Companies Using PrestaShop

With 10+ years in web crawling and technographic data analysis, I read PrestaShop as the clearest regional platform in our ecommerce data. As of our October 2026 crawl, PrestaShop runs on 70,082 live domains, and we matched 41,264 of them to a company record. France and Spain hold more than half of that matched base, retail and wholesale a third of it, and seven in ten domains with a known headcount belong to companies with ten or fewer staff. This analysis covers the footprint, who the users are, where they are, the one migration corridor that passes our tests, and the stack around a PrestaShop store, which is where the fulfilment and integration questions get answered.

1. Footprint and trajectory

PrestaShop's monthly count in our current crawl went from 53,634 domains in June 2026 to 65,386 in July, 67,671 in August, 69,512 in September and 70,082 in October 2026. I wouldn't read the June-to-July jump as a wave of new stores. The set of domains we crawl turns over every month, with dead sites dropping out and newly found ones added, and our detection of PrestaShop has widened over the same months. The last two readings, 570 domains apart, are the steadier guide.

PrestaShop ranks 7th in Ecommerce Platforms with 0.92%. Magento sits just above at 0.96% and 72,603 domains, 2,521 more. PrestaShop's own about page claims "more than 230,000 stores". Ours is a different measure: we count live domains where our crawl sees PrestaShop's cookie, JavaScript object, header or generator tag, so the two figures shouldn't be compared directly.

"PrestaShop is the rare platform whose country chart tells you more than its rank. 0.92% of the category is small next to Shopify's 31.72%, but 23.20% of PrestaShop's matched base is in Spain." - Mehmet Suleyman, CEO at TechnologyChecker.io

Sales Signal: Treat PrestaShop as a flat, regional base of 70,082 live domains. The opportunity is in serving the stores that are there, most of them in France and Spain, rather than in waiting for new ones.

2. Who runs PrestaShop

Of the 34,827 PrestaShop domains with a known headcount, 24,377 (69.99%) belong to companies with 1-10 employees and 32,288 (92.71%) to companies with 50 or fewer. Only 704 domains belong to companies above 200 staff, and 17 to companies above 10,000. The matched companies are also older than you might expect for a self-service store builder: 5,947 of the 16,856 with a known founding year (35.28%) started before 2000, and 7.99% in the 2020s. That reads as existing shops, wholesalers and manufacturers putting a catalogue online.

Many of the large names use PrestaShop for a side store rather than the main business. I checked these on 11 October 2026 and each loads PrestaShop: Naval Group's merchandise shop (shop.naval-group.com), the Council of Europe's publications site (edoc.coe.int), Bpifrance's Big Boutique, CNES's shop, Le Monde's boutique, El País Colecciones, the Fédération Française de Tennis pro shop and Parmalat's e-shop. Universities do the same: Université Paris Cité, Paris 1 Panthéon-Sorbonne, Université Côte d'Azur and EDHEC all sell merchandise on PrestaShop.

Sales Signal: For the micro-merchant majority, sell things a two-person shop can install without a developer: payment, shipping labels, email. For the 704 larger domains, the buyer is usually a communications or merchandising team that owns one store, which makes for a smaller deal and a faster decision.

3. Geography: France, Spain and the markets PrestaShop doesn't reach

Of the 41,264 matched PrestaShop domains, 12,544 are in France (30.40%) and 9,573 in Spain (23.20%), followed by Italy (3,457), Poland (2,715) and the United States (1,068). France, Spain and Italy together hold 25,574, or 61.98%. Searchers ask whether PrestaShop is popular in Spain, and the answer is in how much of each platform's matched base Spain represents:

WooCommerce has more Spanish domains by count. But no other platform in that table leans on Spain the way PrestaShop does. The Spanish users I verified include El País, Penguin Libros, Médicos Sin Fronteras' Spanish shop, Oxfam Intermón, EAE Business School, Inside Shops, GAM and ITURRI.

The gaps matter as much. Germany has 904 matched PrestaShop domains against 8,962 for Shopware, per the Shopware profile, and Brazil has 437 against 7,952 for Tiendanube, per the Tiendanube profile. Industry concentration is as sharp: Retail takes 25.59% and Wholesale 6.06%, 11,008 domains together.

Sales Signal: A PrestaShop prospect list is a French and Spanish list first. Sell in French and Spanish, price in euros, and expect retailers and wholesalers. Outside southern Europe the list thins out fast.

4. Migration: Shopify is the one clear exit

Since our tracking began in March 2026, 491 domains dropped PrestaShop and now run Shopify, against 51 moving the other way, about 9.6 to 1. 92 of the 491 moves came in the last 30 days and 359 in the last 90, so this is current. Only 197 of the 752 domains ever seen with both still run both (26.2%), which is why the pair passes our switching test. At under 1% of 70,082 live domains, it's a steady trickle.

The other pairs don't pass. WooCommerce overlaps heavily: 470 of 1,057 domains seen with both platforms still run both, too many to call it switching. Magento and Shopware show movement both ways with no clear direction, so we don't publish either as a switch.

"The only exit from PrestaShop that passes our switching test leads to a hosted platform. Read that next to the G2 complaints about upgrades and modules and you have the likely reason." - Mehmet Suleyman, CEO at TechnologyChecker.io

Sales Signal: Migration agencies and Shopify partners should work the French and Spanish small-retail segment, where most of the base is. Anyone selling PrestaShop services should treat upgrade pain as the churn risk to address: G2's third-ranked complaint is hard upgrades between major versions.

5. The stack: integrations, payments and shipping

Shares here are of the 71,227 clean live PrestaShop domains. Google Analytics runs on 68.79%. For email, Brevo (6.72%) and Mailjet (4.57%) are ahead of Mailchimp (2.77%) and Klaviyo (2.43%). PayPal (5.93%) and Payplug (3.46%) lead payments, ahead of Klarna Checkout (1.36%) and Stripe (0.83%). Cookie consent is split between Axeptio (3.03%), Cookiebot (2.96%), Cookie Control (2.96%) and iubenda (2.84%). Matomo appears on 2.11%.

Searchers reach this page asking which fulfilment and 3PL companies PrestaShop stores use, so here's what a storefront reveals: Colissimo on 1.14%, UPS on 1.01%, DHL on 0.89%, DPD on 0.69%, GLS on 0.63% and Mondial Relay on 0.62%. Those are carrier integrations visible on the store. A 3PL contract usually leaves no trace on the storefront, so treat these as a floor.

Sales Signal: Brevo and Mailjet users are the warmest email-tool switch prospects, and the low single-digit shares for every carrier mean most PrestaShop stores show no shipping integration we can see. For a 3PL or shipping-app seller, that is a large group to qualify by hand.

6. G2 review signals

On G2, being free and open source is PrestaShop's most-cited strength (45 mentions), then flexibility and customization (38) and the module marketplace (22). The leading complaints are a steep learning curve (34), uneven quality in third-party modules (28) and hard upgrades between major versions (21). Those complaints line up with the Shopify corridor: a hosted platform removes upgrades and module maintenance, which is what a 491-to-51 flow toward Shopify looks like from the merchant's side. The price of PrestaShop's software is still zero for the Classic edition, per its offers page, with a Hosted edition from €24 a month on annual billing.

Sales Signal: Lead with time saved on upgrades and module conflicts. Merchants who chose PrestaShop because it is free won't respond to a pitch that starts with a monthly fee.

Key takeaways

1. Regional by design. 61.98% of matched domains are in France, Spain and Italy; Spain alone is 23.20%.

2. Small and established. 69.99% of sized domains have 1-10 staff, and 35.28% of dated companies predate 2000.

3. One clear exit. 491 domains to Shopify against 51 back since March 2026, under 1% of the base.

4. Email runs on Brevo and Mailjet. Both ahead of Mailchimp and Klaviyo; Colissimo is the most visible carrier.

5. Larger users run side stores. Naval Group, the Council of Europe, Le Monde and CNES sell merchandise or publications on PrestaShop beside their main sites.

Sales applications

Outreach template: "We see [Company] running its store on PrestaShop with [Brevo/Mailjet] and no visible shipping integration. Most stores your size in [France/Spain] are in the same position. Is label printing still manual for you?"

Targeting strategy: PrestaShop, France or Spain, Retail or Wholesale, 11-200 employees. That cut skips the micro-shops least likely to buy and the side stores of large organisations.

Competitive angle: Selling a hosted platform, use the Shopify corridor and the upgrade complaints. Selling into PrestaShop, the 197 domains still running both PrestaShop and Shopify may be mid-migration, and open to help either way.

Explore all 70,082 domains running PrestaShop on TechnologyChecker.io, with company size, country, industry and stack, refreshed monthly.