Companies Using Twitter Emoji (Twemoji)

I run the detection side at TechnologyChecker.io, and Twemoji is one of the clearest cases I know of a count that measures a platform's default rather than a choice. Our rule fires when a page exposes the twemoji JavaScript object or loads a twemoji script. On 820,555 domains in our October 2026 crawl it did, and 501,207 of them matched a company. How we read signals like this is in our write-up of detection methods. For this page the short version is: the count is a slice of WordPress.

How Twemoji gets onto a page

WordPress prints an emoji loader on every front-end page, with settings that point to the emoji images on s.w.org (you can read it in core's formatting.php). The loader draws a few test emoji on a canvas. If the browser fails, it fetches wp-emoji-release.min.js, which the build joins from twemoji.min.js and wp-emoji.min.js. We checked the mechanism on real pages. 52 of 56 random Twemoji pages that loaded carried the loader settings in their HTML, and so did 43 of the 45 named pages that loaded. All 119 loader pages we fetched, candidates included, pointed the images at s.w.org. In a desktop browser that draws emoji natively, five of nine WordPress pages skipped the download, which is the loader doing its job. Our crawler's browser fails the test, so the library loads and we count it.

Sales signal: a Twemoji detection tells you the site runs WordPress and probably nobody has tuned its default scripts. That's a cheaper, sharper filter for WordPress maintenance and speed work than the WordPress tag alone.

Why the count depends on the WordPress release

The test emoji change between WordPress releases, which would explain what we see: whether our crawler trips the loader depends on the core version. Among WordPress sites whose version we could read, 324 of 1,679 on 6.8 loaded Twemoji in our crawl, against 67 of 25,788 on 7.1. Versions 6.2 to 6.7 sit between 1.1% and 4.8%, and the older 6.0 line reaches 25.8%. Our page samples agree. Of 47 random pages whose emoji script carried a version number, 33 ran WordPress 6.1 or older and 14 ran 6.8 or newer; none ran 6.2 to 6.7.

The monthly line reads 837,814 in June, 870,249 in July, 868,571 in August, 862,682 in September and 820,555 in October. Part of that is on our side, because the set of domains we crawl turns over every month and our detection signals widen over time. Part is WordPress itself: an upgrade can move a site out of the count without anyone touching emoji.

"The 820,555 isn't every WordPress site with emoji switched on. It leans hard towards 6.8 and towards 6.1 and older, and I'd sell to it as exactly that." - David Thomson, CTO at TechnologyChecker.io

Sales signal: treat the list as a pool of WordPress sites with a lot of old cores in it. Don't forecast from the curve.

Who the companies are

69.23% of matched companies with a known size have 1 to 10 employees and 20.87% have 11 to 50. The 2010s are the largest founding decade (43.16%). The enterprise tail is real, 3,276 companies above 1,000 staff, but it lives on side properties built on WordPress: Samsung's and STMicroelectronics' newsrooms, Capgemini's investor site, Hallmark's ideas blog, Jet2's careers site, Cook Medical's Vista portal. 22 of the 50 named rows are subdomains. Universities show up often, from Boston University and the University of Illinois to Carnegie Mellon's Robotics Institute.

Sales signal: at a large account the WordPress owner is a communications, investor-relations or careers team. Pitch them about that one site, not corporate IT.

Europe outweighs the US

The United States has the most matched companies, 78,608, but Germany (39,680), the United Kingdom (37,778), Spain (27,891), Italy (27,147) and four more European countries add up to 199,336, about 2.5 times as many. Brazil (27,460) and India (22,393) are large too. Industries are flat: Construction leads at 4.99%, and the top ten reach only 29.61%.

Sales signal: for WordPress care plans, hosting and agency services, the German, Spanish and Italian pools are each a third of the American one or more, and they're reachable with local-language outreach.

Who drops it, and why

There's no switching table here, because Twemoji has no paid rival to switch to. What we can count is exits: 288,934 domains dropped it on at least one hostname since 16 March 2026, and about one in eleven still load it on another. Some sites will have died or moved. Others turned the script off. Perfmatters sells that as a one-click toggle, and its documentation calls the file an unnecessary extra request for a lot of businesses. A core upgrade does the same job by accident, given the version figures above.

"When a site leaves this list, I assume a speed plugin or a WordPress upgrade before I assume anyone thought about emoji." - David Thomson, CTO at TechnologyChecker.io

Sales signal: a site that still loads the script probably hasn't had a performance pass, so it's a prospect for optimisation plugins, managed hosting and speed audits.

The rest of the stack

On the 820,274 clean live domains behind the stack figures, WordPress runs on 99.65%, jQuery on 96.17% and jQuery Migrate on 86.88%. Elementor is on 27.76%, wpBakery on 5.08% and Divi on 2.86%. Google Analytics is on 43.38%, Cloudflare on 14.54% and Hostinger's CDN on 6.19%. The remaining 0.35%, about 2,880 domains, sit outside WordPress. In a sample of 60 of them, 9 were hosted forums on Forumotion's domains, 5 ran Drupal, 7 were WordPress sites whose WordPress signal we missed, and about 19 loaded Twemoji themselves from a CDN or their own bundle. Two still pointed at Twitter's old MaxCDN address, which Twitter's own README says has shut down.

Sales signal: more than a quarter of these sites run Elementor (27.76%), and wpBakery and Divi add more. They're the natural audience for builder add-ons, template packs and rebuild projects.

Key takeaways

1. Twemoji's 820,555 domains are WordPress sites with the core emoji loader on; 99.65% run WordPress.
2. The count depends on the core release: 324 of 1,679 versioned 6.8 sites against 67 of 25,788 on 7.1.
3. Its 4.0% of Font Services compares unlike products and reflects a default, not a purchase.
4. Buyers of services around it are site owners and the teams behind WordPress side sites at large companies.
5. The library itself is free, MIT and CC-BY 4.0, and maintained in the jdecked fork.

Sales applications

Outreach template: "Your site still loads WordPress's default emoji script on every page. That usually means nobody has run a speed pass on the theme in a while. We fix that kind of thing in an afternoon." Targeting: filter Twemoji domains in Germany, Spain or Italy with 11 to 200 staff and Elementor in the stack. Competitive angle: sellers of performance plugins and managed hosting can treat every site on this list as one that hasn't switched off a default they recommend disabling.

The full list of 820,555 domains, with the 501,207 matched companies and their stacks, is on TechnologyChecker.io.