Companies Using Emarsys

I read marketing platforms through who switches and why, and Emarsys is an odd case: SAP renamed the product this year, and the brands running its web script look quite different from Braze's. Our October 2026 crawl finds Emarsys on 3,787 live domains, 1,268 of them matched to a company. A domain counts when a page loads Emarsys's tracking script from scarabresearch.com or emarsys.net, or creates the ScarabQueue command queue that script reads. That script runs Emarsys's web tracking and product recommendations, so this is a count of brands using Emarsys on their own site. When I loaded the 50 sites in the table on 11 October, 29 loaded the script or carried its address in the page, 4 more had only the queue, and bot walls or timeouts blocked most of the rest.

Why 3,787 is a floor

Brands that use Emarsys only for email never need the script, so 3,787 understates the customer base. SAP's 2020 acquisition announcement already put Emarsys at over 1,500 customers. The vendor's own logo wall shows the gap. Of the 18 brands on Emarsys's selected clients page, only Puma triggers our detection, and on Puma's storefronts we found the command queue rather than a loaded script. Installed doesn't always mean fetched, either. Of the 3,158 live domains where we recorded third-party scripts since 1 September, 2,333 fetched Emarsys's script and 825 didn't, which is what you'd see if a consent manager holds the tag until a visitor agrees.

Sales signal: read this list as Emarsys customers with an active web layer, the ones using its web tracking and recommendations. An email-only Emarsys customer won't appear, so don't treat absence as churn.

Flat since July

The chart reads 2,944 domains in June 2026, 3,641 in July, 3,637 in August, 3,726 in September and 3,787 in October. The June step reflects changes on our side, both the domains we cover and the signals we detect Emarsys with, and the domain set turns over every month as dead sites drop out and new ones arrive. Since July the line has moved by 146 domains. Since we began tracking removals on 16 March 2026, 920 domains dropped Emarsys. 164 of them still run it on another hostname, so about 756 left it entirely.

"We only see the Emarsys customers that run its script on their own site, so 3,787 is a floor. The ones we can see are older, more German and more retail-heavy than Braze's." - Sophie Clarke, Product Marketing Manager at TechnologyChecker.io

Sales signal: this is a stable installed base of about 3,800 domains that has barely grown since July. The 756 full exits since March are the warmest list for a rival platform.

Who the customers are

Size is spread out. 27% of matched companies with a known size have 1 to 10 employees, the largest band, but 35.16% have more than 200 and 16.5% more than 1,000, against 10.08% on Braze's profile. Age is where Emarsys stands apart. Only 3.35% were founded in the 2020s, against 10.1% for Braze, and 57.39% were founded before 2000. Some of the names are old: The Football Association (1863), Timken (1899), New Balance (1906). At big companies the detection is often one property, such as New Balance's store locator, DJI's online store or SLB's commerce site, while Avon, Zumiez and Cintas run it on their main sites.

Sales signal: the buyer is usually the CRM or e-commerce team at an established brand with a catalogue to personalise. Find the storefront the script sits on and you've found the team, and expect SAP to be in the procurement conversation.

A German-speaking base

The United States leads with 261 matched companies, but Germany is close behind at 195. Braze's profile shows 94 German companies to 757 American ones. Add Switzerland (39) and Austria (17), Emarsys's home market, and the German-speaking countries come to 251. The United Kingdom has 102, Australia 81 and France 51. Brazil (43), Mexico (32), the UAE (23) and Saudi Arabia (17) add a Latin American and Gulf tail, with retailers such as Elektra, Herval and eXtra on the list.

Sales signal: German-language sales and EU data handling matter more for an Emarsys list than for a Braze one. The Mexican and Brazilian names in our table are mostly big retail and telecom chains, so lead with scale there.

What runs beside it

Every switching corridor we tested for Emarsys failed our tests, so this page has no switching table. What we can show is overlap. 173 domains run Emarsys and Klaviyo today, 190 run Mailchimp, 122 HubSpot and 91 Insider. Few of those look like migrations in progress. Of the domains ever seen with Emarsys and Klaviyo, about 71% still run both, and for Mailchimp it's 84%. Braze is rarer than two tools of the same size would suggest. Only 12 domains run both today.

"Emarsys and Braze have almost the same footprint, 3,787 domains against 3,904, yet only 12 domains run both. They win different brands more than they fight over the same ones." - Sophie Clarke, Product Marketing Manager at TechnologyChecker.io

Sales signal: a Klaviyo or Mailchimp tag on an Emarsys site usually means a second team or a second brand. Ask which brands in the group run which tool before you pitch consolidation.

The stack around it

Across the 3,745 live domains left after removing for-sale pages, Google Analytics runs on 82.72%. The storefront mix is split: Shopify 7.72%, Magento 6.52%, SAP Commerce Cloud 4.73%, Salesforce Commerce Cloud 3.07%, VTEX 1.36%. SAP's ownership hasn't tied Emarsys to SAP's own store. Consent tools are common: OneTrust on 16.82%, Cookiebot 5.71%, Cookie Control 5.69%, Usercentrics 5.23%. Transactional email goes out through Amazon SES (7.08%) and SendGrid (5.9%), and a minority also run a customer data platform, such as Segment (2.62%), mParticle (1.74%) or Tealium (1.28%).

Sales signal: integration partners need connectors for at least four commerce platforms to cover this base. The consent-tool rate means tag governance is formal on many of these sites, so a new script will go through a review.

The rename and the price

SAP announced its agreement to buy Emarsys on 1 October 2020. In February 2026 CIO reported that SAP had renamed SAP Emarsys as SAP Engagement Cloud, keeping its capabilities and adding an enterprise edition. Pricing isn't public: the pricing page on emarsys.com is a request form.

Sales signal: buyers will search for both names for a while. Write "SAP Engagement Cloud (Emarsys)" in outreach so the product is recognised either way.

Key takeaways

1. 3,787 live domains, a floor on Emarsys's customer base, since email-only customers never load the script.

2. Retail is 22.53% of matched companies, three times the 7.54% on Braze's profile.

3. Germany, Switzerland and Austria together nearly match the United States: 251 companies to 261.

4. An established base, with 57.39% founded before 2000 and 3.35% in the 2020s.

5. No switching corridor passes our tests. Klaviyo and Mailchimp run beside Emarsys rather than replacing it.

How to use this list

Filter by country and company size, then group country domains under their parent brand before you count accounts. For the full list of 3,787 Emarsys domains with company, size and stack data, explore TechnologyChecker.io. Our marketing automation report shows where Emarsys sits against the B2B platforms that lead the category.