Affiliate & Referral Software Market Share & Usage Statistics (2026)

Affiliate & Referral covers the tools a site can load or configure to handle this part of its stack. We detect one of the 96 affiliate & referral tools in this category on 300,113 live sites. A detection means we found the technology on the site, which is not the same as a paid account.

Across 300,113 detected sites, the most widely found affiliate & referral tools are: GoAffPro (14.43% share, 43,307 sites), Moshimo (10.65% share, 31,963 sites), Amazon Associates (8.97% share, 26,933 sites). Others we see regularly include Upfluence and AWIN.

GoAffPro is the most widely detected affiliate & referral tool at 14.43% share, on 43,307 sites. The largest share of those sites belongs to various companies, and to businesses in the 1-10 employee band.

The industries with the most detected sites in this category are Retail, Retail Apparel and Fashion, Wellness and Fitness Services, Manufacturing, Technology, Information and Internet. Industry mix follows where these tools get installed, so a category carried by website builders or agency templates will lean toward the verticals those platforms serve rather than the vendor's target buyer.

We detect the most affiliate & referral sites in United States, United Kingdom, Germany, Canada, Netherlands. Country here is the company's registered location in our enriched data rather than where the site is served from, so read it as a ranking of markets rather than a measure of any single one.

Start from your own size, industry and primary use case rather than from share. GoAffPro, Moshimo and Amazon Associates are the three we detect most often in this category, which tells you what is common, not what fits you. Compare their integrations, pricing tiers and support commitments against the workflow you actually run, and check each vendor's own documentation for current capabilities.

TechnologyChecker.io detects affiliate & referral tools on 300,113 live sites. That is a count of sites carrying the technology, not a count of paying customers, and a site running two tools in this category is counted under each. We crawl 2 billion+ URLs across 29.9M live business domains each sweep.

TechnologyChecker.io's web crawling and technology detection platform. We've logged 2.12 billion total detections over 20+ years, covering 40,000+ technologies across the 29.9M live business domains we successfully crawl each sweep. Detection methods include JavaScript analysis, HTTP headers, HTML patterns, DNS records, and certificate transparency logs.