Companies Using BDOW

We detect BDOW on 13,721 domains, including Zebra Technology Corporation, Arm, Trend Micro Incorporated. A detection means the technology is present on that domain, which for large organisations is often a single storefront or subdomain rather than a company-wide deployment. Among domains we matched to a company with a resolved industry, the most common is Advertising Services (5.69%).

We detect 13,721 domains running BDOW across our monthly crawl of live business domains. Company data could be matched for 6,981 of them (50.9%), and every company-size, industry and country breakdown on this page describes that matched subset rather than the full detected base. A further 1,524 domains carried a BDOW detection previously and no longer do.

BDOW holds 3.21% of the Popups & Lead Capture category, ranking #10. This is a share of the domains we detect running a platform in this category — not a share of all websites, and not a share of spending — so it is not directly comparable to figures published on other denominators.

The top alternatives to BDOW include Popup Maker (27.32% market share), POWR (12.52% market share), Privy (8.85% market share), Mailmunch (8.19% market share) — measured as a share of the domains we detect running a platform in this category.

United States leads with 3,216 matched BDOW domains, followed by United Kingdom (405), Australia (344), Canada (307), France (304). These are counts within the 6,981 domains we could match to a company record, not the full detected base.

The most common company size is 1-10 employees, representing 72.35% of the BDOW domains we could match to a company record and size — a subset of 6,981 matched companies, not of all 13,721 detected domains. This is followed by 11-50 employees (19.3%) and 51-200 employees (5.72%).

Among the BDOW domains we could match to a company with a known founding date, most were founded in the 2020s (8.11%), followed by the 2010s (56.91%). That matched subset is drawn from 6,981 companies and is not representative of all 13,721 detected domains. This suggests BDOW is most popular among relatively young companies.

The ideal BDOW customer is: Platform: WordPress, Company Size: 1-10 employees, Industry: Agencies and consultancies, Location: United States, Founded: 2010s — based on our analysis of 6,981 enriched companies at TechnologyChecker.io.

BDOW is the current name of Sumo, the email-capture and share-button suite that was one of the most widely installed tools on WordPress blogs in the mid-2010s. Our detection still matches the original assets — the sumo and sumome JavaScript globals and scripts served from sumo.com — because that is what the product continues to ship.

We detect BDOW on 13,721 active domains, tenth in the Popups & Lead Capture category at 3.2%. Our window runs 12,635 in June to 13,721 in August 2026, and the July-to-August step is 34 domains, which is flat.

Shrinking, and the acquisition number is the clearest evidence. BDOW added 191 domains over 30 days against 664 that dropped it — the weakest add-to-churn ratio of any tool we profiled in this category. The category's momentum data has it at roughly −470 over 30 days and −410 over 90.

The 2010s content-marketing cohort. 56.91% of the companies we can identify were founded in the 2010s, the highest single-decade concentration in this category, and the top industries are Advertising Services (5.69%), Business Consulting (3.56%) and Professional Training and Coaching (3.38%). Agencies, consultants and course sellers — people for whom the email list is the business model.

Mostly WordPress: 68.84% of its domains run WordPress and 65.55% publish an RSS feed, with Yoast SEO on 37.91% and Contact Form 7 on 24.75%. jQuery reaches 92.13% and jQuery Migrate 63.31%, the heaviest legacy-jQuery signature in this category. The stack dates the base as clearly as the founding years do.

OptinMonster is larger at 21,418 domains against 13,721, and it is the closest like-for-like: a dedicated email-capture tool aimed at the same WordPress publisher. The more relevant competition is not in this category at all — an email platform's own embedded forms are detected as the email tool rather than here, so part of what looks like decline is consolidation this ranking cannot see.

No. Of the 1,360 domains that dropped it entirely, 12 now run OptiMonk, 10 run Popup Maker and 6 run POWR — 0.88% to the largest destination. The base is leaving without being replaced, which is a different problem from losing to a rival.