Companies Using Enable

I have spent more than a decade building crawlers and technographic pipelines, and on this page the data caveat is the finding. Our August 2026 crawl detects Enable on 7,645 active domains and matches 3,257 of them to an enriched company record, a 42.6% match rate, the lowest of any accessibility vendor we profile. Enable sells into Hebrew-language micro-businesses that match LinkedIn poorly, so every distribution below is directional. One note first, because the name is generic: this is the accessibility widget at enable.co.il, not the unrelated products sharing the word.

Growth trajectory

Enable enters our long-run detection history in October 2017 on six domains and reaches about 4,300 by spring 2025. Our own crawler counts it separately: 5,608 domains in June 2026, 7,675 in July, 7,645 in August. Two warnings about that shape. The gap between the series is our coverage widening, not a wave of installs, and the 2024 to 2025 dip is the old feed shrinking its own tracked universe, not Enable losing customers. What is real is the three months we measured ourselves, 1.36x against the 1.18x our whole crawl grew, so Enable sits near 1.16x.

"A 1.36x move looks impressive until you remember our own crawl grew 1.18x over the same three months. Net of that, Enable added about 16% in relative share. Real, but nothing like the headline." - Mehmet Suleyman, Founder at TechnologyChecker.io

Sales Signal: The addressable market here is one country and it is already well served. Size Israel as the whole opportunity rather than assume a global budget sits behind these 7,645 domains.

Customer profile

61.78% of enriched Enable companies employ ten people or fewer and 25.71% fall between 11 and 50, so about seven in eight sit under fifty staff. Only 0.71% exceeds a thousand employees. The largest detection is Bar-Ilan University, on its epay subdomain rather than site-wide, not as a campus standard. Below it the roster is Israeli mid-market: Maman Group in cargo handling, Novolog in healthcare logistics, the Ashdod municipality. On age, 42.04% were founded in the 2010s and 22.65% in the 2000s, so these are established small firms, not new startups.

Sales Signal: Filter on Israel plus one to fifty employees and you have close to the entire customer list. High volume, low ticket, so anything sold into it has to be self-serve or agency-mediated.

Industry and geographic concentration

Israel is 88.43% of enriched companies with a country on file, the tightest geography of any vendor in this category. Ghana at 5.92% is the odd second place and reads more like an enrichment artifact than a real market. The United States is 2.79%. On industry, Business Consulting and Services is the largest vertical at 29.89% of the ten industries we chart, with Advertising Services at 11.82%. The demand driver is domestic regulation. Israeli Standard 5568 sets the accessibility criteria public-facing Israeli sites are expected to meet, and that obligation, not the ADA, is what puts a widget on a Tel Aviv accountant's homepage. It also explains the consulting tilt: those firms have somebody assigned to read the standard.

Sales Signal: Geography qualifies and disqualifies. If your product is not localised for Hebrew and right-to-left layouts, this list is not your list. If it is, 88% of it is reachable from one time zone.

Migration patterns

787 domains have dropped Enable since 16 March 2026, 9.3% of the 8,444 we have ever recorded it on. Of those, only 70, or 8.9%, appear on another accessibility tool afterwards. The rest removed the widget and put nothing back. The corridors that exist are tiny: 28 domains to UserWay, 17 to Pojo.me and 8 to All in One Accessibility, against nine arrivals from every source combined. Enable loses the small volume that moves, but the volume is not the story. Across the top ten vendors here only 0.7% to 3.5% of churn goes to a rival, and Enable's 8.9% is the high end of that range.

"When 91% of the sites that drop your product install no replacement, you are not losing a bake-off. The customer stopped believing the category solves the problem." - Mehmet Suleyman, Founder at TechnologyChecker.io

Sales Signal: Churned Enable domains are not warm leads for a rival overlay. They are leads for whatever the buyer now thinks accessibility requires, usually an audit or a developer who can fix the markup. Sell the outcome, not another widget.

Technology ecosystem

63.07% of Enable domains run WordPress and 19.03% run Wix, with Google Analytics on 62.47%. The commerce mix is the interesting part. Wix eCommerce at 19.02% is ahead of WooCommerce at 15.65%, and Shopify trails at 7.42%. Shopify leads that group in almost every other market we measure. Here it does not, which tells you the base was built by local freelancers on the platforms Israeli small businesses actually buy. Consent tooling is thin beside it, CookieYes at 4.48% and Complianz at 1.55%.

Sales Signal: This is a plugin market, not an enterprise one. Distribution through WordPress and Wix agencies will beat direct sales, and the near-absence of consent tooling on more than 90% of these domains is an obvious adjacent sale.

What the review sites cannot tell you

There are no G2 ratings to show here. The only Enable listed on G2 is Enable International, the rebate management vendor, which is a different company from the accessibility tool at enable.co.il. For a vendor like this one, that absence matters less than it sounds. Review aggregates rank by reviewer volume, which rewards whoever runs the biggest review campaign in English. A Hebrew-market vendor selling to ten-person firms will never register there. What review scores cannot tell you at all is whether an overlay works as a legal defence, and the public record is clear enough. accessiBe paid $1M to settle FTC allegations that it misrepresented what its AI overlay achieved, complaint January 2025, final order April 2025. Courts have rejected overlay widgets as an ADA defence, and 3,117 federal website accessibility lawsuits were filed in 2025. Our churn data is the third leg: 91% of Enable's leavers replaced it with nothing.

Sales Signal: Star ratings are the weakest evidence here. Bring the FTC order, the 2025 litigation count and the abandonment rate into a compliance conversation instead.

Key takeaways

1. Market position: #7 of 32 at 1.78%, a figure that understates a single-country vendor measured on a global denominator.
2. Growth phase: expanding slightly, 1.36x measured directly against a 1.18x corpus baseline.
3. Core customer: an Israeli firm of one to fifty people, founded in the 2010s, running WordPress or Wix.
4. Demand driver: Israeli Standard 5568, not the ADA, which is why the base stops at the border.
5. Key vulnerability: 787 domains dropped it in five months and 91% installed no replacement.
6. Read with care: a 42.6% enrichment rate, the lowest here.

Sales applications

Outreach angle: "You are running Enable on WordPress, so somebody at your company has already been told about Standard 5568. Our crawl shows 787 Israeli sites removed this widget in five months and nine in ten installed nothing afterwards. What did your accessibility audit actually find?"

Targeting strategy: on TechnologyChecker.io, filter Enable detections to Israel, one to fifty employees, WordPress in the stack. That is the bulk of the base, reachable through the agencies that installed the widget rather than one site at a time.

Competitive angle: ignore the American vendors when positioning here. The live contest is with Pojo.me in the same Hebrew market, while accessiBe sells into an ADA problem these buyers do not have. The 787 churned domains are the real opening.

Every figure above comes from our own crawl: 7,645 detected Enable domains, 3,257 enriched company profiles and switching observed across 29.9M active domains. Explore the full company list and migration data at TechnologyChecker.io, or see our breakdown of the most popular technologies by category.