Companies Using NICE CXone

I went through the NICE CXone data from our September 2026 crawl expecting a list of large contact centres, and found a dental group first. We detect the NICE CXone chat widget on 2,565 domains, and 1,679 match a company record. Before any of those numbers can be read, one customer has to be taken out.

Half the domains are one dental group

1,271 of the 2,678 domains where NICE CXone is live today, 47.5%, are dental practice websites with an identical technology signature: Patient Prism call tracking, Freshpaint, Optimizely and Cloudinary, all four on every site. We sampled 16 of them, from Lake Gibson Dental to Sumter Dental Care. All 16 state in the footer that the brand is owned by Heartland Dental LLC, a dental support organisation, and all 16 load the same inContact chat client from home-c36.nice-incontact.com.

Heartland says it supports more than 2,400 dental offices, so a network of 1,271 practice sites is plausible for it. It is also one buying decision. Every chart on this page carries that decision as if it were 1,271 customers, and most practices match to their own small company page, so the charts tilt toward tiny medical practices in the United States.

"Any list of NICE CXone customers built from website detection has this fleet in it. Count the sites one at a time and dental practices look like NICE's biggest market. They are one customer." - David Thomson, CTO at TechnologyChecker.io

Sales signal: collapse the fleet to a single account before you size anything. Heartland Dental is one NICE customer with a very large web estate, and a good account in its own right, but it is one account.

The customer base without the fleet

With the practices removed, NICE CXone looks like the contact-centre vendor it is. Of 716 independent companies with a known size, 86 employ more than 1,000 people and 15 more than 10,000; 237 employ more than 200. The industry leaders are Hospitals and Health Care (8.38%), Financial Services (7.06%), Retail (6.47%), Banking (4.71%) and Insurance (3.97%). Banking, insurance and financial services together account for 107 of the 680 companies with a known industry.

Geography shifts too. The United States leads with 503 independent companies, but the United Kingdom has 82 and Australia 44, which makes both far more important to NICE than the raw table suggests.

Sales signal: the core buyer is a regulated, call-heavy organisation of a few hundred staff or more: a bank, insurer, utility, hospital group or travel company. Filter on those industries and on 201+ employees, and treat the UK and Australia as primary markets.

What the widget shows, and what it hides

We detect NICE CXone through the chat and digital-engagement scripts it serves from niceincontact.com and nice-incontact.com. The voice side, which is most of what a contact centre does, is invisible to a crawler. So this is a floor, and a count of companies that put NICE chat on a web page.

Where that chat sits is telling. Large companies often put it on a single commercial flow: Wawa on its gear.wawa.com shop, The Economist on its subscription checkout, DTE Energy on a registration page, Holland America and Seabourn on their main cruise sites. The chat goes where a stuck customer costs money.

The comparable measurement is Genesys Cloud, which we detect the same way, through its web chat widget, on 2,050 live domains. Once Heartland is set aside, NICE's independent footprint is smaller than that.

Sales signal: for a company already on NICE voice, the chat widget is the visible upsell. For a company showing NICE chat on one flow only, the rest of the site is the expansion.

Why there is no migration table

120 domains have dropped NICE CXone since we began tracking it in August 2026, and about seven in ten of those were seen only once, which reads as detection flicker rather than cancellations. On the inbound side, one flow is large enough to notice. About 65 domains dropped LiveChat and now run NICE CXone, and all ten we checked are white-label travel-club sites running on arrivia's platform, such as esKape by Krystal, Infinite Privileges and Privileges Travel. The statistics pass. The footers tell a different story: this is one company moving its own network.

"Sixty-five domains sounds like a trend until you read the footers. One travel-club platform moved its sites, and every switching test we have counts that as sixty-five decisions." - David Thomson, CTO at TechnologyChecker.io

Every other flow is under ten domains. Five9, Genesys Cloud and Intercom each overlap with NICE on three domains or fewer.

Sales signal: we can't yet show contact-centre customers moving between NICE, Genesys and Five9 on the web. Displacement plays here rest on contract timing, which this page can't see.

The stack of an enterprise service operation

Optimizely (51.08%) and Freshpaint (47.61%) top the stack only because of the fleet: remove the 1,271 practice sites and Optimizely is left on 97 domains, Freshpaint on 4. The rows that describe independent customers are enterprise tools: OneTrust on 363 domains, New Relic on 156, Adobe Experience Manager on 148, Adobe Analytics on 124 and Sitecore on 46. Invoca call tracking on 67 domains is the most on-theme: a company that attributes phone calls to marketing is the same company that needs a contact centre to answer them.

Sales signal: these accounts buy enterprise web and analytics software, and consent management is standard. Pitch integrations with Adobe and OneTrust.

Key takeaways

1. 1,271 of 2,678 live domains (47.5%) are Heartland Dental practice sites, which makes them one customer.

2. Outside the fleet, 86 of 716 companies with a known size employ more than 1,000 people.

3. Financial services, banking and insurance account for 107 of 680 independent companies with a known industry.

4. The 65-domain inflow from LiveChat is a network of travel-club sites on arrivia's platform, one provider.

5. We see the chat widget only, so 2,565 domains is a floor on NICE CXone customers.

How to use this list

Merge the Heartland practices into one account. Then work the independent base by industry, starting with financial services, health care and utilities, and use the detection host to find the team that owns the chat. A chat on a shop subdomain belongs to e-commerce, one on a registration page to customer operations.

For the full list of 2,565 NICE CXone domains with company, size and stack data, explore TechnologyChecker.io.