Our August 2026 crawl of 29.9M active business domains finds 22,193 domains carrying a Canva signal, from solo consultants to brands that use Canva like FedEx, Salesforce and Samsung. Below is the full list of companies using Canva with market share, industry breakdowns and geographic data.

Canva reached $4 billion in ARR at the end of 2025, with 265 million monthly active users and 31 million paying subscribers. Our 22,193 is a different measurement entirely, and the difference is the point: the Canva design tool runs in a browser tab and leaves no trace on anyone's website. What we detect is a domain-level footprint — a Canva domain-verification record, a Canva-built page, or Canva-hosted assets — so this page describes the organisations that connected Canva to a domain they own, not the people who use it. The top companies using Canva skew toward non-profits, education and professional services.

Published Mar 29, 2026 · Updated Sep 10, 2026 · Data analysed on September 10, 2026.

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Canva Usage Statistics

Canva entered our v2 detection index in March 2026, so this chart covers six months. Active domains move from 19,228 in June to 22,193 in August 2026, tracking our crawl coverage. The genuinely unusual number is churn: only 494 domains have dropped Canva, about 2.2% of the live base and by far the lowest rate in our recent refresh work, where 10-20% is typical. That is not a loyalty measurement. Canva's detection includes a Canva-site-verification DNS record, and a verification token has no reason to expire — nobody removes a TXT record after they stop using a product. Read the low churn as a property of the signal, not of the customer relationship.

List of Companies Using Canva

Our verified list of companies using Canva covers brands that use Canva across every industry, size and geography, from Infosys and DHL to the United Nations and McKinsey. One clarification about what this list represents: we detect 22,193 domains carrying a Canva signal — a domain-verification record, a page published with Canva's website builder, or Canva-hosted assets. The design editor itself leaves no trace on any website, so these are organisations that connected Canva to a domain they own. That is why the enrichment rate is 89.3%, the highest we have measured: websites using Canva in this sense belong to registered organisations rather than individuals.

Download all 22,193 Canva customers with full company data, or create a signal to track when companies start or stop using Canva.

Verified list of companies and domains where we detect Canva — sorted by company size. Companies matched to domains where we detect Canva; a detection may be one storefront rather than a company-wide deployment.
CompanyDetection URLDomainCountryIndustryEmployeesTypeFoundedLinkedIn
Infosys Limited logoInfosys Limited
infosys.cominfosys.comIndiaIT Services and IT Consulting10001+Public Company1981https://linkedin.com/company/infosys
DHL Express logoDHL Express
dhl.comdhl.comGermanyTransportation, Logistics, Supply Chain and Storage10001+Public Company1969https://linkedin.com/company/dhl
Marriott International, Inc. logoMarriott International, Inc.
marriott.commarriott.comUnited StatesHospitality10001+Public Company1927https://linkedin.com/company/marriott-international
FedEx Corporation logoFedEx Corporation
fedex.comfedex.comUnited StatesFreight and Package Transportation10001+Public Company1973https://linkedin.com/company/fedex
Adecco logoAdecco
adecco.comadecco.comSwitzerlandStaffing and Recruiting10001+Public Company1996https://linkedin.com/company/adecco
United Parcel Service, Inc. logoUnited Parcel Service, Inc.
ups.comups.comUnited StatesTruck Transportation10001+Public Company1907https://linkedin.com/company/ups
Samsung logoSamsung
samsung.comsamsung.comSouth KoreaComputers and Electronics Manufacturing10001+Public Company1938https://linkedin.com/company/samsung-electronics
Allianz Group logoAllianz Group
allianz.comallianz.comGermanyFinancial Services10001+Public Company1890https://linkedin.com/company/allianz
HP logoHP
hp.comhp.comUnited StatesIT Services and IT Consulting10001+Public Company2011https://linkedin.com/company/hp
Ford logoFord
ford.comford.comUnited StatesMotor Vehicle Manufacturing10001+Public Company1903https://linkedin.com/company/ford-motor-company
Show 40 more Canva using companies as demo data
CompanyDetection URLCountryIndustryEmployeesTypeFounded
SAP logoSAP
sap.comsap.comGermanySoftware Development10001+Public Company1972https://linkedin.com/company/sap
ADP, Inc. logoADP, Inc.
adp.comadp.comUnited StatesHuman Resources Services10001+Public Company1949https://linkedin.com/company/adp
Pfizer Inc logoPfizer Inc
pfizer.compfizer.comUnited StatesPharmaceutical Manufacturing10001+Public Company1848https://linkedin.com/company/pfizer
Optum logoOptum
optum.comoptum.comUnited StatesHospitals and Health Care10001+Public Company2012https://linkedin.com/company/optum
RBC logoRBC
rbc.comrbc.comCanadaBanking10001+Public Company1864https://linkedin.com/company/rbc
Morgan Stanley logoMorgan Stanley
morganstanley.commorganstanley.comUnited StatesFinancial Services10001+Public Company1935https://linkedin.com/company/morgan-stanley
Bayer AG logoBayer AG
bayer.combayer.comGermanyChemical Manufacturing10001+Public Company1863https://linkedin.com/company/bayer
T-Mobile logoT-Mobile
t-mobile.comt-mobile.comUnited StatesTelecommunications10001+Public Company2002https://linkedin.com/company/t-mobile
L’Oréal Group logoL’Oréal Group
loreal.comloreal.comFrancePersonal Care Product Manufacturing10001-10001Public Company1909https://linkedin.com/company/lor%c3%a9al
Schneider Electric logoSchneider Electric
se.comse.comFranceAutomation Machinery Manufacturing10001+Public Company1836https://linkedin.com/company/schneider-electric
Salesforce, Inc. logoSalesforce, Inc.
salesforce.comsalesforce.comUnited StatesSoftware Development10001+Public Company1999https://linkedin.com/company/salesforce
Lidl logoLidl
lidl.comlidl.comGermanyRetail10001+Privately Held1973https://linkedin.com/company/lidl-in-deutschland
WSP Global Inc. logoWSP Global Inc.
wsp.comwsp.comCanadaProfessional Services10001+Public Company1959https://linkedin.com/company/wsp
BASF Corporation logoBASF Corporation
basf.combasf.comGermanyChemical Manufacturing10001+Public Company1865https://linkedin.com/company/basf
Airbnb, Inc. logoAirbnb, Inc.
airbnb.comairbnb.comUnited StatesSoftware Development5001-10000Public Company2008https://linkedin.com/company/airbnb
Capital One logoCapital One
capitalone.comcapitalone.comUnited StatesFinancial Services10001+Public Company1994https://linkedin.com/company/capital-one
Jabil logoJabil
jabil.comjabil.comUnited StatesAppliances, Electrical, and Electronics Manufacturing10001+Public Company1966https://linkedin.com/company/jabil
Kyndryl logoKyndryl
kyndryl.comkyndryl.comUnited StatesIT Services and IT Consulting10001+Public Company2021https://linkedin.com/company/kyndryl
Veolia Group logoVeolia Group
veolia.comveolia.comFranceEnvironmental Services10001+Privately Held1853https://linkedin.com/company/veolia-environnement
AbbVie logoAbbVie
abbvie.comabbvie.comUnited StatesPharmaceutical Manufacturing10001+Public Company2013https://linkedin.com/company/abbvie
BNY Mellon Capital Markets, LLC logoBNY Mellon Capital Markets, LLC
bny.combny.comUnited StatesFinancial Services10001-10001Public Company—https://linkedin.com/company/bnyglobal
Kohl’s Corp. logoKohl’s Corp.
kohls.comkohls.comUnited StatesRetail10001+Public Company1962https://linkedin.com/company/kohls-department-stores
Aramark logoAramark
aramark.comaramark.comUnited StatesHospitality10001+Public Company1939https://linkedin.com/company/aramark
Chevron logoChevron
chevron.comchevron.comUnited StatesOil and Gas10001+Public Company1879https://linkedin.com/company/chevron
eXp Realty International Corporation logoeXp Realty International Corporation
exprealty.comexprealty.comUnited StatesReal Estate10001+Public Company2009https://linkedin.com/company/exp-realty
Rabobank logoRabobank
rabobank.comrabobank.comNetherlandsBanking10001+Privately Held1898https://linkedin.com/company/rabobank
Idfc First Bank Limited logoIdfc First Bank Limited
idfcfirstbank.comidfcfirstbank.comIndiaBanking10001+Public Company2015https://linkedin.com/company/idfcfirstbank
Boehringer Ingelheim logoBoehringer Ingelheim
boehringer-ingelheim.comboehringer-ingelheim.comGermanyPharmaceutical Manufacturing10001+Privately Held1885https://linkedin.com/company/boehringer-ingelheim
FIS logoFIS
fisglobal.comfisglobal.comUnited StatesIT Services and IT Consulting10001+Public Company1968https://linkedin.com/company/fis
Sam’s Club logoSam’s Club
samsclub.comsamsclub.comUnited StatesRetail10001+Public Company1983https://linkedin.com/company/sam's-club
DP World Limited logoDP World Limited
dpworld.comdpworld.comUnited Arab EmiratesTransportation, Logistics, Supply Chain and Storage10001+Public Company2005https://linkedin.com/company/dp-world
State Street Corp. logoState Street Corp.
statestreet.comstatestreet.comUnited StatesFinancial Services10001+Public Company—https://linkedin.com/company/state-street
Re/Max logoRe/Max
remax.comremax.comUnited StatesReal Estate201-500Public Company1973https://linkedin.com/company/remax
Coldwell Banker Residential Brokerage logoColdwell Banker Residential Brokerage
coldwellbankerhomes.comcoldwellbankerhomes.comUnited StatesReal Estate1001-5000Privately Held1906https://linkedin.com/company/cbrealty
Edward Jones logoEdward Jones
edwardjones.comedwardjones.comUnited StatesFinancial Services10001+Privately Held1922https://linkedin.com/company/edward-jones
CA logoCA
www.gov.ca.govca.govUnited StatesGovernment Administration10001+Government Agency1850https://linkedin.com/company/state-of-california
MetLife Investment Management logoMetLife Investment Management
metlife.commetlife.comUnited StatesInsurance10001+Public Company1868https://linkedin.com/company/metlife
Absa Bank logoAbsa Bank
absa.africaabsa.africaSouth AfricaFinancial Services10001+Public Company2018https://linkedin.com/company/absa
Rio Tinto Limited logoRio Tinto Limited
riotinto.comriotinto.comUnited KingdomMining10001+Public Company1873https://linkedin.com/company/rio-tinto
BHP Group Ltd. logoBHP Group Ltd.
bhp.combhp.comAustraliaMining10001+Public Company1851https://linkedin.com/company/bhp

There are 22,193 companies and domains where we detect Canva, sign up to download the entire Canva dataset.

Here are some of the most recognizable companies using Canva and brands using Canva in 2026:

  • FedEx - Deployed Canva across 1,400 teams in 45 countries, cutting brand review time by 77% (per Canva's case studies)
  • Salesforce - Unified its global brand across 22 regions with Canva, per Canva's published case studies
  • Docusign - Saved $300K in design hours and increased sales engagement 50% using Canva Enterprise
  • Stripe - Scaled global performance marketing 20x with Canva Enterprise, per Canva's case studies
  • Infosys - India's largest IT services firm with Canva-built web pages (detected in our data)
  • Samsung - Electronics manufacturer using Canva's page builder (detected in our data)
  • Marriott International - Global hospitality company with Canva-powered web pages
  • McKinsey - Management consultancy using Canva for web content (detected in our data)

Which Countries Use Canva the Most?

Which countries use Canva the most? The United States leads with 8,141 companies, 41.1% of the enriched base, followed by the United Kingdom (1,712) and — notably — Australia (1,259) in third. Canva was founded in Sydney in 2013 and remains headquartered there, and a home market of Australia's size out-ranking Germany (906), Canada (837) and France (568) is a real signature rather than a rounding artefact. The Netherlands (694), Brazil (502) and Belgium (328) follow, with New Zealand (153) also present, reinforcing the Australasian weighting.

🇺🇸United States8,14141.1%
🇬🇧United Kingdom1,7128.6%
🇦🇺Australia1,2596.4%
🇩🇪Germany9064.6%
🇨🇦Canada8374.2%
🇳🇱Netherlands6943.5%
🇫🇷France5682.9%
🇧🇷Brazil5022.5%
🇧🇪Belgium3281.7%
🇮🇳India3151.6%
🇪🇸Spain2131.1%
🏳️South Africa1850.9%
🇮🇹Italy1840.9%
🇨🇭Switzerland1830.9%
🇳🇿New Zealand1530.8%

Share of the 19,820 Canva domains we matched to a company record — 89.3% of the 22,193 we detect. Top 15 countries shown, so these do not sum to 100%. Domains with no matching company record are not represented here and skew small and independent.

Canva Market Share Among Digital Asset Management

What is Canva's market share? Canva leads the Digital Asset Management category at 21.43% on 22,193 detected domains, ranking #1 of 42 tracked technologies, ahead of Box (17,783), Imagekit (14,766), Optimole (13,394), Adobe Dynamic Media Classic (10,702) and Dropbox (7,712). The category label sits awkwardly on this set: Box and Dropbox are file storage, Imagekit and Optimole are image delivery CDNs, and Canva is a design tool. They share the property of holding an organisation's visual assets and little else, so treat the ranking as a footprint comparison rather than a competitive one.

Customers22.2KCompanies using Canva
Companies Analyzed19.8KWith LinkedIn company data
Market Share21.43%Of the category market
Category Ranking#1In its category

Top Competitors by Market Share

Canva Customers by Company Size & Age

What size companies use Canva? This is the most evenly distributed size profile in our recent refresh work. Only 36.78% have 1-10 employees — against 60-75% for most tools we track — with 19.96% at 11-50, 17.89% at 51-200 and a substantial mid-market and enterprise tail: 9.13% at 201-500, 7.18% at 1,001-5,000 and 2.22% at 10,001+. Put differently, 25.4% of matched Canva companies have more than 200 employees, roughly five times the rate of the other tools in this batch. Based on 19,820 enriched companies, an 89.3% enrichment rate that is the highest we have measured — these are unambiguously real, registered organisations.

Company Size Distribution

Company Age (Founded Decade)

What Industries Use Canva the Most?

Non-profit Organizations lead at 6.08%, the only technology in this refresh batch where a non-commercial sector tops the table. IT Services (4.99%) and Software Development (4.6%) follow, then Real Estate (3.74%), Business Consulting (3.67%) and Advertising Services (3.4%). Adding Primary and Secondary Education (3.12%) to the non-profit share brings the mission-driven cluster to 9.2%. Canva's free tiers for non-profits and schools are the obvious mechanism, and the detection data shows those programmes producing a real, measurable footprint rather than just goodwill.

Non-profit Organizations1,144 (6.08%)
IT Services and IT Consulting940 (4.99%)
Software Development866 (4.6%)
Real Estate704 (3.74%)
Business Consulting and Services691 (3.67%)
Advertising Services639 (3.4%)

Non-profit organisations using Canva are the largest single vertical at 6.08%, and with primary and secondary education (3.12%) the mission-driven cluster reaches 9.2% — a direct read-out of Canva's free programmes for charities and schools. Professional services firms on Canva — IT services (4.99%), business consulting (3.67%) and advertising (3.4%) — form a second cluster of roughly 12%, organisations that produce client-facing material constantly and have no in-house designer. Real estate agencies using Canva (3.74%) fit the same pattern with listing and brochure design.

Canva Alternatives & Competitors

Canva ranks #1 in Digital Asset Management at 21.43%, but the category groups products that do not compete. Box (17,783 domains, 17.17%) and Dropbox (7,712, 7.45%) are file storage and sync. Imagekit (14,766, 14.26%) and Optimole (13,394, 12.93%) are image optimisation and delivery CDNs that sit in front of a website's media. Adobe Dynamic Media Classic (10,702, 10.33%) is enterprise asset management. Canva is a design and publishing tool. What they share is custody of an organisation's visual assets, which is enough for a category and not enough for a rivalry. Canva's real competitor, Adobe Express, and its adjacent rival Figma both leave far smaller domain-level footprints because, like the Canva editor itself, they mostly run in a browser tab.

TechnologyDomainsMarket Share
A favicon of Box
Box
17,78317.17%
A favicon of Imagekit
Imagekit
14,76614.26%
A favicon of Optimole
Optimole
13,39412.93%
A favicon of Adobe Dynamic Media Classic
Adobe Dynamic Media Classic
10,70210.33%
A favicon of Dropbox
Dropbox
7,7127.45%

Tech Stack of Canva-Powered Websites

WordPress appears on 32.39% of Canva domains — low by the standards of this refresh, where most tools sit above 50% — and that is consistent with a signal driven partly by domain verification rather than by an embed in a page. Google Analytics reaches 54.87%. The marketing layer is the tell: HubSpot at 12.03% and Salesforce Marketing Cloud Account Engagement at 3.84% are three to five times their rate on the other tools in this batch, which fits a customer base with a quarter of its companies above 200 employees. Ecommerce is minimal — Shopify 3.1%, WooCommerce 2.62% — confirming this is a marketing-and-communications footprint rather than a retail one.

CMS & Website Builders

A favicon of WordPress
WordPress
7,960 (32.39%)
A favicon of Drupal
Drupal
844 (3.43%)
A favicon of Webflow
Webflow
809 (3.29%)
A favicon of Wix
Wix
665 (2.71%)
A favicon of Squarespace
Squarespace
627 (2.55%)

Web Analytics

A favicon of Google Analytics
Google Analytics
13,487 (54.87%)
A favicon of Cloudflare Browser Insights
Cloudflare Browser Insights
2,729 (11.1%)
A favicon of Site Kit
Site Kit
835 (3.4%)
A favicon of Matomo Analytics
Matomo Analytics
750 (3.05%)
A favicon of Snowplow Analytics
Snowplow Analytics
577 (2.35%)

Marketing Automation

A favicon of HubSpot
HubSpot
2,957 (12.03%)
A favicon of Marketo
Marketo
254 (1.03%)
A favicon of 6sense
6sense
158 (0.64%)
A favicon of Pardot
Pardot
158 (0.64%)

Ecommerce Platforms

A favicon of Shopify
Shopify
763 (3.1%)
A favicon of WooCommerce
WooCommerce
644 (2.62%)
A favicon of Wix eCommerce
Wix eCommerce
638 (2.6%)
A favicon of Squarespace Commerce
Squarespace Commerce
627 (2.55%)
A favicon of Amazon Webstore
Amazon Webstore
143 (0.58%)

Canva Customer Reviews with Pros and Cons

G2 reviewers left 6,696 total sentiment mentions for Canva, and ease of use leads at 1,740 mentions. That is consistent with the product's reach across 265 million monthly users, most of whom need a zero-code tool. It sits slightly at odds with our own detected cohort, though, which is more corporate than the review base: only 36.78% of matched Canva companies have 1-10 employees and a quarter have more than 200. The top complaints are limited features (583 mentions) and expensive premium plans (470 mentions), the latter a familiar tension for a product whose free tier is generous enough that the paywall is felt sharply.

Generated from real user reviews on G2

Pros
  • Users love the ease of use in Canva, appreciating its intuitive design and ready-made templates for quick creation.(1,740 reviews)
  • Users love the ready-made templates in Canva, enabling quick and easy design creation without complex tools.(1,262 reviews)
  • Users praise Canva for its versatile features that simplify design, allowing quick and intuitive creations across devices.(1,142 reviews)
  • Users love the easy creation process in Canva, allowing quick, polished designs with intuitive tools and templates.(1,060 reviews)
  • Users value the wide variety of templates available in Canva, enabling quick and easy customization for stunning designs.(1,054 reviews)
Cons
  • Users find Canva's limited features frustrating, especially regarding vector editing and premium plan costs for beginners.(583 reviews)
  • Users find Canva's limited editing options frustrating, especially for vector editing and bulk creation needs.(558 reviews)
  • Users are frustrated by missing features like vector editing and face limitations with offline functionality and paywalls.(497 reviews)
  • Users find the premium plan expensive, especially for beginners needing essential features not available for free.(470 reviews)
  • Users find limited customization options frustrating, hindering the ability to create tailored designs on Canva.(449 reviews)

Expert Analysis: Canva Growth Trends & Key Signals for Sales Teams in 2026

Mehmet Suleyman
Mehmet SuleymanCEO & Co-founder, TechnologyChecker

Our August 2026 crawl detects a Canva signal on 22,193 active domains, of which 19,820 match an enriched company record — an 89.3% enrichment rate, the highest we have measured on any technology. Canva entered our v2 detection index in March 2026, so the figures below describe a footprint rather than a trajectory.

What 22,193 Means Next to 265 Million Users

Canva reports 265 million monthly active users, 31 million paying subscribers and $4 billion in ARR. We detect it on 22,193 domains. These numbers are not in conflict, and understanding why is the key to reading this page.

The Canva editor runs in a browser tab. Designing a presentation, a social post or a poster leaves no trace whatsoever on any website, so the overwhelming majority of Canva's users are structurally invisible to a web crawler. What we can see is the narrow set of cases where Canva touches a domain an organisation owns: a Canva-site-verification DNS record, a page published with Canva's site builder, or assets served from Canva's domain.

So this page is not a sample of Canva's users. It is a census of organisations that connected Canva to their own domain, which is a different and considerably more corporate population — and that is exactly what the demographics show.

"An 89% enrichment rate is the highest we have ever recorded, and it is telling you what kind of signal this is. Adding a DNS record to a domain you own is something an organisation does, not something a person does. That single detail explains why this cohort looks nothing like Canva's user base."

- Emma Davies, Data Analyst at TechnologyChecker.io

The 2.2% Churn Is the Instrument, Not the Loyalty

Only 494 domains have dropped Canva — 2.2% of the live base, against 10-20% for most technologies in this refresh and 123% for the Shopify app in the same batch.

It would be easy to publish that as extraordinary retention. It is not. Canva's detection includes a DNS TXT verification record, and verification tokens do not expire, do not cost anything to leave in place and are invisible in day-to-day operations. Nobody logs into their DNS provider to delete a TXT record after they stop using a product. Sub-3% churn is the signature of a verification-based signal rather than evidence about customer relationships, and we would rather say so than take credit for a number the measurement produced.

The corollary matters too: a domain in this list proves Canva was connected at some point, not that it is in active use today.

The Most Enterprise-Weighted Base in This Batch

Canva's size distribution is unlike anything else we refreshed. Only 36.78% of matched companies have 1-10 employees, where the other nine technologies in this batch run 60-75%. The mid-market and enterprise tail is substantial: 17.89% at 51-200, 9.13% at 201-500, 7.18% at 1,001-5,000 and 2.22% at 10,001+. In total, 25.4% have more than 200 employees, around five times the batch norm.

The age profile is equally distinctive: 13.32% of these organisations were founded before 1960 and 36.8% before 2000. Universities, charities, foundations, hospitals and long-established professional firms. This is not the young digital-native cohort that Canva's consumer reputation would suggest.

The marketing stack agrees. HubSpot appears on 12.03% of Canva domains and Salesforce Marketing Cloud Account Engagement on 3.84%, three to five times their rate elsewhere in this batch — tools that small businesses do not buy.

Non-Profits Lead, and That Is a Product Decision

Non-profit Organizations top the industry table at 6.08%, the only case in this refresh where a non-commercial sector leads. Adding Primary and Secondary Education (3.12%) brings the mission-driven cluster to 9.2%.

Canva offers free access to registered non-profits and to schools, and this is what that policy looks like measured from the outside: not a rounding error, but the largest identifiable vertical in the product's domain-level footprint. For an organisation with no design budget and constant need for flyers, reports and social assets, a free professional design tool is genuinely decisive.

Sales Signal: The non-profit and education cluster is real but has no budget by definition. The commercially interesting segment is the professional-services cluster — IT services (4.99%), business consulting (3.67%) and advertising (3.4%), about 12% combined — where the same constant-design-output need exists alongside the ability to pay.

Australia at Third

The United States leads with 8,141 matched companies (41.1%) and the United Kingdom follows at 1,712, but Australia ranks third at 1,259, ahead of Germany, Canada and France. Australia's economy is a fraction of those markets, so third place is a genuine home-market effect: Canva was founded in Sydney in 2013 and is still headquartered there. New Zealand (153) in the top fifteen reinforces the same pattern.

Why There Is No Migration Table

No switching corridor out of Canva beats the rate among domains that stayed, and with only 494 total departures the volumes make the question close to unanswerable. The largest flow to any competitor was three domains.

The structural reason is that the category is not a set of substitutes. Box appears on 4.37% of domains that kept Canva against 0.61% of those that left, and Dropbox is 2.38% against 0.40% — both more common among the stayers. Organisations run a design tool and a file store and an image CDN simultaneously, because they do different jobs.

Key Takeaways

1. 22,193 domains against 265 million users. The Canva editor leaves no web footprint; this page counts domain-level connections only.

2. 89.3% enrichment is the highest we have measured. Connecting a domain is an organisational act, so the base is unusually corporate.

3. 2.2% churn is the signal, not retention. A DNS verification token never expires and nobody removes it.

4. 25.4% of matched companies exceed 200 employees, about five times the batch norm, and 13.32% were founded before 1960.

5. Non-profits lead at 6.08%, and with education reach 9.2% — a direct read-out of Canva's free programmes.

6. Australia ranks third by country, well above its economic weight, reflecting Canva's Sydney origin.

Sales Applications

Outreach template: "We noticed your organisation has Canva connected to its domain. Across the 19,820 Canva installations we can match to a company, communications teams at your size typically pair it with [DAM / brand governance / approval workflow] tooling. Worth a short conversation?"

Targeting strategy: Professional services and mid-market organisations at 200-5,000 employees, where design output is constant and budget exists. Deprioritise the non-profit and education cluster on budget grounds despite its size.

Competitive angle: Do not pitch against Box or Dropbox; the data shows they coexist with Canva rather than compete. The contested ground is brand governance and approval workflow at organisations large enough to worry about consistency — which is where a quarter of this base already sits.

For the full breakdown of all 22,193 Canva-connected domains and their enriched firmographic profiles, explore our dataset at TechnologyChecker.io.

Frequently Asked Questions

Who uses Canva?

We detect Canva on 22,193 domains, including Infosys Limited, DHL Express, Marriott International, Inc.. A detection means the technology is present on that domain, which for large organisations is often a single storefront or subdomain rather than a company-wide deployment. Among domains we matched to a company with a resolved industry, the most common is Non-profit Organizations (6.08%).

How many customers does Canva have?

We detect 22,193 domains running Canva across our monthly crawl of live business domains. Company data could be matched for 19,820 of them (89.3%), and every company-size, industry and country breakdown on this page describes that matched subset rather than the full detected base. A further 494 domains carried a Canva detection previously and no longer do.

What is Canva's market share?

Canva holds 21.43% of the Digital Asset Management category, ranking #1. This is a share of the domains we detect running a platform in this category — not a share of all websites, and not a share of spending — so it is not directly comparable to figures published on other denominators.

What are the best alternatives to Canva?

The top alternatives to Canva include Box (17.17% market share), Imagekit (14.26% market share), Optimole (12.93% market share), Adobe Dynamic Media Classic (10.33% market share) — measured as a share of the domains we detect running a platform in this category.

Which countries use Canva the most?

United States leads with 8,141 matched Canva domains, followed by United Kingdom (1,712), Australia (1,259), Germany (906), Canada (837). These are counts within the 19,820 domains we could match to a company record, not the full detected base.

What size companies use Canva?

The most common company size is 1-10 employees, representing 36.78% of the Canva domains we could match to a company record and size — a subset of 19,820 matched companies, not of all 22,193 detected domains. This is followed by 11-50 employees (19.96%) and 51-200 employees (17.89%).

How old are companies that use Canva?

Among the Canva domains we could match to a company with a known founding date, the largest group was founded in the 2010s (29.55%), followed by the 2020s (18.08%). That matched subset is drawn from 19,820 companies and is not representative of all 22,193 detected domains. This suggests Canva is most popular among relatively young companies.

What is the ideal customer profile for Canva?

The ideal Canva customer is: Company Size: 1-10 employees, Location: US, UK, or Australia, Industry: Consulting, Nonprofits, Software, Founded: 2010-2019, Company Age: ~6-15 years old — based on our analysis of 19,820 enriched companies at TechnologyChecker.io.

What major companies use Canva?

Canva names FedEx, Salesforce and Samsung among its customers, and reports that 95% of Fortune 500 companies use the platform. Our own crawl detects a Canva signal on 22,193 domains, of which 19,820 match a company record. Note this counts organisations that connected Canva to a domain they own — via a verification record, a Canva-built page or Canva-hosted assets — not the 265 million people who use the editor, which leaves no trace on any website.

How many Fortune 500 companies use Canva?

Canva reports that 95% of Fortune 500 companies use the platform. Our detection data cannot verify that figure, because the Canva editor runs in a browser tab and leaves no website footprint. What we can say is that companies with 10,001+ employees make up 2.22% of matched Canva domains, and 25.4% have more than 200 employees — roughly five times the enterprise share of the other tools in our recent refresh work.

Is Canva a threat to Adobe?

Commercially the numbers are substantial — $4 billion ARR, 31 million paid subscribers and a $42 billion valuation as of August 2025. In our detection data the comparison is narrower: Canva leads the Digital Asset Management category at 22,193 domains against Adobe Dynamic Media Classic's 10,702, though those are different products. The more telling signal is the customer profile: 25.4% of matched Canva companies have over 200 employees and 13.32% were founded before 1960, which is not the hobbyist base Adobe's professional tools were historically insulated from.

Can you use Canva free for commercial purposes?

Yes. Canva's free plan allows commercial use of designs created with free templates and elements. You can use free Canva content for marketing materials, social media posts, and business documents. Premium elements marked with a crown icon require a Canva Pro or Teams subscription. Always check Canva's content license agreement for specific use cases.

How much is Canva Pro in 2026?

Canva Pro costs $12.99 per month or $119.99 per year (effectively $10 per month with annual billing). Canva Teams starts at $14.99 per month for up to 5 people. Canva Enterprise pricing is custom and requires contacting the sales team. The free plan includes basic features, 5GB storage, and access to a limited template library.

What is the difference between Canva Pro and Canva Teams?

Canva Pro is designed for individuals at $12.99/month and includes premium templates, Brand Kit, and background remover. Canva Teams (formerly Canva for Teams) starts at $14.99/month for up to 5 people and adds team collaboration features, shared brand assets, approval workflows, and team analytics. Both include the same premium content library.

What is the difference between Canva Teams and Canva Enterprise?

Canva Teams suits small-to-medium teams with shared brand assets and collaboration tools. Canva Enterprise adds SSO/SAML authentication, advanced admin controls, ISO 27001 and SOC 2 Type II compliance, dedicated customer success managers, and integrations with tools like LinkedIn and HubSpot. Enterprise pricing is custom. FedEx and Docusign are published Enterprise customers.

Can I legally sell things I make on Canva?

Yes, you can sell designs made on Canva as part of a finished product (such as printed merchandise, marketing materials, or branded content). You cannot resell unmodified Canva templates or elements as standalone digital files. Adding substantial original design work to Canva elements is required for resale. Check Canva's content license for full terms.

Is there a 100% free alternative to Canva?

Canva itself is free for many users, and notably free for registered non-profits and schools — which shows in our data, where Non-profit Organizations are the largest vertical at 6.08% and education adds 3.12%. Alternatives with free tiers include Adobe Express and Figma, though both leave much smaller domain-level footprints in our crawl because, like the Canva editor, they run in a browser tab rather than publishing to a customer's own domain.

Do employers look down on Canva resumes?

Opinions vary by industry. Creative fields generally prefer portfolios over templated resumes. Corporate and traditional industries often prefer clean, ATS-compatible formats that Canva's visual templates can break. For tech and startups, a well-designed Canva resume is usually accepted. The key consideration is whether the document passes applicant tracking system parsing.

How does Canva compare to Figma?

They serve different users and both are largely invisible to web crawlers, since each runs in a browser tab. Where they differ in our data is domain-level footprint: Canva shows 22,193 domains because it publishes pages and offers domain verification, while Figma's footprint is far smaller. On users, Canva reports 265 million monthly actives across marketing, education and non-profit use; Figma concentrates on product and interface design teams. The detected Canva base skews accordingly, with non-profits leading at 6.08% and only 4.6% in software development.

What industries use Canva's website builder?

Non-profit Organizations lead at 6.08% of matched companies, followed by IT Services (4.99%), Software Development (4.6%), Real Estate (3.74%) and Business Consulting (3.67%). Adding Primary and Secondary Education (3.12%) brings the mission-driven cluster to 9.2%, which reflects Canva's free programmes for charities and schools. Based on 19,820 enriched companies, an 89.3% match rate.

Canva Overview
Customers
22,193
Companies Analyzed
19,820
Market Share
21.43%
Category Rank
#1
Top Country
United States
Top Industry
Non-profit Organizations
Canva Customer ICP

Based on 19,820 company data

Company Size
1-10 employees
Location
US, UK, or Australia
Industry
Consulting, Nonprofits, Software
Founded
2010-2019
Company Age
~6-15 years old
About Our Data

These insights include all TechnologyChecker.io detections of Canva (free & paid plans).

Total Detections2.08B
Detection History+20 Years
Domains Crawled29.9M
Technologies44K+
Company Match Rate89.3%