Companies Using Convert

We detect Convert on 13,499 domains, including Marks & Spencer Group PLC, Harvard Business School Publishing Corporation, iFood. A detection means the technology is present on that domain, which for large organisations is often a single storefront or subdomain rather than a company-wide deployment. Among domains we matched to a company with a resolved industry, the most common is Individual and Family Services (7.73%).

We detect 13,499 domains running Convert across our monthly crawl of live business domains. Company data could be matched for 6,651 of them (49.3%), and every company-size, industry and country breakdown on this page describes that matched subset rather than the full detected base. A further 1,292 domains carried a Convert detection previously and no longer do.

Convert holds 1.76% of the A/B Testing & Experimentation category, ranking #6. This is a share of the domains we detect running a platform in this category — not a share of all websites, and not a share of spending — so it is not directly comparable to figures published on other denominators.

The top alternatives to Convert include Trident AB (43.43% market share), Statsig (35.1% market share), VWO (6.09% market share), Optimizely (5.66% market share) — measured as a share of the domains we detect running a platform in this category.

United States leads with 3,285 matched Convert domains, followed by United Kingdom (661), Netherlands (572), China (209), Australia (209). These are counts within the 6,651 domains we could match to a company record, not the full detected base.

The most common company size is 1-10 employees, representing 37.83% of the Convert domains we could match to a company record and size — a subset of 6,651 matched companies, not of all 13,499 detected domains. This is followed by 11-50 employees (32.91%) and 51-200 employees (16.19%).

Among the Convert domains we could match to a company with a known founding date, the largest group was founded in the 2010s (37.08%), followed by the 2000s (20.71%). That matched subset is drawn from 6,651 companies and is not representative of all 13,499 detected domains. This suggests Convert is most popular among relatively young companies.

The ideal Convert customer is: Company Size: Small businesses (1-50 employees) represent 60.6% of Convert's customer base, with micro-businesses (1-10) at 35.5% being the largest single segment., Location: United States dominates at 54.0% of enriched companies, followed by United Kingdom (11.5%) and Netherlands (9.3%). Strong Anglo-European concentration., City: No single city dominates, distributed across global metros with concentration in US tech hubs (Boston, Chicago, New York) and European capitals (London, Amsterdam)., Founded: 65.2% of companies were founded in 2000s (22.3%) or 2010s (42.5%), heavily skewed toward digital-native businesses from the SaaS era., Company Age: Median customer is 10-15 years old. Recent startups (2020s, 8.3%) and legacy enterprises (pre-1990, 18.0%) are underrepresented compared to mid-age digitally mature companies. — based on our analysis of 6,651 enriched companies at TechnologyChecker.io.

Per TechnologyChecker.io data, 1,976 companies actively use Convert as of early 2026. Notable customers include Adecco (global staffing), United Airlines (vacations.united.com), Xerox, HubSpot, Pirelli, Harvard Business School, and Warby Parker. The customer base skews heavily toward US-based SMBs (60.6% have 1-50 employees) in retail, software development, and ecommerce. Most implementations are on subdomains rather than root domains, which suggests tactical deployment for specific campaigns or business units rather than site-wide experimentation.

Convert's user base is dominated by small to mid-market companies: 35.5% are micro-businesses (1-10 employees), 25.1% have 11-50 employees, and only 7.8% are enterprise-scale (1,001+ employees). Geographically, 54% are US-based, with concentrations in the UK (11.5%) and Netherlands (9.3%). Industry-wise, retail leads at 10.1%, followed by software development (6.7%) and retail apparel (4.5%). The typical user is a digitally mature company founded in the 2010s (42.5% of base) with modern analytics infrastructure (97.6% use Google Tag Manager).

Convert's pricing starts at $399 per month per their website, positioning it in the mid-tier range for A/B testing tools. The platform offers flat-rate, all-in-one plans with monthly billing and no forced upgrades. However, the 81.1% churn rate (8,511 previously used vs 1,976 active) suggests that while entry pricing is accessible. Many customers don't renew long-term. Buyers should ask about contract terms, volume-based pricing tiers, and renewal rates by cohort to understand total cost of ownership beyond the initial $399/month entry point.

Convert Experiences is an A/B testing and experimentation platform for conversion rate improvement. Based on customer data. It's most commonly deployed for tactical testing on subdomains (landing pages, campaign microsites, product pages) rather than full-site experimentation. The 97.6% overlap with Google Tag Manager and 96.1% with Google Analytics shows users integrate it into broader measurement stacks. Common use cases based on industry distribution include ecommerce product page testing (retail 10.1%), SaaS landing page refinement (software 6.7%), and DTC checkout flow experiments (apparel 4.5%).

Convert is a legitimate A/B testing platform, but the data raises reliability concerns. The platform has an 81.1% cumulative churn rate (8,511 sites have left vs 1,976 active), and usage has declined 19.5% from its December 2024 peak to July 2025. Migration data shows 90 customers switched to Intelligems and 48 to Shoplift in recent periods, suggesting retention issues. The platform briefly captured Google Optimize refugees in 2023 (48 inbound migrations) but couldn't hold them. For buyers, request customer retention metrics, contract renewal rates, and references from companies who've used the platform for 2+ years before committing.

Top alternatives by market share include TruConversion (0.52%, 2,232 domains), SiteSpect (0.28%, 1,215 domains), Intelligems (0.23%, 999 domains), and Zarget (0.21%, 886 domains). Migration data shows Intelligems is the primary destination for Convert customers (90 switches, 48 in the last year), particularly Shopify merchants who prefer the native integration. TruConversion captured 7 switches, while Shoplift (48 switches) is popular among ecommerce brands. For enterprise buyers, consider Optimizely or VWO. For SMBs, evaluate Intelligems (Shopify-native) or TruConversion (broader feature set) alongside Convert.

Migration data shows 90 companies switched from Convert to Intelligems, with 48 (53.3%) in the last year alone. The primary driver appears to be Shopify integration, Intelligems is Shopify-native, offering deeper platform integration, automatic revenue tracking, and built-in analytics that eliminate the need for separate tracking scripts. Given that 10.1% of Convert customers are in retail (often Shopify merchants), the native alternative is more compelling than a universal tool. The acceleration (89% of switches in the last year) suggests Intelligems' product matured recently, making it a viable alternative for Shopify users who previously had few options.

TruConversion is the market leader in the A/B Testing & Experimentation category with 2,232 domains (0.52% market share) vs Convert's 21 domains (0%). TruConversion offers an all-in-one analytics and feedback suite (heatmaps, session recordings, surveys, funnels) alongside A/B testing, while Convert focuses primarily on experimentation. Migration data shows minimal flow between the two (4 sites switched from Convert to TruConversion), suggesting they target different buyer profiles. TruConversion's broader feature set appeals to teams wanting a bundled CRO platform, while Convert positions as a focused testing tool. Pricing and feature depth differ, evaluate both based on whether you need multi-tool CRO or dedicated testing.

TechnologyChecker.io data shows 8,511 domains have previously used Convert but are no longer active, compared to 1,976 currently active installations. That's an 81.1% cumulative churn rate, more than four churned sites for every active one. Recent migration data reinforces the trend: 151 customers left (90 to Intelligems, 48 to Shoplift, 7 to TruConversion) while only 95 joined (48 from Google Content Experiments, 14 from Shoplift, 14 from Zarget). The net loss of 56 customers from a tiny base suggests ongoing retention challenges. For buyers, this high churn rate warrants investigation. Ask Convert for customer retention metrics by cohort and contract renewal rates.

Retail leads at 10.1% of enriched companies (96 of 948), followed by software development (6.7%, 64 companies), retail apparel and fashion (4.5%, 43 companies), and technology/internet (4.3%, 41 companies). Wellness and fitness services (3.4%), manufacturing (3.3%), and financial services (3.1%) show meaningful adoption, while travel arrangements (1.8%) and advertising services (2.2%) round out the top 10. No single industry dominates, the top 10 combined account for just 42.7%, making Convert a horizontal platform without deep vertical specialization. This means fewer industry-specific templates, benchmarks, or case studies compared to vertically focused competitors.

The data suggests no. Only 7.8% of Convert customers are enterprise-scale (1,001+ employees), and just 1.1% are Fortune 500 size (10,001+). Enterprise names like Adecco, United Airlines, and Xerox appear in the customer list, but most detections are on subdomains (specific business units or campaign microsites), not root domains. The 60.6% SMB concentration (1-50 employees) indicates the platform's product roadmap, support model, and pricing are enhanced for small businesses, not complex multi-team organizations. Enterprise buyers should request references from companies their size in their industry, the data shows they're rare. For large organizations, evaluate Optimizely, VWO, or Adobe Target instead.

United States dominates at 54.0% of enriched companies (575 of 6,651), followed by the United Kingdom at 11.5% (122 companies) and the Netherlands at 9.3% (99 companies). Those three countries account for 74.8% of all customers. Australia (3.3%), Canada (3.1%), and Italy (2.4%) round out the top six. The Anglo-Dutch concentration suggests limited localized support, regional case studies, and geo-specific compliance features outside these markets. For buyers in APAC, LatAM, or Eastern Europe, ask about SLA coverage during local business hours, whether pricing is in local currency, and whether the platform supports regional data residency requirements.

While the raw data doesn't provide exact tenure metrics, the usage history and migration patterns offer clues. Convert is detected on 13,499 active domains in our current crawl window. We publish no multi-year series, so no peak or decline figure is quoted. The 90 switches to Intelligems (48 in the last year) and 48 to Shoplift (32 in the last year) suggest accelerating churn. The 8,511 previously used count vs 10,487 total ever detected means 81.1% of all sites that tried Convert have left. For buyers, this pattern suggests many customers trial the platform (possibly on 3-6 month contracts) but don't renew long-term. Request cohort retention data from Convert, what percentage of customers who start in year 1 are still active in year 3?

Convert holds 0% market share in the A/B Testing & Experimentation category with just 21 active domains, ranking #35 out of 39 tracked platforms per TechnologyChecker.io data. For context, Optimizely has 43,312 domains (5.66% share) and SiteSpect 3,261 (0.43%). Convert's footprint is 106x smaller than TruConversion's and 48x smaller than Intelligems'. The tiny market share means fewer integrations, community resources, third-party tools, and peer proof. It also correlates with higher platform risk, vendors with minimal adoption are more likely to pivot, get acquired, or shut down. For buyers, low market share should trigger due diligence on vendor stability and product roadmap.

While Convert offers Shopify integration via tracking scripts and GTM, the migration data shows it's not competitive with Shopify-native alternatives. 90 companies switched from Convert to Intelligems (a Shopify-native A/B testing app), with 48 switches in the last year alone. This suggests Shopify merchants prefer platforms built specifically for their environment, with native revenue tracking, automatic integration, and Shopify-specific templates. If you're evaluating A/B testing for Shopify, the data strongly suggests starting with Intelligems or Shoplift (48 inbound migrations) before considering universal tools like Convert. The 10.1% retail customer concentration (many likely Shopify users) shows Convert has some ecommerce traction, but the outbound migration rate is alarming.