Companies Using AWIN

I pulled AWIN out of our October 2026 crawl to see which brands pay a network to run their affiliate programme. Mostly, it's British high-street names and Shopify stores. Awin's about page says it belongs to the Axel Springer group. A domain counts when its pages load AWIN's MasterTag from dwin1.com, its dwin2.com script, the AWIN.Tracking object, one of AWIN's two cookies, or one of two older zanox signals. That's the advertiser side; the publishers who earn AWIN commissions aren't counted. The total is 24,883 live domains, 12,089 of them matched to a company, 5th of 96 in Affiliate & Referral and the largest network in it.

Domains, not brands

Several kinds of domain inflate the count. In a random sample of 45 AWIN domains, 12 redirected to another domain of the same brand: cosynshine.com goes to thecottonandsilk.com, barekind.org to barekind.co.uk, xpandfurniture.com to expandfurniture.com. Another 146 AWIN domains are pages hosted on Leadpages. Awin's publisher pricing page cites 30,000+ brands; with aliases inside our 24,883, the brands we can see running the tag are fewer than either number. And of the 5,977 domains that have dropped AWIN since March 2026, 929 still run it on another hostname, so some drops are a brand retiring one subdomain.

Sales signal: dedupe an AWIN list by redirect target and root brand before you count accounts. In our sample, about one row in four folded into another.

A flat line once the crawl settled

The chart reads 18,681 in June, 22,983 in July, 23,098 in August, 23,651 in September and 24,883 in October. The June to July jump is mostly our side: the domains we crawl turn over every month, with dead sites leaving and new ones arriving, and our detection signals widen. From July to October AWIN rose 8.27%. impact.com rose 28.59% over the same months from a smaller base of 8,140. Both lines carry the same crawl turnover, so the gap between them says more than either number.

"AWIN's total barely moves from month to month. What moves is where its advertisers come from, and right now that's ShareASale." - Elif Arslan, CMO at TechnologyChecker.io

Sales signal: treat AWIN as a large, stable pool of about 25,000 domains. Nothing here supports pitching it as a fast-growing segment.

Who the advertisers are

50.05% of matched companies with a known size have 1 to 10 employees and 28.04% have 11 to 50. Only 283 have more than 1,000 staff, 2.51%, against 5.59% on impact.com's profile. Age points the same way: 47.69% were founded in the 2010s and 17.5% in the 2020s. The large AWIN advertisers are concentrated in UK retail, energy and telecoms. BT loads the tag on bt.com, Sky on its business site, and EDF Energy, River Island, Screwfix, Wickes and Nuffield Health on their own sites. Under Armour runs it on its US store and On on its Swiss one.

Sales signal: with half the matched base at 10 staff or fewer, whoever runs the affiliate programme probably runs the rest of the marketing too. Sell them time back. At the enterprise end, look for an affiliate or partnerships manager.

British at the core, Brazilian at the top

We matched 4,724 AWIN companies to the United States and 3,130 to the United Kingdom, about two British for every three American. On impact.com's profile it's 422 to 2,436. Germany adds 1,028, about 20 times impact.com's 51, and the Netherlands 382. Brazil is the odd one. It has only 255 matched companies, yet 15 of the 50 in our list are Brazilian, among them Fast Shop, Cobasi, Bemol, Lojas Torra and Angeloni, and Seara, the food maker. Retail is the top industry at 15.88%, and retail and fashion together reach 28.79%.

Sales signal: for anything sold to UK, German or Dutch ecommerce teams, AWIN's list is the better starting point. In Brazil the AWIN names are large retail chains, so go in at enterprise level.

Who switches, and what the rows are

Switching counts are domains since March 2026, on 30- and 90-day windows. The largest row, 171 domains from PartnerStack, isn't 171 brands: 168 of them are pages built on Leadpages, so it records a change in what Leadpages loads on its customers' pages. ShareASale to AWIN is real movement, 124 domains with 82 in the last 30 days. Popski London and Hairtamin are among them, and Hairtamin still loads ShareASale's Shopify pixel beside AWIN's script. That fits Awin's statement that it has owned ShareASale since 2017 and is moving everything onto one platform. Against impact.com it's even: 102 domains went from impact.com to AWIN and 78 the other way, 47 against 46 in the last 30 days. The Rakuten row (77 in, 69 out) is weak, because 40 of the 77 still run Rakuten.

"Two of AWIN's biggest switching rows aren't wins against a rival. One is ShareASale merchants moving house inside the same company, the other is a page builder changing its own tag." - Elif Arslan, CMO at TechnologyChecker.io

Sales signal: ShareASale merchants partway through the move are the live opportunity for agencies and feed or tracking vendors. Don't sell AWIN to impact.com switching as a trend; the two directions cancel out.

The Shopify stack

Across the 25,214 live AWIN domains left after removing for-sale and gambling pages, Shopify runs on 54.67% and Shop Pay on 43.69%. PayPal is on 51.28% and Apple Pay on 47.94%. Klaviyo is on 44.58%, with Klaviyo Reviews on 34.96% and Judge.me on 16.36%. Paid media is lighter than on impact.com's sites. DoubleClick Floodlight is on 29.69% and Microsoft Advertising on 27.83%, against 42.94% and 42.48% there. AWIN's Shopify app listing showed 1.9 stars from 33 reviews when I checked.

Sales signal: Shopify app developers, Klaviyo agencies and review-platform sellers will find AWIN's list close to their own ICP. Enterprise ad tech fits impact.com's list better.

What it costs

AWIN's US pricing page lists Access at $49 a month plus a 3.5% tracking fee on each transaction, with the first month free and a three-month minimum term. Accelerate starts at $99 a month plus 2.5%, and Advanced is priced on request. Partner commission is on top. impact.com's Shopify app prices Starter at the greater of $30 or 2.5% of monthly revenue. For a small store, the per-sale fee is the line that decides the renewal.

Sales signal: stores on Access pay a slice of every affiliate sale, so they feel growth as cost. Tools that show which partners bring sales the store wouldn't otherwise get have a clear pitch to this list.

Key takeaways

1. 24,883 live domains, the largest affiliate network we count on the brand side, 2.38 times impact.com.

2. A British and German base: 3,130 UK and 1,028 German companies against 4,724 American.

3. Shopify on 54.67% of domains, with a store owner as the usual buyer.

4. Switching with impact.com nets out; ShareASale merchants are the inflow.

5. About one domain in four in our sample was an alias of another.

How to use this list

For targeting, filter AWIN domains to the UK, Germany and the Netherlands, on Shopify, with 11 to 200 staff, then dedupe by redirect target. For outreach, lead with what you saw: "Your store runs AWIN on Shopify, like 54.67% of the AWIN sites we track; here's how we cut the time you spend approving publishers." For a competitive angle, the 124 domains that moved from ShareASale since March are mid-migration and open to new tracking, feed and agency partners. For the full list of 24,883 AWIN domains with company, size and stack data, explore TechnologyChecker.io, or compare it with the rest of Affiliate & Referral.