KnowBe4's direct competitors in security awareness training include Proofpoint, with ZenGuide, Mimecast, with Engage, and Hoxhunt. On our crawl, 10.0% of KnowBe4 domains already route their email through Mimecast and 6.48% through Proofpoint. Our October 2026 crawl finds 62,974 domains whose owner verified them with KnowBe4, and this page is the list of companies that use KnowBe4, from Allianz, Walgreens and Michelin to thousands of firms with 11 to 50 staff.

The signal is a DNS record a KnowBe4 customer adds to verify its domain in the training console, so these are organisations with an account, not people who've seen a phishing test. KnowBe4 says it is trusted by more than 70,000 organisations. We file it under Security Testing & Compliance but don't publish a market share for it, because that table counts website seals and scanners rather than training platforms.

Published Mar 12, 2026 · Updated Oct 10, 2026 · Data analysed on October 10, 2026.

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KnowBe4 Usage Statistics

Our crawl reads KnowBe4's verification record on 51,458 domains in June 2026, 58,768 in July, 59,194 in August, 62,032 in September and 62,974 in October. Part of that rise is on our side: the set of domains we crawl turns over every month, with dead sites dropping out and new ones added, and our DNS coverage has widened. The count can barely fall, because companies rarely delete a verification record after a contract ends. Only 744 domains have lost it since 16 March 2026.

List of Companies Using KnowBe4

This list of companies using KnowBe4 shows 50 of the 53,551 companies we matched on TechnologyChecker.io. The brands that use KnowBe4 at the top of it are large: almost all have more than 10,000 employees. Because the signal is a DNS record, these aren't websites using KnowBe4 in the usual sense: the record sits on the company's main domain, and every company named on this page carried it when we checked in October 2026.

Download all 62,974 KnowBe4 customers with full company data, or create a signal to track when companies start or stop using KnowBe4.

Verified list of companies and domains where we detect KnowBe4 — sorted by company size. Companies matched to domains where we detect KnowBe4; a detection may be one storefront rather than a company-wide deployment.
CompanyDetection URLDomainCountryIndustryEmployeesTypeFoundedLinkedIn
Tata Consultancy Services Limited logoTata Consultancy Services Limited
tcs.comtcs.comIndiaIT Services and IT Consulting10001+Public Company1968https://linkedin.com/company/tata-consultancy-services
Allianz Group logoAllianz Group
allianz.comallianz.comGermanyFinancial Services10001+Public Company1890https://linkedin.com/company/allianz
Abbott logoAbbott
abbott.comabbott.comUnited StatesHospitals and Health Care10001+Public Company1980https://linkedin.com/company/abbott-
Stellantis logoStellantis
stellantis.comstellantis.comNetherlandsMotor Vehicle Manufacturing10001+Public Company2021https://linkedin.com/company/stellantis
Foundever Group logoFoundever Group
foundever.comfoundever.comUnited StatesOutsourcing and Offshoring Consulting10001+Privately Held—https://linkedin.com/company/foundever
Walgreens logoWalgreens
walgreens.comwalgreens.comUnited StatesRetail Pharmacies10001+Privately Held1901https://linkedin.com/company/walgreens
EPAM Systems Inc logoEPAM Systems Inc
epam.comepam.comUnited StatesIT Services and IT Consulting10001+Public Company1993https://linkedin.com/company/epam-systems
Compass Group logoCompass Group
compass-group.comcompass-group.comUnited KingdomFood and Beverage Services10001+Public Company1941https://linkedin.com/company/compass-group
Kyndryl logoKyndryl
kyndryl.comkyndryl.comUnited StatesIT Services and IT Consulting10001+Public Company2021https://linkedin.com/company/kyndryl
FORVIA Group logoFORVIA Group
forvia.comforvia.comFranceMotor Vehicle Manufacturing10001+Public Company—https://linkedin.com/company/forvia
Show 40 more KnowBe4 using companies as demo data
CompanyDetection URLCountryIndustryEmployeesTypeFounded
GE Healthcare logoGE Healthcare
gehealthcare.comgehealthcare.comUnited StatesHospitals and Health Care10001+Public Company1892https://linkedin.com/company/gehealthcare
Inspire Brands Inc. logoInspire Brands Inc.
stories.inspirebrands.cominspirebrands.comUnited StatesRestaurants10001+Privately Held2018https://linkedin.com/company/inspire-brands
Michelin logoMichelin
michelin.commichelin.comFranceMotor Vehicle Manufacturing10001+Privately Held1889https://linkedin.com/company/michelin
Fresenius Medical Care AG & Co logoFresenius Medical Care AG & Co
www.freseniusmedicalcare.comfreseniusmedicalcare.comGermanyHospitals and Health Care10001+Public Company1996https://linkedin.com/company/freseniusmedicalcare
WPP logoWPP
wpp.comwpp.comUnited KingdomAdvertising Services10001+Public Company1985https://linkedin.com/company/wpp
Boticário Group logoBoticário Group
grupoboticario.com.brgrupoboticario.com.brBrazilPersonal Care Product Manufacturing10001+Privately Held2010https://linkedin.com/company/grupo-boticario
Primark logoPrimark
primark.comprimark.comIrelandRetail10001+Privately Held1969https://linkedin.com/company/primark-stores-ltd
Circle K Corporation logoCircle K Corporation
circlek.comcirclek.comCanadaRetail10001+Public Company1951https://linkedin.com/company/circle-k
Coldwell Banker Real Estate LLC logoColdwell Banker Real Estate LLC
coldwellbanker.comcoldwellbanker.comUnited StatesReal Estate10001+Public Company1906https://linkedin.com/company/coldwell-banker
Holcim logoHolcim
holcim.comholcim.comSwitzerlandConstruction10001+Public Company1912https://linkedin.com/company/holcim
Archer Daniels Midland Company logoArcher Daniels Midland Company
adm.comadm.comUnited StatesFood and Beverage Manufacturing10001+Public Company1902https://linkedin.com/company/adm
Conduent Business Services logoConduent Business Services
conduent.comconduent.comUnited StatesIT Services and IT Consulting10001+Public Company2017https://linkedin.com/company/conduent
ALTEN Group logoALTEN Group
alten.comalten.comFranceEngineering Services10001+Public Company1988https://linkedin.com/company/alten
Wood logoWood
woodplc.comwoodplc.comUnited KingdomProfessional Services10001+Public Company1912https://linkedin.com/company/woodplc
MSC logoMSC
msc.commsc.comSwitzerlandTransportation, Logistics, Supply Chain and Storage10001+Privately Held1970https://linkedin.com/company/msc-mediterranean-shipping-co--s-a-
VML logoVML
vml.comvml.comUnited StatesAdvertising Services10001+Public Company1992https://linkedin.com/company/vml
Riachuelo logoRiachuelo
riachuelo.com.brriachuelo.com.brBrazilRetail10001+Privately Held1947https://linkedin.com/company/riachuelo
Compass logoCompass
compass.comcompass.comUnited StatesReal Estate1001-5000Public Company2012https://linkedin.com/company/compassinc
Coforge Limited logoCoforge Limited
coforge.comcoforge.comIndiaIT Services and IT Consulting10001+Public Company2004https://linkedin.com/company/coforge-tech
Nationwide Mutual Insurance Company logoNationwide Mutual Insurance Company
nationwide.comnationwide.comUnited StatesInsurance10001+Privately Held—https://linkedin.com/company/nationwide
FNB logoFNB
fnb.co.zafnb.co.zaSouth AfricaBanking10001+Public Company1838https://linkedin.com/company/fnbsa
Oxxo logoOxxo
oxxo.comoxxo.comMexicoRetail10001+Privately Held1978https://linkedin.com/company/oxxo
Bon Secours Mercy Health logoBon Secours Mercy Health
bsmhealth.orgbsmhealth.orgUnited StatesHospitals and Health Care10001+Nonprofit—https://linkedin.com/company/bon-secours-mercy-health-system
Enel logoEnel
enel.comenel.comItalyUtilities10001+Public Company—https://linkedin.com/company/enelgroup
CNH logoCNH
cnh.comcnh.comUnited KingdomMachinery Manufacturing10001+Public Company2013https://linkedin.com/company/cnh
Millicom logoMillicom
millicom.commillicom.comLuxembourgTelecommunications10001+Public Company1992https://linkedin.com/company/millicom-international-cellular-tigo
Goodyear logoGoodyear
goodyear.comgoodyear.comUnited StatesMotor Vehicle Manufacturing10001+Public Company1898https://linkedin.com/company/goodyear
American International Group, Inc. logoAmerican International Group, Inc.
aig.comaig.comUnited StatesInsurance10001+Public Company1919https://linkedin.com/company/aig
State of Ohio logoState of Ohio
ohio.govohio.govUnited StatesGovernment Administration10001+Government Agency—https://linkedin.com/company/state-of-ohio
Arby's logoArby's
arbys.comarbys.comUnited StatesRestaurants10001+Privately Held1964https://linkedin.com/company/arby's
Cencora, Inc. logoCencora, Inc.
cencora.comcencora.com—Hospitals and Health Care10001+Public Company—https://linkedin.com/company/cencoraglobal
Maybank Group logoMaybank Group
maybank.commaybank.comMalaysiaBanking10001+Public Company1960https://linkedin.com/company/maybank
Suez logoSuez
suez.comsuez.comFranceEnvironmental Services10001+Privately Held1990https://linkedin.com/company/suez
Anywhere Real Estate Inc. logoAnywhere Real Estate Inc.
anywhere.reanywhere.reUnited StatesReal Estate5001-10000Public Company—https://linkedin.com/company/anywhere-real-estate-inc
University of Illinois logoUniversity of Illinois
illinois.eduillinois.eduUnited StatesHigher Education10001+Educational1867https://linkedin.com/company/university-of-illinois-urbana-champaign
Aldi, Inc. logoAldi, Inc.
aldi.usaldi.usUnited StatesRetail10001+Privately Held1976https://linkedin.com/company/aldi-usa
Motherson Group. logoMotherson Group.
motherson.commotherson.comIndiaMotor Vehicle Manufacturing10001+Privately Held1975https://linkedin.com/company/mothersongroup
Det Norske Veritas group. logoDet Norske Veritas group.
dnv.comdnv.comNorwayPublic Safety10001+Privately Held1864https://linkedin.com/company/dnv
Novant Health logoNovant Health
novanthealth.orgnovanthealth.orgUnited StatesHospitals and Health Care10001+Nonprofit1997https://linkedin.com/company/novanthealth
Sedgwick logoSedgwick
sedgwick.comsedgwick.comUnited StatesInsurance10001+Privately Held1969https://linkedin.com/company/sedgwick

There are 62,974 companies and domains where we detect KnowBe4, sign up to download the entire KnowBe4 dataset.

Here are some of the recognisable companies using KnowBe4 and brands using KnowBe4 in 2026. Each domain carried a KnowBe4 verification record when we checked it in October 2026:

  • Allianz: the German insurance group, on allianz.com
  • Walgreens: the US pharmacy chain
  • Stellantis: the European carmaker, on stellantis.com
  • Michelin: the French tyre maker
  • Tata Consultancy Services: the Indian IT services company
  • Abbott: the US healthcare company
  • GE HealthCare: the medical technology company
  • Primark: the Irish fashion retailer
  • AIG: the US insurer
  • State of Ohio: on ohio.gov

Which Countries Use KnowBe4 the Most?

Which countries use KnowBe4 the most? The United States, with 29,937 of the 53,551 companies we matched (55.9%). The United Kingdom (3,891), Canada (3,034), Germany (1,988) and Australia (1,889) follow. The five main English-speaking countries hold 39,158 matched companies, about 73%. In Europe, the Netherlands (1,332) and Switzerland (969) are the next largest markets.

🇺🇸United States29,93755.9%
🇬🇧United Kingdom3,8917.3%
🇨🇦Canada3,0345.7%
🇩🇪Germany1,9883.7%
🇦🇺Australia1,8893.5%
🇳🇱Netherlands1,3322.5%
🇨🇭Switzerland9691.8%
🇮🇹Italy5981.1%
🇧🇷Brazil5931.1%
🇫🇷France5831.1%
🇧🇪Belgium4540.8%
🏳️South Africa4510.8%
🇪🇸Spain4410.8%
🇳🇿New Zealand4070.8%
🇸🇬Singapore3980.7%

Share of the 53,551 KnowBe4 domains we matched to a company record — 85.0% of the 62,974 we detect. Top 15 countries shown, so these do not sum to 100%. Domains with no matching company record are not represented here and skew small and independent.

KnowBe4 Market Share Among Security Testing & Compliance

What is KnowBe4's market share? We don't publish one. Our Security Testing & Compliance table at TechnologyChecker.io is built mostly from website seals and scanners, such as eNamad (26,579 domains), HaveIBeenPwned (18,411) and Detectify (5,485), and KnowBe4 sits at the top of it with 49.18%. That ranking means little. Its real rivals in awareness training, such as Proofpoint, Mimecast and Hoxhunt, aren't measured on the same basis, so a share would compare KnowBe4 with the wrong tools. Read 62,974 as an absolute count of domains with a KnowBe4 record.

Customers63.0KCompanies using KnowBe4
Companies Analyzed53.6KWith LinkedIn company data

KnowBe4 Customers by Company Size & Age

What size organisations typically use KnowBe4? Small and mid-sized ones. Of the matched companies with a known headcount, 29.51% have 11 to 50 employees, 24.78% have 51 to 200 and 24.72% have 1 to 10, based on our enriched company data. 3,424 companies have more than 1,000 staff (6.53%), including Allianz, Walgreens, Stellantis and Tata Consultancy Services.

Company Size Distribution

Company Age (Founded Decade)

KnowBe4's customers skew old. 51.19% of matched companies with a known founding year started before 2000, and 14.45% before 1960. The 2010s are the largest single decade at 22.13%, and only 7.61% were founded in the 2020s. The oldest names on the list include FNB in South Africa (1838), DNV (1864) and the University of Illinois (1867).

What Industries Use KnowBe4 the Most?

Financial Services leads at 5.74%, then Construction (4.67%), Insurance (4.64%) and Hospitals and Health Care (3.3%), based on our enriched company data. Financial services and insurance together make up 10.38%. No industry reaches 6%, so KnowBe4 is bought across the economy, with regulated sectors a little ahead.

Financial Services2,833 (5.74%)
Construction2,305 (4.67%)
Insurance2,291 (4.64%)
Hospitals and Health Care1,630 (3.3%)
Software Development1,582 (3.2%)
IT Services and IT Consulting1,558 (3.16%)

Insurance companies using KnowBe4 include Allianz, AIG and Nationwide, each with a verified domain. Healthcare organisations on KnowBe4 include Abbott, GE HealthCare, Fresenius Medical Care and Bon Secours Mercy Health. Public-sector users of KnowBe4 include the State of Ohio and the University of Illinois.

Tech Stack of KnowBe4-Powered Websites

These percentages are of the 63,389 live KnowBe4 domains. Microsoft 365 handles email on 55.31% against Google Workspace on 7.79%, about seven to one. The email-security layer is visible too: Mimecast on 10.0%, Proofpoint on 6.48%, Barracuda on 4.2% and Sophos on 1.9%. Duo Security (3.09%) and 1Password (1.83%) are the identity tools that show up most, and Salesforce is on 7.48%.

Email & Webmail

A favicon of Microsoft 365
Microsoft 365
35,062 (55.31%)
A favicon of Apple iCloud Mail
Apple iCloud Mail
11,364 (17.93%)
A favicon of Google Workspace
Google Workspace
4,941 (7.79%)
A favicon of Zoho Mail
Zoho Mail
414 (0.65%)
Yahoo Mail
398 (0.63%)
A favicon of Proton Mail
Proton Mail
44 (0.07%)

Identity & Access (SSO/CIAM)

A favicon of Duo Security
Duo Security
1,960 (3.09%)
A favicon of Facebook Login
Facebook Login
1,262 (1.99%)
A favicon of 1Password
1Password
1,158 (1.83%)
A favicon of Google Sign-in
Google Sign-in
532 (0.84%)
A favicon of Linkedin Sign-in
Linkedin Sign-in
210 (0.33%)
A favicon of Auth0
Auth0
194 (0.31%)

CRM

A favicon of Salesforce
Salesforce
4,743 (7.48%)
A favicon of Zoho
Zoho
1,498 (2.36%)
A favicon of Intercom
Intercom
559 (0.88%)
Amazon Business
503 (0.79%)

Web Analytics

A favicon of Google Analytics
Google Analytics
44,860 (70.77%)
A favicon of Cloudflare Browser Insights
Cloudflare Browser Insights
4,352 (6.87%)
A favicon of Site Kit
Site Kit
2,333 (3.68%)
A favicon of Matomo Analytics
Matomo Analytics
1,506 (2.38%)
A favicon of Snowplow Analytics
Snowplow Analytics
1,355 (2.14%)
A favicon of MonsterInsights
MonsterInsights
1,326 (2.09%)

Email Security

A favicon of Mimecast
Mimecast
6,341 (10%)
A favicon of Proofpoint
Proofpoint
4,107 (6.48%)
Barracuda
2,665 (4.2%)
A favicon of Sophos
Sophos
1,205 (1.9%)
Hornetsecurity
363 (0.57%)

KnowBe4 Customer Reviews with Pros and Cons

Based on aggregated G2 reviews, KnowBe4 scores highest for automated training and a full-featured platform (144 mentions) and its user-friendly interface (139). The most common criticisms are phishing issues (37), such as conflicting alerts, and training modules that feel repetitive (33).

Generated from real user reviews on G2

Pros
  • Users appreciate the automated training and full-featured platform that enhances cybersecurity awareness and keeps employees informed.(144 reviews)
  • Users value the user-friendly interface of KnowBe4, making security training management simple and efficient.(139 reviews)
  • Users value the flexibility in topic selection and training assignment, enhancing engagement and effectiveness in security awareness.(59 reviews)
  • Users appreciate the responsive customer support from KnowBe4, making it easy to resolve issues effectively.(58 reviews)
  • Users value the educational content of KnowBe4, enhancing security awareness and making training engaging and effective.(57 reviews)
Cons
  • Users face phishing issues with alerts conflicting, and the training lacks advanced proactive features and integration.(37 reviews)
  • Users find some training modules to be repetitive and simplistic, leading to disengagement among tech-savvy employees.(33 reviews)
  • Users feel that there are limited customization options, making it difficult to tailor the training to their needs.(31 reviews)
  • Users find the initial setup overwhelming, leading to confusion and incomplete training module completion.(26 reviews)
  • Users note that the outdated content can lead to repetition, reducing engagement and effectiveness of the training.(22 reviews)

Expert Analysis: KnowBe4 Growth Trends & Key Signals for Sales Teams in 2026

Mehmet Suleyman
Mehmet SuleymanCEO & Co-founder, TechnologyChecker

As of our October 2026 crawl, TechnologyChecker.io finds 62,974 domains carrying a KnowBe4 verification record, and 53,551 of them (85%) match a company, because only a real organisation with a KnowBe4 console adds the record. KnowBe4 itself says it is trusted by more than 70,000 organisations. The two numbers are of the same order, though domains and organisations aren't the same unit, and ours includes companies that left without deleting the record.

What we're counting

KnowBe4 is detected by one DNS signal, a Knowbe4-site-verification TXT record. A customer adds it when it registers a root domain in the training console. Nothing removes it afterwards. That's why only 744 domains have lost it since 16 March 2026, a number that says nothing about retention. The monthly line reads 51,458 in June and 62,974 in October. Part of that rise is ours, since the set of domains we crawl turns over every month and our DNS coverage widens, and part is new verifications we can't separate from it.

"A verification record is a receipt, not a heartbeat. It proves a company set KnowBe4 up. It can't tell you whether they renewed." - Mehmet Suleyman, CEO & Co-founder at TechnologyChecker.io

Sales Signal: treat this as a list of companies that bought security awareness training at some point. Confirm the contract is live before you pitch a replacement, and never present the 744 as a churn rate.

Who the customers are

The size curve is small-to-mid business. 29.51% of matched companies with a known headcount have 11 to 50 employees, 24.78% have 51 to 200 and 24.72% have 1 to 10. Only 6.53% have more than 1,000, but that's still 3,424 companies, including Allianz, Walgreens, Stellantis, Michelin and Tata Consultancy Services. They're old firms, too: 51.19% of those with a founding year started before 2000, among them Michelin (1889), Allianz (1890) and Goodyear (1898).

Sales Signal: the 11 to 200-employee firms on this list have bought security training without, in most cases, a big security team. They're natural prospects for managed security services.

Where they are and what they do

29,937 of the 53,551 matched companies are American, and the five main English-speaking countries hold about 73%. Germany has 1,988 and the Netherlands 1,332. By industry, financial services leads at 5.74%, then construction (4.67%), insurance (4.64%) and healthcare (3.3%). Financial services and insurance together make up 10.38%. Insurers are well represented among the big names: Allianz, AIG and Nationwide each verified a domain. So are healthcare groups such as Abbott, GE HealthCare and Fresenius Medical Care.

Sales Signal: outside the English-speaking markets the list is thin. A vendor localising training or phishing content for German or Dutch buyers would find fewer than 3,400 matched KnowBe4 companies across those two countries.

Competitors and overlap

We don't publish a competitor table or switching data for KnowBe4. Its training rivals, such as Proofpoint's ZenGuide, Mimecast Engage and Hoxhunt, don't leave a comparable DNS record, and a verification record survives cancellation, so a switch would be invisible for months. What we can see is the email layer around KnowBe4. 10.0% of KnowBe4 domains route mail through Mimecast and 6.48% through Proofpoint, two vendors that also sell awareness training. Barracuda is on 4.2% and Sophos on 1.9%.

"10.0% of KnowBe4 domains send their email through Mimecast and 6.48% through Proofpoint. Those vendors can bundle training into the gateway contract, and that's KnowBe4's most exposed flank." - Mehmet Suleyman, CEO & Co-founder at TechnologyChecker.io

Sales Signal: if you sell for Proofpoint or Mimecast, filter your own gateway customers against this list. They already trust you with email and are paying KnowBe4 for the training layer.

The rest of the security stack

Across 63,389 live KnowBe4 domains, Microsoft 365 handles email on 55.31% against Google Workspace on 7.79%, about seven to one. Duo Security is on 3.09% and 1Password on 1.83%, so most of these companies don't publish a verification record for a separate identity vendor. Outside the stack table, our crawl finds Atlassian on 13.64% of KnowBe4 domains and Microsoft Defender on 3.15%. Miro is on 2.89%, so a slice of these companies verify domains for collaboration tools as well as security.

Sales Signal: a KnowBe4 company is almost always a Microsoft shop. Products that plug into Microsoft 365, from email security to identity, fit this list better than anything built around Google Workspace.

What reviewers say

G2 reviewers praise the automated training and full-featured platform (144 mentions) and the user-friendly interface (139). The complaints are phishing issues (37), repetitive and simplistic modules (33), limited customisation (31) and an overwhelming setup (26). Repetitive content fits our data. A base of small firms with no dedicated security staff is the audience most likely to run the default campaigns year after year, and the setup complaint may point the same way, since most of these firms are small.

Sales Signal: content fatigue is the opening for challengers. Pitch fresher or more adaptive training to KnowBe4 accounts at renewal, especially the 1,001+ employee companies with the most staff to keep engaged.

Key takeaways

  • 62,974 domains carry a KnowBe4 verification record in October 2026; we don't publish a share.
  • The record marks an account, not current use, and it doesn't measure churn.
  • The base is American (55.9%), small to mid-sized and old: 51.19% were founded before 2000.
  • Microsoft 365 runs email on 55.31% of KnowBe4 domains.
  • 10.0% route mail through Mimecast and 6.48% through Proofpoint, both rivals in training.

Sales applications

Outreach: "Your domain is verified with KnowBe4 and your email runs on Microsoft 365, like more than half the KnowBe4 companies we track. Here's what similar firms add next." Targeting: filter KnowBe4 companies on the US, 51 to 500 employees and financial services, insurance or healthcare. Competitive angle: the KnowBe4 domains already on Mimecast or Proofpoint gateways are the accounts where a bundled training offer is easiest to put in front of the buyer.

Browse the full list of KnowBe4 companies on TechnologyChecker.io: 62,974 verified domains, 53,551 matched to a company, with size, industry, country and stack for each.

Frequently Asked Questions

Who uses KnowBe4?

Mostly American small and mid-sized companies: 29,937 of the 53,551 we matched are in the US, and 54.29% of those with a known headcount have 11 to 200 staff. Financial services and insurance lead the industries. Verified large users include Allianz, Walgreens, Stellantis, Michelin, Abbott, Tata Consultancy Services and the State of Ohio.

How many customers does KnowBe4 have?

KnowBe4 says it is trusted by more than 70,000 organisations. Our October 2026 crawl finds 62,974 domains carrying the record a customer adds to verify its domain, and we matched 53,551 of them to a company. The record stays after a contract ends, so our count includes some former customers and misses those that never verified a domain.

What is KnowBe4's market share?

We don't publish one. KnowBe4 is detected from a DNS record, while our Security Testing & Compliance table mostly counts website seals and scanners, such as eNamad (26,579 domains) and HaveIBeenPwned (18,411). Proofpoint, Mimecast and Hoxhunt's training products aren't measured on that basis, so any share would compare KnowBe4 with the wrong rivals. Treat 62,974 as an absolute count.

Which countries use KnowBe4 the most?

The United States, with 29,937 of the 53,551 companies we matched (55.9%). The United Kingdom (3,891), Canada (3,034), Germany (1,988), Australia (1,889), the Netherlands (1,332) and Switzerland (969) follow. The five main English-speaking countries account for about 73% of matched companies, based on TechnologyChecker.io's October 2026 data. Outside them, the list is thin.

What size companies use KnowBe4?

The most common company size is 1-10 employees, representing 24.72% of the KnowBe4 domains we could match to a company record and size — a subset of 53,551 matched companies, not of all 62,974 detected domains. This is followed by 11-50 employees (29.51%) and 51-200 employees (24.78%).

How old are companies that use KnowBe4?

Mostly established firms. 51.19% of the companies we matched with a known founding year started before 2000, and 14.45% before 1960. The 2010s are the largest single decade (22.13%), but only 7.61% date from the 2020s. Old names on the list include Michelin (1889), Allianz (1890) and GE HealthCare (1892).

What is the ideal customer profile for KnowBe4?

The ideal KnowBe4 customer is: Company Size: 11-50 employees, then 51-200, Location: United States, then UK and Canada, Industry: Financial services, construction and insurance, Founded: Before 2000 (51.19%), Email platform: Microsoft 365 (55.31%) — based on our analysis of 53,551 enriched companies at TechnologyChecker.io.

Who are KnowBe4's main competitors?

In security awareness training, the direct competitors include Proofpoint (ZenGuide), Mimecast (Engage) and Hoxhunt. Proofpoint and Mimecast also sell email security, and on our crawl 10.0% of KnowBe4 domains use Mimecast as their email gateway and 6.48% use Proofpoint. Their training products don't leave a comparable DNS record, so we can't count how many companies use them.

What size organisations typically use KnowBe4?

Small and mid-sized ones. Of the companies we matched with a known headcount, 29.51% have 11 to 50 employees, 24.78% have 51 to 200 and 24.72% have 1 to 10. Only 6.53% have more than 1,000, though that is still 3,424 companies, such as Allianz, Walgreens and Stellantis. The typical buyer is a firm without a large security team.

What are the best alternatives to KnowBe4?

Proofpoint's ZenGuide, Mimecast Engage and Hoxhunt all sell security awareness training and phishing simulation. If you already run Proofpoint or Mimecast for email, their training is the easiest switch to test: 10.0% of KnowBe4 domains use Mimecast and 6.48% use Proofpoint. Hoxhunt pitches adaptive phishing training. We can't rank them by customer count.

Do companies use KnowBe4 alongside Abnormal Security?

We can't count that, because we don't detect Abnormal Security. What we can see is the email-security layer on KnowBe4 domains: 10.0% route mail through Mimecast, 6.48% through Proofpoint, 4.2% through Barracuda and 1.9% through Sophos. Most KnowBe4 companies run Microsoft 365 for email (55.31%), where tools like Abnormal plug in by API rather than through DNS.

Why do companies pair KnowBe4 with other security tools?

Because training covers people and the other tools cover systems. On our crawl, KnowBe4 domains also show email gateways (Mimecast on 10.0%, Proofpoint on 6.48%), identity tools (Duo Security on 3.09%, 1Password on 1.83%) and collaboration platforms that a security team has to govern, such as Atlassian on 13.64% of them. KnowBe4 now sells email security itself too, according to its About page.

How does KnowBe4 fit into a broader security stack?

It sits next to email security and identity, usually inside a Microsoft estate. 55.31% of KnowBe4 domains run Microsoft 365 for email, against 7.79% on Google Workspace. KnowBe4's own platform now covers email and collaboration security as well as training, according to its About page, so it increasingly overlaps the gateways it used to sit beside.

Is KnowBe4 still a public company in 2026?

No. Vista Equity Partners completed its acquisition of KnowBe4 on 1 February 2023, and KnowBe4's shares stopped trading on the Nasdaq Global Select Market, according to KnowBe4's press release. It has been privately held since. Our crawl still finds its verification record on 62,974 domains in October 2026, up from 51,458 in June.

What does a KnowBe4 site-verification DNS record mean?

It's a TXT record a customer publishes when it adds a root domain to its KnowBe4 security awareness training console, so KnowBe4 can confirm the company owns the domain, as KnowBe4's support article explains. It shows an account was set up. Companies rarely delete it, so it can't show whether the contract is still active.

How many companies stopped using KnowBe4?

We can't measure that well. Only 744 domains lost the KnowBe4 record between 16 March and October 2026, against 62,974 that still carry it, but the record usually stays after a company cancels. The low number reflects how rarely companies tidy their DNS, not how loyal KnowBe4's customers are, so don't read it as a retention rate.

KnowBe4 Overview
Customers
62,974
Companies Analyzed
53,551
Top Country
United States
Top Industry
Financial Services
KnowBe4 Customer ICP

Based on 53,551 company data

Company Size
11-50 employees, then 51-200
Location
United States, then UK and Canada
Industry
Financial services, construction and insurance
Founded
Before 2000 (51.19%)
Email platform
Microsoft 365 (55.31%)
About Our Data

These insights include all TechnologyChecker.io detections of KnowBe4 (free & paid plans).

Total Detections2.08B
Detection History+20 Years
Domains Crawled29.9M
Technologies44K+
Company Match Rate85.0%