Companies Using Woopra

Woopra has been around since 2008, and it shows in how sites load it. A domain counts here when its pages load a script from static.woopra.com. Our October 2026 crawl finds 1,936 live domains, 1,110 matched to a company, 9th of 16 in Product Analytics. I checked 100 random live domains with a headless browser and a raw fetch: 87 carried Woopra's tag, eight showed none in the page (several load their tags through Google Tag Manager, which a raw page doesn't reveal), two no longer resolved and three blocked us.

Old snippets still work

Woopra's tag has changed shape several times, and the old versions keep working. Among the domains where we log third-party scripts, 1,343 load the current w.js tracker, 225 still call the legacy woopra.js, 57 a root-level w.js, 46 a versioned /js/t/ path and 39 woopra.v2.js. I fetched all five addresses and every one still serves, and the legacy script still posts to Woopra's tracking endpoint. Only two one-off hosts, each on a single domain, are dead. Some snippets carry an "app":"wordpress" setting from Woopra's WordPress plugin.

Sales signal: a domain still calling woopra.js has kept the same tag for years. Qualify it before you pitch, starting with whether anyone still reads the data.

Platforms that add Woopra for their customers

Woopra's project setting tells you who reads the data, and most sites name their own domain. A few platforms put Woopra in their templates. Florist Touch, which builds florists' websites, appears on 56 Woopra domains, and the ones I opened track into Florist Touch's own project. Tujuhub's Indonesian course pages (19 domains) and Trendku's sites (17) carry it in their templates too. Together that's 92 domains, 4.75% of the count. Evolution Wellness tracks its Fitness First and Celebrity Fitness sites in Indonesia, Thailand and the Philippines into Evolution Wellness projects, so that's one customer. Appier's own engagement SDK, AIQUA, sits on 54 Woopra domains.

Sales signal: strip the platform templates before you count accounts. A florist on Florist Touch never chose Woopra; Florist Touch did.

Flat, with an older base

The chart reads 1,715 in June, 1,880 in July, 1,925 in August, 1,943 in September and 1,936 in October. The June step is our crawl: the domains we cover turn over every month as dead sites drop out and new ones come in, and our detection signals widened. Since then the line has barely moved. 368 domains dropped Woopra after tracking began on 16 March 2026, and 62 of them still run it on another hostname. The customers are older companies too: only 8.79% of matched companies were founded in the 2020s, the lowest of the six product-analytics profiles I compared, where Heap sits at 16.18% and PostHog at 43.23%.

"Woopra's install base is older companies running older tags. 225 domains still call the legacy woopra.js script." - David Thomson, CTO at TechnologyChecker.io

Sales signal: this is a stable list of about 1,900 domains with few young companies on it. It suits replacement pitches better than upsell.

Who the customers are

58.31% of matched companies with a known size have 1 to 10 employees and 25.17% have 11 to 50. Seventeen have more than 1,000 staff. Larger accounts tend to run Woopra on one property rather than the main site: AppLovin on its MAX dashboard, Nylas on its developer docs, SRAM on a staging host. AppLovin is the one Woopra itself names; its customer stories page includes it, and our crawl confirms the tag. Unilab, NMI and G.W. Lisk run Woopra on their main sites.

Sales signal: at the larger accounts, find the product or developer-relations team that owns the property. At the small ones, talk to the founder or the agency that built the site.

Where they are and what they do

The United States has 424 matched companies, the United Kingdom 117, Australia 64 and Canada 43, together 58.4% of the 1,110. Brazil (42) and India (40) come next, ahead of every continental European country. Industry is flat: Software Development leads at 6.92% and no row reaches 7%, with IT services, retail, internet companies and agencies close behind. Colleges, zoos, gyms and charities make up a long tail.

Sales signal: for an English-language outbound list, filter to the four big English-speaking markets and you keep most of it. Brazil and India are the surprise pockets, each about 40 companies.

Overlap with the bigger tools

None of Woopra's rivals passes our switching tests. Mixpanel runs beside Woopra on 48 live domains, Amplitude on 37 and Heap on 29. Since March, six domains dropped Woopra and now run Amplitude, three Mixpanel and two Heap. Those are small numbers, and I wouldn't build a churn story on them. The bigger fact is Google Analytics on 77.59% of Woopra domains and Google Tag Manager on 69.93%: Woopra is usually the second analytics tool.

"We can't see Woopra sites leaving for Mixpanel or Amplitude in any number. Eleven domains in seven months is noise." - David Thomson, CTO at TechnologyChecker.io

Sales signal: a rival selling against Woopra should pitch one product-analytics tool beside Google Analytics instead of two, and lead with the cost of running both.

The stack around it

WordPress runs on 38.77% of the 1,932 Woopra domains in our stack data, Elementor on 9.16%, Divi on 2.8% and Webflow on 2.59%. Older counters persist: Clicky on 4.3%, Statcounter on 3.88%, WordPress.com Stats on 3.67%. CRM tags are thin in our table, with Zoho on 3.21%, Intercom on 1.71% and Salesforce on 1.04%.

Sales signal: WordPress agencies and plugin makers will recognise this base, and analytics consolidation tools have an opening, since most of these sites run Woopra beside Google Analytics.

What it costs and who owns it

Appier, listed in Tokyo, completed its acquisition of Woopra in October 2022. Woopra's pricing page (15 October 2026) lists Pro from $999 a month with 50 seats, two years of data retention and a 30-day trial, and Enterprise on quote with warehouse sync, single sign-on and AI features. No free plan is listed. Woopra launched at WordCamp Dallas in March 2008, and WordPress still runs on 38.77% of its domains.

Sales signal: a $999 floor and a base where most matched companies have ten or fewer staff don't fit together. Expect a share of the small Woopra sites to be long-standing installs that a cheaper tool could replace.

Key takeaways

1. 1,936 live domains, 9th of 16 in Product Analytics, flat since July.

2. Five generations of snippet, all still serving, with 225 domains on the legacy woopra.js.

3. Platform templates from Florist Touch, Tujuhub and Trendku are 4.75% of the count.

4. An older customer base: 8.79% founded in the 2020s, the lowest of six product-analytics profiles.

5. Google Analytics on 77.59% of Woopra domains; Mixpanel, Amplitude and Heap beside it on 48, 37 and 29.

How to use this list

Remove the platform templates, merge Evolution Wellness's domains, then split by company size. For the full list of 1,936 Woopra domains with company, size and stack data, explore TechnologyChecker.io. Our web analytics tools analysis covers the analytics tags these sites run beside Woopra.