A favicon of Personio

Companies Using Personio

Our August 2026 crawl of 29.9M active business domains finds 2,330 companies using Personio, overwhelmingly in German-speaking Europe. Below is the full list of companies using Personio with market share, industry breakdowns and geographic data.

Personio holds a 3.78% share of the HR & Recruitment category, ranking #6 of 77. Two things define it. Germany alone accounts for 76.3% of matched companies, and the DACH region for 82.4% — the tightest single-country concentration in the category. And its size distribution matches its stated market almost exactly: Personio positions for companies of 10 to 2,000 employees, and 73.3% of websites using Personio sit between 11 and 200.

Published Mar 12, 2026 · Updated Sep 10, 2026 · Data analysed on September 10, 2026.

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Personio Usage Statistics

Personio entered our v2 detection index in March 2026, so this chart covers six months rather than the company's history since 2015. Active domains move from 1,743 in June to 2,330 in August 2026, tracking our crawl coverage rather than adoption. Churn is 231 domains dropped, about 9.9% of the live base — higher than Rippling's 1.1% or SuccessFactors' 1.1%, and consistent with a product detected mainly through job-listing pages, which come and go with hiring activity rather than with the underlying contract.

List of Companies Using Personio

The list of companies using Personio is dominated by German organizations across public, private, and nonprofit sectors. LUSH (the UK-based cosmetics company) is the only enterprise customer with 10,000+ employees detected in our data, followed by Intersport Deutschland with similar scale. The rest of the customer base consists of mid-market firms (200-1000 employees) and SMBs.

Notable venture capital firms like TechStars and Accel appear in our detection data, suggesting Personio is used even by high-growth investment firms managing portfolio HR. Educational institutions are well-represented, TU Dresden and Humboldt University Berlin are both using the platform. The presence of DFB (German Football Association) and Frankfurt Zoological Society shows Personio's reach into sports and nonprofit verticals.

Download all 2,330 Personio customers with full company data, or create a signal to track when companies start or stop using Personio.

Verified list of companies and domains where we detect Personio — sorted by company size. Companies matched to domains where we detect Personio; a detection may be one storefront rather than a company-wide deployment.
CompanyDetection URLDomainCountryIndustryEmployeesTypeFoundedLinkedIn
TU Dresden logoTU Dresden
tu-dresden.detu-dresden.deGermanyResearch5001-10000Educational1828https://linkedin.com/company/tu-dresden
Hu Berlin logoHu Berlin
hu-berlin.dehu-berlin.deGermanyHigher Education5001-10000Educational1810https://linkedin.com/company/humboldt-university-berlin
Workable Technology Limited logoWorkable Technology Limited
workable.comworkable.comEgyptRetail5001-10000Partnership1997https://linkedin.com/company/b.tech
UC3M Guidance & Employment logoUC3M Guidance & Employment
uc3m.esuc3m.esSpainHigher Education1001-5000Educational1989https://linkedin.com/company/universidad-carlos-iii-de-madrid
Lush Limited logoLush Limited
lush.comlush.comUnited KingdomPersonal Care Product Manufacturing10001+Privately Held1995https://linkedin.com/company/lush
TechStars logoTechStars
jobs.techstars.comtechstars.comUnited StatesVenture Capital and Private Equity Principals201-500Privately Held2006https://linkedin.com/company/techstars
SAE Institute GmbH. logoSAE Institute GmbH.
jobs.sae.edusae.eduNetherlandsEducation Administration Programs1001-5000Educational1976https://linkedin.com/company/sae-institute
DFB GmbH logoDFB GmbH
2024.dfb.dedfb.deGermanySpectator Sports501-1000Self-Owned1900https://linkedin.com/company/deutscher-fussball-bund
Accel logoAccel
jobs.accel.comaccel.comUnited StatesVenture Capital and Private Equity Principals51-200Partnership1983https://linkedin.com/company/accel-vc
Tradedoubler AB logoTradedoubler AB
tradedoubler.comtradedoubler.comSwedenAdvertising Services201-500Public Company1999https://linkedin.com/company/tradedoubler
Show 29 more Personio using companies as demo data
CompanyDetection URLCountryIndustryEmployeesTypeFounded
Bwls Goerg logoBwls Goerg
goerg.degoerg.deGermanyLaw Practice1001-5000Partnership1996https://linkedin.com/company/goerg
CLARK Group logoCLARK Group
clark.ioclark.ioGermanyInsurance501-1000Self-Owned2015https://linkedin.com/company/goclark
K7 Music logoK7 Music
k7.comk7.comGermanyMusicians11-50Privately Held1985https://linkedin.com/company/k7-music
Online Marketing Rockstars logoOnline Marketing Rockstars
omr.comomr.comUnited StatesTechnology, Information and Media201-500Educationalhttps://linkedin.com/company/officiallyomr
Brack.Alltron logoBrack.Alltron
brackalltron.chbrackalltron.chSwitzerlandWholesale1001-5000Privately Heldhttps://linkedin.com/company/brackalltron
METRO Markets GmbH logoMETRO Markets GmbH
metro-markets.demetro-markets.deGermanyInternet Marketplace Platforms501-1000Privately Held2018https://linkedin.com/company/metro-markets-gmbh
Brother Industries, Ltd. logoBrother Industries, Ltd.
garmentprinter.global.brotherglobal.brotherJapanAppliances, Electrical, and Electronics Manufacturing1001-5000Public Company1908https://linkedin.com/company/brother-industries-ltd-
Dornier Consulting International GmbH logoDornier Consulting International GmbH
dornier-group.comdornier-group.comGermanyBusiness Consulting and Services1001-5000Public Company2019https://linkedin.com/company/dornier-group
Journalist logoJournalist
journalist.dejournalist.deGermanyNewspaper Publishing1-10Privately Held1951https://linkedin.com/company/journalistde
Intersport Blessing logoIntersport Blessing
intersport.deintersport.deGermanyRetail10001+Partnership1956https://linkedin.com/company/intersport-deutschland-e.g.
EGYM logoEGYM
uk.egym.comegym.comUnited StatesWellness and Fitness Services501-1000Privately Held2010https://linkedin.com/company/egym-global
Clicars logoClicars
clicars.comclicars.comSpainInternet Publishing501-1000Self-Owned2016https://linkedin.com/company/clicars
Chrono24 GmbH logoChrono24 GmbH
about.chrono24.comchrono24.comGermanyRetail Luxury Goods and Jewelry201-500Privately Held2003https://linkedin.com/company/chrono24
Usercentrics GmbH logoUsercentrics GmbH
usercentrics.comusercentrics.comGermanySoftware Development201-500Privately Held2017https://linkedin.com/company/usercentrics
InterNations GmbH logoInterNations GmbH
blog.internations.orginternations.orgGermanyTechnology, Information and Internet51-200Privately Held2007https://linkedin.com/company/internations
Flossbachvonstorch logoFlossbachvonstorch
flossbachvonstorch.deflossbachvonstorch.deGermanyFinancial Services201-500Public Company1998https://linkedin.com/company/flossbach-von-storch
Frankfurt Zoological Society logoFrankfurt Zoological Society
hr.fzs.orgfzs.orgGermanyEnvironmental Services1001-5000Nonprofit1858https://linkedin.com/company/frankfurt-zoological-society
ikas Inc. logoikas Inc.
ikas.comikas.comTurkeySoftware Development201-500Privately Held2017https://linkedin.com/company/ikas-com
celebrate company logocelebrate company
celebrate.companycelebrate.companyGermanyManufacturing501-1000Privately Held2021https://linkedin.com/company/celebrate-company
Dr Smile logoDr Smile
drsmile.dedrsmile.deGermanyMedical Equipment Manufacturing501-1000Privately Held2016https://linkedin.com/company/drsmile
Ihk Berlin logoIhk Berlin
ihk.deihk.deGermanyGovernment Administration201-500Educational1665https://linkedin.com/company/handelskammer-hamburg
Aconium logoAconium
aconium.euaconium.euGermanyProfessional Services201-500Privately Held2007https://linkedin.com/company/aconiumgmbh
Baramundi Software USA, Inc. logoBaramundi Software USA, Inc.
baramundi.combaramundi.comGermanySoftware Development201-500Public Company2000https://linkedin.com/company/baramundi-software-gmbh
Eisenmann GmbH logoEisenmann GmbH
eisenmann.comeisenmann.comUnited StatesIndustrial Machinery Manufacturing501-1000Privately Held1951https://linkedin.com/company/eisenmann-inc
Vivid Money GmbH logoVivid Money GmbH
careers.vivid.moneyvivid.moneyGermanyFinancial Services201-500Privately Held2020https://linkedin.com/company/vividmoney
GGW logoGGW
ggw.deggw.deGermanyInsurance501-1000Partnership1758https://linkedin.com/company/ggw-gmbh
FUTRUE GmbH logoFUTRUE GmbH
futrue.comfutrue.comGermanyPharmaceutical Manufacturing201-500Privately Held2007https://linkedin.com/company/futrue-gmbh
User Interviews Inc. logoUser Interviews Inc.
userinterviews.comuserinterviews.comUnited StatesResearch51-200Privately Held2015https://linkedin.com/company/user-interviews
Anyline Inc. logoAnyline Inc.
anyline.comanyline.comAustriaIT Services and IT Consulting51-200Privately Held2013https://linkedin.com/company/anyline

There are 2,330 companies and domains where we detect Personio, sign up to download the entire Personio dataset.

Here are some of the most recognizable companies using Personio and brands using Personio in 2026:

  • LUSH – UK-based cosmetics brand with 10,000+ employees, featured in Personio's own case studies
  • TechStars – Leading startup accelerator and venture capital firm
  • Accel – Venture capital firm backing Facebook, Spotify, and Slack
  • Polaroid – Featured in Personio case studies for reducing Excel reliance by 75%
  • Deliciously Ella – UK lifestyle brand highlighted in Personio success stories
  • Emma – Performance management case study customer
  • Mindful Chef – Featured for custom workflows and HR automation
  • About You – E-commerce platform with dedicated Personio case study
  • Swile – Employee benefits platform featured in Personio references
  • Orderbird – POS software company in Personio's case study library

These companies appear both in our detection data and in Personio's published customer references, providing double-verified evidence of usage.

Which Countries Use Personio the Most?

Which countries use Personio the most? Germany dominates with 1,356 companies, 76.3% of the enriched base — the highest single-country concentration in this entire refresh programme. Adding Switzerland (59) and Austria (50), the DACH region reaches 82.4%. The United States (56), United Kingdom (39), Spain (36) and Netherlands (32) represent early expansion rather than established markets. Personio was built around German and Austrian labour law — working-time records, statutory leave, payroll reporting — and that specificity is both its moat and its ceiling.

🇩🇪Germany1,35676.3%
🇨🇭Switzerland593.3%
🇺🇸United States563.2%
🇦🇹Austria502.8%
🇬🇧United Kingdom392.2%
🇪🇸Spain362.0%
🇳🇱Netherlands321.8%
🇮🇪Ireland160.9%
🇧🇪Belgium120.7%
🏳️United Arab Emirates80.5%
🇮🇹Italy80.5%
🇸🇪Sweden60.3%
🇩🇰Denmark60.3%
🇮🇳India50.3%
🇱🇺Luxembourg50.3%

Share of the 1,777 Personio domains we matched to a company record — 76.3% of the 2,330 we detect. Top 15 countries shown, so these do not sum to 100%. Domains with no matching company record are not represented here and skew small and independent.

Personio Market Share Among HR & Recruitment

What is Personio's market share? Personio holds 3.78% of the HR & Recruitment category on 2,330 domains, ranking #6 of 77. The ranking is close to meaningless without geography attached. The products above it are WP Job Openings (19,192), a free WordPress plugin with no HR system behind it; Rippling (7,983), which is 78.3% United States; BambooHR (5,633) and Paylocity (4,002), both US payroll-first; and Teamtailor (3,600), which is 47.7% Nordic. Personio is 76.3% German. Within DACH it is the category leader by a wide margin, and it is rarely shortlisted against any of the four above it.

Customers2.3KCompanies using Personio
Companies Analyzed1.8KWith LinkedIn company data
Market Share3.78%Of the category market
Category Ranking#6In its category

Top Competitors by Market Share

Personio Customers by Company Size & Age

What size companies use Personio? This is the clearest case in our index of a product's detected base matching its stated market. Personio positions for companies of 10 to 2,000 employees, and the distribution delivers exactly that: 11-50 is the largest band at 39.07%, 51-200 follows at 26.97%, and 201-500 adds 7.29%. Companies of 1-10 are only 24.38% — a low micro-business share — and those above 1,000 total under 1%. Based on 1,777 enriched companies.

Company Size Distribution

Company Age (Founded Decade)

Companies founded in the 2010s are the dominant cohort at 36.78%, which fits the product's shape: a business founded in the 2010s reaches 50-200 employees by the mid-2020s, precisely when structured HR software stops being optional. The 2020s cohort (22.97%) is smaller but growing as newer companies scale into Personio's stated 10-to-2,000 employee range.

The older tail is larger than a cloud HR product might suggest: businesses founded before 2000 account for 32.33% of matched companies, including 5.84% predating 1960. German family firms and institutions modernising decades-old HR processes are a real part of this base, not an anomaly within it.

What Industries Use Personio the Most?

IT Services and IT Consulting leads at 8.93%, followed by Software Development (7.11%), so technology verticals reach roughly 21.7% once Technology and Internet (3.52%) and Information Technology & Services (2.13%) are included. Business Consulting (3.77%), Advertising Services (3.46%) and Financial Services (2.49%) follow, with Construction (2.37%) and Real Estate (2.13%) representing the German Mittelstand. This is a professional-services and technology base rather than an industrial one, which distinguishes Personio from the enterprise HCM systems serving German manufacturing.

IT Services and IT Consulting147 (8.93%)
Software Development117 (7.11%)
Business Consulting and Services62 (3.77%)
Technology, Information and Internet58 (3.52%)
Advertising Services57 (3.46%)
Financial Services41 (2.49%)

IT and software companies using Personio lead at roughly 21.7% combined, the largest cluster. Business consulting firms on Personio (3.77%) and advertising agencies (3.46%) form a professional-services group where headcount is the product and HR administration scales painfully. Construction (2.37%) and real estate (2.13%) businesses using Personio reflect the German Mittelstand adopting cloud HR, a segment that historically ran on desktop software or paper.

Personio Alternatives & Competitors

Personio ranks #6 of 77 in HR & Recruitment, but the category is partitioned by jurisdiction rather than genuinely contested. WP Job Openings (19,192 domains) is a free WordPress plugin. Rippling (7,983) is 78.3% American, BambooHR (5,633) and Paylocity (4,002) are US payroll-first platforms, and Teamtailor (3,600) is 47.7% Nordic. Personio is 76.3% German. Payroll software encodes national tax and employment law, so these products occupy largely separate territories and a German mid-market buyer is realistically choosing between Personio and local incumbents rather than against anything on this list. Our switching tests found no corridor beating base rate.

TechnologyDomainsMarket Share
A favicon of WP Job Openings
WP Job Openings
19,19231.1%
Rippling
7,98312.94%
A favicon of BambooHR
BambooHR
5,6339.13%
A favicon of Paylocity
Paylocity
4,0026.48%
A favicon of Teamtailor
Teamtailor
3,6005.83%

Tech Stack of Personio-Powered Websites

The analytics layer on Personio's domains is the most distinctive in this refresh. Google Analytics appears on just 44.67% — the lowest rate of any technology in this batch, where 65-90% is normal — while Matomo Analytics reaches 6.44%, several times its usual share. That inversion is a German privacy signature: Matomo is self-hostable and GDPR-friendly, and German companies adopt it at rates seen almost nowhere else. TYPO3 CMS at 5.9% points the same way, since TYPO3 is a German-market CMS that barely registers elsewhere. WordPress runs on 34.6%, Webflow on 9.08%, and HubSpot leads marketing automation at 16.64%.

Web Analytics

A favicon of Google Analytics
Google Analytics
1,082 (44.67%)
A favicon of Matomo Analytics
Matomo Analytics
156 (6.44%)
A favicon of Cloudflare Browser Insights
Cloudflare Browser Insights
128 (5.28%)
A favicon of SalesViewer
SalesViewer
57 (2.35%)
A favicon of Site Kit
Site Kit
38 (1.57%)

Marketing Automation

A favicon of HubSpot
HubSpot
403 (16.64%)
A favicon of WonderPush
WonderPush
17 (0.7%)
A favicon of Dreamdata
Dreamdata
13 (0.54%)
A favicon of Emarsys
Emarsys
9 (0.37%)

CRM

A favicon of Salesforce
Salesforce
108 (4.46%)
A favicon of Zoho
Zoho
42 (1.73%)
Amazon Business
14 (0.58%)
A favicon of Salesforce Experience Cloud
Salesforce Experience Cloud
9 (0.37%)

CMS & Website Builders

A favicon of WordPress
WordPress
838 (34.6%)
A favicon of Webflow
Webflow
220 (9.08%)
A favicon of TYPO3 CMS
TYPO3 CMS
143 (5.9%)
A favicon of Wix
Wix
59 (2.44%)
A favicon of Framer Sites
Framer Sites
54 (2.23%)

Personio Customer Reviews with Pros and Cons

Based on aggregated G2 reviews (779 total mentions), Personio scores highest for ease of use. The most common criticism relates to missing features.

Generated from real user reviews on G2

Pros
  • Users value the ease of use in Personio, enhancing efficiency in managing employee data and HR procedures.(205 reviews)
  • Users appreciate the intuitive navigation of Personio, enhancing their overall user experience with clarity and ease of use.(106 reviews)
  • Users commend the intuitive design and versatility of Personio, enhancing efficiency in HR management and workflows.(93 reviews)
  • Users value the intuitive and smooth interface of Personio, enhancing their overall user experience significantly.(93 reviews)
  • Users value the thorough features of Personio, enabling easy tracking, integration, and centralized HR management.(88 reviews)
Cons
  • Users note the missing features in Personio, including incomplete tools and limitations on data export and invoicing.(48 reviews)
  • Users find the limited customization options frustrating, impacting their ability to tailor reports and features effectively.(44 reviews)
  • Users note limited features in Personio, seeking improved tools and customization options as the platform evolves.(42 reviews)
  • Users find Personio to be not user-friendly, with complicated navigation and limited support for daily tasks.(30 reviews)
  • Users face technical issues with time tracking and server errors, impacting data quality and overall functionality.(30 reviews)

Expert Analysis: Personio Growth Trends & Key Signals for Sales Teams in 2026

Sophie Clarke
Sophie ClarkeProduct Marketing Manager, TechnologyChecker

Our August 2026 crawl detects Personio on 2,330 active domains, of which 1,777 match an enriched company record. Personio entered our v2 detection index in March 2026, so the figures below describe a footprint rather than a trajectory.

The Most Concentrated Geography We Have Measured

Germany accounts for 1,356 companies, 76.3% of Personio's matched base. That is the highest single-country concentration in this entire refresh programme — higher than Rippling's 78.3% United States relative to market size, and far above anything else we track at this scale. Adding Switzerland (59) and Austria (50), the DACH region reaches 82.4%.

This is not a company that has failed to expand; it is a company whose product is German labour law. Working-time documentation, statutory leave accrual, payroll reporting to German authorities, works-council requirements — Personio encodes rules that do not travel. That specificity is precisely why it won the German mid-market, and precisely why the United States (56) and United Kingdom (39) remain rounding errors.

A Product That Sells Exactly Where It Says It Does

Personio positions itself for companies of 10 to 2,000 employees. It is rare for a detected customer base to match a positioning statement this precisely, but here the numbers do: 11-50 employees is the largest band at 39.07%, 51-200 follows at 26.97% and 201-500 adds 7.29%. Companies of 1-10 are only 24.38%, and everything above 1,000 totals under 1%.

Contrast that with the products around it. Rippling peaks at 11-50 but carries 30.26% at 1-10; SAP SuccessFactors is 69% above 1,000 employees. Personio sits in the gap between them, and the distribution shows no drift into either.

"Most vendors describe a target market and then sell to whoever will buy. Personio's size curve peaks exactly where its marketing says it should and falls away on both sides. That usually means the product genuinely does not work outside the band, which is a strength and a ceiling at once."

- Emma Davies, Data Analyst at TechnologyChecker.io

A German Privacy Signature in the Stack

Google Analytics appears on only 44.67% of Personio domains. Across this refresh batch the normal range is 65-90%, and Greenhouse in the same category reads 86.79%. Meanwhile Matomo Analytics reaches 6.44%, several times its rate elsewhere in our index.

Both figures point at the same thing. Matomo is self-hostable and designed for GDPR compliance without consent friction, and German companies adopt it far more readily than the rest of Europe, let alone the US. TYPO3 CMS at 5.9% reinforces the reading: TYPO3 is a German-market content system that is almost invisible in our index outside DACH.

For anyone selling into this base, that is a practical warning. These are companies that have already made deliberate choices about data residency and tracking, and a US-hosted tool with a heavy tag will meet resistance that has nothing to do with product quality.

Customer Profile

IT Services (8.93%) and Software Development (7.11%) lead, with technology verticals totalling roughly 21.7%. Business Consulting (3.77%) and Advertising Services (3.46%) follow — professional-services firms where headcount is the product. Construction (2.37%) and Real Estate (2.13%) mark the German Mittelstand moving to cloud HR.

By founding decade the base is more established than the technology weighting suggests: 36.78% from the 2010s and 22.97% from the 2020s, but also 12% from the 1990s and 5.84% predating 1960. German family businesses of forty or a hundred people are a real part of this customer list.

Sales Signal: This is a precisely bounded segment — German-speaking, 11-200 employees, professional services or technology. For anything sold into European HR it is a high-quality list, with the caveat that data residency will be an early question rather than a late one.

Why There Is No Migration Table

No switching corridor out of Personio beats the rate among domains that stayed. With 231 total departures and a competitor set that operates in different countries, there is little for a corridor to describe.

The 9.9% churn rate is worth reading carefully. It is higher than Rippling's 1.1%, but that gap is about detection surface rather than retention: Personio is largely detected through job-listing pages, which appear and disappear with hiring activity. A customer that pauses recruitment for a quarter looks like churn and is not.

Key Takeaways

1. 76.3% of Personio's base is German and 82.4% is DACH — the tightest geography in this refresh programme.

2. The size curve matches the positioning exactly. 73.3% sit between 11 and 200 employees, against a stated market of 10 to 2,000.

3. Google Analytics on only 44.67%, with Matomo at 6.44% and TYPO3 at 5.9% — a German privacy and tooling signature.

4. The HR category is partitioned by jurisdiction, so Personio's #6 rank reflects country coverage, not competitive standing.

5. 9.9% churn is a detection artifact, since job-listing pages come and go with hiring activity.

6. Technology verticals total 21.7%, with the German Mittelstand visible in construction and real estate.

Sales Applications

Outreach template: "We noticed your team runs Personio for HR. Across the 1,777 Personio customers we can match to a company, German mid-market employers typically add [time tracking / expense / learning] tooling next. Worth a short conversation?"

Targeting strategy: DACH companies at 11-200 employees in professional services and technology. Lead with data residency; this base has demonstrably chosen privacy-conscious tooling elsewhere in the stack.

Competitive angle: Do not position against US HR platforms — they are not in these deals. The relevant comparison is local incumbents and the spreadsheet-plus-DATEV setup that Personio typically replaces.

For the full breakdown of all 2,330 Personio domains and their enriched firmographic profiles, explore our dataset at TechnologyChecker.io.

Frequently Asked Questions

Who uses Personio?

We detect Personio on 2,330 domains, including TU Dresden, Hu Berlin, Workable Technology Limited. A detection means the technology is present on that domain, which for large organisations is often a single storefront or subdomain rather than a company-wide deployment. Among domains we matched to a company with a resolved industry, the most common is IT Services and IT Consulting (8.93%).

How many customers does Personio have?

Our crawl detects Personio on 2,330 domains, of which 1,777 match a company record. That is a floor rather than a customer count: we detect Personio mainly through job-listing pages, so a customer running HR and payroll without publishing vacancies is invisible to us. Personio's own reported customer numbers are higher for exactly that reason.

What is Personio's market share?

Personio holds 3.78% of the HR & Recruitment category, ranking #6. This is a share of the domains we detect running a platform in this category — not a share of all websites, and not a share of spending — so it is not directly comparable to figures published on other denominators.

What are the best alternatives to Personio?

That depends on jurisdiction, which is the deciding factor in HR software. For German-speaking Europe the realistic comparison is local incumbents and DATEV-based payroll setups rather than the international platforms above Personio in our category ranking — Rippling (78.3% US), BambooHR and Paylocity (US payroll-first) and Teamtailor (47.7% Nordic) rarely appear in the same shortlist. Our switching data found no corridor between Personio and any of them that beats the base rate.

Which countries use Personio the most?

Germany dominates with 1,356 matched companies, 76.3% of the base and the highest single-country concentration in our recent refresh work. Switzerland (59) and Austria (50) bring the DACH region to 82.4%. Everything else is early-stage: the United States (56), United Kingdom (39), Spain (36), Netherlands (32) and Ireland (16).

What size companies use Personio?

The most common company size is 11-50 employees, representing 39.07% of the Personio domains we could match to a company record and size — a subset of 1,777 matched companies, not of all 2,330 detected domains. This is followed by 51-200 employees (26.97%) and 1-10 employees (24.38%).

How old are companies that use Personio?

Among the Personio domains we could match to a company with a known founding date, most were founded in the 2020s (22.97%), followed by the 2010s (36.78%). That matched subset is drawn from 1,777 companies and is not representative of all 2,330 detected domains. This suggests Personio is most popular among relatively young companies.

What is the ideal customer profile for Personio?

The ideal Personio customer is: Company Size: 11-200 employees (61% of customers), particularly 50-200 employee range, Industry: Tech-adjacent sectors (IT Services, Software Development, Advertising) but genuinely horizontal across verticals, Location: Germany-dominant (82% of users), with limited presence in Austria, Switzerland, UK, and US, Company Age: Founded 2010-2020 (60% of customers), businesses scaling into structured HR operations, Budget: SME HR budgets ($5-14 per employee per month based on public pricing estimates) — based on our analysis of 1,777 enriched companies at TechnologyChecker.io.

What companies use Personio?

Our August 2026 crawl detects Personio on 2,330 active domains, of which 1,777 match a company record. The base is German mid-market: 76.3% of matched companies are in Germany, and the size distribution peaks at 11-50 employees (39.07%) followed by 51-200 (26.97%). By industry, IT Services (8.93%) and Software Development (7.11%) lead, with business consulting, advertising and the construction and real-estate Mittelstand behind them.

Is Personio a reliable source for HR software?

Yes, personio serves over 15,000 customers (per 2026 vendor data) and maintains a $8.5 billion valuation from its 2022 funding round. The platform is purpose-built for European GDPR compliance and German labor law. Our analysis shows strong security hygiene among customers (99% use SSL, 94% have SPF records) and verified case studies from brands like LUSH, Polaroid, and About You.

Where does Personio operate?

Overwhelmingly in German-speaking Europe. Germany accounts for 1,356 of the 1,777 companies we can match (76.3%), with Switzerland (59) and Austria (50) bringing DACH to 82.4%. Expansion markets — the United States (56), United Kingdom (39), Spain (36) and Netherlands (32) — remain small. Personio's product encodes German and Austrian labour law, which is both why it won the DACH mid-market and why it travels slowly.

Is Personio a HRIS or ATS?

Personio is an all-in-one HR platform covering recruiting (ATS), core HR (HRIS), payroll, and performance management. This broad scope differentiates it from specialized tools like Greenhouse (ATS-only) or BambooHR (HRIS-only). However, migration data shows some customers eventually shift to best-of-breed solutions like Greenhouse for recruiting as they scale, suggesting the all-in-one approach has trade-offs.

How much does Personio cost?

Personio pricing starts at $5-14 per employee per month based on public estimates, with custom quotes required. The pricing model includes a base Core package plus optional apps for payroll, recruiting, and performance management. A one-time setup fee applies based on company size. Volume discounts are available for larger teams. Contact Personio directly for accurate pricing tailored to your employee count and features.

Is Personio still used in 2026?

Yes. Our August 2026 crawl detects it on 2,330 active domains, ranking #6 of 77 in the HR & Recruitment category at 3.78% share, and #1 within German-speaking Europe by a wide margin. Churn reads 9.9%, though that largely reflects job-listing pages appearing and disappearing with hiring activity rather than customers leaving.

Is Personio a big company?

By detected footprint it is mid-sized within its category — 2,330 domains against Rippling's 7,983 and BambooHR's 5,633 — but those comparisons cross national markets that barely overlap. Within Germany, where 76.3% of its base sits, Personio is the clear category leader. Its customers are themselves mid-market: 39.07% have 11-50 employees and 26.97% have 51-200.

Is Personio a unicorn?

Yes, personio achieved unicorn status (valuation over $1 billion) and was last valued at $8.5 billion in its 2022 Series E funding round. The company is described as one of Europe's fastest-growing HR technology companies and the most valuable privately held HR software vendor in the EMEA region. It has raised over $700 million in total funding since its 2015 founding.

What is Personio used for?

Personio is used for recruiting (applicant tracking, job postings, candidate management), core HR (employee database, time tracking, absence management), payroll processing, and performance management. The platform centralizes data to reduce manual HR tasks, with customers like Deliciously Ella reporting 15 minutes saved per HR task and Polaroid reducing Excel reliance by 75%. It's purpose-built for European compliance, particularly German labor law.

Personio Overview
Customers
2,330
Companies Analyzed
1,777
Market Share
3.78%
Category Rank
#6
Top Country
Germany
Top Industry
IT Services and IT Consulting
Personio Customer ICP

Based on 1,777 company data

Company Size
11-200 employees (61% of customers), particularly 50-200 employee range
Industry
Tech-adjacent sectors (IT Services, Software Development, Advertising) but genuinely horizontal across verticals
Location
Germany-dominant (82% of users), with limited presence in Austria, Switzerland, UK, and US
Company Age
Founded 2010-2020 (60% of customers), businesses scaling into structured HR operations
Budget
SME HR budgets ($5-14 per employee per month based on public pricing estimates)
About Our Data

These insights include all TechnologyChecker.io detections of Personio (free & paid plans).

Total Detections2.08B
Detection History+20 Years
Domains Crawled29.9M
Technologies44K+
Company Match Rate76.3%