly seven to one. Atlassian's profile shows Microsoft 365 at 47.79% too, but Google Workspace at 24.63%, so Smartsheet's base is light on Google. Salesforce appears on 16.48%. Two figures need a caveat. The 43.88% labelled Apple iCloud Mail is mostly Apple's domain-verification TXT record: 37 of the 50 companies on our list publish one, and none of the 50 routes mail to iCloud. And Okta's 0.57% only counts Okta's script on a public web page, so it says nothing about who uses Okta for single sign-on.

Sales Signal: A Smartsheet domain that routes mail through Microsoft 365 is the typical account, and it's a filter worth using. Microsoft sells Planner and Project into those same organisations, so anyone selling Smartsheet add-ons should expect that comparison in the first call.

G2 review signals

On G2, ease of use is the top praise at 2,831 mentions and a steep learning curve is the top complaint at 1,453. Our size data explains how both can be true. Where 36.40% of companies have more than 500 staff, the person filling in a row and the person building cross-sheet automations are different people. Cost escalation (929 mentions) bites hardest on small teams, and they're the segment we see least: 9.7% of matched companies have ten or fewer staff. The 1,197 reviewers who describe gaps in reporting say they end up exporting data to get the view they want.

Sales Signal: The learning curve is a services opportunity, and it sits with sheet admins rather than end users. Training and automation build-outs for Smartsheet accounts above 500 staff answer the most-cited complaint directly.

Key takeaways

1. Smartsheet ranks 8th of 43 in Productivity & Collaboration with 3.66%, about 6.7 times Wrike. 2. The base is large and old: 36.40% above 500 staff, 42.21% founded before 1990. 3. It's 88.38% English-speaking. 4. Microsoft 365 outnumbers Google Workspace almost seven to one. 5. The 14,803 count is a floor, and the 178 removals since March measure DNS tidying more than churn.

Sales applications

Targeting: On TechnologyChecker.io, filter Smartsheet detections to companies above 500 staff, intersect with Microsoft 365, and add Hospitals and Health Care, Construction or Biotechnology Research. Outreach: lead with how they bought it. "Your domain is validated with Smartsheet, which usually means a central admin owns it" gets a better reply than a feature list. Competitive angle: more than a third of these domains also carry Atlassian's record, so position next to both tools rather than against either.

The full list of 14,803 domains and 12,933 enriched companies is on TechnologyChecker.io, filterable by size, industry, country and co-installed technology.