Companies Using Thinkific

I analysed Thinkific against our September 2026 crawl. We find a Thinkific school on 3,408 domains, and 2,141 of them match a company record. Thinkific itself reports more than 35,000 customers in its May 2026 results release, so this page covers the part of that base with a domain of its own. Schools left on a default thinkific.com address all sit under one domain and cannot be counted one by one.

Every detection is a school Thinkific serves

We match Thinkific on its session cookie, its JavaScript object and scripts from cdn.thinkific.com. All three come from Thinkific's servers, so a detection means a school that is live. The hosts show the deployment shape: apex domains are 29.2% of detections, courses. subdomains 16.8%, learn. 10.4% and academy. 6.0%.

A browser check was not possible. Thinkific runs Cloudflare Bot Management on most schools, and our headless browser got the challenge page on all 24 hosts we sampled. DNS answered instead: 18 of the 24 point a CNAME at a school on thinkific.com, and the other 6 are root domains, which cannot. The CNAME names are provisioned per customer, makelearninghub for Make and teamaptlearning for Moniepoint, so each row is an individual school.

Sales signal: the detection host tells you which team owns the school. An academy. subdomain at a software company often belongs to the customer education team.

The August step is our crawl catching up

The usage chart runs 1,150 in June, 1,301 in July, 2,568 in August and 3,408 in September. 1,755 of today's domains were first detected in August and 391 in September. That is our crawl starting to resolve the subdomains schools live on, together with the monthly turnover of the domains we crawl.

"The line doubled in August because we started seeing the courses. and academy. subdomains Thinkific had been serving all along. Quote the September level and leave the slope alone." - David Thomson, CTO at TechnologyChecker.io

Sales signal: judge a school by its own history. A newly detected school is usually an established one that our crawl has only now reached.

Coaches first, customer academies second

69.61% of matched companies employ 1 to 10 people and 21.49% employ 11 to 50. Three in four were founded in 2010 or later. The industry table agrees: coaching, e-learning and education rows are 32.67% of the base, and 1,455 of the 2,141 matched companies are in the United States, the United Kingdom, Canada, Australia or New Zealand.

The second group is smaller and easier to spot. Software Development is 4.89% of matched companies, and the named list shows it: Meltwater, Make, Anaconda, Kissflow, Yugabyte, Cognigy and Incorta all run academies on Thinkific. So do nonprofits such as the Urban Land Institute and NeighborWorks America. Dallas Theological Seminary, at courses.dts.edu, is both in our data and in Thinkific's own case studies.

Sales signal: for anything sold to customer-education teams, filter this list to Software Development and to companies above 50 employees. 60 companies employ more than 200 people.

The stack Thinkific supplies, and the one customers choose

Some co-occurrence numbers on a hosted platform describe the host. Ruby on Rails is on 95.69% of Thinkific domains, Envoy on 95.37%, Cloudflare Bot Management on 89.40% and Cloudflare on 98.14%. Stripe on 42.92% is Thinkific Payments, which Thinkific builds on Stripe. None of that is a customer decision, so we keep it out of the stack table.

The customer choices are marketing tools. The Facebook Pixel is on 42.66%, the LinkedIn Insight Tag on 9.09% and HubSpot on 8.74%, with ActiveCampaign at 8.07% ahead of Mailchimp at 6.79%. Wistia at 14.65% sits in between, because Thinkific hosts uploaded videos with Wistia. WordPress at 31.13% is the main company site, joined to the school because both share a domain.

Sales signal: about four in ten schools run the Facebook Pixel, so paid social is the most common tracked channel here. Email is split, with no email platform above 8.07%.

No switching to report

56 domains dropped Thinkific since March 2026, too few for a migration table. The pair you would expect, Thinkific and Teachable, shows 34 domains that have ever run both, and 88.2% still run both.

"Thirty of the 34 domains that ever ran both Thinkific and Teachable still run both. At that size it is a handful of creators keeping two schools open." - David Thomson, CTO at TechnologyChecker.io

What G2 reviewers say

Thinkific scores 4.5 out of 5 across 405 G2 reviews. Ease of use leads the praise with 92 mentions. The complaints are about ceilings: limited features (41), limited customization (39) and missing features such as SCORM (30). That matches the deployment we see, where the brand site often stays on WordPress (31.13%) or Squarespace (6.17%) and the school sits on a subdomain Thinkific controls. Owners get an easy school and give up design control over it.

Sales signal: SCORM is a corporate training standard, so those complaints point at the larger academies on this list, the ones most likely to outgrow the defaults.

Key takeaways

1. 3,408 domains and 2,141 companies, against Thinkific's own figure of more than 35,000 customers.

2. Second among hosted course platforms, behind Teachable's 4,400 and ahead of LearnWorlds' 2,636.

3. 69.61% of matched companies employ 1 to 10 people.

4. 62% of domains were first detected in August or September 2026, which reflects our crawl's reach.

5. Rails, Envoy and Stripe come with the platform and say nothing about the buyer.

How to use this list

Filter on company size and industry first, then read the detection host to find the team that runs the school. For the full list of 3,408 Thinkific domains with company, size and stack data, explore TechnologyChecker.io.