Companies Using Airtable

I build prospect lists for a living, so the first question I ask about any technology count is what physical thing had to be true for a domain to land on it. For Airtable the answer is unusually specific, and it changes how you should use this list.

Airtable is detected two ways. The primary signal is a DNS TXT record of the form airtable-verification=<token>, which an administrator publishes to prove the organization owns the domain. The secondary signal is a public link from the site to an Airtable base or form. I sampled 70 live domains from this list and checked both: 51 carried the verification record and another eight exposed links to their own bases once I loaded the pages in a real browser rather than fetching the HTML. Seven I could not reproduce, which is the normal residue of sites that changed since their last scan.

A domain verification record is an act of IT administration, not a page script. It tells you an organization formalized Airtable. It does not tell you anyone opened a base this morning.

That distinction cuts both ways, and it is worth being blunt about the weaker side. A TXT record survives until somebody deliberately removes it, and almost nobody prunes DNS after cancelling a subscription. We have watched only 560 domains drop Airtable since March 2026, against 10,987 active, and I do not read that 4.6% as a real churn rate. It is the rate at which organizations tidy their DNS. For the same reason we are not publishing a migration table on this page: the underlying churn is too thin to say anything honest about who moved where.

What the signal is genuinely good for is confirmation. When I checked the 24 largest organizations here by headcount, every one returned a live Airtable verification record with its own distinct token. Accenture, Deloitte, DHL, FedEx, Shell, Abbott, Ford, Cisco, Bayer, IKEA, GSK. There is no shared string that could be matching something else, because each record carries a per-account hash. For a prospecting list, a signal with a verifiable per-account token is worth considerably more than a script tag that any template can copy.

The interesting result is what sits underneath that blue-chip head. 65.97% of these organizations employ fewer than 50 people, and only 8.92% employ more than 1,000. I checked that against eight tools detected through the same kind of verification record, because a comparison is only fair when the detection method matches, and Airtable has the highest small-company share of all of them, above Slack and above Notion. The enterprise names are real, but they are a short head on a very long tail.

Two verticals stand out enough that I went looking for a reason. Non-profits are 4.50% of Airtable's customers against 0.97% of Notion's, and venture capital and private equity firms are 3.44% against 0.21% for Atlassian and Miro. Notion is the useful comparison here because our detection rules for the two products are structurally identical, so the gap is a fact about who buys them rather than a quirk of measurement. In the live sample I looked at, the VC domains were running Airtable forms as inbound deal-flow intake. That is the shape of the buyer: an organization that needs a shared relational database, has no engineers to spare, and has a queue of inbound submissions to triage.

Grant pipelines and deal flow are the two workloads that push a small organization past a spreadsheet fastest, and neither has an engineering budget attached.

One finding did not survive checking, and it is worth recording. I expected Webflow to be strongly over-represented, since Airtable plus Webflow is a well-known pattern. It sits on 10.02% of these domains, but on 13.61% of Notion's and 13.87% of Zapier's, so Airtable is mid-pack and the claim is not there. Squarespace is the one that held up at 6.80%, more than double Notion's share and the highest in the peer group, which fits the small-team profile far better than an agency tool would.

Geography produced the one result I would flag as shared rather than distinctive. France is Airtable's third largest market at 5.69% of the customers we can place, ahead of Australia, Canada, and Germany, which is not where a US workplace tool usually lands. My first instinct was to write that up as an Airtable strength. Then I ran the same measurement across the peer group and found Notion at 5.61%, effectively identical, while Slack, Miro, and Atlassian all sit near half that. So the finding is real but it is not Airtable's: French organizations over-index on flexible workspace tools generally. I would rather report that accurately than claim a win that belongs to a category.

The age data contains a quieter surprise. 61.33% of these organizations were founded in 2010 or later, which reads as a young customer base until you compare it. Notion sits at 72.14% and Slack at 71.51%, so Airtable is the least startup-weighted of the three. Nearly a quarter of its customers predate 2000, and 7.94% were founded before 1960. That matches the shape of the top of this list, where the verified names are industrial and pharmaceutical companies a century old. Airtable has done something its closest comparison has not, which is reach established organizations without losing the small teams that adopted it first.

Two limits are worth stating before anyone builds a campaign on this. First, the count leans on domain verification, so an organization that quietly embeds a public Airtable base on one page, never links to it, and never verifies its domain is one we are likely to miss. The direction of that error is knowable even though its size is not, because a site we cannot see never enters the sample we could measure it from. This list undercounts rather than overcounts. Second, 9,472 of the 10,987 domains resolve to a named organization, an 86% match rate that is high for this kind of data and reflects that verified domains belong to real registered companies, but the remaining 1,515 are still absent from every industry, size, and country breakdown on this page.

If you are working this list, the practical read is straightforward. Sort by company size and treat the two ends as different motions. The enterprise head is a governance conversation, because a verified domain usually means someone has already had the shadow IT discussion and wants managed accounts. The long tail is a product-led conversation with a team that picked Airtable themselves. The one thing I would not do is quote the total as a usage number. At TechnologyChecker.io we would rather publish a number with a known meaning than a bigger number with a vague one, and here the honest meaning is 10,987 organizations that have formally claimed Airtable, of which 9,472 we can name.