Companies Using Bold Options

Bold Product Options changed hands, and its script moved. Bold Commerce launched Product Options on the Shopify App Store in December 2012. Shop Circle now sells it from the same listing as SC Product Options, and it loads the script from new addresses. Our rule still matched the old one, so the first job was to separate stores that run the app from stores that only carry its leftovers. After that, our October 2026 crawl counts 4,002 live domains, 1,690 matched to a company, 6th of 59 in Product Customization with 2.54%.

Nearly a quarter of the raw count runs nothing

The raw count was 5,250 after for-sale and gambling titles. I fetched every one of those homepages on 15 October. 1,095 called only option.boldapps.net, which now answers with a Kubernetes "forbidden" message behind a certificate that fails verification, 121 held the app's settings with no script, and 31 more had only the dead address in our 45-day script record. That's 1,247 removed. Of the 4,003 kept that day, 3,725 loaded a working address on the homepage, 3,144 of them options.shopapps.site and 1,152 the Shopify app embed. A browser check on 40 random dead-address stores found the app running on none.

Sales signal: if your list came from a raw technology lookup, nearly one Bold Options store in four isn't using it. Filter on the current addresses before you build a migration pitch, or you'll be pitching stores that already moved on without cleaning their theme.

One month of clean data

The cleaned series has one point, October 2026, because the cut comes from one fetch. Churn is slow. Since 16 March 2026, 707 domains dropped the app on at least one hostname, and 61 of those still run it on another.

"Bold Options' raw count holds 1,247 stores that still carry the old Bold code. It points at a server that stopped serving the script, so those stores run nothing." - Emma Davies, Data Analyst at TechnologyChecker.io

Sales signal: the 1,095 dead-address stores are their own prospect list. Their product pages were built around custom options that no longer appear, which is a concrete problem to open with.

Established stores and side shops

66.94% of matched companies with a known size have 1 to 10 employees and 26.09% have 11 to 50. Age is what stands out: only 7.21% were founded in the 2020s, against 28.23% on Tabs Studio's profile, and 24.21% before 2000. The big names run it on a side shop: the Los Angeles Times on store.latimes.com, Life Fitness on shop.lifefitness.com, Perry's Steakhouse on its online market. Vera Bradley runs it on its main store.

Sales signal: expect older themes and teams who inherited the setup. An audit offer that lists what still loads, and what doesn't, fits these stores better than a feature pitch.

Clubs, golf and the English-speaking world

The United States has 1,062 matched companies, then the United Kingdom (154), Canada (124), Australia (98) and New Zealand (24): 1,462 of the 1,690 we matched. Retail leads the industries at 19.65%, but the made-to-order labels behind it show what stores use it for: jewellery (4.09%), sporting goods (3.54%), motor vehicles (2.75%), design (2.44%) and printing (2.2%). Sports clubs show up by name: Como 1907, U.C. Sampdoria, Wycombe Wanderers, Sacramento Republic FC, the Edmonton Elks, NRG and Cloud9. So do golf makers Tour Edge and Bettinardi.

Sales signal: club shops are a reachable niche. Their kit changes by season, so time a personalisation or fulfilment pitch before a launch rather than during one.

Same owner, two options apps

Bold Options has no switching rows. The overlap worth knowing is with HulkApps Infinite Product Options, which had a cleaned count of 5,318 in our October crawl. HulkApps announced it was joining Shop Circle, so the two options apps share an owner. Shopify removed Hulk Product Options from the App Store on 15 October 2026 after a security incident, and its listing now says the app isn't currently available. 25 domains ran working copies of both when we fetched them in October.

"Shop Circle owns the two largest options apps in this category, and only SC Product Options is still on the App Store." - Emma Davies, Data Analyst at TechnologyChecker.io

Sales signal: stores that ran Hulk Product Options may be looking for a replacement, so check what they load now before you pitch. For Shop Circle, the dead-address Bold stores are a ready-made win-back list.

The stack around it

Across the 4,002 live domains in our stack base, Google Analytics runs on 76.99%, Klaviyo on 33.43% and Mailchimp on 17.64%, about double the 8.56% on Kiwi Sizing's stores. Judge.me (22.54%) leads the review apps, and Instafeed is on 15.47%.

Sales signal: a Bold Options store still on Mailchimp is a reasonable prospect for a Shopify-first email tool. Expect a long-standing setup rather than a new build.

What it costs, and what merchants say

SC Product Options' App Store listing (15 October 2026) is free to install, with Basic at $14.99 a month and Premium at $39.99, or $149.99 and $399.99 a year, each with a 14-day trial. Merchants rate it 4.6 from 1,254 reviews; 86% are five stars and 6% one star. Shopify's summary says merchants value complex option logic and priced add-ons, and praise hands-on support with theme conflicts.

Sales signal: conditional logic and priced extras sit on the $39.99 plan, so stores that use them pay more and have the clearest reason to compare. Theme conflicts come up in the reviews, which gives theme developers an opening.

Key takeaways

1. 4,002 live domains after removing 1,247 that carry only dead or settings-only code; 6th of 59 with 2.54%.

2. The app is Shop Circle's SC Product Options now, loading from options.shopapps.site or a Shopify app embed.

3. An old base: 7.21% founded in the 2020s, 24.21% before 2000.

4. Made-to-order trades and sports clubs stand out among matched companies.

5. Shop Circle also owns HulkApps, whose options app Shopify removed from the App Store on 15 October 2026 after a security incident.

How to use this list

Start from stores loading a current address, then filter by country and size. For the full list of 4,002 Bold Options domains with company, size and stack data, explore TechnologyChecker.io.