A favicon of SuccessFactors

Companies Using SuccessFactors

Our August 2026 crawl of 29.9M active business domains finds 1,484 organisations using SAP SuccessFactors, the cloud human capital management suite SAP acquired in 2012. Below is the full list of companies using SAP SuccessFactors with market share, industry breakdowns and geographic data.

SuccessFactors holds a 2.4% share of the HR & Recruitment category, ranking #9 of 77 — but domain count is the wrong way to read an enterprise HCM suite. Its customer base is unlike anything else in the category: 69% of matched organisations employ more than 1,000 people and 37.84% were founded before 1960. Websites using SAP SuccessFactors belong to utilities, governments, manufacturers and banks, not to startups.

Published Mar 12, 2026 · Updated Sep 10, 2026 · Data analysed on September 10, 2026.

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SuccessFactors Usage Statistics

SuccessFactors entered our v2 detection index in March 2026, so this chart covers six months rather than the product's history since 2001. Active domains move from 1,168 in June to 1,484 in August 2026, tracking our crawl coverage rather than adoption. Churn is exceptionally low: only 16 domains dropped, about 1.1% of the live base and tied with Rippling for the lowest in this refresh. An enterprise HCM implementation typically runs to years and millions, spans payroll, performance and succession across dozens of countries, and is not something an organisation exits casually.

List of Companies Using SuccessFactors

Our verified list of companies using SuccessFactors on TechnologyChecker.io includes global brands across consulting, manufacturing, finance, and telecommunications. The websites using SuccessFactors in our database are predominantly large enterprises with 10,001+ employees and multinational operations requiring standardized HR processes across regions.

Download all 1,484 SuccessFactors customers with full company data, or create a signal to track when companies start or stop using SuccessFactors.

Verified list of companies and domains where we detect SuccessFactors — sorted by company size. Companies matched to domains where we detect SuccessFactors; a detection may be one storefront rather than a company-wide deployment.
CompanyDetection URLDomainCountryIndustryEmployeesTypeFoundedLinkedIn
Deloitte Touche Tohmatsu Limited logoDeloitte Touche Tohmatsu Limited
deloitte.comdeloitte.comUnited StatesBusiness Consulting and Services10001+Privately Held1900https://linkedin.com/company/deloitte
Capgemini Consulting logoCapgemini Consulting
capgemini.comcapgemini.comFranceIT Services and IT Consulting10001+Public Company1967https://linkedin.com/company/capgemini
Bosch logoBosch
bosch.combosch.comGermanySoftware Development10001+Privately Held1886https://linkedin.com/company/bosch
Vodafone logoVodafone
vodafone.comvodafone.comUnited KingdomTelecommunications10001+Public Company1982https://linkedin.com/company/vodafone
LTIMindtree Limited logoLTIMindtree Limited
ltimindtree.comltimindtree.comIndiaIT Services and IT Consulting10001+Public Companyhttps://linkedin.com/company/ltimindtree
Ericsson logoEricsson
ericsson.comericsson.comSwedenTelecommunications10001+Public Company1876https://linkedin.com/company/ericsson
P&G logoP&G
pg.compg.comUnited StatesManufacturing10001-10001Public Companyhttps://linkedin.com/company/procter-and-gamble
Scotia logoScotia
scotiabank.comscotiabank.comCanadaBanking10001+Public Company1832https://linkedin.com/company/scotiabank
GlaxoSmithKline logoGlaxoSmithKline
gsk.comgsk.comUnited KingdomPharmaceutical Manufacturing10001+Public Company1830https://linkedin.com/company/gsk
Lidl logoLidl
lidl.comlidl.comGermanyRetail10001+Privately Held1973https://linkedin.com/company/lidl-in-deutschland
Show 40 more SuccessFactors using companies as demo data
CompanyDetection URLCountryIndustryEmployeesTypeFounded
EssilorLuxottica SA logoEssilorLuxottica SA
essilorluxottica.comessilorluxottica.comFranceManufacturing10001+Public Company1956https://linkedin.com/company/essilorluxottica
Flipkart Group logoFlipkart Group
dl.flipkart.comflipkart.comIndiaTechnology, Information and Internet10001+Privately Held2007https://linkedin.com/company/flipkart
Standard Chartered logoStandard Chartered
sc.comsc.comUnited KingdomBanking10001+Public Company1853https://linkedin.com/company/standardchartered
Hennes Mauritz AB logoHennes Mauritz AB
hm.comhm.comSwedenRetail10001+Public Company1947https://linkedin.com/company/h&m
Cargill Inc. logoCargill Inc.
cargill.comcargill.comUnited StatesFood and Beverage Manufacturing10001+Privately Held1865https://linkedin.com/company/cargill
BASF Corporation logoBASF Corporation
basf.combasf.comGermanyChemical Manufacturing10001+Public Company1865https://linkedin.com/company/basf
CEVA Logistics logoCEVA Logistics
cevalogistics.comcevalogistics.comFranceTransportation, Logistics, Supply Chain and Storage10001+Privately Held2006https://linkedin.com/company/ceva-logistics
BMW Group logoBMW Group
bmwgroup.combmwgroup.comGermanyMotor Vehicle Manufacturing10001+Public Company1916https://linkedin.com/company/bmw-group
Sutherland Global logoSutherland Global
sutherlandglobal.comsutherlandglobal.comUnited StatesIT Services and IT Consulting10001-10001Privately Held1986https://linkedin.com/company/sutherland-global
Compass Group logoCompass Group
compass-group.comcompass-group.comUnited KingdomFood and Beverage Services10001+Public Company1941https://linkedin.com/company/compass-group
Intesa Sanpaolo logoIntesa Sanpaolo
intesasanpaolo.comintesasanpaolo.comItalyBanking10001+Public Company2007https://linkedin.com/company/intesa-sanpaolo
Mercadolibre Inc logoMercadolibre Inc
mercadolibre.commercadolibre.comArgentinaInternet Publishing10001-10001Privately Held1999https://linkedin.com/company/mercadolibre
American Airlines Inc. logoAmerican Airlines Inc.
aa.comaa.comUnited StatesAirlines and Aviation10001+Public Company1930https://linkedin.com/company/american-airlines
The Estee Lauder Companies Inc. logoThe Estee Lauder Companies Inc.
elcompanies.comelcompanies.comUnited StatesPersonal Care Product Manufacturing10001+Public Company1946https://linkedin.com/company/the-estee-lauder-companies-inc
Petroleo Brasileiro SA logoPetroleo Brasileiro SA
petrobras.com.brpetrobras.com.brBrazilOil and Gas10001+Public Company1953https://linkedin.com/company/petrobras
Bureau Veritas Group logoBureau Veritas Group
bureauveritas.combureauveritas.comUnited KingdomEnvironmental Services10001-10001Privately Held1828https://linkedin.com/company/bureau-veritas-group
Kpmg Llp logoKpmg Llp
kpmg.comkpmg.comUnited StatesFinancial Services10001+Partnershiphttps://linkedin.com/company/kpmg-us
Advanced Micro Devices, Inc. logoAdvanced Micro Devices, Inc.
amd.comamd.comUnited StatesSemiconductor Manufacturing10001+Public Company1969https://linkedin.com/company/amd
Lumen technologies, inc. logoLumen technologies, inc.
lumen.comlumen.comUnited StatesTelecommunications10001+Public Companyhttps://linkedin.com/company/lumentechnologies
Kuehne + Nagel Group logoKuehne + Nagel Group
kuehne-nagel.comkuehne-nagel.comSwitzerlandTransportation, Logistics, Supply Chain and Storage10001+Public Company1890https://linkedin.com/company/kuehne-nagel
Lear Corporation logoLear Corporation
lear.comlear.comUnited StatesMotor Vehicle Manufacturing10001+Public Company1917https://linkedin.com/company/lear-corporation
Cipla logoCipla
cipla.comcipla.comIndiaPharmaceutical Manufacturing10001+Public Company1935https://linkedin.com/company/cipla
Boehringer Ingelheim logoBoehringer Ingelheim
boehringer-ingelheim.comboehringer-ingelheim.comGermanyPharmaceutical Manufacturing10001+Privately Held1885https://linkedin.com/company/boehringer-ingelheim
BAE Systems logoBAE Systems
baesystems.combaesystems.comUnited KingdomDefense and Space Manufacturing10001+Public Company1999https://linkedin.com/company/bae-systems
Progressive Corp. logoProgressive Corp.
progressive.comprogressive.comUnited StatesInsurance10001+Public Company1937https://linkedin.com/company/progressive-insurance
Rio Tinto Limited logoRio Tinto Limited
riotinto.comriotinto.comUnited KingdomMining10001+Public Company1873https://linkedin.com/company/rio-tinto
L&T Technology Services Limited logoL&T Technology Services Limited
ltts.comltts.comIndiaEngineering Services10001+Public Company2009https://linkedin.com/company/l&t-technology-services-limited
BHP Group Ltd. logoBHP Group Ltd.
bhp.combhp.comAustraliaMining10001+Public Company1851https://linkedin.com/company/bhp
TE Connectivity logoTE Connectivity
te.comte.comIrelandAppliances, Electrical, and Electronics Manufacturing10001+Public Company2007https://linkedin.com/company/te-connectivity
McKinsey logoMcKinsey
mckinsey.commckinsey.comUnited StatesBusiness Consulting and Services10001+Partnership2009https://linkedin.com/company/mckinsey
Bristol-Myers Squibb Co logoBristol-Myers Squibb Co
bms.combms.comUnited StatesPharmaceutical Manufacturing10001+Public Company1887https://linkedin.com/company/bristol-myers-squibb
Thyssenkrupp logoThyssenkrupp
thyssenkrupp.comthyssenkrupp.comGermanyIndustrial Machinery Manufacturing10001+Privately Held1811https://linkedin.com/company/thyssenkrupp
Amdocs Group logoAmdocs Group
amdocs.comamdocs.comUnited StatesSoftware Development10001+Public Company1982https://linkedin.com/company/amdocs
Reckitt Benckiser Group logoReckitt Benckiser Group
reckitt.comreckitt.comUnited KingdomManufacturing10001+Public Company1823https://linkedin.com/company/reckitt
Mercadolivre logoMercadolivre
mercadolivre.commercadolivre.comBrazilTechnology, Information and Internet10001+Privately Held1999https://linkedin.com/company/mercadolivre-com
Merck KGaA logoMerck KGaA
merckgroup.commerckgroup.comGermanyPharmaceutical Manufacturing10001+Public Companyhttps://linkedin.com/company/merck-group
Vestas logoVestas
vestas.comvestas.comDenmarkRenewable Energy Equipment Manufacturing10001+Public Company1898https://linkedin.com/company/vestas
YPF logoYPF
ypf.comypf.comArgentinaOil and Gas10001+Privately Held1922https://linkedin.com/company/ypf-s-a-
Cintas Corporation logoCintas Corporation
cintas.comcintas.comUnited StatesFacilities Services10001+Public Company1968https://linkedin.com/company/cintas
Hero Motocorp Ltd logoHero Motocorp Ltd
heromotocorp.comheromotocorp.comIndiaMotor Vehicle Manufacturing1001-5000Public Company1984https://linkedin.com/company/heromotocorp

There are 1,484 companies and domains where we detect SuccessFactors, sign up to download the entire SuccessFactors dataset.

Here are some of the most recognizable companies using SuccessFactors and brands using SuccessFactors in 2026:

  • Deloitte, Global consulting firm (10,001+ employees, founded 1900) using SuccessFactors across talent management operations
  • McDonald's, Restaurant chain deploying SuccessFactors as its global HR platform, confirmed by SAP case studies
  • Allianz, German financial services giant (founded 1890) running SuccessFactors for enterprise HCM
  • Vodafone, UK telecommunications company (10,001+ employees) with SuccessFactors on its careers domain
  • Saudi Aramco, Oil and gas leader using SuccessFactors for recruitment and talent management
  • BBC, UK public broadcaster using SuccessFactors for recruitment workflows
  • adidas AG, Sporting goods manufacturer with SuccessFactors detected on its jobs subdomain

Which Countries Use SuccessFactors the Most?

Which countries use SAP SuccessFactors the most? The distribution is the most evenly spread in this refresh, which is itself the finding. The United States leads with 208 organisations but at only 15% of the enriched base, followed by Germany (185), Australia (111), Switzerland (89), the United Kingdom (64), Canada (60), India (48), Spain (40), Belgium (38) and Saudi Arabia (36). Every other HR platform we refreshed is dominated by a single market — Rippling 78.3% US, Personio 76.3% German. SAP sells globally through a multinational enterprise channel, and Germany's strong second place reflects its home market.

🇺🇸United States20815.0%
🇩🇪Germany18513.4%
🇦🇺Australia1118.0%
🇨🇭Switzerland896.4%
🇬🇧United Kingdom644.6%
🇨🇦Canada604.3%
🇮🇳India483.5%
🇪🇸Spain402.9%
🇧🇪Belgium382.7%
🏳️Saudi Arabia362.6%
🇦🇹Austria312.2%
🇳🇱Netherlands302.2%
🇸🇬Singapore241.7%
🇹🇷Turkiye221.6%
🇮🇹Italy221.6%

Share of the 1,384 SuccessFactors domains we matched to a company record — 93.3% of the 1,484 we detect. Top 15 countries shown, so these do not sum to 100%. Domains with no matching company record are not represented here and skew small and independent.

SuccessFactors Market Share Among HR & Recruitment

What is SAP SuccessFactors' market share? SuccessFactors holds 2.4% of the HR & Recruitment category on 1,484 detected domains, ranking #9 of 77. Domain count badly misrepresents an enterprise HCM suite. A single SuccessFactors implementation may serve 50,000 employees across forty countries while appearing in our data as one careers domain, whereas a small-business tool appears once per customer. SAP reports over 10,000 organisations on the platform. What our data measures well is what kind of organisation runs it: 69% above 1,000 employees against a category norm below 5%.

Customers1.5KCompanies using SuccessFactors
Companies Analyzed1.4KWith LinkedIn company data
Market Share2.4%Of the category market
Category Ranking#9In its category

Top Competitors by Market Share

SuccessFactors Customers by Company Size & Age

What size organisations use SAP SuccessFactors? This is the most enterprise-weighted distribution in our entire refresh programme. 34.79% employ 1,001-5,000, 20.42% employ 10,001 or more, 13.79% employ 5,001-10,000 and 13.71% employ 501-1,000 — so 82.7% have more than 500 staff and 69% more than 1,000. Companies of 1-10 employees are just 3.57%. Based on 1,384 enriched organisations, a 93.3% enrichment rate. For contrast, Rippling has 0.19% above 10,000 and Personio under 1% above 1,000.

Company Size Distribution

Company Age (Founded Decade)

37.84% of organisations running SAP SuccessFactors were founded before 1960 — by far the oldest customer base in our index, where most technologies show 1-5% in that bracket. Adding the mid-century decades, 72.3% predate 2000 and only 2.24% were founded in the 2020s. This is not a sign of decline but of who buys enterprise HCM: utilities, banks, manufacturers, hospitals and government bodies that have existed for generations and employ thousands of people under decades of accumulated labour agreements.

What Industries Use SuccessFactors the Most?

SuccessFactors has the flattest and most industrial profile in the category. Utilities lead at 4.55%, followed by Financial Services (4.04%), IT Services (3.67%), Hospitals and Health Care (3.23%), Motor Vehicle Manufacturing (3.16%), Government Administration (3.16%), Construction (3.01%) and Manufacturing (2.86%). Nothing exceeds 4.6%. Utilities, government and vehicle manufacturing appearing this high is unique among the HR platforms we refreshed — these are large, unionised, heavily regulated employers with complex payroll rules, shift patterns and works councils, which is exactly the complexity an enterprise HCM suite exists to absorb.

Utilities62 (4.55%)
Financial Services55 (4.04%)
IT Services and IT Consulting50 (3.67%)
Hospitals and Health Care44 (3.23%)
Motor Vehicle Manufacturing43 (3.16%)
Government Administration43 (3.16%)

Utilities using SAP SuccessFactors lead at 4.55%, with government administration (3.16%) and motor vehicle manufacturing (3.16%) close behind — a combination found on no other HR platform in our index. Financial services organisations on SuccessFactors (4.04%) and hospitals and health care (3.23%) round out a base defined by regulated, unionised, shift-based employment. Construction (3.01%) and manufacturing (2.86%) complete the industrial picture.

SuccessFactors Alternatives & Competitors

Comparing SAP SuccessFactors with the rest of the HR & Recruitment category on domain count is misleading in both directions. WP Job Openings (19,192 domains) is a free WordPress plugin. Rippling (7,983), BambooHR (5,633), Paylocity (4,002), Teamtailor (3,600) and Personio (2,330) all serve the small and mid-market, where each customer contributes one domain. SuccessFactors serves organisations averaging thousands of employees, so one detected domain can represent an implementation larger than a hundred Personio customers combined. Its actual competitors are Workday and Oracle HCM, both of which run behind authentication and leave little public trace. Our switching tests found no corridor beating base rate.

TechnologyDomainsMarket Share
A favicon of WP Job Openings
WP Job Openings
19,19231.1%
Rippling
7,98312.94%
A favicon of BambooHR
BambooHR
5,6339.13%
A favicon of Paylocity
Paylocity
4,0026.48%
A favicon of Teamtailor
Teamtailor
3,6005.83%

Tech Stack of SuccessFactors-Powered Websites

The stack around SuccessFactors is unmistakably enterprise. Salesforce appears on 16.22% of its domains and Microsoft Dynamics 365 on 6.93% — the highest CRM rates in this refresh batch by a wide margin. On the content layer, WordPress reaches only 28.65% while Drupal takes 11.18%, Adobe Experience Manager 6.8%, TYPO3 CMS 5.49% and Drupal Multisite 3.6%. Drupal outranking Adobe Experience Manager and WordPress sitting below 30% is a signature we see almost nowhere else, and it maps precisely onto government, university and utility web estates. Matomo Analytics at 7.85% and Adobe Analytics at 5.23% reflect the same institutional, privacy-regulated character.

Web Analytics

A favicon of Google Analytics
Google Analytics
1,024 (66.97%)
A favicon of Cloudflare Browser Insights
Cloudflare Browser Insights
127 (8.31%)
A favicon of Matomo Analytics
Matomo Analytics
120 (7.85%)
A favicon of Adobe Analytics
Adobe Analytics
80 (5.23%)
A favicon of Snowplow Analytics
Snowplow Analytics
54 (3.53%)

Marketing Automation

A favicon of HubSpot
HubSpot
157 (10.27%)
A favicon of Marketo
Marketo
30 (1.96%)
A favicon of 6sense
6sense
18 (1.18%)
A favicon of Eloqua
Eloqua
14 (0.92%)

CRM

A favicon of Salesforce
Salesforce
248 (16.22%)
A favicon of Zoho
Zoho
57 (3.73%)
A favicon of Q4
Q4
35 (2.29%)
A favicon of Salesforce Experience Cloud
Salesforce Experience Cloud
35 (2.29%)

CMS & Website Builders

A favicon of WordPress
WordPress
438 (28.65%)
A favicon of Drupal
Drupal
171 (11.18%)
A favicon of TYPO3 CMS
TYPO3 CMS
84 (5.49%)
A favicon of Drupal Multisite
Drupal Multisite
55 (3.6%)

SuccessFactors Customer Reviews with Pros and Cons

What do users say about SuccessFactors? Based on aggregated G2 reviews (567 total mentions), SuccessFactors scores highest for ease of use (104 mentions) and flexible HR solution (71 mentions). The most common criticism is not user-friendly navigation (44 mentions), followed by concerns about UI and AI features (43 mentions) and limited customization (42 mentions). The 1.8:1 positive-to-negative ratio indicates solid but not universal satisfaction.

Generated from real user reviews on G2

Pros
  • Users appreciate the ease of use of SAP SuccessFactors, finding it intuitive and straightforward for daily tasks.(104 reviews)
  • Users value the complete growth-ready HR solution of SAP SuccessFactors, appreciating its strong features and effective integrations.(71 reviews)
  • Users value the thorough HR solutions of SAP SuccessFactors, praising its smooth integrations and talent management features.(68 reviews)
  • Users appreciate the thorough features of SAP SuccessFactors, which enhance human capital management and user experience.(60 reviews)
  • Users value the smooth integration of hire to retire processes, enhancing HR efficiency and employee engagement.(58 reviews)
Cons
  • Users find SAP SuccessFactors not user-friendly, with complex navigation and a steep learning curve for effective usage.(44 reviews)
  • Users feel there is a need to improve UI and AI features, limiting overall effectiveness and insights.(43 reviews)
  • Users find limited customization options and complexity hinder their ability to tailor SAP SuccessFactors effectively.(42 reviews)
  • Users find the navigation not intuitive, leading to complexity and difficulty in using features without adequate training.(41 reviews)
  • Users find the learning curve steep, with complex navigation and a need for extensive training to use features effectively.(36 reviews)

Expert Analysis: SuccessFactors Growth Trends & Key Signals for Sales Teams in 2026

Sophie Clarke
Sophie ClarkeProduct Marketing Manager, TechnologyChecker

Our August 2026 crawl detects SAP SuccessFactors on 1,484 active domains, of which 1,384 match an enriched company record — a 93.3% enrichment rate. SuccessFactors entered our v2 detection index in March 2026, so the figures below describe a footprint rather than a trajectory.

Domain Count Is the Wrong Unit for Enterprise HCM

SuccessFactors ranks #9 in HR & Recruitment at 1,484 domains, below Rippling (7,983), BambooHR (5,633) and Personio (2,330). Read naively, that says SAP is losing the HR market. It says nothing of the sort.

A SuccessFactors implementation typically serves a single multinational employer across dozens of countries — one careers domain, tens of thousands of employees. A small-business HR tool also produces one domain, for a company of thirty people. Counting domains treats those as equivalent, and they differ by three orders of magnitude in seats and revenue.

What the data does measure precisely is who runs it, and there the separation is stark: 69% of SuccessFactors organisations employ more than 1,000 people, against 0.19% above 10,000 for Rippling and under 1% above 1,000 for Personio. These products are not in the same market at all.

"A domain is a terrible proxy for enterprise software seats. When one detection represents forty thousand employees and the next represents forty, ranking them on the same axis produces a number that is arithmetically correct and completely misleading."

- David Thomson, CTO at TechnologyChecker.io

The Oldest Customer Base We Have Measured

37.84% of organisations running SuccessFactors were founded before 1960. No other technology in our index comes close — most sit between 1% and 5% in that bracket, and the highest we had previously recorded was Canva at 13.32%. Extending forward, 72.3% predate 2000 and only 2.24% were founded in the 2020s.

That is not decline; it is the definition of the customer. Utilities, banks, hospitals, vehicle manufacturers and government bodies are institutions that have existed for generations, employ thousands under decades of accumulated labour agreements, and carry payroll complexity — shift differentials, union rules, multi-country statutory reporting, works-council obligations — that a modern SaaS HR tool does not attempt to handle.

The industry table confirms it: Utilities (4.55%), Government Administration (3.16%), Motor Vehicle Manufacturing (3.16%), Construction (3.01%) and Manufacturing (2.86%) appear together on no other HR platform we track.

1.1% Churn, and What It Costs to Leave

Only 16 domains have dropped SuccessFactors — 1.1% of the live base, tied with Rippling for the lowest in this refresh and remarkable for a product often described as under competitive pressure.

Enterprise HCM has the highest switching costs in business software. An implementation runs to years and often eight figures; it holds employment records, payroll history, performance data and succession plans across every jurisdiction the organisation operates in; and it is wired into finance, identity and access systems. Organisations replace it when a merger or a platform end-of-life forces the question, not when a competitor demonstrates a better interface.

Genuinely Global, Unlike Everything Else in the Category

Every other HR platform in this refresh is dominated by one market: Rippling 78.3% United States, Personio 76.3% Germany, Greenhouse 85.4% United States, Teamtailor 47.7% Nordic. SuccessFactors is not. The United States leads at 208 organisations but only 15% of the base, with Germany (185), Australia (111), Switzerland (89), the United Kingdom (64), Canada (60), India (48), Spain (40), Belgium (38) and Saudi Arabia (36) behind it.

This is the one product in the category that genuinely operates worldwide, and it follows from what it sells: multinational employers need one system that handles payroll compliance in every country they operate in, which is precisely the problem that keeps smaller platforms regional.

An Institutional Web Estate

The technology stack is as distinctive as the customer base. WordPress reaches only 28.65% — the lowest among the HR platforms here — while Drupal takes 11.18%, Adobe Experience Manager 6.8%, TYPO3 CMS 5.49% and Drupal Multisite 3.6%.

Drupal outranking Adobe Experience Manager, with TYPO3 and Drupal Multisite both present, is a pattern we see almost exclusively on government departments, universities and utilities. On the business layer, Salesforce (16.22%) and Microsoft Dynamics 365 (6.93%) are the highest CRM rates in this batch, and Matomo Analytics at 7.85% reflects institutional privacy requirements.

Sales Signal: This is a small, high-value list — 1,384 identifiable organisations, most employing over a thousand people, weighted to regulated industries. It is the opposite of a volume play, and anything sold here goes through procurement rather than a credit card.

Why There Is No Migration Table

No switching corridor out of SuccessFactors beats the rate among domains that stayed, and with 16 total departures the question is close to unanswerable from crawl data.

Its genuine competitors — Workday and Oracle HCM — are also largely invisible to us, since enterprise HCM runs behind authentication and rarely announces itself on a public page. Any claim about enterprise HR market movement based on web detection should be treated with scepticism, including ours.

Key Takeaways

1. 69% of organisations employ more than 1,000 people, against under 1% for the mid-market platforms ranked above it.

2. 37.84% were founded before 1960 — the oldest customer base in our index by a wide margin.

3. Domain count is the wrong unit. One detection can represent 40,000 employees; a small-business tool's detection represents 40.

4. 1.1% churn. Enterprise HCM has the highest switching costs in business software.

5. Genuinely global — the US is only 15% of the base, uniquely in this category.

6. Drupal (11.18%) outranks Adobe Experience Manager (6.8%) and WordPress sits at 28.65%: a government-and-utility web estate.

Sales Applications

Targeting strategy: Large regulated employers — utilities, government, healthcare, manufacturing, financial services — above 1,000 employees. Small list, long cycles, procurement-led.

Competitive angle: Displacement is a multi-year programme triggered by mergers or platform end-of-life, not by feature comparison. The practical opportunities are adjacent: recruitment marketing, assessment, learning and analytics layered onto an implementation nobody intends to replace.

For the full breakdown of all 1,484 SAP SuccessFactors domains and their enriched firmographic profiles, explore our dataset at TechnologyChecker.io.

Frequently Asked Questions

Who uses SuccessFactors?

We detect SuccessFactors on 1,484 domains, including Deloitte Touche Tohmatsu Limited, Capgemini Consulting, Bosch. A detection means the technology is present on that domain, which for large organisations is often a single storefront or subdomain rather than a company-wide deployment. Among domains we matched to a company with a resolved industry, the most common is Utilities (4.55%).

How many customers does SuccessFactors have?

We detect 1,484 domains running SuccessFactors across our monthly crawl of live business domains. Company data could be matched for 1,384 of them (93.3%), and every company-size, industry and country breakdown on this page describes that matched subset rather than the full detected base. A further 16 domains carried a SuccessFactors detection previously and no longer do.

What is SuccessFactors's market share?

SuccessFactors holds 2.4% of the HR & Recruitment category, ranking #9. This is a share of the domains we detect running a platform in this category — not a share of all websites, and not a share of spending — so it is not directly comparable to figures published on other denominators.

What are the best alternatives to SuccessFactors?

At SuccessFactors' scale the genuine alternatives are Workday and Oracle HCM, both of which run behind authentication and leave almost no public web trace — so crawl data cannot size that contest, ours included. The products ranked near SuccessFactors in our category are not substitutes: WP Job Openings (19,192 domains) is a free WordPress plugin, and Rippling (7,983), Teamtailor (3,600) and Personio (2,330) serve companies where 69% of SuccessFactors' base would be far too large. Only 3.57% of SuccessFactors organisations have 1-10 employees.

Which countries use SuccessFactors the most?

Uniquely in the HR category, no single country dominates. The United States leads with 208 organisations but only 15% of the base, followed by Germany (185), Australia (111), Switzerland (89), the United Kingdom (64), Canada (60), India (48), Spain (40), Belgium (38) and Saudi Arabia (36). Every other HR platform we track is concentrated in one market — Rippling 78.3% US, Personio 76.3% German — because payroll compliance is jurisdictional. SAP's multinational customers need all jurisdictions at once.

What size companies use SuccessFactors?

This is the most enterprise-weighted distribution in our index: 34.79% employ 1,001-5,000, 20.42% employ 10,001 or more, 13.79% employ 5,001-10,000 and 13.71% employ 501-1,000 — so 82.7% have more than 500 staff and 69% more than 1,000. Only 3.57% have 1-10 employees. For contrast, Rippling has 0.19% above 10,000 and Personio under 1% above 1,000.

How old are companies that use SuccessFactors?

Remarkably old: 37.84% of organisations running SuccessFactors were founded before 1960, the highest pre-1960 share of any technology in our index, and 72.3% predate 2000. Only 2.24% were founded in the 2020s. That reflects the customer type — utilities, banks, hospitals, manufacturers and government bodies with decades of accumulated labour agreements and payroll complexity that modern SaaS HR tools do not attempt to handle.

What is the ideal customer profile for SuccessFactors?

The ideal SuccessFactors customer is: Company Size: 1,000+ employees (69% of customers), Primary Industries: Utilities, Financial Services, Healthcare, Manufacturing, Geographic Focus: Global — US 15%, Germany 13%, no single market dominant, Company Age: Established institutions (37.84% founded pre-1960), Tech Stack: Salesforce, Drupal, Adobe Experience Manager — based on our analysis of 1,384 enriched companies at TechnologyChecker.io.

What companies use SAP SuccessFactors?

Our August 2026 crawl detects SAP SuccessFactors on 1,484 domains, of which 1,384 match an organisation record — a 93.3% enrichment rate. The base is overwhelmingly large and institutional: 69% employ more than 1,000 people, 20.42% more than 10,000, and 37.84% were founded before 1960. By sector, utilities (4.55%), financial services (4.04%), healthcare (3.23%), motor vehicle manufacturing (3.16%) and government administration (3.16%) lead.

Is SAP SuccessFactors still used in 2026?

Yes, successFactors remains actively used in 2026, though adoption declined from 1,296 domains in November 2024 to 773 by July 2025. SAP continues shipping updates and claims 10,000+ global customers. The decline may reflect migrations to newer SAP modules or competing platforms rather than outright abandonment. The platform remains in demand for workforce analytics and talent management at enterprise scale.

What is the pricing for SAP SuccessFactors?

SAP does not publish standard pricing; enterprise HCM is quoted per module, per employee, on multi-year contracts, and implementation typically costs more than the licence. The customer profile explains why list pricing is meaningless here — 69% of organisations running it employ more than 1,000 people and 20.42% more than 10,000, so every deal is negotiated at scale through procurement.

Does McDonald's use SAP SuccessFactors?

Yes, mcDonald's uses SAP SuccessFactors as its global HR platform. The company implemented SuccessFactors alongside its McDonald's+me employee portal and SAP BTP for integration. Our detection data confirms this at jobs.mcdonalds.com. McDonald's fits the typical SuccessFactors profile: 10,001+ employees with multinational operations needing standardized HR processes.

What is the difference between SAP HCM and SuccessFactors?

SAP HCM is an on-premise system focused on traditional HR functions like payroll and personnel administration. SuccessFactors is SAP's cloud-based suite covering talent management, recruiting, performance, and employee development. SAP acquired SuccessFactors in 2012, and the cloud platform is gradually replacing on-premise HCM installations as customers migrate to cloud infrastructure.

What industries use SuccessFactors most?

The profile is flat and industrial, with nothing above 4.6%. Utilities lead at 4.55%, followed by Financial Services (4.04%), IT Services (3.67%), Hospitals and Health Care (3.23%), Motor Vehicle Manufacturing (3.16%), Government Administration (3.16%), Construction (3.01%) and Manufacturing (2.86%). That combination — utilities, government and vehicle manufacturing together — appears on no other HR platform in our index.

Are companies moving away from SuccessFactors?

Our data shows very little movement. Only 16 domains have dropped SuccessFactors, about 1.1% of the live base and tied for the lowest churn rate in our recent refresh work. No switching corridor beats the rate among organisations that stayed. Enterprise HCM carries the highest switching costs in business software — multi-year implementations holding payroll history and employment records across every operating jurisdiction — so replacement is normally triggered by a merger or platform end-of-life rather than by competitive pressure.

What is SuccessFactors used for?

SuccessFactors is a cloud-based HCM suite covering talent management, recruiting, performance management, learning, onboarding, compensation, succession planning, and workforce analytics. It helps large enterprises standardize HR processes across global operations. Core modules include Employee Central, Recruiting, Performance & Goals, Learning, and Succession & Development. Many customers integrate it with existing SAP ERP systems.

Is SuccessFactors good for small businesses?

No, and the data is unambiguous: only 3.57% of matched organisations have 1-10 employees and 2.04% have 11-50, while 69% employ more than 1,000. SuccessFactors is priced and architected for multinational employers with complex payroll, shift and works-council requirements. Small businesses in our data use Personio (39.07% at 11-50 employees), Rippling (35.67% at 11-50) or BambooHR instead.

What companies switched from SuccessFactors to Greenhouse?

We cannot verify any such corridor. Only 16 domains have dropped SuccessFactors in total, and no flow to any named competitor beats the rate among organisations that stayed. The two products also address different problems and different scales: SuccessFactors is a full HCM suite where 69% of customers exceed 1,000 employees, while Greenhouse is applicant tracking centred on 11-200 employee companies. Organisations at SuccessFactors scale that add a recruiting tool typically run it alongside, not instead.

Does SuccessFactors integrate with Microsoft Azure?

Yes, our data shows strong Microsoft correlation among SuccessFactors customers: 48.7% run Azure infrastructure, 69.4% use Azure DNS, and 73.1% rely on Microsoft Exchange Online. This alignment makes sense, many SuccessFactors customers already run SAP ERP with Microsoft productivity suites, making Azure a natural cloud platform for their stack.

SuccessFactors Overview
Customers
1,484
Companies Analyzed
1,384
Market Share
2.4%
Category Rank
#9
Top Country
United States
Top Industry
Utilities
SuccessFactors Customer ICP

Based on 1,384 company data

Company Size
1,000+ employees (69% of customers)
Primary Industries
Utilities, Financial Services, Healthcare, Manufacturing
Geographic Focus
Global — US 15%, Germany 13%, no single market dominant
Company Age
Established institutions (37.84% founded pre-1960)
Tech Stack
Salesforce, Drupal, Adobe Experience Manager
About Our Data

These insights include all TechnologyChecker.io detections of SuccessFactors (free & paid plans).

Total Detections2.08B
Detection History+20 Years
Domains Crawled29.9M
Technologies44K+
Company Match Rate93.3%