Companies Using Tiendanube

I analysed Tiendanube against our September 2026 crawl. We recognise a store from the files it loads: every Tiendanube store, under either brand, pulls its theme and store scripts from the platform's own CDN, and our detection reads those. On that basis 29,997 domains run a live Tiendanube store and 12,957 of them match a company record. In a random browser sample of 30 detected domains, all 30 were working Tiendanube stores, 18 of them Brazilian and 8 Argentine. Tiendanube's own pricing page speaks of more than 180,000 sellers, and stores on a free platform subdomain share one domain between them, so read our figure as the stores with their own address. Our note on technology detection methods explains why a domain count and a vendor's account count rarely match.

One platform, two brands

Tiendanube sells as Nuvemshop in Brazil, and our detection sees both names. Of the 18,179 domains carrying the Nuvemshop signal, 17,328 (95.3%) are already inside this count, and 15,532 of those are .br domains. The 13,039 domains matched only as Tiendanube are the Spanish-speaking side, with 8,562 on .ar. So this page covers the whole platform, and the separate Nuvemshop row in our category table counts the same Brazilian stores a second time.

Sales signal: treat Tiendanube and Nuvemshop as one account list. A campaign split by brand name will reach the same merchants twice.

The August step is our coverage, not a boom

The chart reads 10,422 in June, 11,451 in July, 26,574 in August and 29,997 in September. That looks like a platform that nearly tripled in two months, and it isn't one. Our detection began matching Nuvemshop stores in August: 14,702 of the dual-signal Brazilian stores were first seen that month and 2,627 in September, and 62.8% of today's live domains were first seen in August or September. Our crawl also turns over every month, dropping dead sites and adding newly found ones. The honest reading is a September baseline of 29,997, with no trend yet.

"The jump from 11,451 to 26,574 is us learning to see Brazil, not Brazil discovering Tiendanube. Anyone quoting it as growth is quoting our coverage." - David Thomson, CTO at TechnologyChecker.io

Sales signal: size the market on September's 29,997 and track the next few months before calling a trend. 1,443 domains have dropped a Tiendanube detection since March 2026, a small number against the base.

Who the customers are

These are micro-businesses. 77.22% of matched companies with a known size have 1 to 10 employees and 16.45% have 11 to 50. They are also young: 43.79% were founded in the 2010s and 22.38% in the 2020s. Retail (36.26%), Retail Apparel and Fashion (7.53%) and Textile Manufacturing (4.53%) together make up 48.32% of matched companies.

The larger names sit at the edge of that base and mostly run a side store. 24 matched companies have more than 1,000 employees, and 22 of the 50 named on this page run Tiendanube on a subdomain: Havanna on tienda.havanna.com.ar, Clarín on its collections store, Papaiz on loja.papaiz.com.br, Unicampo on a purchasing portal. Café Martínez and Longvie run it on their main domain.

Sales signal: the core buyer is a founder-run fashion or retail brand with a handful of staff. At the few large companies, look for the team that owns the store subdomain, not corporate IT.

Two home markets

Brazil has 7,952 matched companies and Argentina 4,070, about 95% of those with a known country between them. Mexico, where Tiendanube also sells, has 214. The global rank, 16th of 720 at 0.4%, compares Tiendanube with platforms sold everywhere. Re-ranked on companies in each country, it is second in Argentina, behind WooCommerce (7,392) and ahead of Wix eCommerce (3,635) and Shopify (503). In Brazil it is third, behind Wix eCommerce and WooCommerce, and ahead of Tray (7,063) and Shopify (4,444). In Mexico it is 11th.

Sales signal: in Argentina, Tiendanube is the hosted platform to integrate with first; Shopify has about one company for every eight on Tiendanube there. In Brazil, plan for a shared market with Tray and the WordPress-based stores.

Where the stores came from

Three platforms pass our switching tests. Since we began tracking in March 2026, 248 domains replaced WooCommerce with Tiendanube while 20 went the other way; 131 came from Shopify against 56 leaving for it; 54 came from Tray against 13. In the last 90 days the three inbound counts are 197, 110 and 46. These are not stores running two platforms at once: only 30.5% of the WooCommerce pairs we have ever seen together still run both, and in most moves the Tiendanube store appeared 7 to 12 days after the old one disappeared.

"Stores arrive on Tiendanube from WooCommerce about twelve times as often as they leave for it. For a WordPress plugin with a far larger base, that is the one flow on this page I would watch." - David Thomson, CTO at TechnologyChecker.io

Sales signal: a merchant leaving a self-hosted WooCommerce store for a hosted builder needs migration help: product and customer import, redirects and payment setup. Agencies and app vendors can target recent arrivals. For the wider pattern of stores changing platform, see our Shopify migration analysis.

The storefront stack

Facebook Pixel runs on 80.86% of the 30,369 live Tiendanube domains, TikTok Pixel on 21.82% and Pinterest's tag on 10.71%. Google Tag Manager (63.36%) and Google Analytics (61.33%) follow. On email, Google Workspace sits on 9.07%, Microsoft 365 on 2.16% and Titan Email on 2.08%. Payments are invisible to us here, because checkout is hosted: Mercado Pago shows on 0.06%.

Sales signal: these stores buy traffic on Meta and TikTok. Ad-measurement, creative and catalogue tools fit the base; anything that needs a checkout script does not, because the platform owns checkout.

Key takeaways

1. 29,997 live stores across both brands; Nuvemshop is the same platform, 95.3% overlapping.

2. Second in Argentina and third in Brazil among companies in our data, 16th of 720 worldwide.

3. 77.22% of matched companies have 10 or fewer staff; half sell fashion, textiles or general retail.

4. The August jump is detection coverage. Quote September.

5. Net inflow from WooCommerce (248 in, 20 out), Shopify (131 in, 56 out) and Tray (54 in, 13 out) since March.

How to use this list

Filter by country first, since the Argentine and Brazilian bases behave like separate markets, then by company size and industry. For the full list of 29,997 Tiendanube stores with company, size and stack data, explore TechnologyChecker.io.