Companies Using Mindbody

I analysed Mindbody against our September 2026 crawl. We find its booking widgets on 2,809 websites, and 2,268 of them match a company record. Mindbody says more than 40,000 businesses run on it, on its homepage, so we see about 7% of its customers: the ones that put Mindbody's booking on their own website. Our note on technology detection methods explains how a widget becomes a detection.

What the crawl sees, and what it misses

We detect Mindbody from its widgets: the healcode.js loader served from widgets.mindbodyonline.com or widgets.healcode.com, Mindbody's branded web components, and its Messenger booking assistant. Healcode was a widget company Mindbody bought in 2016, and the name survives in the code. In a browser check of 24 random detected sites, all 24 loaded a Mindbody widget.

Two groups stay out of view. Studios that take bookings only in the Mindbody app or through ClassPass, or that link to a Mindbody booking page without embedding anything, leave no widget on their site. And a widget can outlive the account: one of the 24 sites in our browser check told visitors it had moved to Momence while its page still loaded Mindbody's script.

Sales signal: this list is the part of Mindbody's base that sells classes on its own website. If you sell web design, SEO or ads to studios, these are the ones already treating their site as a booking channel.

The rise in the chart is our crawl

The chart reads 2,010 in June, 2,138 in July, 2,534 in August and 2,809 in September. 768 of today's live domains, 27.2%, were first detected in August or September. Those steps reflect changes on our side, both the domains we cover and the signals we detect Mindbody with, and the set of domains we crawl turns over every month as dead sites drop out and new ones are added.

"More than a quarter of the Mindbody sites on this page were first detected in August or September. Some of those studios are new to Mindbody and some are only new to us, and the crawl can't tell them apart. I'd use the September count and leave the curve alone." - Emma Davies, Data Analyst at TechnologyChecker.io

Sales signal: treat a newly detected studio as an established Mindbody customer. Its class packs, memberships and client history are probably already in the system, and that raises the cost of moving.

Studios with a teaching roster

Of 2,205 matched companies with a known size, 65.9% employ 1 to 10 people and 30.61% employ 11 to 50. On Acuity Scheduling the same bands are 86.01% and 11.62%. The gap is the business model. A studio running a timetable needs instructors and front-desk staff; an Acuity user is more often a practitioner selling their own hour.

The base is older, too. 53.85% of those with a founding year started in the 2010s and 23.59% in the 2000s; only 16.72% are from the 2020s, against 28.45% on Acuity. The oldest names on our list are dance companies, American Ballet Theatre (1940 in our company data) and Richmond Ballet (1957), both loading Mindbody's widget script on their main sites.

Sales signal: the buyer is a studio owner or manager with staff, not a solo practitioner. Filter to 11 to 50 employees for the 675 companies with a team to schedule and pay.

One vertical, one franchise

Wellness and Fitness Services is 57.21% of matched companies and Health, Wellness & Fitness another 14.65%: two LinkedIn labels for the same trade, 71.86% together. The domain names say the same. Of 2,819 live domains, more than 500 contain "yoga", more than 200 each contain "fitness" and "pilates", and 121 contain "spa".

The one multi-site brand of note is We Rock the Spectrum, a franchise of sensory gyms for children, on 31 domains, 1.1% of the base. Every franchisee runs its own Mindbody site, so each is a real customer location, but count the brand once. No other brand reaches more than a handful of domains.

Geography is English-speaking, with one twist. The United States has 1,535 matched companies, then Australia (188), Canada (179) and the United Kingdom (129). Acuity Scheduling's order is US, UK, Australia, Canada.

Sales signal: vertical tools can sell to this list with little filtering. Australia is the second market, ahead of Canada and the UK, and worth its own pitch.

Rivals, and where leavers go

Mindbody ranks #11 of 132 in Appointment Scheduling with 1%. The table is a mix: Calendly leads with 179,831 domains but books meetings, and the rest of the top ten includes tour, doctor and Shopify booking apps. The tools studios compare Mindbody with are smaller in our crawl: Boulevard (2,105), Momence (870), Glofox (419), Zen Planner (260) and Walla (126). vcita reaches small businesses another way: its profile shows 87.4% of its sites also running Duda, which points to sales through Duda's agency channel.

Switching is too thin to publish as a table. Mindbody is gone from every host on 262 domains since March 2026. The most common booking tool among them is Momence, on 5, then Walla (4), Calendly (3) and Boulevard (3). None runs Acuity Scheduling. Most leavers show no booking tool we detect at all, which can mean app-only booking, a closed studio or a tool we don't yet track.

"Of 262 sites that dropped Mindbody since March, no single rival has taken more than five. Studios leave one at a time, for different tools, and many stop embedding booking at all." - Emma Davies, Data Analyst at TechnologyChecker.io

Sales signal: there is no single competitor to position against. Momence turns up most often among leavers, so studio tools can use it as the comparison, but the churn is spread thin.

The website around the widget

WordPress runs on 49.7% of live Mindbody domains and Squarespace on 27.53%, with Elementor on 15.86%. That is a different builder mix from Acuity Scheduling, where Squarespace, Acuity's owner, is on 55.82%. GoDaddy hosts 35.05% and WP Engine 5.57%.

Studios spend on ads: the Facebook Pixel is on 39.27%, Google Ads conversion tracking on 9.15% and Google call conversion tracking on 3.23%, which fits businesses that still take bookings by phone. We keep Mixpanel (67.12%), Pendo (13.59%) and Bowtie (25.58%) out of the stack table. Mindbody's widgets load Mixpanel and Pendo, and Bowtie, a company Mindbody bought in 2019, loads with the Messenger assistant, so those numbers describe Mindbody itself.

Sales signal: half these studios run WordPress, so plugins and developers that work with Mindbody's widgets on WordPress reach the largest group. Four in ten already pay for Meta ads.

What G2 reviewers say

Mindbody rates 3.8 out of 5 across 590 G2 reviews. Ease of use leads the praise with 53 mentions and responsive support follows with 36. The complaints are about fit: updates that disrupt established workflows (25), missing features (23) and cost, including transaction fees (19). Mindbody's pricing page starts at $79 a month per location and charges 20%, capped at $30, on a new client's first purchase through its app. In a base where 65.9% employ ten people or fewer, those fees add up.

Sales signal: rivals pitch against cost and update fatigue. The 1,453 matched companies with ten or fewer staff are the likeliest to listen.

Key takeaways

1. 2,809 websites and 2,268 companies, about 7% of the 40,000 businesses Mindbody reports.

2. 71.86% of matched companies are fitness and wellness businesses.

3. Studios with staff: 30.61% employ 11 to 50 people, against 11.62% on Acuity Scheduling.

4. We Rock the Spectrum is the one franchise cohort, 31 domains or 1.1%.

5. No rival has taken more than 5 of the 262 domains that dropped Mindbody since March 2026.

How to use this list

Start with the United States and Australia, filter the industry column to fitness and wellness, and use the 11 to 50 band for studios with a team. Count We Rock the Spectrum once. For the full list of 2,809 Mindbody websites with company, size and stack data, explore TechnologyChecker.io.