Companies Using Bold Commerce

I expected Bold Commerce to be one of the easier Shopify apps to count. A domain counts when a page loads a script from boldapps.net or boldcommerce.com, and Bold has served its apps from those two domains for more than a decade. The rule is exact. What it counts is the problem. Our October 2026 crawl finds Bold code on 13,087 live domains, but that raw number holds every Bold app a store ever installed and never fully removed, including two whose scripts can no longer load. Take those out and Bold is on 10,683 live domains, 5th in Website Personalization with 5.19%. Bold's homepage claims 800K merchants and says 760,000+ have installed its apps. Those are running totals, not live stores.

What we cut, and what's left

In the 45 days to 13 October I recorded which Bold address each of 12,643 live domains called. 2,403 called only option.boldapps.net or mc.boldapps.net. Both now point at a server that answers as a Kubernetes API, and Chrome rejects its certificate, so the scripts never run. Product Options now belongs to Shop Circle, and Multi-Currency is marked not currently available on the App Store. Those stores are out of the count. Among the domains that remain, Subscriptions leads with 3,595, then the pricing engine and Custom Pricing (2,620), Upsell (2,077), Recurring Orders (1,454) and Bundles (1,331). 5,450 load Subscriptions or Upsell, the two storefront apps on Bold's current Shopify App Store page, and 2,198 call only Recurring Orders or Bundles.

Sales signal: filter before you call anyone. A store on Subscriptions or Upsell is a live Bold account. A store whose only Bold code is Recurring Orders or Bundles may have stopped using Bold without cleaning its theme; in our sample, Bundles often answered "not installed".

One month of clean data

The cleaned series has one point, October 2026, because the cut depends on the scripts each store calls today and earlier months can't be cleaned the same way. Counted raw, our category table still shows Bold at 13,205, 3rd in the category. Churn is steady but slow. Since we began tracking Bold on 16 March 2026, 2,348 domains dropped it on at least one hostname; 2,131 dropped it entirely, and 212 still run Bold on another hostname.

"Bold's raw number overstates it by nearly a fifth. 2,403 stores carry only a Bold script that can't load any more, and they don't belong in a count of Bold users." - Emma Davies, Data Analyst at TechnologyChecker.io

Sales signal: this is a mature base that drains slowly. For a rival subscription or upsell app, the 2,131 domains that dropped Bold since March are worth a look, but check that the store is still trading first.

Small, older Shopify stores

67.58% of matched companies with a known size have 1 to 10 employees and 24.76% have 11 to 50. Only 16 have more than 1,000 staff, and most run Bold on a side shop: SpaceX on shop.spacex.com, Hooters on shop.hooters.com, MG Motor UK on shop.mg.co.uk. Age is what sets Bold apart. 54.51% were founded in the 2010s and only 12.06% in the 2020s, against 27.26% on Intelligems' profile. Bold Upsell's listing dates from April 2012, and the customer base looks like stores that installed their apps years ago and kept them.

Sales signal: expect older themes, slow buying cycles and a fair chance that nobody on the team remembers why a Bold script is there. An audit offer ("here is what's still loading on your store") opens more doors here than a feature pitch.

Museums, restaurants and coffee

The United States has 2,930 matched companies, then the United Kingdom (443), Canada (350), Australia (323) and New Zealand (85); those five hold 4,131 of the 4,822 matched companies. Retail leads the industries at 11.83%, but the more telling cluster is food. Food and Beverage Services, Food & Beverages, Food and Beverage Manufacturing and Restaurants add up to 19.96%, which fits Bold's subscriptions history. There's a second group too: institutions and restaurant groups selling merchandise through Bold. The Getty, the Whitney, the New-York Historical Society and Australia's Civil Aviation Safety Authority are on the list, and so are Landry's and Perry's Steakhouse.

Sales signal: museum shops and restaurant merchandise stores are a small, reachable niche. They run Shopify as a side channel with a thin team, so they buy apps that work without much attention.

No switching rows

Bold has no published switching flows. The one candidate, 15 domains that dropped Bold and now run Demandbase, failed our checks. Twelve of the 15 redirect to one 3D-printing filament retailer, printedsolid.com, a 13th no longer resolves, and the last two belong to one fishing-gear store, rambler.co. They all changed between 27 August and 4 September. Bold sells Shopify apps and Demandbase sells B2B account-based marketing, so this was two retailers rebuilding their sites. The more useful overlap is Rebuy: 225 domains run Bold and Rebuy today, out of 317 ever seen with both.

"The only candidate switching row on Bold was two retailers and their alias domains. It told us about two site rebuilds, not about Bold." - Emma Davies, Data Analyst at TechnologyChecker.io

Sales signal: don't build a "Bold to Demandbase" story. For upsell vendors, the 225 shared Rebuy stores are the group to study, since a store running two upsell-capable apps is a consolidation conversation.

The stack around it

Across 10,683 live Bold domains, Shopify runs on 99.96%. Shop Pay (76.96%), Apple Pay (75.17%) and PayPal (65.09%) are the usual checkout buttons, and Google Analytics is on 75.53%. Email gives away the age of these stores. Klaviyo is on 36.98% and Mailchimp on 23.68%; on Intelligems stores, Klaviyo is on 88.93% and Mailchimp on 4.94%. Judge.me (19.55%) and Yotpo (9.01%) lead reviews, and Instafeed is on 14.99%.

Sales signal: a Bold store still on Mailchimp is a likely prospect for a Shopify-first email tool, and an email agency can use the Bold list as a shortcut to older stores that haven't moved their email.

What Bold charges, and what merchants say

Bold's Subscriptions listing (13 October 2026) starts at $24.99 a month plus a 2% transaction fee, then $49.99 plus 1% and $74.99 plus 0.9%, each with a 30-day trial. Bold Upsell is priced by Shopify plan, from $4.99 a month on Basic to $399.99 on Shopify Plus, with a 7-day trial. On the App Store, merchants rate Upsell 4.4 from 595 reviews and Subscriptions 4.0 from 381. Shopify's review summary for Upsell says merchants praise fast support and the results of combining Bold apps, while two critical reviews on the same listing complain about slow replies and offers interfering with a store's checkout.

Sales signal: the Subscriptions fee grows with a store's revenue, so the biggest Bold subscription stores pay the most and have the clearest reason to compare. For alternatives, see our profile of Recharge.

Key takeaways

1. 10,683 live domains after removing 2,403 stores whose only Bold scripts no longer load; 5th in Website Personalization with 5.19%.

2. 5,450 load Subscriptions or Upsell, Bold's two current storefront apps.

3. Small, older stores: 67.58% have 1 to 10 staff and 12.06% were founded in the 2020s.

4. Food and drink labels add up to 19.96% of matched companies, beside a museum and merchandise-shop niche.

5. No published switching rows; Rebuy shares 225 domains with Bold.

How to use this list

Start with stores loading Subscriptions or Upsell, then filter by country and size. For the full list of 10,683 Bold Commerce domains with company, size and stack data, explore TechnologyChecker.io.